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B-DES-PRODUCT-DESIGN in General at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is General at SRM Institute of Science and Technology Chengalpattu?
This B.Des Product Design program at SRM Institute of Science and Technology focuses on nurturing creative problem-solvers who can conceptualize, develop, and deliver innovative products. Emphasizing a user-centric approach, the curriculum integrates aesthetic principles, engineering fundamentals, and business acumen. In the rapidly evolving Indian market, there''''s a strong demand for skilled product designers who can drive innovation and create impactful solutions across various industries, from consumer electronics to automotive and healthcare.
Who Should Apply?
This program is ideal for aspiring designers, creative thinkers, and individuals passionate about shaping the physical world around them. Fresh graduates from any stream (Arts, Science, Commerce, Vocational) with a flair for creativity and problem-solving, along with a valid design entrance exam score, are well-suited. It also caters to those looking to enter the product design industry, offering a comprehensive foundation and advanced skills needed for a successful career.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Product Designer, UX Designer, Industrial Designer, Design Researcher, and Design Strategist. Entry-level salaries typically range from INR 4-7 LPA, growing significantly with experience. They can find roles in Indian product companies, design consultancies, and MNCs operating in India. The curriculum also prepares students for advanced studies or entrepreneurship in the design sector.
Student Success Practices
Foundation Stage
Master Fundamental Design Skills- (Semester 1-2)
Dedicate time to consistently practice basic drawing, sketching, and 2D/3D visualization techniques. Regularly sketch everyday objects, practice perspective, and explore different rendering styles to build a strong visual communication foundation.
Tools & Resources
Sketchbooks, pencils, markers, Procreate/Clip Studio Paint for digital sketching, Drawing on the Right Side of the Brain book, YouTube tutorials from design educators
Career Connection
A strong portfolio of foundational sketches and drawings is crucial for showcasing observational skills and creativity during internships and entry-level job interviews, especially for roles like Junior Industrial Designer.
Engage with Design Principles Actively- (Semester 1-2)
Beyond classroom lectures, actively seek out and analyze product designs in your daily life. Deconstruct why certain designs work or fail based on elements of design, principles, and ergonomics. Participate in design challenges to apply theoretical knowledge practically.
Tools & Resources
Product review blogs (e.g., Yanko Design), design history books, online design communities, local design competitions (e.g., India Design Mark)
Career Connection
Developing a critical eye for design helps in understanding user needs and market trends, which is essential for becoming a successful Product Designer and identifying innovative solutions.
Build Digital Proficiency Early- (Semester 1-2)
Proactively learn and practice digital design tools like Adobe Photoshop, Illustrator, and basic 3D modeling software (e.g., SketchUp, Fusion 360). Utilize online tutorials and personal projects to gain fluency beyond classroom exercises.
Tools & Resources
Adobe Creative Cloud suite, Autodesk Fusion 360 (free for students), Rhino 3D, SolidWorks (if available via college), LinkedIn Learning, Udemy courses
Career Connection
Proficiency in industry-standard software is a non-negotiable skill for almost all product design roles, ensuring readiness for practical project execution and enhancing employability.
Intermediate Stage
Seek Out Industry Mentorship- (Semester 3-5)
Identify and connect with product design professionals through LinkedIn, alumni networks, or design events. Request informational interviews or shadow experienced designers to understand real-world workflows, challenges, and career paths in the Indian context.
Tools & Resources
LinkedIn, SRMIST alumni portal, design conferences in India (e.g., India Design ID, DesignUp), local design meetups
Career Connection
Mentorship provides invaluable insights, networking opportunities, and potential referrals for internships and job placements within the competitive Indian design industry.
Participate in Design Competitions & Hackathons- (Semester 3-5)
Actively engage in national and international product design competitions (e.g., Red Dot Design Concept, CII Young Designers Awards, India Design Mark). This provides practical experience, builds a portfolio, and hones problem-solving and presentation skills under pressure.
Tools & Resources
Competition websites, team collaboration tools (e.g., Miro, Figma), prototyping materials
Career Connection
Winning or even participating in prestigious competitions significantly enhances your portfolio, demonstrates initiative, and makes you stand out to potential employers in India and globally.
Develop Robust Prototyping Skills- (Semester 3-5)
Go beyond basic model making; experiment with diverse prototyping techniques including 3D printing, laser cutting, CNC machining, and electronics integration (Arduino/Raspberry Pi for smart products). Focus on creating functional prototypes for user testing.
Tools & Resources
College workshops, local makerspaces, 3D printers, laser cutters, Arduino/Raspberry Pi kits, online tutorials for electronics and fabrication
Career Connection
Advanced prototyping skills are highly valued, particularly in R&D roles, hardware startups, and product development firms, enabling you to bring concepts to tangible reality efficiently.
Advanced Stage
Build a Professional, Curated Portfolio- (Semester 6-8)
Systematically compile your best projects from studio courses, internships, and competitions into a compelling physical and digital portfolio. Focus on storytelling, showcasing your design process, problem-solving abilities, and final outcomes. Tailor it to specific job applications.
Tools & Resources
Adobe InDesign, Behance, personal website builders (e.g., Squarespace, WordPress), Dribbble, Figma for interactive prototypes
Career Connection
A strong portfolio is the single most important tool for securing design jobs and internships. It''''s your visual resume, essential for showcasing your capabilities to Indian and international companies.
Undertake a Significant Industry-Relevant Project- (Semester 7-8 (especially Final Major Project))
For your final major project, choose a problem that has real-world industry relevance or entrepreneurial potential. Collaborate with a startup, an NGO, or a small business to deliver a tangible product or service design solution, gaining practical client management experience.
Tools & Resources
Industry contacts, faculty network, professional design software, project management tools, market research platforms
Career Connection
Such projects demonstrate your ability to handle complex design challenges, work with stakeholders, and deliver market-ready solutions, significantly boosting your profile for placements in India''''s competitive design job market.
Master Interview and Presentation Skills- (Semester 7-8)
Practice articulating your design process, rationale, and project outcomes clearly and concisely. Participate in mock interviews, refine your presentation slides, and prepare for technical design questions, specifically focusing on product development lifecycle and user-centered design principles.
Tools & Resources
Career services at SRMIST, peer review sessions, online resources for design interview preparation, presentation software (e.g., PowerPoint, Keynote, Google Slides)
Career Connection
Excellent communication and presentation skills are crucial for converting portfolio reviews into job offers, enabling you to effectively convey your value to potential employers and stakeholders.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 / equivalent examination with a minimum aggregate of 50% in any stream (Arts, Science, Commerce or Vocational). Valid score in SRM Common Entrance Examination (SRMCEE Design) / NID / NIFT / CEED / UCEED.
Duration: 4 years (8 semesters)
Credits: 218 Credits
Assessment: Internal: 40% (for theory courses), 60% (for practical/design studio/project courses), External: 60% (for theory courses), 40% (for practical/design studio/project courses)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD101J | Elements of Design | Core | 4 | Fundamentals of Design, Visual Elements, Principles of Design, Form and Space, Composition and Harmony, Color Theory |
| 18PD102J | Basic Drawing and Sketching | Core | 4 | Drawing Techniques, Line and Proportion, Perspective Drawing, Still Life, Figure Drawing, Sketching for Ideation |
| 18PD103J | Visual Arts | Core | 3 | Art History, Art Movements, Aesthetic Principles, Material Exploration, Traditional Art Forms, Contemporary Art |
| 18PD104J | Digital Design Skills | Core | 3 | Digital Tools Introduction, Image Editing, Vector Graphics, Layout Design, Basic 3D Modeling Concepts, Digital Portfolio Creation |
| 18PD105J | Materials and Processes for Designers | Core | 3 | Material Properties, Manufacturing Processes, Material Selection, Sustainable Materials, Joining Techniques, Surface Finishes |
| 18PD106J | Introduction to Ergonomics | Core | 3 | Human Factors, Anthropometry, Ergonomic Principles, User Interface Design, Comfort and Safety, Workplace Ergonomics |
| 18PD107J | History of Design | Core | 3 | Design Movements, Industrial Revolution, Modern Design, Post-Modern Design, Global Design History, Contemporary Design Trends |
| 18PD108L | Design Studio I | Core | 5 | Problem Identification, Concept Generation, Prototyping, Design Brief, Presentation Skills, Iterative Design Process |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD201J | Design Methods | Core | 4 | Design Thinking, Research Methods, Ideation Techniques, User-Centered Design, Design Process Models, Innovation Strategies |
| 18PD202J | Advanced Drawing and Rendering | Core | 4 | Advanced Perspective, Rendering Techniques, Shading and Texturing, Life Drawing, Digital Painting, Storyboarding |
| 18PD203J | Introduction to Photography | Core | 3 | Camera Basics, Composition, Lighting Techniques, Digital Photography, Photo Editing, Visual Storytelling |
| 18PD204J | CAD for Product Design | Core | 3 | 2D Drafting, 3D Modeling Software, Assembly Design, Surface Modeling, Rendering in CAD, Technical Drawings |
| 18PD205J | Model Making and Prototyping | Core | 3 | Prototyping Techniques, Model Materials, Fabrication Methods, Rapid Prototyping, Scale Modeling, Finishing Techniques |
| 18PD206J | User Research Methods | Core | 3 | Research Planning, Qualitative Research, Quantitative Research, User Interviews, Usability Testing, Data Analysis |
| 18PD207J | Cognitive Ergonomics | Core | 3 | Human Perception, Decision Making, Mental Workload, Error Prevention, Information Processing, Cognitive Load |
| 18PD208L | Design Studio II | Core | 5 | Contextual Design, User Needs Analysis, Conceptualization, Form Development, Presentation, Design Critique |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD301J | Product Semantics | Core | 4 | Semiotics in Design, Product Meaning, Cultural Context, Brand Identity, Emotional Design, Symbolic Value |
| 18PD302J | Form Studies and Aesthetics | Core | 4 | Form Generation, Aesthetic Principles, Proportion and Balance, Surface Detailing, Visual Harmony, Product Language |
| 18PD303J | Digital Modeling & Rendering | Core | 3 | Advanced 3D Modeling, Photorealistic Rendering, Texturing and Lighting, Animation Basics, Digital Sculpting, VR/AR Visualization |
| 18PD304J | Manufacturing Processes & Tooling | Core | 3 | Mass Production, Tool Design, Injection Molding, Sheet Metal Forming, Machining Processes, Assembly Line Design |
| 18PD305J | Design Management | Core | 3 | Design Strategy, Project Management, Team Leadership, Intellectual Property, Marketing for Design, Business of Design |
| 18PD306J | Service Design | Core | 3 | Service Blueprinting, User Journey Mapping, Service Ecosystems, Touchpoints, Customer Experience, Service Innovation |
| 18PD307J | Sustainability in Design | Core | 3 | Lifecycle Assessment, Eco-Design Principles, Circular Economy, Sustainable Materials, Green Manufacturing, Social Responsibility |
| 18PD308L | Design Studio III | Core | 5 | Product System Design, User Scenarios, Ideation, Concept Refinement, Usability, Feasibility Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD401J | Interaction Design | Core | 4 | User Interface Design, User Experience Principles, Information Architecture, Wireframing, Prototyping for Interaction, Usability Testing |
| 18PD402J | Advanced Product Ergonomics | Core | 4 | Biomechanics, Posture Analysis, Repetitive Strain Injuries, Human-Machine Interface, Accessibility, Inclusive Design |
| 18PD403J | Packaging Design | Core | 3 | Packaging Materials, Structural Design, Graphic Design for Packaging, Branding, Shelf Appeal, Sustainable Packaging |
| 18PD404J | Design Research Methodologies | Core | 3 | Qualitative Research, Quantitative Research, Ethnography, Contextual Inquiry, Data Analysis, Research Synthesis |
| 18PD405J | Intellectual Property Rights in Design | Core | 3 | Patents, Trademarks, Copyrights, Design Registrations, IP Protection, Licensing and Agreements |
| 18PD406J | Digital Fabrication | Core | 3 | 3D Printing, Laser Cutting, CNC Machining, Additive Manufacturing, Rapid Prototyping Technologies, Digital Craft |
| 18PD407J | Advanced Materials and Finishing | Core | 3 | Smart Materials, Composites, Nanomaterials, Surface Treatment, Coating Technologies, Advanced Joining |
| 18PD408L | Design Studio IV | Core | 5 | System Thinking, Holistic Design, Market Analysis, Competitive Benchmarking, Final Concept Development, Detailed Engineering |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD501J | Design for Manufacturing and Assembly (DFM/DFA) | Core | 4 | Product Simplification, Cost Reduction, Assembly Efficiency, Tolerance Analysis, Component Selection, Quality Control |
| 18PD502J | User Experience (UX) Design | Core | 4 | UX Principles, User Flows, Wireframing, Prototyping, Usability Testing, Information Architecture |
| 18PD503J | Brand Identity and Communication Design | Core | 3 | Branding Strategy, Logo Design, Visual Identity, Communication Channels, Marketing Collaterals, Brand Storytelling |
| 18PD504J | Value Engineering in Design | Core | 3 | Function Analysis, Cost-Benefit Analysis, Alternative Solutions, Performance Improvement, Life Cycle Costing, Problem Solving |
| 18PD505J | Design for Social Impact | Core | 3 | Social Innovation, Community Engagement, Design for Development, Ethical Design, Inclusive Solutions, Sustainable Futures |
| 18PD506J | Design Entrepreneurship | Core | 3 | Business Plan Development, Funding, Market Research, Startup Ecosystem, Product Launch, Legal Aspects |
| 18PD507J | Portfolio Development | Core | 3 | Portfolio Strategy, Project Selection, Visual Storytelling, Presentation Skills, Digital Portfolio, Interview Preparation |
| 18PD508L | Design Studio V | Core | 5 | Advanced Product Development, Strategic Design, User Validation, Commercialization Potential, Detailed Design, Documentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD601J | Design for Production | Core | 4 | Production Planning, Quality Assurance, Manufacturing Systems, Supply Chain Management, Production Tooling, Cost Optimization |
| 18PD602J | Design for Serviceability and Maintainability | Core | 4 | Product Lifecycle, Spare Parts Management, Troubleshooting, Repairability, Modularity, User Manuals |
| 18PD603J | Global Design and Culture | Core | 3 | Cross-Cultural Design, Regional Aesthetics, Global Market Trends, Localization, Cultural Sensitivity, International Design Practice |
| 18PD604J | Design Leadership | Core | 3 | Visionary Leadership, Team Motivation, Strategic Planning, Conflict Resolution, Mentorship, Innovation Culture |
| 18PD605J | User Interface (UI) Design | Core | 3 | Visual Hierarchy, Typography, Color Palettes, Iconography, Responsive Design, Interaction Patterns |
| 18PD606J | Design for Healthcare | Elective | 3 | Medical Device Design, Patient Experience, Healthcare Systems, Regulatory Compliance, Ergonomics in Healthcare, Accessibility |
| 18PD607J | Design for Future Technologies | Elective | 3 | AI in Design, IoT Product Integration, Augmented Reality, Virtual Reality, Smart Home Devices, Emerging Technologies |
| 18PD608L | Design Studio VI | Core | 5 | Complex Product Systems, Collaborative Design, Market Validation, Business Model Integration, Advanced Prototyping, Final Presentation |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD701J | Professional Practice in Design | Core | 4 | Ethics in Design, Contracts and Agreements, Client Management, Project Delivery, Consultancy Practice, Business Development |
| 18PD702J | Design Entrepreneurship and Innovation | Core | 4 | Startup Funding, Venture Capital, Innovation Management, Business Scaling, Intellectual Property Strategy, Market Disruption |
| 18PD703P | Project I (Pre-Final Project) | Core | 8 | Problem Definition, Extensive Research, Concept Validation, Detailed Design, Technical Drawings, Progress Reporting |
| 18PD704J | Elective II | Elective | 3 | |
| 18PD705J | Elective III | Elective | 3 | |
| 18PD706J | Industry Internship | Core | 6 | Real-world Application, Professional Skill Development, Industry Exposure, Mentorship, Project Execution, Report Writing |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 18PD801J | Design Management and Strategy | Core | 4 | Corporate Design Strategy, Design Metrics, Brand Management, Innovation Ecosystems, Global Design Operations, Strategic Foresight |
| 18PD802P | Project II (Final Major Project) | Core | 12 | Comprehensive Design Project, Research Synthesis, Advanced Prototyping, User Testing, Business Case Development, Final Presentation |
| 18PD803J | Elective IV | Elective | 3 | |
| 18PD804J | Elective V | Elective | 3 |
