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M-A in Journalism And Mass Communication at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Journalism and Mass Communication at SRM Institute of Science and Technology Chengalpattu?
This Journalism and Mass Communication program at SRM Institute of Science and Technology focuses on equipping students with essential skills for the dynamic media industry. It covers various facets from traditional journalism to new media, digital content creation, and strategic communication. Given India''''s burgeoning media landscape, this program is highly relevant, addressing the industry''''s need for skilled professionals in news, entertainment, and corporate communication, emphasizing practical application and ethical considerations crucial for the Indian context.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the diverse media and communication field, offering a foundational understanding and practical exposure. It also caters to working professionals aiming to upskill in specialized areas like digital media, public relations, or media management. Individuals from various academic backgrounds looking for a career change into the vibrant Indian media industry will find this program beneficial, provided they possess a bachelor''''s degree in any discipline with the specified marks.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as journalists, content writers, public relations specialists, social media managers, advertising executives, and broadcast professionals. Entry-level salaries in India typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program aims to align with industry demands, fostering growth trajectories in media houses, digital agencies, and corporate communication departments across the country.
Student Success Practices
Foundation Stage
Build Strong Media Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand core theories of communication, history of media, and journalistic ethics. Actively participate in classroom discussions and debates on current media trends. This builds a strong conceptual base.
Tools & Resources
Recommended textbooks, academic journals, critical media analysis of Indian news channels and newspapers, university library resources
Career Connection
Essential for critical thinking, ethical decision-making, and understanding the broader implications of media work, crucial for any role in Indian media.
Develop Core Writing and Reporting Skills- (Semester 1-2)
Practice various forms of writing – news reports, features, press releases, and scripts. Volunteer for campus newspaper, magazine, or local community media initiatives to gain hands-on reporting experience.
Tools & Resources
Grammar and style guides (e.g., AP style), online writing workshops, peer review sessions, local news outlets for story ideas
Career Connection
Direct preparation for roles like content writer, reporter, editor, and PR executive in the Indian media and corporate sector.
Engage in Peer Learning and Discussion Groups- (Semester 1-2)
Form study groups with peers to discuss complex media theories, analyze case studies from the Indian context, and critique each other''''s work. Organize informal workshops on media tools or current affairs.
Tools & Resources
Collaborative online documents, messaging apps for group communication, university common areas for meetings
Career Connection
Enhances collaborative skills, diverse perspectives, and networking within the cohort, vital for team-based media projects and future professional interactions.
Intermediate Stage
Specialize and Pursue Internships- (Semester 3)
Identify a specific area of interest (e.g., digital journalism, public relations, film studies) and actively seek internships in related organizations. Gain practical experience in real-world media environments in Indian companies.
Tools & Resources
University career services, LinkedIn, industry networking events, internship portals (e.g., Internshala, LetsIntern)
Career Connection
Crucial for building a professional portfolio, gaining industry contacts, and often leads to pre-placement offers in Indian media houses and agencies.
Master Digital Media Tools and Platforms- (Semester 3)
Acquire proficiency in industry-standard software for video editing (e.g., Adobe Premiere Pro), graphic design (e.g., Canva, Photoshop), content management systems (e.g., WordPress), and social media analytics.
Tools & Resources
Online tutorials (e.g., YouTube, Coursera), workshops offered by the department, hands-on projects, personal blog/portfolio website
Career Connection
Highly demanded skills in the modern Indian media landscape, opening doors to roles in digital marketing, social media management, and online content creation.
Network with Industry Professionals- (Semester 3)
Attend media conferences, guest lectures, and alumni events. Connect with media professionals on platforms like LinkedIn. Seek mentorship opportunities to understand industry trends and career paths in India.
Tools & Resources
LinkedIn, industry associations (e.g., PCI, PRCI), departmental alumni network
Career Connection
Facilitates job referrals, insights into industry requirements, and long-term professional relationships essential for career growth in the competitive Indian market.
Advanced Stage
Develop a Capstone Project/Portfolio- (Semester 4)
Undertake a significant research project, documentary film, news series, or a comprehensive PR campaign. Build a strong portfolio showcasing your best work and specialized skills.
Tools & Resources
Faculty guidance, specialized software, access to media labs, online portfolio platforms (e.g., Behance, personal website)
Career Connection
Serves as a tangible demonstration of skills and expertise to potential employers during placements and interviews in India.
Refine Interview and Placement Skills- (Semester 4)
Participate in mock interviews, group discussions, and resume-building workshops organized by the career services department. Practice articulating your skills and experiences effectively.
Tools & Resources
Career services department, online resources for interview preparation, peer feedback
Career Connection
Directly prepares students for the rigorous placement processes of Indian media companies, ensuring they are job-ready upon graduation.
Stay Updated on Media Ethics and Laws- (Semester 4)
Continuously follow legal and ethical developments in Indian media, including defamation laws, copyright, and privacy regulations. Understand the role of regulatory bodies like the Press Council of India.
Tools & Resources
Legal journals, news analysis, government publications, workshops on media law
Career Connection
Ensures responsible and ethical practice in the media profession, critical for maintaining credibility and avoiding legal pitfalls in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s degree in any discipline with a minimum of 50% marks.
Duration: 2 years (4 semesters)
Credits: Credits not specified
Assessment: Assessment pattern not specified
