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M-SC in Multimedia at SRM Institute of Science and Technology
Chengalpattu, Tamil Nadu
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About the Specialization
What is Multimedia at SRM Institute of Science and Technology Chengalpattu?
This M.Sc. Visual Communication program at SRM Institute of Science and Technology focuses on comprehensive visual storytelling, encompassing critical multimedia production skills. It is highly relevant in the booming Indian media and entertainment industry, which demands professionals adept at combining graphics, animation, audio, and video for diverse platforms. The program''''s strength lies in its blend of theoretical understanding and practical application, preparing students for dynamic roles in digital content creation.
Who Should Apply?
This program is ideal for creative graduates from fields like Visual Communication, Computer Science, Journalism, or Fine Arts seeking entry into the digital media and multimedia industries. It also suits working professionals, such as graphic designers or videographers, looking to upskill with advanced tools and conceptual frameworks. Career changers with a passion for digital content and visual storytelling will find a structured path to transition into a new, exciting domain.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as Multimedia Designers, Animators, Video Editors, Web Designers, UI/UX Designers, and Digital Content Strategists. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program aligns with industry demands for skilled professionals in animation studios, advertising agencies, e-learning platforms, and news media, fostering robust growth trajectories within Indian companies.
Student Success Practices
Foundation Stage
Master Core Digital Tools and Design Principles- (Semester 1-2)
Dedicate significant time to hands-on practice with industry-standard software for graphic design (Adobe Photoshop, Corel Draw) and multimedia production. Focus on internalizing core design principles and visual communication theories through practical assignments and personal projects.
Tools & Resources
Adobe Creative Cloud suite, SRMIST labs, online tutorials (e.g., YouTube channels like The Futur, Adobe tutorials), peer critique sessions
Career Connection
A solid command of foundational software and design concepts is crucial for entry-level roles as graphic designers, multimedia content creators, and visualizers across various industries in India.
Cultivate Effective Media Research and Communication Skills- (Semester 1-2)
Actively participate in media research modules, understanding data collection, analysis, and ethical reporting. Practice professional communication skills through presentations, reports, and group discussions, focusing on articulating creative ideas clearly and concisely.
Tools & Resources
University library resources, academic databases, presentation software (PowerPoint, Google Slides), professional writing guides
Career Connection
Strong research skills support informed decision-making in content strategy, while effective communication is paramount for collaborating in creative teams and presenting projects to clients.
Explore Diverse Multimedia Formats Through Practical Labs- (Semester 1-2)
Maximize learning from Visual Communication Labs by actively experimenting with various multimedia elements like photography, basic animation, audio, video, and web design. Develop mini-projects for each format to gain hands-on experience and discover personal strengths.
Tools & Resources
Lab equipment (cameras, audio recorders), editing software (Premiere Pro, Audition), web development tools (HTML/CSS editors), departmental workshops
Career Connection
Exposure to multiple formats provides versatility, making graduates adaptable for roles in digital agencies, production houses, and e-learning companies that require multi-skilled professionals.
Intermediate Stage
Strategic Elective Selection and Deep Skill Development- (Semester 3)
Carefully choose electives (e.g., New Media Applications, Digital Film Making) that align with specific career aspirations within the multimedia domain. Undertake advanced projects in these areas, pushing beyond coursework to create sophisticated outputs and build a specialized skill set.
Tools & Resources
Advanced software for 3D animation (e.g., Blender, Maya), interactive design platforms, specialized workshops, industry-expert guest lectures
Career Connection
Specializing early allows for targeting niche roles in animation, VFX, interactive media, or digital filmmaking, leading to higher earning potential and faster career growth in India''''s specialized media sectors.
Initiate and Execute an Independent Project- (Semester 3)
Thoroughly plan and begin executing the Project Work (Phase I), focusing on a real-world problem or a creative concept in multimedia. Engage with faculty mentors for regular feedback and critically review progress, adapting as needed.
Tools & Resources
Project management software, online collaboration tools, access to SRMIST''''s creative studios, mentor consultations
Career Connection
Managing a comprehensive project from conceptualization to initial execution demonstrates problem-solving abilities, project management skills, and creative prowess, highly valued by employers for future leadership roles.
Proactive Networking and Portfolio Curation- (Semester 3)
Actively attend industry events, webinars, and workshops related to visual communication and multimedia. Start curating a professional online portfolio, showcasing the best projects and creative works from all semesters, ensuring it is visually appealing and easily navigable.
Tools & Resources
LinkedIn, Behance, Dribbble, college career fairs, industry meetups, personal website builders (e.g., WordPress, Squarespace)
Career Connection
Networking creates valuable industry contacts for future opportunities. A well-maintained portfolio is critical for attracting recruiters and securing desirable internships or job placements in the competitive Indian job market.
Advanced Stage
Maximize Internship Experience for Industry Readiness- (Semester 4)
Secure an internship in a reputed media, animation, advertising, or tech company. Treat the internship as an extended job interview, taking initiative, seeking mentorship, and delivering high-quality work. Document all learnings and contributions meticulously.
Tools & Resources
SRMIST placement cell, industry connections, professional communication tools, internship diaries/reports
Career Connection
Internships are often the direct pathway to full-time employment. Exceptional performance can lead to a pre-placement offer, giving a significant head start in the Indian job market.
Finalize and Present High-Impact Project Work- (Semester 4)
Dedicate intense effort to completing Project Work (Phase II), ensuring the final output is polished, professional, and reflects advanced skills. Prepare a compelling presentation of the project, highlighting its innovation, impact, and technical execution.
Tools & Resources
Advanced editing and rendering software, professional presentation tools, faculty guidance, mock presentation sessions
Career Connection
A strong final project serves as a capstone piece in the portfolio, demonstrating the ability to independently manage and deliver complex creative assignments, which is crucial for roles requiring leadership and innovation.
Strategic Career Planning and Interview Preparation- (Semester 4)
Actively engage with the Professional Practice & Portfolio Development course. Attend mock interviews, refine resumes and cover letters, and research target companies. Develop a clear career roadmap, whether pursuing a job, freelancing, or further studies in India or abroad.
Tools & Resources
SRMIST career services, online job portals (Naukri, LinkedIn Jobs), industry magazines, interview prep guides
Career Connection
Proactive career planning and preparation significantly increase the chances of securing desirable job offers, aligning skills with industry demand, and confidently navigating the recruitment process.
Program Structure and Curriculum
Eligibility:
- A pass in any UG degree with a minimum of 50% marks / equivalent grade in relevant disciplines.
Duration: 4 semesters / 2 years
Credits: 72 Credits
Assessment: Internal: Theory: 40%, Practical: 60%, Project: 50%, Internship: 100%, External: Theory: 60%, Practical: 40%, Project: 50%, Internship: 0%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VC2101 | Professional Communication | Core | 3 | Communication Theories, Business Communication, Report Writing, Presentation Skills, Interpersonal Communication |
| VC2102 | Principles of Design | Core | 3 | Elements of Design, Principles of Design, Visual Composition, Color Theory, Typography Basics |
| VC2103 | Introduction to Multimedia Production | Core | 3 | Multimedia Components, Text and Graphics, Audio and Video, Animation Principles, Multimedia Authoring |
| VC2104 | Media Research | Core | 3 | Research Methods, Data Collection, Quantitative Research, Qualitative Research, Research Ethics |
| VC2105 | Photography | Core | 3 | Camera Techniques, Exposure and Aperture, Composition and Framing, Digital Image Processing, Lighting Principles |
| VC2106 | Visual Communication Lab I | Lab | 2 | Adobe Photoshop, Corel Draw, Image Editing, Vector Graphics, Digital Illustration |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VC2108 | Graphic Design | Core | 3 | Design Principles, Layout Design, Branding and Identity, Logo Design, Packaging Design |
| VC2109 | Computer Graphics & Animation | Core | 3 | 2D and 3D Animation, Animation Principles, Character Design, Motion Graphics, Special Effects |
| VC2110 | Audio and Video Production | Core | 3 | Audio Recording, Sound Editing, Video Shooting Techniques, Video Editing Software, Post-Production Workflow |
| VC2111 | Web Design | Core | 3 | HTML and CSS, JavaScript Basics, UI/UX Principles, Responsive Design, Web Content Management |
| VC2112 | Visual Communication Lab II | Lab | 2 | Animation Software (e.g., Maya, Blender), Web Development Tools, Interactive Media Design, Portfolio Website Creation, Digital Publishing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VC2114 | Advertising & Brand Management | Core | 3 | Advertising Strategies, Brand Identity, Consumer Behavior, Media Planning, Brand Promotion |
| VC2115 | Media Ethics | Core | 3 | Ethical Theories, Media Responsibility, Censorship and Freedom, Intellectual Property, Privacy Issues |
| VC2116 | Project Work (Phase I) | Project | 4 | Project Proposal Development, Literature Review, Research Methodology, Project Planning and Scheduling, Initial Implementation |
| VC2117.1 | New Media Applications | Elective I | 3 | Social Media Platforms, Mobile Applications, Interactive Installations, Virtual Reality, Augmented Reality |
| VC2117.2 | Advanced Photography | Elective I | 3 | Studio Lighting, Portraiture Techniques, Photojournalism, Advanced Post-Processing, Thematic Photography |
| VC2117.3 | Digital Film Making | Elective I | 3 | Scriptwriting, Cinematography, Direction and Production, Digital Editing, Sound Design for Film |
| VC2118.1 | Public Relations & Corporate Communication | Elective II | 3 | PR Strategies, Crisis Management, Media Relations, Internal Communication, Corporate Image Building |
| VC2118.2 | Event Management | Elective II | 3 | Event Planning, Logistics Management, Marketing and Promotion, Sponsorship Acquisition, Risk Management in Events |
| VC2118.3 | Visual Journalism | Elective II | 3 | News Photography, Documentary Photography, Infographics, Data Visualization, Storytelling with Images |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VC2119 | Professional Practice & Portfolio Development | Core | 3 | Career Planning, Portfolio Building, Interview Skills, Freelancing Essentials, Legal Aspects of Media |
| VC2120 | Project Work (Phase II) | Project | 4 | Project Execution and Monitoring, Data Analysis and Interpretation, Report Writing and Documentation, Presentation and Defense, Final Project Submission |
| VC2121.1 | Social Media Marketing | Elective III | 3 | Social Media Platforms, Content Strategy, Audience Engagement, Social Media Analytics, Influencer Marketing |
| VC2121.2 | Broadcast Journalism | Elective III | 3 | News Reporting, Anchoring and Presentation, Scripting for Broadcast, Live Production, Broadcast Ethics |
| VC2121.3 | Visual Merchandising | Elective III | 3 | Retail Display Techniques, Store Design, Branding in Retail, Customer Experience, Window Dressing |
| VC2122.1 | Human Rights | Elective IV | 3 | Human Rights Principles, International Law, Social Justice Issues, Advocacy and Awareness, Media''''s Role in Human Rights |
| VC2122.2 | Gender Studies | Elective IV | 3 | Gender Theories, Feminist Perspectives, Gender Identity, Media Representation of Gender, Social Construction of Gender |
| VC2122.3 | Disaster Management | Elective IV | 3 | Disaster Preparedness, Risk Assessment, Response Strategies, Rehabilitation and Recovery, Communication in Disasters |
| VC2123 | Internship | Internship | 4 | Industry Experience, Practical Application of Skills, Professional Skill Development, Workplace Ethics, Internship Report Submission |
