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BBA in General at SRM Institute of Science and Technology (Deemed to be University)
Chengalpattu, Tamil Nadu
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About the Specialization
What is General at SRM Institute of Science and Technology (Deemed to be University) Chengalpattu?
This BBA General program at SRM Institute of Science and Technology focuses on providing a comprehensive understanding of core business functions crucial for the dynamic Indian industry. It equips students with foundational knowledge in management, marketing, finance, and human resources, preparing them for diverse roles across various sectors. The program''''s integrated approach ensures graduates are well-rounded, capable of adapting to the evolving demands of the Indian market.
Who Should Apply?
This program is ideal for recent 10+2 graduates with an interest in business management and aspiring to enter the corporate world. It caters to individuals seeking a broad understanding of business operations before specializing further or pursuing postgraduate studies. It also suits those aiming for entry-level managerial roles in Indian businesses, providing a robust academic foundation for future career growth and leadership.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in management, marketing, finance, and HR departments. Entry-level salaries typically range from INR 3-5 LPA, with significant growth trajectories in Indian companies based on experience and performance. Potential roles include Junior Analyst, Marketing Executive, HR Assistant, or Sales Coordinator, aligning with a strong foundation for future professional certifications.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in economics, management principles, financial accounting, and business mathematics. Regularly review class notes, solve practice problems, and participate actively in discussions to solidify foundational knowledge.
Tools & Resources
Khan Academy for basic concepts, Case study discussions, Peer study groups, Department-organized workshops
Career Connection
A strong grasp of fundamentals is essential for cracking entry-level aptitude tests and interviews, and forms the bedrock for advanced business concepts in later semesters.
Enhance Communication and Professional Skills- (Semester 1-2)
Actively participate in English language labs and professional skills sessions. Practice public speaking, presentation delivery, group discussions, and business writing. Seek feedback from professors and peers to refine communication effectiveness.
Tools & Resources
Toastmasters International clubs (if available), LinkedIn Learning courses on communication, Online grammar and vocabulary builders, Mock interviews
Career Connection
Excellent communication is a non-negotiable skill for all business roles in India, crucial for effective team collaboration, client interactions, and career progression.
Develop Basic IT Proficiency for Business- (Semester 1-2)
Master essential computer applications like MS Office (Excel, Word, PowerPoint) and familiarize yourself with basic business software like Tally ERP. Understand how these tools are used for data management and presentation.
Tools & Resources
Microsoft Office Specialist (MOS) certification, Free online tutorials for Tally ERP, University computer labs, Practical sessions for Computer Applications in Business
Career Connection
Proficiency in business software and digital tools is a fundamental requirement for most entry-level business roles, enhancing productivity and analytical capabilities.
Intermediate Stage
Engage in Real-world Internships and Projects- (Semester 3-5)
Actively seek and complete internships (as part of the curriculum in Semester 3) and engage in minor projects (like Project Work I in Semester 4). Apply theoretical knowledge to practical business scenarios and gain hands-on experience in areas like marketing, HR, or operations.
Tools & Resources
University placement cell, LinkedIn for internship searches, Industry mentors, Project guides, Company reports and annual statements for analysis
Career Connection
Internships provide invaluable industry exposure, build professional networks, and are crucial for securing placements by demonstrating practical skills and understanding of corporate environments.
Build Analytical and Research Capabilities- (Semester 3-5)
Focus on subjects like Business Statistics, Quantitative Techniques, and Research Methods. Learn to collect, analyze, and interpret data to inform business decisions. Practice using statistical software (if introduced) for research projects.
Tools & Resources
Excel for data analysis, Basic R/Python for statistical exploration (self-taught), Research journals, Industry reports, SPSS (if provided by university)
Career Connection
Analytical skills are highly valued in roles across finance, marketing analytics, and operations, enabling data-driven decision-making and problem-solving in Indian companies.
Participate in Business Competitions & Workshops- (Semester 3-5)
Join college clubs and actively participate in inter-college business plan competitions, case study challenges, and workshops on specific business domains like digital marketing or supply chain management. This helps in networking and applying theoretical knowledge.
Tools & Resources
E-cell (Entrepreneurship Cell), Marketing Club, Finance Club, Industry association events, B-school competitions (e.g., IIM/XLRI challenges)
Career Connection
Participation enhances leadership, teamwork, problem-solving, and presentation skills, making students more competitive for placements and demonstrating initiative to recruiters.
Advanced Stage
Specialize through Electives and Advanced Projects- (Semester 6)
Carefully choose professional electives based on career interests (e.g., HR, Marketing, Finance). Undertake Project Work II with a focus on an area of specialization, conducting in-depth research or developing a business solution.
Tools & Resources
Faculty advisors, Industry mentors in chosen field, Advanced analytical tools, Databases for secondary research, Specialized software
Career Connection
Deepening knowledge in a specific area via electives and a major project enhances employability for specialized roles and provides a competitive edge in the job market.
Intensive Placement Preparation and Networking- (Semester 6)
Engage in rigorous placement training, including resume building, mock interviews, group discussion practice, and aptitude test preparation. Actively network with alumni, industry professionals, and recruiters through university events and LinkedIn.
Tools & Resources
University placement cell resources, Online aptitude test platforms (e.g., IndiaBix), LinkedIn, Career fairs, Alumni mentorship programs
Career Connection
Direct impact on securing desirable placements in top Indian and multinational companies by being well-prepared and having established professional contacts.
Develop Strategic Thinking and Ethical Leadership- (Semester 6)
Focus on subjects like Strategic Management, Corporate Governance and Ethics. Understand how to formulate and implement business strategies while adhering to ethical principles, preparing for future leadership roles with integrity.
Tools & Resources
Case studies on Indian corporate governance, Business ethics forums, Leadership workshops, Role-playing scenarios, Current affairs discussions
Career Connection
Essential for long-term career growth, enabling students to become responsible leaders who can navigate complex business environments and contribute positively to their organizations and society.
Program Structure and Curriculum
Eligibility:
- A pass in H.Sc. (10+2) or its equivalent examination with a minimum aggregate of 50%
Duration: 6 semesters / 3 years
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LA1001 | English I | Foundational | 3 | Reading Comprehension, Grammar and Usage, Writing Skills, Communication Strategies, Vocabulary Building |
| BB1001 | Business Economics | Core | 4 | Economic Systems, Demand and Supply Analysis, Consumer Behavior, Production and Cost Analysis, Market Structures |
| BB1002 | Principles of Management | Core | 4 | Nature and Scope of Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BB1003 | Business Mathematics | Core | 4 | Algebraic Equations, Calculus Fundamentals, Matrices and Determinants, Financial Mathematics, Linear Programming |
| BB1004 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance and Errors, Final Accounts Preparation, Depreciation Methods |
| HS1002 | Environmental Science and Sustainability | Foundational | 2 | Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Climate Change Impacts, Sustainable Development Goals |
| BB1005 | Professional Skills for Management | Practical | 1 | Verbal Communication, Presentation Techniques, Group Discussion Skills, Interview Preparation, Business Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| LA1002 | English II | Foundational | 3 | Advanced Grammar, Report Writing, Public Speaking, Business Correspondence, Literary Appreciation |
| BB1006 | Organizational Behaviour | Core | 4 | Perception and Personality, Motivation Theories, Group Dynamics and Teamwork, Leadership Styles, Conflict Management |
| BB1007 | Marketing Management | Core | 4 | Marketing Mix, Consumer Behaviour, Market Segmentation, Product Life Cycle, Branding and Pricing Strategies |
| BB1008 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Probability and Distributions, Hypothesis Testing, Correlation and Regression |
| BB1009 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classifications, Cost Sheet Preparation, Budgetary Control, Standard Costing, Marginal Costing for Decision Making |
| SD1001 | Life Skills | Foundational | 2 | Self-Management, Interpersonal Skills, Critical Thinking, Problem-Solving Techniques, Stress and Time Management |
| BB1010 | Computer Applications in Business | Practical | 1 | MS Word for Documentation, MS Excel for Data Analysis, MS PowerPoint for Presentations, Tally ERP Fundamentals, Internet and E-mail Applications |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB1011 | Indian Business Environment | Core | 4 | Economic Reforms in India, Industrial Policies, Foreign Trade Policy, Legal and Regulatory Framework, Socio-Cultural Environment |
| BB1012 | Human Resource Management | Core | 4 | HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Benefits |
| BB1013 | Entrepreneurship Development | Core | 4 | Entrepreneurial Process, Idea Generation and Feasibility, Business Plan Development, Funding Sources, Government Policies for Start-ups |
| BB1014 | Quantitative Techniques for Business Decisions | Core | 4 | Operations Research Introduction, Linear Programming, Transportation and Assignment Problems, Queuing Theory, Decision Theory |
| BB1015 | Production and Operations Management | Core | 4 | Production System Design, Capacity Planning, Inventory Management, Quality Control, Supply Chain Fundamentals |
| BB1016 | Business Communication | Practical | 1 | Official Correspondence, Report Writing, Business Presentations, Negotiation Skills, Digital Communication Etiquette |
| BB1017 | Internship | Practical | 2 | Industry Exposure, Application of Concepts, Organizational Structure, Functional Processes, Internship Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB1018 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act |
| BB1019 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy |
| BB1020 | Research Methods in Business | Core | 4 | Research Design, Sampling Techniques, Data Collection Methods, Questionnaire Design, Data Analysis and Interpretation |
| BB1021 | International Business | Core | 4 | Globalization and its Drivers, Theories of International Trade, Foreign Exchange Markets, International Organizations, Export-Import Procedures |
| BB1022 | Management Information System | Core | 4 | Information Systems Concepts, Database Management Systems, E-commerce Strategies, Decision Support Systems, Cyber Security in Business |
| BB1023 | Digital Marketing | Practical | 1 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing Campaigns |
| BB1024 | Project Work - I | Practical | 2 | Problem Identification, Literature Review, Research Methodology, Data Collection Strategy, Preliminary Data Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB1025 | Services Marketing | Core | 4 | Characteristics of Services, Service Quality Models, Extended Marketing Mix for Services, Service Delivery Process, Customer Relationship Management in Services |
| BB1026 | Supply Chain Management | Core | 4 | Supply Chain Fundamentals, Logistics Management, Procurement and Sourcing, Inventory Management, Transportation and Warehousing |
| BB1027 | Corporate Governance and Ethics | Core | 4 | Ethical Theories in Business, Corporate Social Responsibility, Role of Board of Directors, Shareholder Rights, Whistleblowing Mechanisms |
| BB1028 | Consumer Behavior | Core | 4 | Consumer Decision Process, Psychological Influences, Socio-Cultural Factors, Consumer Research, Marketing Implications of Behavior |
| BB1029 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis, SWOT Analysis, Strategy Formulation, Strategy Implementation and Evaluation |
| BB1101 | Talent Acquisition (Professional Elective I - Example) | Elective | 3 | Workforce Planning, Recruitment Strategies, Sourcing and Screening, Interviewing Techniques, Onboarding and Integration |
| BB1102 | Training and Development (Professional Elective II - Example) | Elective | 3 | Training Needs Analysis, Training Design and Delivery, Evaluation of Training Effectiveness, E-learning and Blended Learning, Career Development |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BB1030 | E-Commerce | Core | 4 | E-commerce Business Models, Online Marketing and Advertising, E-Payment Systems, E-commerce Security, Legal and Ethical Issues in E-commerce |
| BB1031 | Derivatives and Risk Management | Core | 4 | Forwards and Futures, Options Contracts, Swaps, Hedging Strategies, Portfolio Risk Management |
| BB1032 | Project Management | Core | 4 | Project Life Cycle, Project Planning and Scheduling, Resource Allocation, Project Risk Management, Project Monitoring and Control |
| BB1033 | Industrial Relations and Labour Welfare | Core | 4 | Trade Unions, Collective Bargaining, Industrial Disputes, Labour Laws in India, Employee Welfare Schemes |
| BB1034 | Project Work - II | Project | 6 | Comprehensive Project Report, Advanced Data Analysis, Findings and Conclusions, Recommendations and Managerial Implications, Project Defense and Viva Voce |
| BB1103 | Compensation and Benefits Management (Professional Elective III - Example) | Elective | 3 | Wage Theories, Job Evaluation Methods, Pay Structures Design, Incentive Schemes, Employee Benefits and Services |
| BB1104 | Retail Management (Professional Elective IV - Example) | Elective | 3 | Retail Formats and Theories, Store Location and Layout, Merchandising and Assortment Planning, Retail Pricing Strategies, E-tailing and Omni-channel Retailing |
