.png&w=1920&q=75)
BBA in General at S.S. Agrawal Institute of Management & Technology
Navsari, Gujarat
.png&w=1920&q=75)
About the Specialization
What is General at S.S. Agrawal Institute of Management & Technology Navsari?
This BBA program at S.S. Agrawal Institute of Management & Technology focuses on providing a strong foundation in business administration principles. It equips students with essential management skills, analytical abilities, and an understanding of the diverse functions within an organization. The curriculum is designed to meet the evolving demands of the Indian business landscape, preparing graduates for entry-level managerial roles across various sectors, which are increasingly seeking skilled professionals.
Who Should Apply?
This program is ideal for fresh graduates who have completed their 10+2 education and aspire to build a career in business and management. It suits individuals keen on developing leadership qualities, problem-solving skills, and a comprehensive understanding of business operations. Aspiring entrepreneurs and those looking to join family businesses can also greatly benefit, gaining structured knowledge to innovate and grow in the dynamic Indian market.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths in India, including roles in marketing, finance, human resources, and operations. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories for experienced professionals into mid to senior management. The program also aligns with foundational knowledge required for professional certifications and further studies like MBA, enhancing career prospects in Indian companies.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Principles of Management, Financial Accounting, and Business Economics. Form study groups, actively participate in class discussions, and seek clarifications from faculty regularly. This solid base is crucial for tackling advanced topics later.
Tools & Resources
Textbooks, Lecture Notes, VNSGU Academic Support Materials, Peer Study Groups
Career Connection
A strong grasp of fundamentals ensures better scores in university exams, leading to a higher academic record which is often a key criterion for initial placements and internships.
Develop Essential Communication & IT Skills- (Semester 1-2)
Utilize practical sessions in Business Communication and Computer Fundamentals. Practice drafting professional emails, reports, and presentations. Become proficient in MS Office tools (Excel for data analysis, PowerPoint for presentations). Enroll in online courses for basic digital literacy if needed.
Tools & Resources
MS Office Suite, Grammarly, Spoken English classes, Communication Workshops
Career Connection
Effective communication and digital proficiency are non-negotiable for almost all entry-level business roles, enhancing employability and professional interaction.
Engage in Extracurricular Activities- (Semester 1-2)
Join college clubs, participate in debates, quizzes, or cultural events. Volunteer for organizing college events or fests. This helps in developing soft skills like teamwork, leadership, time management, and problem-solving outside the academic curriculum.
Tools & Resources
College Clubs (e.g., Literary, Cultural, Management clubs), Event Organizing Committees
Career Connection
Demonstrates a well-rounded personality and practical skill application, highly valued by Indian recruiters during interviews for management trainee roles.
Intermediate Stage
Seek Early Industry Exposure via Internships- (Semester 3-5)
Actively look for short-term internships or summer training programs in areas of interest like marketing, HR, or finance after the second year. Even unpaid or local internships provide invaluable practical experience and help in understanding corporate culture in India.
Tools & Resources
College Placement Cell, LinkedIn, Internshala, Local SMEs
Career Connection
Early exposure provides a competitive edge, clarifies career interests, and builds a professional network, often leading to pre-placement offers or better final placements.
Participate in Management Competitions and Case Studies- (Semester 3-5)
Form teams and participate in inter-college management quizzes, business plan competitions, and case study challenges. This hones analytical, strategic thinking, and presentation skills, which are critical for management roles.
Tools & Resources
Case Study repositories (e.g., Harvard Business Publishing), Competition platforms (e.g., Dare2Compete), Faculty Mentors
Career Connection
Showcases initiative and ability to apply theoretical knowledge to real-world business problems, catching the eye of recruiters looking for proactive candidates.
Develop Niche Skills through Certifications- (Semester 3-5)
Identify an area of interest (e.g., Digital Marketing, Financial Modeling, HR Analytics) and pursue online certification courses. Platforms like Coursera, Udemy, or NPTEL offer specialized programs that add significant value to your resume.
Tools & Resources
Coursera, Udemy, edX, NPTEL, Google Digital Garage
Career Connection
Distinguishes you from peers, demonstrates a commitment to continuous learning, and makes you more appealing for specialized roles in growing sectors in India.
Advanced Stage
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Start dedicated preparation for campus placements, focusing on aptitude tests, group discussions, and personal interviews. Attend workshops organized by the college, participate in mock interview sessions, and refine your resume and cover letter. Research potential companies.
Tools & Resources
Placement Cell workshops, Online aptitude test platforms, Interview preparation guides, Peer feedback
Career Connection
Maximizes chances of securing a good placement offer with reputable companies in India, leading to a smooth transition from academics to corporate life.
Undertake a Comprehensive Research Project- (Semester 5-6)
Leverage the final year project to conduct in-depth research on a contemporary business issue relevant to the Indian context. This involves primary and secondary data collection, rigorous analysis, and professional report writing, demonstrating research acumen.
Tools & Resources
Research Guides, Faculty Mentors, Statistical Software (e.g., SPSS), Library Resources
Career Connection
Develops critical analytical and problem-solving skills, and a strong project can be a valuable talking point in interviews, showcasing practical application of knowledge.
Network with Alumni and Industry Leaders- (Semester 5-6)
Attend alumni meets, industry seminars, and workshops. Connect with alumni and professionals on platforms like LinkedIn. Seek mentorship, career advice, and insights into industry trends and job opportunities within India''''s dynamic market.
Tools & Resources
LinkedIn, College Alumni Network, Industry Conferences, Guest Lecture Sessions
Career Connection
Expands your professional network, leading to potential referrals, job leads, and a deeper understanding of industry expectations, which is invaluable for long-term career growth.
Program Structure and Curriculum
Eligibility:
- H.S.C. (10+2) or equivalent examination with minimum 40% aggregate marks (5% relaxation for SC/ST candidates) from a recognized board.
Duration: 3 years / 6 semesters
Credits: 134 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling |
| BBA 102 | Business Economics | Core | 4 | Introduction to Micro Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies |
| BBA 103 | Financial Accounting | Core | 4 | Introduction to Accounting, Journal and Ledger, Trial Balance and Errors, Preparation of Final Accounts, Accounting Standards |
| BBA 104 | Business Mathematics | Core | 4 | Set Theory, Matrices and Determinants, Ratio and Proportion, Simple and Compound Interest, Commercial Arithmetic |
| BBA 105 | Computer Fundamentals & Business Applications | Core | 4 | Basics of Computer Systems, Operating Systems, MS Word and Excel, MS PowerPoint and Access, Internet and Email |
| BBA 106 | Practical (Based on BBA 105) | Lab | 2 | MS Office Applications, Internet Browsing, Email Management, Basic Computer Operations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Leadership Styles, Group Dynamics and Team Building |
| BBA 202 | Macro Economics | Core | 4 | National Income Accounting, Inflation and Deflation, Monetary and Fiscal Policies, Business Cycles, International Trade |
| BBA 203 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Job and Process Costing |
| BBA 204 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Probability |
| BBA 205 | Business Communication | Core | 4 | Principles of Communication, Types of Communication, Business Letters and Memos, Report Writing, Presentation Skills |
| BBA 206 | Practical (Based on BBA 204 & 205) | Lab | 2 | Statistical Data Analysis, Business Report Drafting, Presentation Practice, Communication Exercises |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Product Decisions, Pricing Decisions, Promotion and Distribution Decisions |
| BBA 302 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA 303 | Management Accounting | Core | 4 | Introduction to Management Accounting, Fund Flow Statement, Cash Flow Statement, Ratio Analysis, Break-Even Analysis |
| BBA 304 | Production & Operations Management | Core | 4 | Introduction to POM, Plant Location and Layout, Inventory Management, Quality Management, Production Planning and Control |
| BBA 305 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Partnership Act, Companies Act |
| BBA 306 | Practical (Based on BBA 301 & 302) | Lab | 2 | Marketing Case Studies, HR Policy Analysis, Role-playing exercises, Survey methods |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories |
| BBA 402 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Small Business Management, Government Policies for SMEs |
| BBA 403 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA 404 | Management Information System | Core | 4 | Concepts of MIS, Information Systems for Management, Decision Support Systems, E-commerce, Database Management Systems |
| BBA 405 | Indian Business Environment | Core | 4 | Economic Environment, Socio-Cultural Environment, Political-Legal Environment, Technological Environment, Global Environment and India |
| BBA 406 | Practical (Based on BBA 403 & 404) | Lab | 2 | Data Analysis using Software, MIS Case Studies, Designing Surveys, Data Interpretation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Strategic Management | Core | 4 | Strategic Planning Process, Environmental Analysis (SWOT), Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA 502 | International Business | Core | 4 | Global Business Environment, Theories of International Trade, Foreign Exchange Management, International Marketing, International Finance |
| BBA 503 | Taxation | Core | 4 | Income Tax Act Introduction, Heads of Income, Deductions and Rebates, Goods and Services Tax (GST), Tax Planning |
| BBA 504 | E-Commerce & Digital Marketing | Core | 4 | Introduction to E-commerce, E-commerce Business Models, Digital Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing |
| BBA 505 | Operation Research | Core | 4 | Introduction to Operations Research, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (PERT/CPM) |
| BBA 506 | Project Work | Project | 4 | Problem Identification, Literature Review, Methodology Design, Data Analysis and Interpretation, Report Writing and Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Total Quality Management | Core | 4 | Concepts of TQM, Quality Gurus, Quality Tools and Techniques, Six Sigma, ISO Standards |
| BBA 602 | Rural & Agri Business Management | Core | 4 | Rural Marketing Environment, Rural Consumer Behavior, Agri-Business Value Chain, Rural Development Schemes, Microfinance in Rural Areas |
| BBA 603 | Corporate Governance & Ethics | Core | 4 | Concepts of Corporate Governance, Board of Directors, Shareholder Rights, Business Ethics, Corporate Social Responsibility (CSR) |
| BBA 604 | Legal Aspects of Business | Core | 4 | Industrial Disputes Act, Factories Act, Provident Fund Act, Gratuity Act, Cyber Law |
| BBA 605 | Financial Markets & Services | Core | 4 | Indian Financial System, Money Market Instruments, Capital Market (Primary & Secondary), Mutual Funds, Insurance Services |
| BBA 606 | Viva-Voce | Core | 2 | Comprehensive understanding of BBA concepts, Application of management principles, Business acumen, Communication and presentation skills |
