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BBA in General at SSR College of Arts, Commerce and Science
Dadra and Nagar Haveli, Dadra and Nagar Haveli and Daman and Diu
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About the Specialization
What is General at SSR College of Arts, Commerce and Science Dadra and Nagar Haveli?
This BBA program at SSR College of Arts, Commerce and Science focuses on developing a strong foundation in business administration principles. It equips students with essential managerial skills, analytical capabilities, and an understanding of the dynamic Indian business environment. The curriculum is designed to foster holistic development, preparing future leaders for diverse roles across industries.
Who Should Apply?
This program is ideal for recent 12th-grade graduates with an interest in business and management, seeking a comprehensive undergraduate degree. It also caters to individuals aiming for entry-level managerial positions or those aspiring to pursue higher education like an MBA. A passion for understanding organizational dynamics and economic principles is beneficial.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors such as marketing, finance, human resources, and operations within Indian companies. Entry-level salaries typically range from INR 2.5 to 4.5 lakhs annually, with significant growth potential as experience accrues. The program lays a strong groundwork for pursuing professional certifications and advanced management studies.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, economics, and accounting. Utilize textbooks, online tutorials, and peer study groups to solidify knowledge. Regular revision and problem-solving are crucial for building a strong base.
Tools & Resources
VNSGU prescribed textbooks, NPTEL courses for foundational subjects, Khan Academy for economics and math, Peer study groups
Career Connection
A strong grasp of fundamentals is essential for cracking entry-level interviews and understanding real-world business scenarios, forming the bedrock for future specialization.
Develop Effective Communication Skills- (Semester 1-2)
Actively participate in presentations, group discussions, and debates to enhance verbal communication. Practice written communication through assignments, reports, and emails. Seek feedback from professors and peers to refine skills.
Tools & Resources
Toastmasters clubs (if available), Online resources for public speaking, Grammar and writing workshops, Active participation in college societies
Career Connection
Excellent communication is a top skill sought by recruiters, crucial for networking, interviews, and effective collaboration in any business role.
Build Digital Literacy & Data Acumen- (Semester 1-2)
Beyond basic computer fundamentals, actively learn to use MS Office suite (Excel for data analysis, PowerPoint for presentations) and explore basic data tools. Understand how information technology impacts business operations.
Tools & Resources
Microsoft Office tutorials, Online courses on data analysis basics (e.g., Coursera, Udemy), College computer labs, Business news portals
Career Connection
Digital proficiency is non-negotiable in today''''s business world; early skill-building prepares students for data-driven roles and efficient corporate functioning.
Intermediate Stage
Engage in Practical Research & Analysis- (Semester 3-5)
Apply business research methods by undertaking mini-projects, case studies, and surveys. Learn to collect, analyze, and interpret data using statistical tools. Focus on real-world problems faced by Indian businesses.
Tools & Resources
SPSS/R (basic level), Excel for statistical analysis, Academic databases, Industry reports, VNSGU research projects
Career Connection
Develops critical thinking, problem-solving skills, and analytical capabilities highly valued in consulting, marketing research, and financial analysis roles.
Seek Industry Exposure through Internships/Workshops- (Semester 3-5)
Actively search for summer internships (even short-term ones) in local businesses or NGOs to gain practical experience. Attend industry workshops, seminars, and guest lectures to understand current trends and network with professionals.
Tools & Resources
College placement cell, LinkedIn, Local business chambers, Internship platforms (e.g., Internshala, Naukri), Industry events in Surat/Ahmedabad
Career Connection
Internships provide real-world application of theoretical knowledge, build a professional network, and often lead to pre-placement offers, significantly boosting employability.
Cultivate Entrepreneurial Thinking- (Semester 3-5)
Explore entrepreneurial concepts by identifying market gaps, developing business ideas, and creating basic business plans. Participate in college entrepreneurship cells or innovation challenges to foster an innovative mindset.
Tools & Resources
E-Cell initiatives, Government schemes for startups (e.g., Startup India), Mentorship from local entrepreneurs, Business model canvas
Career Connection
Develops problem-solving, risk-taking, and leadership skills valuable for both starting ventures and excelling in corporate roles requiring innovation.
Advanced Stage
Specialize and Build a Portfolio- (Semester 6)
Choose electives carefully based on career interests (Marketing, Finance, HR). Undertake a significant project (as per syllabus) or build a portfolio of case studies/analyses in the chosen specialization.
Tools & Resources
Advanced software for specialization (e.g., financial modeling tools, marketing analytics platforms), Professional body certifications, Industry mentors
Career Connection
Demonstrates depth of knowledge in a specific area, making candidates more attractive for specialized roles and providing tangible proof of skills during placements.
Master Interview & Group Discussion Techniques- (Semester 6)
Dedicate time to intensive placement preparation, including mock interviews, group discussions, and resume building workshops. Research target companies and practice answering common HR and technical questions specific to BBA roles.
Tools & Resources
College placement cell, Career counselors, Online interview preparation platforms, Previous year''''s interview experiences, Mock GDs
Career Connection
Directly prepares students for the rigorous campus placement process, maximizing their chances of securing desirable job offers.
Develop Leadership and Teamwork Skills- (Semester 6)
Take on leadership roles in college events, clubs, or academic projects. Actively collaborate in group assignments, learn to resolve conflicts, and contribute effectively to team goals.
Tools & Resources
Student organizations, Project groups, Leadership training modules, Feedback from team members
Career Connection
Essential for career progression, as most managerial roles require strong leadership and the ability to work collaboratively in diverse teams.
Program Structure and Curriculum
Eligibility:
- 12th pass from any stream (Arts, Commerce, Science) with English as one of the subjects with minimum 45% marks (40% for SC/ST/SEBC) from a recognized board.
Duration: 3 years / 6 semesters
Credits: 132 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Principles & Application | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Controlling, Managerial Ethics and Social Responsibility |
| 102 | Business Communication | Core | 4 | Fundamentals of Communication, Verbal and Non-verbal Communication, Business Correspondence, Report Writing and Presentation Skills, Meeting Management |
| 103 | Micro Economics | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Consumer Behavior, Production and Cost Analysis, Market Structures and Pricing |
| 104 | Business Mathematics | Core | 4 | Set Theory and Relations, Matrices and Determinants, Commercial Arithmetic, Logarithms and Exponentials, Basic Differential and Integral Calculus |
| 105 | Computer Fundamentals | Core | 4 | Basics of Computer Systems, Operating Systems, MS Office Applications (Word, Excel, PowerPoint), Internet and E-mail, Data Representation and Logic Gates |
| 106 | Environmental Studies | Compulsory Non-Credit Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources and Ecosystems, Biodiversity and its Conservation, Environmental Pollution, Social Issues and the Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Organizational Behavior | Core | 4 | Foundations of Organizational Behavior, Individual Behavior (Perception, Learning, Personality), Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| 202 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Correlation and Regression Analysis, Index Numbers and Time Series Analysis |
| 203 | Macro Economics | Core | 4 | National Income and its Measurement, Theories of Employment and Income, Inflation and Business Cycles, Monetary and Fiscal Policy, International Trade and Balance of Payments |
| 204 | Financial Accounting | Core | 4 | Accounting Principles and Concepts, Journal, Ledger, and Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Introduction to Partnership Accounts |
| 205 | E-Commerce | Core | 4 | Introduction to E-commerce, E-commerce Models and Technologies, Online Payment Systems and Security, Digital Marketing and Advertising, Legal and Ethical Aspects of E-commerce |
| 206 | Constitution of India | Compulsory Non-Credit Course | 2 | Preamble and Basic Features of the Constitution, Fundamental Rights and Duties, Directive Principles of State Policy, Union and State Government Structure, Local Self-Government |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 | Marketing Management | Core | 4 | Introduction to Marketing, Market Segmentation and Targeting, Product and Pricing Decisions, Promotion and Distribution Strategies, Marketing Research and Consumer Behavior |
| 302 | Business Research Methods | Core | 4 | Foundations of Research, Research Design and Sampling, Data Collection Methods, Data Analysis Techniques, Report Writing and Ethics in Research |
| 303 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| 304 | Indian Financial System | Core | 4 | Overview of Financial System, Money Market and Capital Market, Financial Institutions (Banks, NBFCs), Financial Services (Mutual Funds, Insurance), Regulatory Bodies (RBI, SEBI) |
| 305 | Production & Operations Management | Core | 4 | Introduction to Operations Management, Product Design and Process Selection, Facility Location and Layout, Inventory Management, Quality Management and Control |
| 306 | Industrial Laws | Core | 2 | Factories Act, 1948, Industrial Disputes Act, 1947, Trade Unions Act, 1926, Payment of Wages Act, 1936, Employees'''' Compensation Act, 1923 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Idea Generation and Business Opportunities, Business Plan Preparation, Sources of Finance for Startups, Government Policies for MSMEs |
| 402 | Cost and Management Accounting | Core | 4 | Cost Concepts and Classification, Cost Sheet and Cost Control, Budgeting and Budgetary Control, Standard Costing and Variance Analysis, Marginal Costing and Decision Making |
| 403 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Working Capital Management, Capital Structure Theories, Dividend Policy Decisions |
| 404 | International Business | Core | 4 | Globalization and International Trade Theories, Balance of Payments, Foreign Exchange Market, International Financial Institutions, Regional Economic Integrations |
| 405 | Computer Application in Business | Core | 4 | Database Management Systems (DBMS) Basics, Advanced Spreadsheet Applications, Introduction to Business Intelligence Tools, Presentation Software for Business, Enterprise Resource Planning (ERP) Concepts |
| 406 | Corporate Laws | Core | 2 | Companies Act, 2013 (Key Provisions), Formation of Companies, Directors and Management, Company Meetings, Corporate Governance Principles |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 501 | Services Marketing | Core | 4 | Nature and Characteristics of Services, Service Quality and Customer Satisfaction, Service Design and Development, Pricing and Promotion of Services, Managing Service Encounters and Relationships |
| 502 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Influences on Consumer Decision Making, Consumer Perception and Learning, Motivation and Personality, Culture, Subculture, and Social Class |
| 503 | Business Ethics & Corporate Governance | Core | 4 | Foundations of Business Ethics, Ethical Dilemmas in Business, Corporate Social Responsibility (CSR), Principles of Corporate Governance, Role of Board of Directors and Stakeholders |
| 504A | Advertising & Sales Management | Elective (Marketing Specialization) | 4 | Advertising Fundamentals and Media Planning, Advertising Message and Campaign Development, Personal Selling and Sales Process, Sales Force Management, Sales Forecasting and Control |
| 505A | Rural Marketing | Elective (Marketing Specialization) | 4 | Indian Rural Market Scenario, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Distribution and Promotion in Rural Areas, Challenges and Opportunities in Rural Marketing |
| 504B | Banking & Insurance | Elective (Finance Specialization) | 4 | Indian Banking Structure and Operations, Types of Banks and Digital Banking, Principles of Insurance, Types of Insurance (Life, General), Regulatory Framework (RBI, IRDAI) |
| 505B | Investment Management | Elective (Finance Specialization) | 4 | Investment Avenues and Financial Instruments, Risk and Return Analysis, Portfolio Management, Stock Market Operations, Mutual Funds and Equity Analysis |
| 504C | Industrial Relations & Labor Welfare | Elective (HRM Specialization) | 4 | Introduction to Industrial Relations, Trade Unions and Collective Bargaining, Grievance Handling and Discipline, Labor Welfare Measures, Social Security Legislation in India |
| 505C | Training & Development | Elective (HRM Specialization) | 4 | Training Needs Assessment, Designing Training Programs, Training Methods and Techniques, Evaluation of Training Effectiveness, Employee Development and Career Planning |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 601 | Strategic Management | Core | 4 | Concept of Strategic Management, Environmental Analysis and SWOT, Strategy Formulation and Choice, Strategy Implementation, Strategic Evaluation and Control |
| 602 | Supply Chain Management | Core | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management in SCM, Warehousing and Distribution, Global Supply Chains and SCM Performance |
| 603 | Business Analytics | Core | 4 | Introduction to Business Analytics, Descriptive and Predictive Analytics, Data Mining Techniques, Big Data Concepts, Data Visualization for Business |
| 604A | Digital Marketing | Elective (Marketing Specialization) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing and Email Marketing, Web Analytics and Digital Campaign Management |
| 605A | Marketing Research | Elective (Marketing Specialization) | 4 | Marketing Research Process, Qualitative and Quantitative Research, Sampling Design, Data Analysis in Marketing, Report Preparation and Presentation |
| 604B | Working Capital Management | Elective (Finance Specialization) | 4 | Management of Cash, Management of Receivables, Inventory Management Techniques, Working Capital Financing, Integrated Working Capital Management |
| 605B | Derivatives & Risk Management | Elective (Finance Specialization) | 4 | Introduction to Financial Derivatives, Futures and Forwards Contracts, Options and Swaps, Hedging Strategies, Risk Management Techniques |
| 604C | Performance Management | Elective (HRM Specialization) | 4 | Performance Appraisal Systems, Goal Setting and Feedback, Competency Mapping, Performance Counseling, Reward and Recognition Systems |
| 605C | Compensation Management | Elective (HRM Specialization) | 4 | Wage Theories and Policies, Job Evaluation and Pay Structures, Employee Benefits and Incentives, Executive Compensation, Compensation Administration |
| 606 | Project Work | Project | 2 | Problem Identification and Objectives, Literature Review, Research Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
