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B-B-A in General at St. Anne's Degree College for Women

St. Anne's Degree College for Women, Halaruru, Bengaluru, stands as a premier institution established in 2005. Affiliated with Bengaluru City University and accredited with NAAC 'A' Grade, it empowers women through diverse Arts, Science, Commerce, and Management programs, fostering academic excellence and a vibrant campus ecosystem.

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Bengaluru, Karnataka

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About the Specialization

What is General at St. Anne's Degree College for Women Bengaluru?

This Bachelor of Business Administration program at St. Anne''''s Degree College for Women focuses on providing a comprehensive foundation in management principles and practices. Designed to equip students with core business acumen, the curriculum integrates theoretical knowledge with practical skills essential for the dynamic Indian business landscape. The program emphasizes critical thinking, leadership development, and ethical decision-making, preparing graduates for diverse roles across various industries.

Who Should Apply?

This program is ideal for young aspirants who have completed their 10+2 education and are keen to pursue a career in management, administration, or entrepreneurship. It caters to fresh graduates seeking entry into corporate roles, management traineeships, or family businesses. Individuals looking to build a strong theoretical base before pursuing advanced studies like an MBA will also find this program highly beneficial, fostering a strong academic and practical understanding of business operations.

Why Choose This Course?

Graduates of this program can expect to embark on promising career paths such as Marketing Executive, HR Assistant, Financial Analyst, Operations Coordinator, or Business Development Associate in India. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential as experience accrues. The foundational knowledge gained also provides a solid stepping stone for various professional certifications and higher education opportunities in management.

OTHER SPECIALIZATIONS

Specialization

Student Success Practices

Foundation Stage

Build Strong Academic Fundamentals- (Semester 1-2)

Focus on mastering core subjects like accounting, management principles, and communication. Utilize library resources, attend faculty office hours, and participate in peer study groups to clarify concepts.

Tools & Resources

College library, Online academic tutorials, Peer study networks

Career Connection

A strong academic foundation is crucial for understanding advanced topics and performing well in competitive entrance exams for higher studies or job interviews.

Develop Foundational Digital & Soft Skills- (Semester 1-2)

Actively engage with vocational courses like Digital Fluency and Web Design, and SECs to develop practical digital literacy. Simultaneously, work on improving English communication, presentation skills, and basic analytical abilities through workshops and college clubs.

Tools & Resources

MS Office suite, Online courses (Coursera, NPTEL for soft skills), College debate/public speaking clubs

Career Connection

These skills are universally required in modern workplaces, enhancing employability for entry-level managerial and administrative roles.

Explore Industry through Introductory Sessions- (Semester 1-2)

Attend college-organized guest lectures, introductory industry seminars, and local business visits to understand diverse career opportunities within business administration. Network with senior students and alumni for early insights.

Tools & Resources

Alumni network, College career counseling cell, Local industry events

Career Connection

Early exposure helps in identifying areas of interest for future specialization and internships, guiding academic and career choices effectively.

Intermediate Stage

Apply Theoretical Knowledge to Case Studies and Projects- (Semester 3-4)

Actively participate in case study analyses, mini-projects, and group assignments for subjects like Financial Management, Marketing Management, and Business Research Methods. Seek opportunities to present findings and receive feedback.

Tools & Resources

Harvard Business Review cases (if accessible), Industry reports, Project management tools

Career Connection

Develops problem-solving and analytical skills highly valued by employers, preparing for roles requiring practical application of business theories.

Gain Practical Skills with Software Proficiency- (Semester 3-4)

Master business-specific software like Excel for Business and Tally for Accounting through dedicated practice and certifications if available. Look for opportunities to apply these skills in college events or small departmental tasks.

Tools & Resources

Microsoft Excel, Tally ERP 9, Online tutorials, Local training centers

Career Connection

These are essential tools for finance, accounting, and data analysis roles, making graduates immediately productive in relevant job profiles.

Build a Professional Network and Seek Internships- (Semester 3-4)

Attend industry meetups, corporate expos, and workshops organized by the college. Leverage social media platforms like LinkedIn to connect with professionals. Actively seek and complete short-term internships or summer training programs to gain real-world experience.

Tools & Resources

LinkedIn, College placement cell, Industry associations (e.g., CII, FICCI youth wings)

Career Connection

Internships provide crucial hands-on experience, enhance resumes, and often lead to pre-placement offers or valuable industry contacts for future job searches.

Advanced Stage

Specialize through Electives and Advanced Project Work- (Semester 5-6)

Thoughtfully choose major electives (DSEs) in areas like Finance, Marketing, or HR that align with career aspirations. Undertake a comprehensive final year project, focusing on a real business problem, applying all learned concepts and research methodologies.

Tools & Resources

Academic journals, Industry databases, Professional mentors, Project management software

Career Connection

Deep specialization makes graduates competitive for specific roles and demonstrates expertise, crucial for securing higher-paying and more relevant positions.

Focus on Industry Readiness and Placement Preparation- (Semester 5-6)

Actively participate in campus recruitment drives, mock interviews, group discussions, and resume-building workshops. Practice aptitude tests and technical interview questions relevant to business roles.

Tools & Resources

College placement cell, Online aptitude platforms (e.g., IndiaBix), Interview preparation guides

Career Connection

Direct preparation for placement processes significantly increases the chances of securing desirable job offers right after graduation.

Cultivate Leadership and Ethical Business Practices- (Semester 5-6)

Take on leadership roles in college events, student bodies, or community projects. Engage in discussions on corporate governance, business ethics, and social responsibility, integrating these principles into academic work and future career planning.

Tools & Resources

College leadership programs, Corporate social responsibility reports, Ethical dilemma case studies

Career Connection

Develops well-rounded professionals who are not only skilled but also responsible and ethical leaders, highly valued by organizations seeking sustainable growth.

Program Structure and Curriculum

Eligibility:

  • Pass in PUC / 10+2 / H.S.C or equivalent examination with a minimum of 40% aggregate marks.

Duration: 3 years / 6 semesters

Credits: 126 Credits

Assessment: Internal: 40%, External: 60%

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA101TFundamentals of Business AccountingCore (DSC)4Accounting Concepts, Journal and Ledger, Trial Balance, Final Accounts Preparation, Depreciation Methods
BBA102TPrinciples of ManagementCore (DSC)4Management Concepts, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling Techniques
AECC101TKannada / Other LanguageCompulsory (AECC)3Language Proficiency, Grammar and Syntax, Reading Comprehension, Creative Writing, Cultural Readings
AECC102TEnglishCompulsory (AECC)3Business Communication, Report Writing, Presentation Skills, Email Etiquette, Grammar and Vocabulary
VSC101Digital FluencyVocational (VSC)2Computer Fundamentals, MS Office Applications, Internet Usage and Browsing, Online Safety and Security, Digital Tools for Productivity
OEC101Open Elective - IElective (OEC)3Basic principles of chosen elective, Societal impact, Practical applications, Relevant case studies, Interdisciplinary connections
SEC101Skill Enhancement Course - I (Activity Based)Skill Enhancement (SEC)2Communication Skills, Problem Solving Techniques, Critical Thinking, Teamwork and Collaboration, Time Management Strategies

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA201TOrganizational BehaviorCore (DSC)4Individual Behavior, Group Dynamics, Motivation Theories, Leadership Styles, Organizational Culture and Climate
BBA202TMarketing ManagementCore (DSC)4Marketing Concepts, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels
AECC201TKannada / Other LanguageCompulsory (AECC)3Advanced Language Usage, Literary Analysis, Prose and Poetry, Translation Exercises, Cultural Contexts
AECC202TEnglishCompulsory (AECC)3Professional Communication, Technical Writing, Interview Skills, Group Discussion Techniques, Business Correspondence
VSC201Web Design and PublishingVocational (VSC)2HTML Basics, CSS Styling, Web Page Layout, Image Optimization, Website Publishing
OEC201Open Elective - IIElective (OEC)3Basic principles of chosen elective, Market trends, Managerial insights, Industry overview, Socio-economic relevance
SEC201Skill Enhancement Course - II (Activity Based)Skill Enhancement (SEC)2Critical Analysis, Presentation Skills, Decision-Making Models, Interpersonal Skills, Negotiation Techniques

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA301TFinancial ManagementCore (DSC)4Financial Planning, Capital Budgeting, Working Capital Management, Cost of Capital, Dividend Policy
BBA302THuman Resource ManagementCore (DSC)4HRM Functions, Job Analysis and Design, Recruitment and Selection, Training and Development, Performance Appraisal
BBA303TBusiness StatisticsCore (DSC)4Data Collection and Presentation, Measures of Central Tendency, Probability Theory, Correlation and Regression, Index Numbers
AECC301TIndian ConstitutionCompulsory (AECC)3Constitutional History, Fundamental Rights and Duties, Directive Principles, Union and State Governments, Constitutional Amendments
VSC301Excel for BusinessVocational (VSC)2Excel Functions and Formulas, Data Analysis Tools, Pivot Tables and Charts, Conditional Formatting, Data Validation and Macros
OEC301Open Elective - IIIElective (OEC)3Fundamental concepts of chosen elective, Economic impact, Policy implications, Global perspectives, Sustainability aspects
SEC301Skill Enhancement Course - III (Activity Based)Skill Enhancement (SEC)2Leadership Skills, Conflict Resolution, Entrepreneurial Mindset, Time Management, Ethical Decision Making

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA401TCost AccountingCore (DSC)4Cost Concepts and Classification, Cost Sheet Preparation, Material Costing, Labor Costing, Overhead Costing and Variance Analysis
BBA402TBusiness Research MethodsCore (DSC)4Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Ethics
BBA403TBusiness LawCore (DSC)4Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law Fundamentals, Negotiable Instruments Act
AECC401TEnvironmental StudiesCompulsory (AECC)3Ecosystems and Biodiversity, Environmental Pollution, Natural Resources Management, Environmental Policies and Laws, Sustainable Development Goals
VSC401Tally for BusinessVocational (VSC)2Tally ERP 9 Basics, Accounting Entries in Tally, Inventory Management, Payroll Processing, GST Implementation and Reporting
OEC401Open Elective - IVElective (OEC)3Key concepts of chosen elective, Practical approaches, Socio-economic relevance, Industry best practices, Policy framework
SEC401Skill Enhancement Course - IV (Activity Based)Skill Enhancement (SEC)2Project Planning, Data Interpretation, Team Management, Ethical Considerations, Problem-Solving Methodologies

Semester 5

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA501TOperations ManagementCore (DSC)4Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management, Project Management Techniques
BBA502TEntrepreneurship DevelopmentCore (DSC)4Entrepreneurial Process, Business Idea Generation, Business Plan Development, Startup Funding Sources, Small Business Management
BBA503TIncome TaxCore (DSC)4Income Tax Act Principles, Heads of Income, Deductions and Exemptions, Assessment Procedure, Tax Planning and GST Basics
DSE504TMajor Elective 1Elective (DSE)3Specialised topics based on chosen elective, Industry applications, Advanced theories and models, Case study analysis, Current trends in the field
DSE505TMajor Elective 2Elective (DSE)3Specific theories and practices, Strategic insights, Regulatory framework, Practical tools and techniques, Market dynamics
VSC501E-CommerceVocational (VSC)2E-Commerce Models, Digital Marketing Strategies, Online Payment Systems, E-Commerce Security, Logistics and Supply Chain
SEC501Skill Enhancement Course - V (Activity Based)Skill Enhancement (SEC)1Professional Ethics, Innovation Skills, Mentorship and Guidance, Industry Best Practices, Sustainability Initiatives

Semester 6

Subject CodeSubject NameSubject TypeCreditsKey Topics
BBA601TCorporate Law & GovernanceCore (DSC)4Company Formation and Management, Shares and Debentures, Directors'''' Duties and Responsibilities, Corporate Meetings, Corporate Social Responsibility and Ethics
BBA602TStrategic ManagementCore (DSC)4Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control, Competitive Advantage and Global Strategy
BBA603TManagement Information SystemCore (DSC)4Information Systems Fundamentals, Database Management Systems, Decision Support Systems, E-business and E-commerce, IT Security and Cloud Computing
DSE604TMajor Elective 3Elective (DSE)3In-depth analysis of chosen functional area, Market dynamics and trends, Global perspectives and challenges, Advanced analytical tools, Strategic decision-making
DSE605TMajor Elective 4Elective (DSE)3Advanced concepts and theories, Regulatory framework and compliance, Practical tools and techniques, Future trends and innovations, Case studies and applications
Project WorkProject Work & Viva-VoceProject2Research Methodology, Data Collection and Analysis, Report Writing, Presentation Skills, Project Management
SEC601Skill Enhancement Course - VI (Activity Based)Skill Enhancement (SEC)1Career Planning, Interview Preparation, Entrepreneurial Venture Development, Social Responsibility, Professional Networking
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