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B-A-HONOURS in Mass Communication at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI
Kozhikode, Kerala
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About the Specialization
What is Mass Communication at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI Kozhikode?
This B.A. Mass Communication program at St. Joseph''''s College, Devagiri, focuses on equipping students with essential skills and knowledge in journalism, broadcasting, advertising, public relations, and new media. In the vibrant Indian media landscape, marked by rapid digital transformation and diverse linguistic markets, this program prepares graduates to navigate the dynamic industry. It emphasizes practical training alongside theoretical understanding, fostering adaptability to current industry demands.
Who Should Apply?
This program is ideal for fresh graduates from diverse academic backgrounds seeking entry into the thriving Indian media and communication industry. It suits creative individuals with strong communication skills, a keen interest in current affairs, and a passion for storytelling. Aspiring journalists, content creators, PR professionals, and media managers looking to build a solid foundation for their careers will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as journalists, content writers, social media managers, public relations executives, advertising professionals, and broadcast producers. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth potential up to INR 8-12 LPA for experienced professionals in leading media houses, PR agencies, and digital firms across cities like Mumbai, Delhi, and Bangalore.
Student Success Practices
Foundation Stage
Immersive Reading of News and Media- (Semester 1-2)
Regularly read a variety of national and regional newspapers (e.g., The Hindu, Malayala Manorama), reputable online news portals, and watch diverse news channels to develop a strong understanding of current affairs, news angles, and media coverage styles.
Tools & Resources
Official newspaper apps, All India Radio news, Press Information Bureau (PIB) releases
Career Connection
Builds a robust general knowledge base and critical thinking essential for journalism, content creation, and media analysis roles in the Indian context.
Cultivate Strong Writing and Language Skills- (Semester 1-2)
Focus on improving grammar, vocabulary, and sentence construction. Practice various forms of writing, from descriptive essays to concise news reports, in both English and regional languages (like Malayalam), paying attention to clarity and coherence.
Tools & Resources
Grammarly, Reputable English and regional language dictionaries, Online writing courses
Career Connection
Indispensable for all communication roles, ensuring effective storytelling and professional output, highly valued in Indian print and digital media.
Active Participation in Campus Media Initiatives- (Semester 1-2)
Engage with college magazines, newsletters, or any internal media clubs. Volunteer for content creation, reporting campus events, or contributing articles. This provides hands-on experience in a supportive environment.
Tools & Resources
College media cell, Department-specific clubs, Basic video/audio recording equipment
Career Connection
Develops practical skills, teamwork, and a portfolio of early work, demonstrating initiative to potential employers in the media industry.
Intermediate Stage
Undertake Short-Term Internships or Live Projects- (Semester 3-5 (during breaks))
Seek out short internships (2-4 weeks) during semester breaks with local newspapers, radio stations, PR agencies, or digital marketing firms in Kozhikode or nearby cities. Engage in live projects like covering college events for external media or assisting local NGOs with communication materials.
Tools & Resources
College placement cell, LinkedIn, Local media contacts, NGO networks
Career Connection
Provides invaluable practical exposure to industry workflows, builds a professional network, and strengthens the resume for future placements in the competitive Indian job market.
Develop Digital Content Creation and Editing Skills- (Semester 3-5)
Beyond theoretical learning, actively practice using tools for graphic design (e.g., Canva, Adobe Express), basic video editing (e.g., DaVinci Resolve, CapCut), and audio editing (e.g., Audacity). Start a personal blog or social media page to showcase content.
Tools & Resources
Free/open-source software, YouTube tutorials, Online courses on content creation
Career Connection
Essential for roles in digital journalism, social media marketing, and content production, which are rapidly expanding fields in India.
Participate in Inter-Collegiate Competitions and Workshops- (Semester 3-5)
Actively join events such as journalism fests, ad-making competitions, debate contests, or communication workshops organized by other colleges or professional bodies. This hones competitive skills, fosters networking, and broadens perspectives.
Tools & Resources
Event calendars of nearby colleges, Professional associations like PRSI student chapters
Career Connection
Boosts confidence, sharpens presentation and critical thinking abilities, and provides opportunities to interact with industry experts, beneficial for future job prospects.
Advanced Stage
Intensive Portfolio Building and Industry Networking- (Semester 5-6)
Curate a strong portfolio showcasing best work (articles, news reports, ad campaigns, videos, PR pitches, research projects). Attend industry conferences, seminars, and networking events. Connect with alumni and professionals on platforms like LinkedIn.
Tools & Resources
Personal website/blog, LinkedIn profile, Professional networking events
Career Connection
A robust portfolio and strong network are critical for securing coveted positions in Indian media houses, PR firms, and advertising agencies.
Specialized Skill Development and Certification- (Semester 5-6)
Identify a niche area (e.g., data journalism, political communication, documentary filmmaking, digital marketing analytics) and pursue advanced certifications or self-study. Engage in a capstone project or dissertation that demonstrates expertise in this chosen specialization.
Tools & Resources
Online certification platforms (e.g., Google Digital Garage, HubSpot Academy), Specialized workshops
Career Connection
Differentiates candidates in a competitive market, allowing them to target specific high-demand roles within Indian media organizations.
Mock Interviews and Placement Preparation- (Semester 5-6)
Actively participate in mock interview sessions, group discussions, and aptitude tests organized by the college''''s placement cell. Refine interview etiquette, communication strategies, and general awareness relevant to media companies'''' recruitment processes in India.
Tools & Resources
College placement cell, Career counseling services, Online aptitude test platforms
Career Connection
Crucial for converting opportunities into placements, ensuring readiness for the recruitment drives of major media and communication firms.
Program Structure and Curriculum
Eligibility:
- Pass in Plus Two or equivalent examination from a recognized board/university.
Duration: 3 years / 6 semesters
Credits: 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A01 | Literature and Contemporary Issues | Common Course (English) | 4 | Prose and Poetry Analysis, Drama and Performance Studies, Socio-cultural Themes, Literary Movements, Critical Reading Skills |
| A02 | Academic Writing and Presentation Skills | Common Course (English) | 3 | Fundamentals of Academic Writing, Essay and Report Writing, Research and Referencing Basics, Oral Presentation Techniques, Public Speaking |
| A03 | Additional Language Common Course I (e.g., Malayalam, Hindi) | Common Course (Additional Language) | 4 | Language Grammar and Usage, Regional Literature Study, Cultural Context of Language, Reading Comprehension, Composition Skills |
| MC1C01 | Introduction to Communication | Core | 4 | Communication Models and Theories, Types of Communication, Barriers to Communication, History of Media, Role of Mass Media in Society |
| MC1A01 | Complementary Course I (College Specified - from Economics/Political Science/History/Sociology/Psychology) | Complementary | 3 | Dependent on chosen complementary subject |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A04 | Readings on Indian Constitution, Secularism and Sustainable Environment | Common Course (English) | 4 | Indian Constitution Features, Fundamental Rights and Duties, Secularism in India, Environmental Ethics, Sustainable Development Goals |
| A05 | Literature and Eco-consciousness | Common Course (English) | 3 | Environmental Literature, Nature Writing, Eco-criticism Concepts, Climate Change Narratives, Conservation Themes |
| A06 | Additional Language Common Course II (e.g., Malayalam, Hindi) | Common Course (Additional Language) | 4 | Advanced Language Usage, Literary Appreciation, Socio-cultural Narratives, Translation Techniques, Creative Writing |
| MC2C02 | Media Ethics and Law | Core | 4 | Ethical Theories in Media, Media Codes and Guidelines, Press Laws in India, Cyber Laws and Regulations, Defamation and Censorship |
| MC2A02 | Complementary Course II (College Specified - from Economics/Political Science/History/Sociology/Psychology) | Complementary | 3 | Dependent on chosen complementary subject |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A07 | Academic Skills | Common Course | 4 | Effective Communication Skills, Critical Thinking and Analysis, Problem-Solving Strategies, Information Literacy, Digital Tools for Academics |
| MC3C03 | Reporting | Core | 4 | News Values and Elements, Reporting Techniques, Interviewing Skills, Beat Reporting, Journalistic Writing Style |
| MC3C04 | Editing | Core | 4 | Principles of Editing, Copy Editing and Proofreading, Headline Writing, Page Layout and Design, Photo and Graphic Editing |
| MC3C05 | Reporting and Editing Lab I | Core (Practical) | 2 | News Gathering Practice, Writing News Stories, Editing News Copy, Headline Generation, Basic Page Design |
| MC3C06 | Public Relations | Core | 4 | PR Theories and Models, PR Tools and Techniques, Media Relations, Crisis Communication, Corporate Social Responsibility (CSR) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A08 | Professional Communication and Soft Skills | Common Course | 4 | Interpersonal Communication, Teamwork and Collaboration, Presentation Skills, Interview Preparation, Professional Etiquette |
| MC4C07 | Feature and Article Writing | Core | 4 | Types of Features, Feature Writing Structure, Interviewing for Features, Article Writing, Column and Opinion Pieces |
| MC4C08 | Introduction to Broadcast Media | Core | 4 | History of Radio, Radio Programming, Evolution of Television, TV Production Basics, Broadcast News Formats |
| MC4C09 | Broadcast Media Lab I | Core (Practical) | 2 | Audio Recording Techniques, Radio Scripting, Basic Radio Production, Video Camera Operation, Fundamental Video Editing |
| MC4C10 | Advertising | Core | 4 | Advertising Theories, Ad Appeals and Strategies, Media Planning, Creative Advertising, Digital Advertising |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC5C11 | Introduction to New Media | Core | 4 | Digital Media Evolution, Social Media Platforms, Web Technologies, Online Journalism, Digital Content Strategies |
| MC5C12 | Development Communication | Core | 4 | Development Theories, Communication for Development, Health Communication, Environmental Communication, Role of NGOs |
| MC5C13 | Photojournalism | Core | 4 | Photography Fundamentals, Photo Ethics, News Photography, Feature Photography, Digital Photo Editing |
| MC5C14 | Photojournalism Lab | Core (Practical) | 2 | Camera Operation Practice, Composition Techniques, Lighting for Photography, Digital Image Processing, Photo Story Creation |
| MC5E0X | Elective Course I (Student Choice: Media Management / Event Management / Corporate Communication) | Elective | 4 | Media Economics and Business, Event Planning and Logistics, Corporate Branding and Identity, Strategic Communication, Audience Analysis |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC6C15 | Media Research | Core | 4 | Research Methods in Media, Quantitative and Qualitative Research, Data Collection Techniques, Content Analysis, Survey Research |
| MC6C16 | Radio and Television Production | Core | 4 | Radio Production Stages, TV Studio Setup, Camera Techniques for TV, Lighting and Sound Design, Post-Production Workflows |
| MC6C17 | Broadcast Media Lab II | Core (Practical) | 2 | Advanced Audio Production, Video Editing Software Proficiency, Documentary Production, News Bulletin Production, Live Broadcast Simulation |
| MC6C18 | Communication for Social Change | Core | 4 | Advocacy and Campaigning, Social Marketing, Community Media, Participatory Communication, Public Health Communication |
| MC6E0X | Elective Course II (Student Choice: Media Entrepreneurship / Animation and Visual Effects / Film Studies) | Elective | 4 | Startup in Media Industry, VFX Techniques and Software, Film History and Theory, Media Business Models, Production Design |
| MC6PR01 | Project / Dissertation | Project | 2 | Research Design and Methodology, Data Collection and Analysis, Academic Writing and Reporting, Fieldwork and Case Studies, Presentation and Defense |
| MC6VV01 | Viva Voce | Viva Voce | 2 | Comprehensive Course Understanding, Project Defense, General Awareness, Communication Skills Assessment, Application of Concepts |
