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B-A-MASS-COMMUNICATION in General at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI
Kozhikode, Kerala
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About the Specialization
What is General at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI Kozhikode?
This B.A. Mass Communication program at St. Joseph''''s College, Devagiri focuses on providing a comprehensive understanding of media, communication theories, and practical journalistic skills. In the rapidly evolving Indian media and entertainment industry, this program is highly relevant, equipping students for diverse roles. It emphasizes both traditional and new media, addressing the growing demand for skilled communicators and content creators in the Indian market.
Who Should Apply?
This program is ideal for fresh graduates passionate about storytelling, media analysis, and public communication seeking entry into journalism, advertising, public relations, or digital content creation. It also caters to individuals who are keen on understanding media''''s societal impact and contributing to public discourse in India, fostering critical thinking and analytical skills.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India such as journalists, editors, PR executives, content writers, social media managers, and media researchers. Entry-level salaries typically range from INR 2.5-4 LPA, with significant growth potential as experience accrues. Graduates find opportunities in print, broadcast, and digital media, advertising agencies, and corporate communication roles, laying a strong foundation for further specialized certifications.
Student Success Practices
Foundation Stage
Immerse in News and Media Consumption- (Semester 1-2)
Regularly read diverse newspapers (e.g., The Hindu, Indian Express, Malayalam dailies), watch news channels, and follow online news portals to understand current affairs and different journalistic styles. This builds foundational knowledge and critical thinking essential for media studies.
Tools & Resources
Reputable news apps (Inshorts, Times of India), Press clubs, College media forums
Career Connection
Develops a strong general knowledge base, media literacy, and analytical skills crucial for any future role in the media industry, whether in journalism, PR, or content creation.
Develop Strong Language and Writing Skills- (Semester 1-2)
Focus on improving English and regional language (Malayalam) proficiency through extensive reading, consistent writing practice, and formal grammar exercises. Actively participate in college literary clubs, debates, and public speaking events to hone communication abilities.
Tools & Resources
Grammarly, Reading classic literature and contemporary articles, College writing workshops, Debate clubs
Career Connection
Crucial for effective communication, reporting, editing, content creation, and public relations, significantly enhancing employability across various media sectors.
Basic Content Creation and Storytelling- (Semester 1-2)
Experiment with creating simple content like blog posts, short video stories using smartphones, or campus news articles. Focus on identifying compelling narratives and mastering basic visual/audio storytelling techniques to build a preliminary creative portfolio.
Tools & Resources
Smartphone cameras, Free video editing apps (InShot, CapCut), Basic blogging platforms (WordPress.com, Blogger)
Career Connection
Lays the groundwork for practical skills required in digital journalism, content marketing, and various other content-centric roles in the dynamic media landscape.
Intermediate Stage
Seek Internships and Field Exposure- (Semester 3-5)
Actively search for internships with local newspapers, radio stations, TV channels, or PR agencies during semester breaks. This provides invaluable hands-on experience, industry insights, and allows for the application of theoretical knowledge in real-world scenarios.
Tools & Resources
College placement cell, LinkedIn, Local media contacts, University career fairs
Career Connection
Builds a professional network, provides practical skills, enhances resume, and often leads to pre-placement offers or strong professional references for future job opportunities.
Specialized Skill Development & Portfolio Building- (Semester 3-5)
Identify a specific area of interest within mass communication (e.g., photojournalism, video editing, social media marketing) and pursue online courses or workshops to gain advanced skills. Begin building a curated digital portfolio showcasing your best work.
Tools & Resources
Coursera, Udemy, NPTEL for media-related courses, Behance, personal website, or dedicated portfolio platforms
Career Connection
Showcases expertise to potential employers, making you a more attractive candidate for specialized roles and demonstrating initiative and continuous learning.
Participate in Media Competitions and Campus Media- (Semester 3-5)
Engage in inter-collegiate journalism festivals, short film contests, ad-making competitions, or actively contribute to the college''''s newsletter, radio station, or social media handles. This fosters practical experience and collaborative skills.
Tools & Resources
College media clubs, Inter-collegiate event calendars, Local and national film/media festivals
Career Connection
Develops teamwork, leadership, problem-solving skills, and provides opportunities to win recognition, expand your professional network, and test your skills in competitive environments.
Advanced Stage
Intensive Placement Preparation & Mock Interviews- (Semester 6)
Dedicate significant time to refining your resume and cover letter, practicing group discussions, and undergoing mock interviews with career counselors or faculty. Thoroughly research target companies and roles to tailor your applications and responses effectively.
Tools & Resources
College career services, Online interview platforms, Alumni network for mentorship and insights
Career Connection
Crucial for converting opportunities into successful placements in media organizations, corporate communication departments, or advertising agencies post-graduation.
Networking with Industry Professionals & Alumni- (Semester 6)
Attend industry seminars, workshops, and conferences both online and offline. Actively connect with media professionals and college alumni on platforms like LinkedIn to seek guidance, mentorship, and explore potential job openings or collaborations.
Tools & Resources
LinkedIn, Industry events (e.g., FICCI Frames, regional media summits), College alumni networking events
Career Connection
Opens doors to unadvertised job opportunities, provides invaluable career advice, and helps in building a strong professional reputation within the Indian media industry.
Undertake a Comprehensive Capstone Project- (Semester 6)
Utilize the final semester project as an opportunity to apply all learned skills in a significant way. Choose a topic that aligns with your career aspirations and produce a high-quality journalistic piece, documentary, PR campaign, or research paper, demonstrating mastery.
Tools & Resources
Academic advisors, Library and research resources, Professional software (e.g., Adobe Premiere Pro, Photoshop) if applicable
Career Connection
Serves as a strong portfolio piece demonstrating advanced competence, critical thinking, and readiness for professional challenges, significantly boosting your job applications and interviews.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 6 Semesters / 3 Years
Credits: Minimum 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG1A01 | TRANSACTIONS: ESSENTIAL ENGLISH LANGUAGE SKILLS | Common Course | 4 | |
| ENG1A02 | EXPLORATIONS: LITERATURE IN ENGLISH | Common Course | 3 | |
| MAL1A07 | KAVITHAYUM NADAKAVUM (Poetry and Drama) | Common Course (Additional Language - Example) | 4 | |
| JOU1B01 | INTRODUCTION TO COMMUNICATION AND JOURNALISM | Core | 4 | Introduction to Communication, Models and Theories of Communication, Types of Communication, Communication and Society, Introduction to Journalism |
| POL1C01 | INTRODUCTION TO POLITICAL SCIENCE | Complementary Course I (Example) | 4 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG2A03 | ACADEMIC WRITING AND PRESENTATION SKILLS | Common Course | 4 | |
| ENG2A04 | TIME AND TRAVEL: LITERATURE IN ENGLISH | Common Course | 3 | |
| MAL2A08 | GADHYAVUM VYAKARANAVUM (Prose and Grammar) | Common Course (Additional Language - Example) | 4 | |
| JOU2B02 | MEDIA HISTORY AND GLOBAL MEDIA | Core | 4 | History of Indian Press, Global Media Systems, Media and Society, New Media History, Press in Pre-Independent India |
| POL2C02 | POLITICAL THEORY | Complementary Course I (Example) | 4 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG3A05 | LITERATURE AND THE CONTEMPORARY WORLD | Common Course | 4 | |
| MAL3A09 | SAHITYA VIMARSHAVUM SAMSHEPA SAHITYAVUM (Literary Criticism and Short Literature) | Common Course (Additional Language - Example) | 4 | |
| JOU3B03 | PRINT MEDIA JOURNALISM | Core | 4 | News Concepts, Reporting Techniques, Features and Articles, Newspaper Organization, Editorial Writing |
| JOU3B04 | MEDIA ETHICS AND LAWS | Core | 4 | Introduction to Media Ethics, Ethical Theories, Press Laws in India, Intellectual Property Rights, Cyber Laws |
| POL3C03 | INDIAN CONSTITUTION AND POLITICS | Complementary Course I (Example) | 4 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| ENG4A06 | CULTURAL STUDIES | Common Course | 4 | |
| MAL4A10 | DRISYA-SRAVYA KALAKALUM PATRA PRAVARTANAVUM (Visual-Audio Arts and Journalism) | Common Course (Additional Language - Example) | 4 | |
| JOU4B05 | EDITING AND REPORTING | Core | 4 | News Gathering, Interview Techniques, Lead Writing, Copy Editing, Proofreading Marks |
| JOU4B06 | DIGITAL MEDIA | Core | 4 | Introduction to Digital Media, Online Journalism, Social Media Platforms, Web Design Principles, Digital Content Creation |
| POL4C04 | INTERNATIONAL RELATIONS | Complementary Course I (Example) | 4 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU5B07 | BROADCAST JOURNALISM | Core | 4 | Radio as a Medium, Television News Production, Radio News Reporting, TV Anchoring, Broadcast Ethics |
| JOU5B08 | PUBLIC RELATIONS AND ADVERTISING | Core | 4 | Introduction to Public Relations, PR Tools and Techniques, Advertising Concepts, Ad Campaign Planning, Media Buying |
| JOU5B09 | RESEARCH METHODOLOGY IN MEDIA STUDIES | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Content Analysis, Survey Research |
| JOU5B10 | DEVELOPMENT COMMUNICATION | Core | 4 | Concept of Development, Models of Development Communication, Health Communication, Rural Development, Participatory Communication |
| JOU5D01 | INTRODUCTION TO ADVERTISING | Open Course (Example) | 3 | Basics of Advertising, Types of Advertising, Advertising Agencies, Brand Building, Ad Ethics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| JOU6B11 | TELEVISION PRODUCTION | Core | 4 | TV Studio Setup, Camera Operations, Lighting Techniques, Scripting for TV, Post-Production |
| JOU6B12 | NEW MEDIA PRODUCTION | Core | 4 | Web Content Management, Podcast Production, Video Streaming, Interactive Media, Mobile Journalism |
| JOU6B13 | MEDIA CRITICISM | Core | 4 | Approaches to Media Criticism, Ideology and Media, Representation in Media, Audience Studies, Cultural Impact of Media |
| JOU6B14 | PROJECT | Core | 4 | Project Proposal, Research Design, Data Analysis, Report Writing, Presentation |
| JOU6E01 | ENVIRONMENTAL COMMUNICATION | Elective (Example) | 3 | Environmental Journalism, Climate Change Reporting, Green Marketing, Advocacy Campaigns, Communication for Sustainable Development |
