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BBA-HONOURS in General at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI
Kozhikode, Kerala
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About the Specialization
What is General at ST. JOSEPH'S COLLEGE (AUTONOMOUS) DEVAGIRI Kozhikode?
This BBA program at St. Joseph''''s College, Devagiri focuses on providing a comprehensive understanding of business fundamentals, preparing students for diverse roles in the dynamic Indian corporate landscape. It covers core areas like finance, marketing, human resources, and operations, aligning with the growing demand for versatile management professionals across various sectors. The program is designed to equip students with analytical, problem-solving, and communication skills essential for success.
Who Should Apply?
This program is ideal for recent high school graduates (Plus Two) seeking a foundational business degree. It targets aspiring managers, entrepreneurs, and those looking to enter sectors like banking, retail, ITES, and manufacturing. Students with an aptitude for leadership, strategic thinking, and a keen interest in business operations would thrive in this curriculum.
Why Choose This Course?
Graduates of this program can expect to pursue entry-level management positions such as Management Trainee, Marketing Executive, Financial Analyst, or HR Assistant. In India, initial salary ranges typically from INR 2.5 LPA to 5 LPA, with significant growth potential in mid to senior management roles. The program also provides a strong foundation for higher studies like MBA or specialized postgraduate diplomas, opening doors to advanced career trajectories.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in Business Accounting, Principles of Management, and Quantitative Techniques. Regularly review class notes, solve practical problems, and participate in tutorials to solidify your knowledge. This strong base is critical for advanced subjects.
Tools & Resources
Textbooks, Class Notes, Peer Study Groups, Tutorial Sessions
Career Connection
A solid grasp of fundamentals is essential for cracking entrance exams for higher studies (e.g., CAT, CMAT) and for analytical roles in any business domain.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively participate in ''''Business Communication'''' classes and join college clubs like debate or public speaking. Practice presentation skills, formal email writing, and group discussions. These are indispensable for corporate interactions and interviews.
Tools & Resources
Toastmasters International (local chapters), Online Communication Courses, College Debate/Literary Clubs, Mock Interview Practice
Career Connection
Effective communication is a top skill sought by recruiters for roles across marketing, sales, HR, and client services in India.
Develop Digital Literacy and Business Acumen- (Semester 1-2)
Beyond ''''General Informatics,'''' proactively learn advanced MS Office skills (Excel for data analysis, PowerPoint for presentations) and explore basic digital tools relevant to business. Read business newspapers and magazines to stay updated on market trends.
Tools & Resources
Microsoft Office Tutorials (official/YouTube), Coursera/edX for basic digital skills, The Economic Times, Business Standard, Moneycontrol.com
Career Connection
Digital proficiency and awareness of current economic affairs are crucial for all modern business roles, from marketing to finance.
Intermediate Stage
Apply Theoretical Knowledge through Internships- (Semester 3-5 (during breaks))
Seek short-term internships or live projects, even unpaid ones, during semester breaks. Focus on applying concepts from Marketing Management, Financial Accounting, or HRM in a real-world setting. This builds practical experience and industry understanding.
Tools & Resources
College Placement Cell, Internshala, LinkedIn, Local SMEs/Startups
Career Connection
Internships are invaluable for gaining industry exposure, building a professional network, and enhancing your resume for future placements in India.
Specialize through Certifications and Electives- (Semester 4-5)
Explore certifications related to your areas of interest (e.g., NISM for finance, digital marketing courses for marketing, HR analytics for HR). Utilize the elective choices in later semesters to deepen knowledge in a specific stream.
Tools & Resources
NISM Certifications (Finance), Google Digital Garage (Marketing), HRCI/SHRM (HR - entry level), Udemy/Coursera specialized courses
Career Connection
Specialized skills increase employability and open doors to targeted roles in specific industries like financial services, digital agencies, or HR consulting firms.
Engage in Business Competitions and Case Studies- (Semester 3-5)
Participate in inter-college business plan competitions, case study challenges, and management fests. This hones problem-solving, strategic thinking, and teamwork skills under pressure, simulating real business scenarios.
Tools & Resources
Dare2Compete.com, College Business Clubs, Harvard Business Review Case Studies (if accessible), Online Case Study Platforms
Career Connection
Winning or even participating in such competitions demonstrates initiative and practical application of knowledge, highly valued by Indian recruiters.
Advanced Stage
Undertake a Comprehensive Project Work- (Semester 6)
Choose a relevant, industry-focused topic for your project work in Semester 6. Conduct thorough research, data collection, and analysis. Seek mentorship from faculty and industry professionals to ensure quality and practical relevance.
Tools & Resources
Faculty Mentors, Academic Journals, Research Databases, Statistical Software (e.g., SPSS, R, Python basics)
Career Connection
A well-executed project demonstrates independent research capability and problem-solving skills, making it a strong talking point in placement interviews for analytical and managerial roles.
Master Placement Preparation and Networking- (Semester 5-6)
Start preparing for placements early. Work on resume building, mock interviews, and group discussion practice. Attend webinars, industry talks, and alumni meetups to network and understand current industry expectations and job market trends in India.
Tools & Resources
College Placement Cell, Online Job Portals (Naukri, LinkedIn), Mock Interview Platforms, Alumni Network
Career Connection
Proactive placement preparation significantly increases your chances of securing desirable job offers from leading Indian and multinational companies.
Explore Higher Education and Entrepreneurial Paths- (Semester 6)
Alongside placement efforts, research postgraduate options like MBA (Finance, Marketing, HR), M.Com, or specialized diplomas if you wish to pursue advanced studies. For entrepreneurial aspirants, refine your business plan based on your BBA learning and network with startup incubators.
Tools & Resources
Career Counselors, MBA Program Websites (IIMs, ISB, etc.), Startup India Portal, Local Incubators/Accelerators
Career Connection
This dual approach ensures you have a clear progression path, whether into immediate employment, advanced academic pursuits, or launching your own venture in the thriving Indian economy.
Program Structure and Curriculum
Eligibility:
- Candidates who have passed Plus Two or equivalent examination with a minimum of 45% marks. (Relaxation for SC/ST/OEC candidates as per university rules).
Duration: 6 semesters / 3 years
Credits: 120 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA1A01 | Business Communication | Common Course | 4 | Communication Process and Barriers, Types of Business Communication, Business Correspondence, Report Writing and Presentation Skills, Interview Skills and Group Discussions |
| BBA1A02 | Managerial Economics | Common Course | 4 | Introduction to Managerial Economics, Demand Analysis and Forecasting, Production and Cost Analysis, Market Structures and Pricing Strategies, Capital Budgeting Decisions |
| BBA1C01 | Business Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Principles, Journal, Ledger, and Trial Balance, Final Accounts of Sole Trader, Depreciation Accounting |
| BBA1C02 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning and Decision Making, Organising and Departmentation, Staffing and Human Resource Management, Directing, Motivation, Leadership, Control |
| BBA1C03 | Quantitative Techniques for Business | Core | 4 | Introduction to Statistics, Data Collection, Classification, and Tabulation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA2A03 | Business Regulations | Common Course | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Negotiable Instruments Act, 1881, Companies Act, 2013 (Basics) |
| BBA2A04 | Environmental Studies | Common Course | 4 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Natural Resources, Biodiversity and Conservation, Environmental Pollution and Management, Social Issues and the Environment |
| BBA2C04 | Financial Accounting | Core | 4 | Partnership Accounts, Admission, Retirement, and Dissolution of Partnership, Company Accounts (Shares and Debentures), Final Accounts of Companies, Accounting Standards |
| BBA2C05 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour and Market Segmentation, Product Life Cycle and Branding, Pricing, Promotion, and Distribution Strategies |
| BBA2C06 | Organisational Behaviour | Core | 4 | Introduction to Organisational Behaviour, Perception, Learning, and Personality, Motivation Theories, Leadership and Power, Group Dynamics and Conflict Management |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA3A05 | General Informatics | Common Course | 4 | Fundamentals of Computers and Operating Systems, Word Processing and Spreadsheets, Presentation Software, Database Management Systems Concepts, Internet and E-Commerce Basics |
| BBA3A06 | Entrepreneurship Development | Common Course | 4 | Concept and Significance of Entrepreneurship, Entrepreneurial Motivation and Process, Small Business Management, Project Formulation and Appraisal, Institutional Support for Entrepreneurs |
| BBA3C07 | Human Resource Management | Core | 4 | Introduction to Human Resource Management, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation Management |
| BBA3C08 | Production & Operations Management | Core | 4 | Introduction to Production and Operations Management, Plant Location, Layout, and Design, Production Planning and Control, Quality Management and Control, Inventory and Materials Management |
| BBA3C09 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary and Secondary), Sampling Techniques, Data Analysis and Report Writing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA4A07 | Quantitative Techniques for Management | Common Course | 4 | Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory and Game Theory, Queueing Theory and Simulation |
| BBA4A08 | Supply Chain Management | Common Course | 4 | Introduction to Supply Chain Management, Logistics Management, Inventory Management, Warehousing and Transportation, Supply Chain Relationships and Integration |
| BBA4C10 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management and Dividend Policy |
| BBA4C11 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Strategic Management, International Marketing and Finance |
| BBA4C12 | Corporate Accounting | Core | 4 | Accounting for Amalgamation, Absorption and External Reconstruction, Accounts of Holding Companies, Valuation of Shares and Goodwill, Cash Flow Statements |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA5C13 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Cost Control, Labour Cost Control, Overhead Costing, Activity Based Costing and Marginal Costing |
| BBA5C14 | Management Information Systems | Core | 4 | Introduction to MIS and IT Infrastructure, Data vs. Information, Database Management Systems, Decision Support Systems, E-business and E-commerce applications |
| BBA5C15 | E-Commerce | Core | 4 | Introduction to E-Commerce and Business Models, E-Commerce Payment Systems, E-Commerce Security and Legal Issues, Digital Marketing, Mobile Commerce |
| BBA5C16 | Management Accounting | Core | 4 | Introduction to Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow Statement and Cash Flow Statement, Budgetary Control and Standard Costing |
| BBA5OECXXX | Open Course (OEC) | Open Elective | 2 | Varies based on choice from college offering, Examples: Professional Business Skills, e-Banking and Financial Services, E-Waste Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA6C17 | Goods & Services Tax | Core | 4 | Introduction to GST, GST Council and Administration, Taxable Event and Supply, Input Tax Credit, GST Registration, Returns, and Payments |
| BBA6C18 | Auditing & Corporate Governance | Core | 4 | Introduction to Auditing and Types of Audit, Audit Planning and Internal Control, Audit Documentation and Report, Corporate Governance Principles, Role of Board and Committees |
| BBA6C19 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle and Planning, Project Scheduling and Budgeting, Project Monitoring and Control, Project Risk Management |
| BBA6C20 | Business Ethics & Corporate Social Responsibility | Core | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Corporate Social Responsibility (CSR) Concepts, CSR Models and Practices in India, Sustainability and Corporate Governance |
| BBA6C21 | Project Work | Core Project | 2 | Identification of Research Problem, Literature Review, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| BBA6ECXXX | Elective Course | Elective | 2 | Student chooses one from Finance, Marketing, or HR stream., Examples: Investment Management, Advertising and Sales Promotion, Compensation Management, Key topics vary based on selected elective |
