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BBA-ENTREPRENEURSHIP in General at St. Joseph's College of Commerce (Autonomous)
Bengaluru, Karnataka
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About the Specialization
What is General at St. Joseph's College of Commerce (Autonomous) Bengaluru?
This BBA (Entrepreneurship) program at St. Joseph''''s College of Commerce, Bengaluru focuses on nurturing an entrepreneurial mindset and equipping students with the skills to launch and manage their own ventures or drive innovation within existing firms. In India''''s booming startup ecosystem, this program addresses the critical demand for job creators and entrepreneurial leaders, offering a practical, industry-aligned curriculum and a strong emphasis on new venture creation and growth strategies.
Who Should Apply?
This program is ideal for aspiring entrepreneurs, young innovators with nascent business ideas, and students seeking to understand the intricacies of startup management. It also caters to individuals from family business backgrounds looking to modernize and expand their legacy operations. Fresh graduates seeking entry into the entrepreneurial ecosystem or aiming to join fast-growing startups in diverse roles will find this program highly beneficial, welcoming diverse student profiles beyond general eligibility.
Why Choose This Course?
Graduates of this program can expect to emerge as confident entrepreneurs capable of launching successful ventures, or as intrapreneurs driving innovation within established organizations. Career paths include startup founder, business development manager, venture capitalist associate, innovation consultant, and family business leader. Entry-level salaries in India for entrepreneurial roles typically range from INR 3-6 lakhs per annum, with substantial growth potential. The program aligns with skills highly sought after by startup incubators, accelerators, and for self-employment.
Student Success Practices
Foundation Stage
Build a Strong Foundational Knowledge- (Semester 1-2)
Focus on mastering core management, quantitative methods, and entrepreneurial environment concepts from semesters 1 and 2. Actively participate in classroom discussions, solve case studies related to Indian businesses, and dedicate time to understanding fundamental business principles through textbooks and supplementary readings.
Tools & Resources
College library resources, Online courses (e.g., Coursera, NPTEL for management basics), Business news publications (e.g., The Economic Times, Livemint), Peer study groups
Career Connection
A solid grasp of fundamentals is essential for informed decision-making in any entrepreneurial or business role, providing the bedrock for advanced studies and practical application.
Develop Early Entrepreneurial Acumen- (Semester 1-2)
Engage in brainstorming sessions for innovative business ideas, research local markets for unmet needs, and observe successful Indian startups. Attend introductory workshops or mini-hackathons organized by the college or local startup communities to get a feel for the entrepreneurial process.
Tools & Resources
College Entrepreneurship Club, Local startup events (e.g., from NASSCOM, Startup Karnataka), Online idea validation tools (e.g., Lean Canvas templates), Guest lectures by startup founders
Career Connection
Early exposure to idea generation and problem identification hones the ''''eye'''' of an entrepreneur, crucial for identifying opportunities and developing viable ventures in the Indian market.
Enhance Communication and Digital Skills- (Semester 1-2)
Actively work on improving both spoken and written English proficiency, presentation skills, and digital fluency. Utilize college resources like language labs, participate in public speaking events, and practice using essential digital tools such as Microsoft Office Suite and basic internet security measures.
Tools & Resources
College language labs, Toastmasters International (if available), LinkedIn Learning for communication courses, Google Workspace, Cybersecurity awareness modules
Career Connection
Effective communication and digital literacy are non-negotiable skills for pitching ideas, collaborating with teams, and operating efficiently in the modern Indian business landscape.
Intermediate Stage
Dive into Practical Business Application- (Semester 3-5)
Apply theoretical knowledge from Marketing, Finance, HR, and Startup Management courses to real-world scenarios. Actively participate in the college''''s startup incubation cell activities, take up mini-projects, and analyze case studies of Indian startups. Seek mentorship from faculty or local entrepreneurs.
Tools & Resources
College incubation cell, Business simulation games, Case study competitions, Networking events with local Bengaluru entrepreneurs, Industry mentors from alumni network
Career Connection
Translating theory into practice is vital for successful startup management, demonstrating practical problem-solving ability to potential investors, partners, or employers.
Cultivate Innovation and Business Acumen- (Semester 3-5)
Actively seek opportunities to understand diverse business models, identify innovative solutions to societal problems, and explore fundamental intellectual property concepts. Participate in innovation challenges and work towards developing detailed business plans for potentially viable ideas.
Tools & Resources
NITI Aayog''''s Atal Innovation Mission resources, Startup pitch events, Industry reports (e.g., from EY, KPMG on Indian startup trends), Patent databases, Design thinking workshops
Career Connection
This stage helps develop a critical mindset for identifying opportunities, protecting innovations, and understanding market dynamics, preparing you for leadership roles in new ventures or R&D.
Build Professional Network and Industry Exposure- (Semester 3-5)
Attend industry seminars, workshops, and guest lectures featuring successful entrepreneurs and industry leaders. Proactively network with peers, alumni, and professionals on platforms like LinkedIn. Explore opportunities for part-time entrepreneurial roles or volunteering with local startups in Bengaluru.
Tools & Resources
LinkedIn Professional Network, College alumni network events, Local chambers of commerce (e.g., FKCCI) and industry associations (e.g., FICCI, CII) in Bengaluru, Industry conferences
Career Connection
A strong professional network is invaluable for securing mentorship, potential partnerships, funding opportunities, and future career placements within the Indian entrepreneurial ecosystem.
Advanced Stage
Execute the Entrepreneurship Project and Internship- (Semester 6)
Dedicate significant effort to developing a comprehensive business plan as part of the Entrepreneurship Project, including thorough market research, robust financial projections, and detailed operational strategies. Secure and successfully complete a relevant internship to gain hands-on experience in a startup or an entrepreneurial division of a larger company.
Tools & Resources
Project management software, Financial modeling tools (e.g., Excel, Google Sheets), Industry mentors, College placement cell for internship assistance, Business Canvas Model
Career Connection
This culminates in practical experience and a tangible output (business plan/project) that can be showcased to investors, used as a launchpad for a real venture, or presented to future employers.
Master Fundraising and Growth Strategies- (Semester 6)
Deepen your understanding of various funding sources specific to startups in India, such as venture capital, angel funding, and government grants. Learn about effective scaling strategies, market entry tactics, and operational efficiency for sustainable business growth. Continuously practice and refine your business pitching skills.
Tools & Resources
Startup funding platforms (e.g., AngelList India), Government schemes like Startup India, Workshops on pitch deck creation, Investor forums and networking events, Case studies on successful Indian unicorn startups
Career Connection
Essential for any aspiring entrepreneur or professional involved in business development, helping to secure capital, attract talent, and drive sustainable growth for ventures in the competitive Indian market.
Prepare for Post-Graduation Pathways- (Semester 6)
Refine your career goals, whether it''''s launching your own startup, joining a growth-stage company, or pursuing higher education. Prepare a professional portfolio, update your resume with entrepreneurial experiences, and rigorously practice interview and pitching skills. Leverage the college placement support and alumni network for guidance.
Tools & Resources
College placement cell, Career counseling services, Professional networking platforms (e.g., LinkedIn), Mock interview sessions, Personal branding workshops
Career Connection
Ensures a smooth and successful transition from academic life to the professional world, maximizing opportunities for success in your chosen entrepreneurial or corporate career path.
Program Structure and Curriculum
Eligibility:
- Candidates who have completed two-year Pre-University Course of Karnataka State or its equivalent are eligible for admission into this Programme.
Duration: 3 years / 6 semesters
Credits: 134 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23101 | Language I (AECC) | Ability Enhancement Compulsory Course (AECC) | 3 | Grammar & Vocabulary, Comprehension Skills, Writing Practice, Oral Communication, Cultural Texts and Context |
| BBAE23102 | Language II (English) (AECC) | Ability Enhancement Compulsory Course (AECC) | 3 | Reading Skills, Writing Strategies, Grammar Review, Public Speaking, Report Writing Fundamentals |
| BBAE23103 | Management Process & Organizational Behaviour (DSC) | Discipline Specific Core (DSC) | 4 | Nature & Evolution of Management, Planning & Decision Making, Organizing & Staffing, Directing & Controlling, Organizational Behavior Fundamentals |
| BBAE23104 | Entrepreneurial Environment (DSC) | Discipline Specific Core (DSC) | 4 | Concept of Entrepreneurship, Entrepreneurial Motivation, Indian Economic Environment, Government Policies & Schemes, Entrepreneurship Development |
| BBAE23105 | Quantitative Methods for Business I (DSC) | Discipline Specific Core (DSC) | 4 | Basic Mathematics for Business, Set Theory & Functions, Equations & Inequalities, Commercial Arithmetic, Financial Mathematics Applications |
| BBAE23106 | Digital Fluency (SEC) | Skill Enhancement Course (SEC) | 2 | Digital Literacy Concepts, Operating Systems & Software, Word Processing & Spreadsheets, Presentation Tools, Internet & Cyber Security |
| BBAE23107 | Health & Wellness (SEC) | Skill Enhancement Course (SEC) | 2 | Dimensions of Health, Nutrition & Balanced Diet, Mental Well-being & Stress Management, Yoga & Meditation Practices, Lifestyle Diseases & Prevention |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23201 | Language I (AECC) | Ability Enhancement Compulsory Course (AECC) | 3 | Advanced Grammar & Syntax, Reading Comprehension Strategies, Essay Writing Techniques, Oral Presentations & Debates, Literary Appreciation |
| BBAE23202 | Language II (English) (AECC) | Ability Enhancement Compulsory Course (AECC) | 3 | Advanced Reading Skills, Technical & Business Writing, Formal Business Communication, Group Discussions & Interviews, Professional Presentation Skills |
| BBAE23203 | Financial Accounting (DSC) | Discipline Specific Core (DSC) | 4 | Accounting Principles & Concepts, Journal & Ledger Entries, Subsidiary Books & Trial Balance, Final Accounts Preparation, Depreciation Accounting Methods |
| BBAE23204 | Entrepreneurial Development (DSC) | Discipline Specific Core (DSC) | 4 | Entrepreneurial Process Overview, Business Idea Generation, Business Plan Development, Feasibility Analysis, Funding for Startups |
| BBAE23205 | Quantitative Methods for Business II (DSC) | Discipline Specific Core (DSC) | 4 | Matrices & Determinants, Differential Calculus Applications, Integral Calculus Applications, Linear Programming Problems, Theory of Probability |
| BBAE23206 | Introduction to Indian Constitution (AECC) | Ability Enhancement Compulsory Course (AECC) | 2 | Constitutional History, Fundamental Rights & Duties, Directive Principles of State Policy, Union & State Legislature, Judiciary & Constitutional Amendments |
| BBAE23207 | Environmental Studies (AECC) | Ability Enhancement Compulsory Course (AECC) | 2 | Ecosystems & Biodiversity, Natural Resources Management, Environmental Pollution, Global Environmental Issues, Environmental Protection Acts |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23301 | Marketing Management (DSC) | Discipline Specific Core (DSC) | 4 | Marketing Concepts & Environment, Product Strategies, Pricing Decisions, Promotion Strategies, Distribution Channels & Logistics |
| BBAE23302 | Business Law (DSC) | Discipline Specific Core (DSC) | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Negotiable Instruments Act, Partnership & LLP Act |
| BBAE23303 | Cost and Management Accounting (DSC) | Discipline Specific Core (DSC) | 4 | Cost Concepts & Classifications, Cost Sheet Preparation, Marginal Costing & Break-Even Analysis, Budgetary Control, Standard Costing & Variance Analysis |
| BBAE23304 | Start-up Management (DSC) | Discipline Specific Core (DSC) | 4 | Startup Ecosystem & Models, Idea Validation & Prototyping, Product-Market Fit, Marketing & Sales for Startups, Scaling a Business |
| BBAE23305 | Financial Management (DSC) | Discipline Specific Core (DSC) | 4 | Financial Planning & Forecasting, Capital Budgeting Decisions, Working Capital Management, Cost of Capital & Leverage, Dividend Policy Decisions |
| BBAE23306 | Critical Thinking (SEC) | Skill Enhancement Course (SEC) | 2 | Elements of Critical Thinking, Logical Reasoning & Fallacies, Argument Analysis & Construction, Problem Solving Strategies, Decision Making Techniques |
| BBAE23307 | Business Analytics (SEC) | Skill Enhancement Course (SEC) | 2 | Introduction to Business Analytics, Data Collection & Management, Descriptive Analytics, Predictive Analytics Fundamentals, Data Visualization Tools |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23401 | Human Resource Management (DSC) | Discipline Specific Core (DSC) | 4 | HR Functions & Role, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Management Systems |
| BBAE23402 | Business Ethics & Corporate Governance (DSC) | Discipline Specific Core (DSC) | 4 | Ethical Theories in Business, Business Ethics & Dilemmas, Corporate Social Responsibility, Principles of Corporate Governance, Stakeholder Management |
| BBAE23403 | Income Tax (DSC) | Discipline Specific Core (DSC) | 4 | Income Tax Act 1961, Residential Status & Tax Incidence, Heads of Income, Deductions from Gross Total Income, Assessment Procedure |
| BBAE23404 | Funding for New Ventures (DSC) | Discipline Specific Core (DSC) | 4 | Sources of Seed Capital, Venture Capital Funding, Angel Investors & Networks, Crowdfunding Mechanisms, Government Schemes & Grants |
| BBAE23405 | Innovation Management (DSC) | Discipline Specific Core (DSC) | 4 | Types of Innovation, Innovation Process & Models, Creativity & Idea Generation, Intellectual Property Rights Basics, Disruptive Innovation |
| BBAE23406 | Mentorship (SEC) | Skill Enhancement Course (SEC) | 2 | Role of Mentors & Mentees, Building Mentoring Relationships, Goal Setting & Development Plans, Effective Communication in Mentoring, Conflict Resolution in Mentorship |
| BBAE23407 | Personal and Professional Skills (SEC) | Skill Enhancement Course (SEC) | 2 | Self-Awareness & Self-Management, Emotional Intelligence, Time Management & Prioritization, Stress Management Techniques, Professional Etiquette & Grooming |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23501 | Operations Management (DSC) | Discipline Specific Core (DSC) | 4 | Operations Strategy, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| BBAE23502 | Goods & Services Tax (DSC) | Discipline Specific Core (DSC) | 4 | GST Act & Structure, Taxable Event & Supply, Input Tax Credit, Registration & Returns, Valuation under GST |
| BBAE23503 | Project Management (DSC) | Discipline Specific Core (DSC) | 4 | Project Life Cycle, Project Planning & Scheduling, Project Costing & Budgeting, Risk Management in Projects, Project Monitoring & Control |
| BBAE23504 | Managing Growth and Expansion (DSC) | Discipline Specific Core (DSC) | 4 | Growth Strategies for Businesses, Internationalization Strategies, Mergers & Acquisitions, Franchising & Licensing, Strategic Alliances & Joint Ventures |
| BBAE23505A | Business Communication (OEC) - Option A | Open Elective Course (OEC) | 3 | Communication Process, Verbal & Non-verbal Communication, Business Correspondence, Report Writing, Presentation Skills |
| BBAE23505B | Retail Management (OEC) - Option B | Open Elective Course (OEC) | 3 | Retail Formats & Trends, Store Location & Layout, Merchandising & Assortment Planning, Retail Operations, Customer Relationship Management in Retail |
| BBAE23505C | Brand Management (OEC) - Option C | Open Elective Course (OEC) | 3 | Brand Identity & Positioning, Brand Equity Measurement, Brand Building Strategies, Brand Communication, Brand Extension & Revitalization |
| BBAE23506 | Entrepreneurship Project (DSE) | Discipline Specific Elective (DSE) | 4 | Business Plan Development, Market Research & Analysis, Financial Projections & Viability, Feasibility Study & Report, Pitch Deck Creation & Presentation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBAE23601 | Strategic Management (DSC) | Discipline Specific Core (DSC) | 4 | Strategic Analysis & Formulation, Strategy Implementation, Corporate Strategy, Competitive Advantage, Strategic Control |
| BBAE23602 | Marketing for Startups (DSC) | Discipline Specific Core (DSC) | 4 | Startup Marketing Funnel, Digital Marketing Strategies, Content Marketing & SEO, Social Media Marketing, Performance Marketing & Analytics |
| BBAE23603 | Family Business Management (DSE) | Discipline Specific Elective (DSE) | 4 | Nature of Family Business, Governance in Family Firms, Succession Planning, Conflict Management, Professionalization of Family Business |
| BBAE23604 | Intellectual Property Rights (DSE) | Discipline Specific Elective (DSE) | 4 | Patents & Patent Law, Trademarks & Brand Protection, Copyrights & Literary Works, Industrial Designs & Geographical Indications, IPR Enforcement |
| BBAE23605A | E-Commerce (OEC) - Option A | Open Elective Course (OEC) | 3 | E-Commerce Models, Online Payment Systems, Digital Marketing for E-Commerce, Cybersecurity & Data Privacy, Logistics & Supply Chain in E-Commerce |
| BBAE23605B | International Business (OEC) - Option B | Open Elective Course (OEC) | 3 | Global Business Environment, International Trade Theories, Foreign Exchange Markets, Export-Import Procedures, International Marketing Strategies |
| BBAE23605C | Event Management (OEC) - Option C | Open Elective Course (OEC) | 3 | Event Planning & Design, Event Marketing & Promotion, Logistics Management in Events, Risk Management & Safety, Event Budgeting & Sponsorship |
| BBAE23606 | Internship (DSE) | Discipline Specific Elective (DSE) | 4 | Industry Exposure & Learning, Application of Theoretical Knowledge, Problem-Solving & Decision Making, Professional Report Writing, Networking & Career Development |
