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B-A-MASS-COMM in General at ST. SOLDIER INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Jalandhar, Punjab
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About the Specialization
What is General at ST. SOLDIER INSTITUTE OF MANAGEMENT AND TECHNOLOGY Jalandhar?
This B.A. (Mass Comm) program at St. Soldier Institute of Management and Technology, affiliated with IKGPTU, focuses on equipping students with comprehensive knowledge and practical skills in various facets of media and communication. The curriculum is designed to address the dynamic Indian media landscape, encompassing traditional journalism, digital media, advertising, public relations, and corporate communication. It uniquely emphasizes both theoretical foundations and hands-on production experience, preparing students for diverse roles in a rapidly evolving industry.
Who Should Apply?
This program is ideal for 10+2 graduates with a keen interest in media, storytelling, and influencing public opinion. It caters to aspiring journalists, content creators, public relations professionals, advertising strategists, and digital marketers seeking a robust foundation. Individuals passionate about current affairs, social advocacy through media, and creative expression will find this program particularly enriching. No specific prior media experience is required, only a strong aptitude for communication.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths across India''''s vibrant media sectors, including print and broadcast journalism, digital content creation, advertising agencies, public relations firms, event management companies, and corporate communication departments. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth trajectories for experienced professionals. The program also fosters entrepreneurial skills, enabling graduates to launch their own media ventures or freelance content services.
Student Success Practices
Foundation Stage
Immersive Media Consumption and Critical Analysis- (Semester 1-2)
Actively consume diverse Indian and international media (news, digital content, films, advertisements). Critically analyze reporting styles, ethical dilemmas, communication strategies, and the societal impact of various media forms. Maintain a media journal to document observations.
Tools & Resources
Leading Indian newspapers/magazines (e.g., The Hindu, Indian Express), Reputable news channels (NDTV, Aaj Tak), Documentaries on social issues, Online media analysis articles
Career Connection
Develops a strong understanding of media trends, ethical considerations, and effective communication, essential for informed media professionals.
Strengthen Core Communication Skills- (Semester 1-2)
Focus on enhancing written and spoken communication, presentation, and public speaking abilities. Participate actively in debates, group discussions, and content creation tasks. Seek feedback on articulation and clarity from faculty and peers.
Tools & Resources
Toastmasters International (if available nearby), Online public speaking courses (e.g., Coursera), Grammar and writing style guides, Peer review groups
Career Connection
Exceptional communication skills are the bedrock for success in any media role, from reporting to client presentations in PR/advertising.
Master Basic Digital Literacy and Tools- (Semester 1-2)
Gain proficiency in essential software such as MS Office Suite (Word, PowerPoint, Excel), explore basic photo and video editing software, and understand effective internet research and social media usage for news gathering and ethical online presence.
Tools & Resources
Microsoft Office tutorials, Basic GIMP/Canva/InShot tutorials, Google Advanced Search techniques, Social media guidelines from professional bodies
Career Connection
Fundamental digital skills are indispensable in the modern media landscape, enabling efficient content creation and information processing.
Intermediate Stage
Hands-on Practical Skill Development and Portfolio Building- (Semester 3-5)
Engage proactively in practical projects spanning radio production, TV news segment creation, photography assignments, and online journalism. Start compiling a robust portfolio of original work including news reports, short films, ad copies, and PR releases.
Tools & Resources
College media labs (radio studio, TV studio), Audacity/Adobe Audition, DaVinci Resolve/Kdenlive, DSLR cameras/smartphone cameras, Personal blog/website
Career Connection
A strong, diverse portfolio is critical for demonstrating practical skills and securing internships and entry-level positions in the competitive media industry.
Networking and Industry Interaction- (Semester 3-5)
Actively participate in media workshops, guest lectures, and industry conferences organized by the college or external bodies (e.g., Punjab Press Club, AIMA). Connect with local media professionals, journalists, and PR experts through LinkedIn and informational interviews.
Tools & Resources
LinkedIn, Professional media associations in Punjab, College alumni network, Industry events and career fairs
Career Connection
Networking opens doors to internship opportunities, mentorship, and insights into industry trends, often leading directly to job placements.
Develop Media Research and Critical Thinking Abilities- (Semester 3-5)
Focus on developing strong research methodologies, practicing content analysis, conducting surveys, and critically evaluating media narratives. Understand the biases and societal impacts of various media outputs through academic projects and discussions.
Tools & Resources
JSTOR, Google Scholar, Basic statistical software (Excel), Academic journals on media studies, Debate clubs
Career Connection
Essential for roles in media research, analytics, policy, and for journalists who need to verify facts and present balanced perspectives.
Advanced Stage
Targeted Internship and Mentorship Program- (Semester 6)
Seek out and secure a specialized internship with a reputable media house, advertising agency, PR firm, or digital marketing company aligning with career interests. Actively seek mentorship from experienced professionals within the organization during the internship.
Tools & Resources
College placement cell, Internshala, LinkedIn Jobs, Industry contacts established during networking, Mentorship programs
Career Connection
Internships provide invaluable real-world experience, build industry-specific skills, and are often a direct pathway to full-time employment.
Advanced Portfolio Refinement and Placement Preparation- (Semester 6)
Refine and curate a professional portfolio showcasing the best and most relevant work. Actively engage in placement preparation workshops, mock interviews, aptitude tests, and group discussions. Understand specific industry demands and tailor applications accordingly.
Tools & Resources
Professional portfolio websites (e.g., WordPress, Behance), Mock interview platforms, Career guidance counselors, Company research on LinkedIn
Career Connection
A polished portfolio and strong interview skills are crucial for converting internship experiences into successful job offers during campus placements.
Explore Media Entrepreneurship and Freelance Opportunities- (Semester 6)
Investigate concepts of media entrepreneurship, developing basic business plans for potential media startups. Build skills for freelance content creation, digital marketing, or media consulting, considering the growing gig economy in India.
Tools & Resources
Startup incubators (e.g., NASSCOM 10,000 Startups), Online courses on business planning and freelancing, Freelancer platforms (Upwork, Fiverr), Mentors from startup ecosystem
Career Connection
Prepares graduates for self-employment, building their own ventures, or providing specialized services in the dynamic and evolving media industry.
Program Structure and Curriculum
Eligibility:
- 10+2 from a recognized board/university
Duration: 3 years (6 semesters)
Credits: 132 Credits
Assessment: Internal: 40% (for theory subjects), 60% (for practical subjects), External: 60% (for theory subjects), 40% (for practical subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC101-21 | Introduction to Mass Communication | Core | 4 | Concept and Process of Mass Communication, Models of Mass Communication, Major Mass Media and their Functions, Theories of Mass Communication, Global and Indian Media Scenario |
| BAMC103-21 | Communication Skills | Core | 4 | Introduction to Communication, Types and Barriers to Communication, Speaking and Listening Skills, Written Communication Techniques, Presentation Skills and Group Discussions |
| BAMC105-21 | History of Indian Media | Core | 4 | Origin and Growth of Indian Press, Media during Freedom Struggle, History of Radio Broadcasting in India, Evolution of Television and Cinema, Emergence of New Media in India |
| BAMC107-21 | Introduction to Computers & Communication | Core | 4 | Basics of Computer Hardware and Software, Operating Systems and Networking Fundamentals, Internet and World Wide Web, Introduction to Digital Media, Cyber Security and Digital Ethics |
| BAMC109-21 | Practical I | Lab | 2 | MS Office Applications, Basic Internet and Email Usage, Media Content Viewing and Analysis, Introduction to Digital Content Creation, Basic Communication Exercises |
| BAMC111-21 | Punjabi (Compulsory) / BAMC113-21 Basic Punjabi (M.I.L.) / BAMC115-21 History & Culture of Punjab | Ability Enhancement Compulsory Course | 3 | Grammar, Literature, Translation (Punjabi), Basic Vocabulary and Sentence Formation (Basic Punjabi), Ancient to Modern History of Punjab, Art, Culture, Festivals of Punjab |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC102-21 | Media Laws & Ethics | Core | 4 | Indian Constitution and Media Freedom, Press Laws and Regulations, Broadcasting and Cyber Laws, Media Ethics and Self-Regulation, Defamation, Obscenity, and Copyright Issues |
| BAMC104-21 | Reporting & Editing | Core | 4 | News Concepts and Values, Reporting Techniques and Interviewing, Sources of News and News Agencies, Structure of News Stories, Principles of Editing, Headlines, and Layout |
| BAMC106-21 | Communication Theories | Core | 4 | Theories of Society and Media, Effects Theories of Mass Communication, Normative Theories of Media, Propaganda and Persuasion, Gatekeeping and Agenda-Setting |
| BAMC108-21 | Advertising & Public Relations | Core | 4 | Introduction to Advertising and its Types, Advertising Campaigns and Media Planning, Branding and Consumer Behavior, Public Relations Concepts and Tools, Corporate PR and Crisis Communication |
| BAMC110-21 | Practical II | Lab | 2 | News Writing and Feature Writing, Ad Copywriting and Slogan Creation, Public Relations Release Writing, Basic Photo Editing Techniques, Media Content Analysis Exercises |
| BAMC112-21 | Environmental Science (Compulsory) | Ability Enhancement Compulsory Course | 3 | Ecosystems and Biodiversity, Environmental Pollution and Control, Renewable Energy Sources, Environmental Ethics and Policies, Sustainable Development Goals |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC201-21 | Radio Journalism & Production | Core | 4 | History and Evolution of Radio, Radio Formats and Programming, Scripting for Radio, Voice Culture and News Gathering for Radio, Radio Production Techniques |
| BAMC203-21 | Television Journalism & Production | Core | 4 | History and Evolution of Television, TV News Formats and Reporting, Basics of Camera, Lighting, and Sound, Video Editing and Graphics, Television Programme Production |
| BAMC205-21 | Corporate Communication | Core | 4 | Internal and External Communication, Stakeholder Relations Management, Corporate Reputation and Branding, Corporate Social Responsibility (CSR), Crisis Communication Strategies |
| BAMC207-21 | Introduction to Photography | Core | 4 | History and Types of Photography, Camera Types and Functions, Exposure, Composition, and Lighting, Digital Photography and Image Editing, Photojournalism and Ethics |
| BAMC209-21 | Practical III | Lab | 2 | Radio Programme Production, Television News Segment Production, Corporate Profile Writing, Basic Photography Practice, Media Content Creation Workshops |
| BAMC211-21 | Open Elective-I | Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC202-21 | Media Research | Core | 4 | Introduction to Research Methods, Data Collection Techniques and Sampling, Content Analysis and Survey Research, Quantitative and Qualitative Research, Ethics in Media Research and Report Writing |
| BAMC204-21 | Public Relations & Event Management | Core | 4 | Public Relations Theories and Models, PR Campaign Planning and Media Relations, Press Conferences and Media Kits, Event Concepts and Planning, Event Budgeting, Sponsorships, and Execution |
| BAMC206-21 | Cyber Journalism | Core | 4 | Online News and Digital Storytelling, Hypertext and Multimedia Journalism, Social Media Reporting and Verification, Blogging, Podcasting, and Citizen Journalism, Ethics and Challenges of Cyber Journalism |
| BAMC208-21 | New Media & Digital Marketing | Core | 4 | Digital Media Landscape and Trends, Search Engine Optimization (SEO), Social Media Marketing Strategies, Content Marketing and Email Marketing, Web Analytics and Performance Measurement |
| BAMC210-21 | Practical IV | Lab | 2 | Media Research Project Development, Event Planning Case Study, Online News Reporting and Blogging, Social Media Campaign Design, Digital Content Creation Tools |
| BAMC212-21 | Open Elective-II | Elective | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC301-21 | Film Studies | Core | 4 | History and Evolution of Cinema, Film Genres and Narrative Structures, Auteur Theory and Film Criticism, Indian Cinema: History and Trends, Documentaries and Experimental Films |
| BAMC303-21 | Development Communication | Core | 4 | Concept and Models of Development Communication, Communication for Rural Development, Health and Environmental Communication, Role of Media in Social Change, Participatory Communication Approaches |
| BAMC305-21 | Global Media & International Relations | Core | 4 | Global Media Systems and Flow of Information, Media and Globalization, Cultural Imperialism and Hybridity, Public Diplomacy and International Propaganda, Conflict and Peace Journalism |
| BAMC307-21 | Media Entrepreneurship | Core | 4 | Entrepreneurship Concepts in Media, Media Business Models and Startups, Funding and Investment for Media Ventures, Marketing and Branding for Media Products, Legal and Regulatory Aspects of Media Business |
| BAMC309-21 | Practical V | Lab | 2 | Short Film Scriptwriting, Development Communication Campaign Design, Media Business Plan Development, International News Analysis, Advanced Media Production Techniques |
| BAMC311-21 | Project Work | Core | 6 | Research Design and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation Skills, Field Work and Case Studies |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BAMC302-21 | Advanced Writing for Media | Core | 4 | Feature Writing and Column Writing, Editorial Writing and Op-Eds, Scriptwriting for Various Media, Copywriting for Advertising and PR, Advanced Storytelling Techniques |
| BAMC304-21 | Communication for Social Change | Core | 4 | Social Marketing and Advocacy Campaigns, Role of NGOs in Communication, Participatory Communication for Development, Community Media Initiatives, IEC (Information, Education, Communication) Material Development |
| BAMC306-21 | Advertising Management | Core | 4 | Advertising Agency Structure and Functions, Client Servicing and Account Management, Media Buying, Planning, and Selling, Creative Strategy and Campaign Development, Advertising Campaign Evaluation and Digital Trends |
| BAMC308-21 | Media Management | Core | 4 | Media Ownership and Governance, Management Functions in Media Organizations, Human Resource Management in Media, Financial Management for Media Ventures, Marketing of Media Products and Services |
| BAMC310-21 | Practical VI | Lab | 2 | Advanced Feature and Column Writing, Social Change Campaign Design, Advertising Portfolio Creation, Media Organization Case Study Analysis, Publicity Material Production |
| BAMC312-21 | Industrial Training/Internship | Core | 6 | On-the-Job Training and Skill Application, Industry Exposure and Networking, Report Writing and Documentation of Experience, Presentation of Internship Learnings, Professional Etiquette and Workplace Dynamics |
