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BBA in Marketing at ST. SOLDIER INSTITUTE OF MANAGEMENT AND TECHNOLOGY
Jalandhar, Punjab
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About the Specialization
What is Marketing at ST. SOLDIER INSTITUTE OF MANAGEMENT AND TECHNOLOGY Jalandhar?
This Marketing specialization program at St. Soldier Institute of Management and Technology focuses on equipping students with a comprehensive understanding of market dynamics, consumer behavior, and strategic marketing techniques. In the vibrant Indian economy, a strong emphasis is placed on digital marketing, rural markets, and brand building, aligning the curriculum with evolving industry demands and preparing graduates for diverse roles in the domestic and international business landscape.
Who Should Apply?
This program is ideal for fresh graduates from any stream with a keen interest in understanding market forces and consumer psychology. It also suits aspiring entrepreneurs looking to master product positioning and promotion, and individuals seeking to transition into dynamic marketing careers within various sectors, from FMCG and retail to IT and financial services in India.
Why Choose This Course?
Graduates of this program can expect to pursue lucrative career paths in India as Marketing Managers, Brand Executives, Sales Managers, Digital Marketing Specialists, or Market Research Analysts. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The program provides a strong foundation for advanced studies or professional certifications in areas like Google Ads, HubSpot, or a CIM qualification.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on building a strong understanding of core business concepts like economics, accounting, and management. Actively participate in class discussions, solve case studies, and clarify doubts early on to establish a robust academic base.
Tools & Resources
NCERT business studies books, online courses on Coursera/edX for foundational business, peer study groups
Career Connection
A solid grasp of fundamentals is crucial for understanding advanced marketing strategies and making informed business decisions, essential for future managerial roles.
Develop Communication and Presentation Skills- (Semester 1-2)
Utilize opportunities in Communication Skills and other subjects to hone public speaking, report writing, and presentation abilities. Join debating clubs or Toastmasters-style groups (if available) to gain confidence.
Tools & Resources
PowerPoint/Google Slides, Grammarly, mock presentations, feedback from faculty
Career Connection
Effective communication is paramount in marketing for pitches, client interactions, and team collaboration, directly impacting career progression.
Explore Basic Computer Applications- (Semester 1-2)
Gain proficiency in essential software like MS Office (Excel, Word, PowerPoint) as introduced in Computer Applications in Business. This foundational digital literacy is indispensable for data analysis, reporting, and creating marketing collateral.
Tools & Resources
Microsoft Office Suite tutorials, online Excel courses, practice creating reports and presentations for various assignments
Career Connection
Strong command over office tools improves efficiency and capability in data handling and presentation, key for entry-level marketing roles.
Intermediate Stage
Engage in Marketing-Specific Projects & Internships- (Semester 3-4 (Summer Internship after Sem 4))
Actively seek out and engage in marketing-related live projects, case competitions, or a summer internship (as mandated in Semester 4). Apply theoretical knowledge from Principles of Marketing, Services Marketing, and Consumer Behavior to real-world scenarios.
Tools & Resources
LinkedIn for internship searches, college career services, industry reports, specific marketing software trials
Career Connection
Practical experience builds a portfolio, enhances problem-solving skills, and provides crucial industry exposure, making you more employable for marketing roles.
Network and Participate in Industry Events- (Semester 3-5)
Attend marketing workshops, seminars, and guest lectures organized by the institute or local industry bodies. Connect with professionals on platforms like LinkedIn to understand current industry trends and potential career paths.
Tools & Resources
LinkedIn, industry association websites (e.g., Marketing Association of India), college alumni network
Career Connection
Networking opens doors to mentorship, job opportunities, and insights into the dynamic marketing landscape in India, aiding career planning.
Develop Analytical and Research Skills- (Semester 3-5)
Pay close attention to Research Methodology and Cost & Management Accounting. Practice data analysis using statistical tools and interpret market research findings. Understand financial implications of marketing decisions.
Tools & Resources
SPSS/R (basic level), Excel for data analysis, reading market research reports, solving case studies with quantitative data
Career Connection
Analytical skills are highly valued in marketing for understanding consumer insights, campaign effectiveness, and budget management, leading to data-driven decision-making roles.
Advanced Stage
Specialized Skill Development in Digital Marketing- (Semester 5-6)
Deep dive into the Digital Marketing elective by pursuing certifications in Google Ads, Google Analytics, or social media marketing platforms. Build practical campaigns and analyze their performance.
Tools & Resources
Google Skillshop, HubSpot Academy, Meta Blueprint, various social media platforms
Career Connection
Digital marketing skills are in high demand in India, leading to roles as Digital Marketing Specialist, SEO Analyst, Social Media Manager, with good growth prospects.
Strategic Project and Placement Preparation- (Semester 6)
Focus intensively on the Project Report (Dissertation) in Semester 6, selecting a marketing problem to research. Simultaneously, prepare for placements through mock interviews, resume building, and aptitude test practice.
Tools & Resources
College placement cell, career counselors, online aptitude test platforms, professional resume builders, LinkedIn for company research
Career Connection
A strong project demonstrates expertise, while rigorous placement preparation ensures securing desirable entry-level marketing or business development roles in top Indian companies.
Cultivate Entrepreneurial Thinking & Ethics- (Semester 5-6)
Apply lessons from Entrepreneurship Development and Corporate Governance & Business Ethics. Consider innovative marketing solutions and develop a strong ethical framework for business practices, crucial for leadership roles in the Indian context.
Tools & Resources
Case studies on ethical marketing, business plan competitions, discussions with entrepreneurs
Career Connection
This fosters leadership qualities, responsible decision-making, and equips students to either launch their own ventures or contribute meaningfully to organizational growth with integrity.
Program Structure and Curriculum
Eligibility:
- 10+2 with at least 50% Marks (45% in case of candidate belonging to SC/ST)
Duration: 3 years / 6 semesters
Credits: 134 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Organization and Management | Core | 4 | Nature and Scope of Business, Forms of Business Organization, Management Process, Functions of Management, Planning and Decision Making |
| BBA-102 | Business Economics – I | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Elasticity of Demand, Production Analysis, Cost Analysis |
| BBA-103 | Business Accounting | Core | 4 | Introduction to Accounting, Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts |
| BBA-104 | Business Mathematics | Core | 4 | Matrices and Determinants, Differential Calculus, Integral Calculus, Linear Programming, Financial Mathematics |
| BBA-105 | Computer Applications in Business | Core | 4 | Introduction to Computers, Operating Systems, MS Office Suite, Internet and E-Commerce, Data Security |
| BBA-106 | Environmental Studies | Non-Credit | 0 | Multidisciplinary Nature of Environmental Studies, Ecosystems, Natural Resources, Environmental Pollution, Social Issues and the Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-107 | Business Economics – II | Core | 4 | Market Structures, Pricing Strategies, Business Cycles, National Income, Monetary and Fiscal Policy |
| BBA-108 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Individual Behavior, Group Dynamics, Leadership and Motivation, Organizational Change and Development |
| BBA-109 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Correlation and Regression, Probability, Sampling and Hypothesis Testing |
| BBA-110 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Marketing Mix (4Ps), Market Segmentation, Product Life Cycle |
| BBA-111 | Business Laws | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Intellectual Property Rights |
| BBA-112 | Communication Skills | Core | 4 | Basics of Communication, Verbal and Non-Verbal Communication, Written Communication, Listening Skills, Presentation Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Production and Operations Management | Core | 4 | Introduction to POM, Production Planning and Control, Facility Location and Layout, Inventory Management, Quality Management |
| BBA-202 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| BBA-203 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure |
| BBA-204 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Sampling Techniques, Data Collection Methods, Data Analysis and Interpretation |
| BBA-205 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Plan Preparation, Sources of Finance, SME Sector in India |
| BBA-206 | Computer Applications in Business Lab | Lab | 2 | MS Word for Document Creation, MS Excel for Data Analysis, MS PowerPoint for Presentations, Internet for Research, Basic Data Management |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-207 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business, Database Management Systems, Decision Support Systems, E-Business and E-Commerce Systems |
| BBA-208 | Services Marketing | Core | 4 | Nature of Services, Service Quality, Services Marketing Mix (7Ps), Customer Relationship Management, Service Design and Delivery |
| BBA-209 | Cost and Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Marginal Costing, Budgetary Control, Standard Costing |
| BBA-210 | Company Law | Core | 4 | Formation of a Company, Memorandum and Articles of Association, Share Capital and Debentures, Management and Administration, Winding Up of Companies |
| BBA-211 | Business Environment | Core | 4 | Concept of Business Environment, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment |
| BBA-212 | Summer Internship | Project | 4 | Industry Exposure, Application of Theoretical Knowledge, Skill Development, Report Writing, Presentation Skills |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, International Financial System, Global Marketing Strategies, Export-Import Procedures |
| BBA-302 | Strategic Management | Core | 4 | Concept of Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA-303 | Consumer Behavior | Elective - Marketing | 4 | Introduction to Consumer Behavior, Consumer Decision Process, Individual Influences on Behavior, Group Influences on Behavior, Consumer Research |
| BBA-304 | Sales and Distribution Management | Elective - Marketing | 4 | Introduction to Sales Management, Sales Forecasting, Sales Force Management, Distribution Channels, Logistics and Supply Chain |
| BBA-305 | Advertising and Brand Management | Elective - Marketing | 4 | Introduction to Advertising, Advertising Media, Advertising Campaign Management, Brand Equity, Brand Positioning and Re-positioning |
| BBA-306 | Open Elective (as per availability) | Open Elective | 4 | Topics vary based on institutional offering and student choice. |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-307 | Corporate Governance & Business Ethics | Core | 4 | Concept of Corporate Governance, Role of Board of Directors, Ethics in Business, Corporate Social Responsibility, Whistle-blowing and Accountability |
| BBA-308 | Project Report (Dissertation) | Project | 4 | Problem Identification, Literature Review, Research Design, Data Collection and Analysis, Report Writing and Presentation |
| BBA-309 | Digital Marketing | Elective - Marketing | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing |
| BBA-310 | Rural and Agricultural Marketing | Elective - Marketing | 4 | Rural Market Environment, Rural Consumer Behavior, Agricultural Marketing System, Marketing of Agricultural Inputs, Challenges in Rural Marketing |
| BBA-311 | Marketing Research | Elective - Marketing | 4 | Introduction to Marketing Research, Marketing Research Process, Data Collection Methods, Data Analysis in Marketing, Report Preparation and Presentation |
