.png&w=1920&q=75)
BA in Multimedia Communication at St. Thomas College (Autonomous), Thrissur
Thrissur, Kerala
.png&w=1920&q=75)
About the Specialization
What is Multimedia Communication at St. Thomas College (Autonomous), Thrissur Thrissur?
This BA Multimedia Communication program at St. Thomas College, Thrissur, affiliated with the University of Calicut, focuses on equipping students with comprehensive skills in media production, digital content creation, and communication strategies. It blends theoretical knowledge with practical training across various multimedia domains. Given India''''s burgeoning media and entertainment industry, this program is highly relevant, preparing graduates for diverse roles in a rapidly evolving digital landscape, emphasizing both technical prowess and creative thinking.
Who Should Apply?
This program is ideal for fresh graduates from any stream who possess a creative inclination, a keen interest in media technologies, and a desire to tell stories through various digital platforms. It also suits individuals passionate about visual arts, digital marketing, journalism, or film, seeking a structured academic foundation to launch their careers in the dynamic Indian multimedia industry. Strong communication skills and a basic understanding of technology are beneficial prerequisites.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles such as digital content creator, video editor, graphic designer, social media manager, web designer, or junior journalist. Entry-level salaries typically range from INR 2.5-4.5 lakhs annually, with significant growth trajectories in leading media houses, advertising agencies, and IT firms. The curriculum also aligns with industry demands for professionals in animation, digital marketing, and public relations, potentially leading to specialized certifications.
Student Success Practices
Foundation Stage
Master Core Communication Theories and Basic Software- (Semester 1-2)
Dedicate time in semesters 1-2 to thoroughly understand communication theories and media history. Simultaneously, gain proficiency in fundamental graphic design software (e.g., Adobe Photoshop, Illustrator) and basic audio/video editing tools. Utilize online tutorials and practice projects beyond coursework to build initial technical skills.
Tools & Resources
Adobe Creative Cloud (trial/student version), YouTube tutorials, NPTEL courses on Communication, College library resources
Career Connection
A strong theoretical base enhances analytical thinking, crucial for strategic communication roles. Hands-on software skills provide immediate entry-level job readiness for graphic design, basic editing, or content creation positions.
Active Participation in College Media Clubs/Events- (Semester 1-2)
Join college photography, film, or media clubs and actively participate in organizing events, producing content for college magazines, or managing social media. This provides practical exposure to teamwork, project management, and content creation in a live environment.
Tools & Resources
College media clubs, Campus events, Internal communication platforms
Career Connection
These experiences build a rudimentary portfolio, demonstrate practical application of skills, and foster networking, which are highly valued during internships and initial job interviews in India''''s media industry.
Develop Strong Writing and Research Fundamentals- (Semester 1-2)
Focus on improving academic writing, critical thinking, and basic research skills taught in common English and media writing courses. Practice summarising, reporting, and argumentative writing. Read diverse news sources and media analyses regularly.
Tools & Resources
Grammarly, Purdue OWL, Reputable news portals (The Hindu, Indian Express), Academic journals
Career Connection
Excellent writing is foundational for journalism, content writing, PR, and digital marketing. Strong research skills are vital for media planning, audience analysis, and effective communication strategies, giving you an edge in Indian companies.
Intermediate Stage
Build a Diverse Digital Portfolio- (Semester 3-5)
From semesters 3-5, create a dedicated digital portfolio showcasing projects from photography, graphic design, audio/video production, and web design courses. Include personal creative projects. Continuously update and refine this portfolio.
Tools & Resources
Behance, Dribbble, Personal website (WordPress.com/Wix), Google Drive for large files
Career Connection
A robust portfolio is the most crucial asset for multimedia graduates in India, acting as a visual resume for prospective employers in design studios, ad agencies, and production houses, demonstrating practical capabilities.
Seek Internships and Practical Training- (Semester 4-5)
Actively look for short-term internships during semester breaks with local newspapers, radio stations, TV channels, or digital marketing agencies in Thrissur or nearby cities like Kochi. Even unpaid internships offer invaluable industry exposure.
Tools & Resources
Internshala, LinkedIn Jobs, College placement cell, Direct approach to local media companies
Career Connection
Internships are critical for gaining real-world experience, understanding industry workflows, and building professional networks, significantly improving placement chances in the competitive Indian media job market.
Engage in Interdisciplinary Learning & Competitions- (Semester 3-5)
Explore elective courses from other departments (like IT, English Literature, Psychology) to broaden perspectives. Participate in college or inter-collegiate competitions related to filmmaking, photography, graphic design, or advertising to test skills and gain recognition.
Tools & Resources
University notice boards for events, College cultural fests, Student-run societies, Online design/media challenges
Career Connection
This diversification enhances problem-solving abilities and creativity. Winning competitions boosts your resume and portfolio, signaling talent and drive to potential employers in India''''s creative industries.
Advanced Stage
Specialized Skill Deepening and Certification- (Semester 6)
Identify a specific area of interest (e.g., VFX, advanced digital marketing, animation) and pursue advanced online courses or certifications. Focus on mastering professional-grade software and techniques relevant to your chosen specialization.
Tools & Resources
Coursera, Udemy, LinkedIn Learning, NASSCOM FutureSkills Prime, Adobe Certified Professional exams
Career Connection
Specialized certifications validate expertise and make you a more attractive candidate for niche roles in Indian companies, allowing you to command better salaries and accelerate career growth in a competitive environment.
Intensive Placement and Interview Preparation- (Semester 6)
Begin rigorous preparation for placements by refining your resume, cover letter, and portfolio/show reel. Practice mock interviews, group discussions, and aptitude tests. Network extensively with alumni and industry professionals.
Tools & Resources
College placement cell workshops, Mock interview platforms, Aptitude test apps, LinkedIn for networking
Career Connection
Thorough preparation is paramount for securing desired placements in top media agencies, production houses, and digital firms across India, ensuring you can articulate your value proposition effectively.
Execute a Capstone Project with Industry Standards- (Semester 6)
Approach your final semester project work with a professional mindset, treating it as an industry assignment. Aim for high production quality, originality, and practical relevance. Collaborate effectively with your team members.
Tools & Resources
Professional project management tools (Trello/Asana), Industry mentors (if possible), High-end software, Peer review
Career Connection
A well-executed final project becomes a strong highlight in your portfolio, showcasing your ability to deliver comprehensive multimedia solutions, which is critical for securing roles requiring independent project execution in Indian startups and MNCs.
Program Structure and Curriculum
Eligibility:
- Candidate who has passed the Plus Two or equivalent examination is eligible for admission to BA Multimedia and Mass Communication Degree Programme.
Duration: 6 semesters / 3 years
Credits: 110 Credits
Assessment: Internal: 20% (for theory courses), 40% (for practicals/projects), External: 80% (for theory courses), 60% (for practicals/projects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A01 | Critical Thinking and Academic Writing | Common Course English | 4 | Critical Reading, Argumentation, Academic Writing, Research Skills, Referencing, Developing Ideas |
| A02 | Writing for Academic and Professional Success | Common Course English | 3 | Professional Writing, Resume and Cover Letter, Email Etiquette, Report Writing, Interview Preparation, Presentation Skills |
| A03 | Common Course Additional Language I | Common Course Additional Language | 4 | Language-specific Grammar, Literary Appreciation, Comprehension, Composition, Cultural Context, Communication |
| MM1B01 | Introduction to Multimedia and Mass Communication | Core | 4 | Communication Theories, Mass Media History, Media Functions, New Media Concepts, Convergent Media, Media Institutions |
| MM1C01 | Communicative English | Complementary | 2 | Public Speaking, Interview Skills, Group Discussions, Presentation Techniques, Body Language, Dialogue Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| A04 | Readings in Fiction and Non-Fiction | Common Course English | 4 | Literary Analysis, Fiction Genres, Non-Fiction Forms, Critical Appreciation, Thematic Studies, Reading Strategies |
| A06 | Transactions | Common Course English | 3 | Professional Communication, Business Correspondence, Negotiation Skills, Cross-Cultural Communication, Presentation, Meeting Management |
| A06 | Common Course Additional Language II | Common Course Additional Language | 4 | Advanced Language Study, Literary Analysis, Translation, Creative Writing, Regional Literature, Cultural Aspects |
| MM2B02 | Writing for Media | Core | 4 | News Reporting, Feature Writing, Editorial Writing, Script Writing, Broadcast Journalism, Journalistic Styles |
| MM2C02 | Basic Journalism | Complementary | 2 | News Values, Reporting Techniques, Interviewing Skills, Editing Principles, Photojournalism Basics, Media Ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM3B03 | Basic Photography | Core | 4 | Camera Basics, Exposure Triangle, Composition Rules, Lighting Techniques, Digital Imaging, Image Editing Software |
| MM3B04 | Graphic Design | Core | 4 | Design Principles, Color Theory, Typography, Layout Techniques, Image Manipulation, Vector and Raster Graphics |
| MM3B05 | Audio Production | Core | 4 | Sound Basics, Microphones, Audio Recording, Audio Editing, Mixing and Mastering, Digital Audio Workstations |
| MM3C03 | Media Laws and Ethics | Complementary | 2 | Press Laws, Copyright Act, Defamation, Obscenity Laws, Cyber Laws, Ethical Dilemmas in Media |
| MM3C04 | Introduction to Broadcasting | Complementary | 2 | Radio Broadcasting, Television Broadcasting, Program Formats, Studio Production, Broadcasting History, Transmission Technologies |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM4B06 | Video Production | Core | 4 | Camera Operation, Lighting for Video, Audio for Video, Editing Techniques, Post-Production Workflow, Video Formats |
| MM4B07 | Web Design | Core | 4 | HTML and CSS Basics, Responsive Design, Web Layout Principles, UI/UX Fundamentals, Content Management Systems, Website Planning |
| MM4B08 | Digital Photography and Videography | Core | 4 | Advanced Camera Techniques, Digital Workflow, Lighting Strategies, Storyboarding, Short Film Production, Photo Editing Software |
| MM4C05 | Introduction to New Media | Complementary | 2 | Digital Media Landscape, Social Media, Online Journalism, Interactive Media, Emerging Technologies, Cyber Culture |
| MM4C06 | Television Production | Complementary | 2 | TV Studio Setup, Multi-Camera Production, Live Broadcasting, Program Direction, Set Design, Crew Roles |
Semester 5
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MM6B13 | Digital Marketing | Core | 4 | SEO and SEM, Social Media Marketing, Content Marketing, Email Marketing, Analytics and Metrics, E-commerce Marketing |
| MM6B14 | Digital Film Making | Core | 4 | Pre-Production, Cinematography, Direction, Post-Production, Sound Design, Distribution Strategies |
| MM6B15 | Portfolio and Show Reel | Core | 4 | Portfolio Development, Show Reel Creation, Presentation Skills, Personal Branding, Industry Standards, Career Preparedness |
| MM6B16 | Project Work and Viva Voce | Core | 4 | Research Design, Data Collection, Analysis, Report Writing, Viva Voce Presentation, Project Management |
| MM6E01/02/03 | Elective Course I | Elective | 4 | Event Planning & Execution (Event Management), Media Relations (Public Relations & Corporate Communication), Brand Strategy & Equity (Brand Management), Sponsorship & Logistics, Corporate Storytelling, Consumer Psychology |
| MM6E01/02/03 | Elective Course II | Elective | 4 | Event Marketing & Promotions (Event Management), Internal Communication (Public Relations & Corporate Communication), Product Branding & Identity (Brand Management), Crisis Management, Social Media PR, Market Research |
