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B-COM in Marketing at Suresh Gyan Vihar University
Jaipur, Rajasthan
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About the Specialization
What is Marketing at Suresh Gyan Vihar University Jaipur?
This B.Com program at Suresh Gyan Vihar University, with a focus on Marketing through elective choices, equips students with core commerce fundamentals alongside specialized knowledge in marketing principles and practices. It is designed to meet the growing demand for skilled professionals in India''''s dynamic consumer market. The program emphasizes both theoretical understanding and practical application of marketing strategies relevant to diverse Indian industries.
Who Should Apply?
This program is ideal for recent 10+2 graduates aspiring to build a career in business and commerce, specifically in marketing roles. It suits individuals keen on understanding consumer behavior, market dynamics, and promotional strategies. Freshers looking for entry-level positions in sales, advertising, market research, and brand management in Indian companies will find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including roles as Marketing Executives, Sales Managers, Brand Coordinators, Market Research Analysts, and Advertising Executives. Entry-level salaries typically range from INR 3-5 LPA, with significant growth potential up to INR 8-15 LPA for experienced professionals in leading Indian and multinational companies. The program also aligns with foundational skills needed for professional certifications in digital marketing.
Student Success Practices
Foundation Stage
Build Strong Commerce Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core subjects like Financial Accounting, Business Economics, and Business Law. Utilize textbooks, online tutorials, and peer study groups to solidify basic concepts. Aim for clarity in principles as they form the backbone for advanced commerce and marketing subjects.
Tools & Resources
Official textbooks, Khan Academy, NPTEL lectures on commerce basics, Peer study groups
Career Connection
A strong foundation ensures you grasp complex business scenarios later, which is crucial for analytical roles in any industry and for cracking initial placement interviews.
Enhance Communication and Digital Literacy- (Semester 1-2)
Actively participate in English language and communication classes. Practice written reports, presentations, and group discussions. Master essential computer skills like MS Office (Excel, PowerPoint) and basic internet tools, which are vital for daily business operations. Seek out extra workshops on digital skills.
Tools & Resources
Microsoft Office Suite, Grammarly, Online public speaking courses, University''''s computer labs
Career Connection
Effective communication and digital proficiency are non-negotiable skills for any professional role, improving your employability and collaboration in Indian workplaces.
Develop Analytical and Problem-Solving Skills- (Semester 1-2)
Pay close attention to Business Statistics and its practical applications. Engage in case studies and numerical problems to develop analytical thinking. Learn to interpret data and draw logical conclusions, which is a critical skill for market analysis and business decision-making.
Tools & Resources
Statistical software tutorials (e.g., basic Excel for data analysis), Business case study books, Problem-solving exercises
Career Connection
These skills are highly valued by employers for roles requiring data interpretation, strategic planning, and effective problem resolution in the Indian business landscape.
Intermediate Stage
Deep Dive into Marketing Concepts- (Semester 3-5)
Beyond ''''Principles of Marketing'''', explore ''''Marketing Management'''' with enthusiasm. Read industry journals and marketing blogs. Analyze real-world marketing campaigns of Indian companies. Participate in marketing clubs or competitions to apply theoretical knowledge.
Tools & Resources
Marketing Management textbooks, Harvard Business Review articles, MarketingWeek India, LinkedIn Learning courses on marketing strategy
Career Connection
This specialization provides a competitive edge for marketing roles, demonstrating your passion and in-depth understanding to potential employers in the Indian consumer sector.
Gain Practical Business Exposure- (Semester 3-5)
Seek out short-term internships, even unpaid ones, in local businesses, NGOs, or startups. Focus on roles that involve customer interaction, sales support, or market research tasks. Attend industry guest lectures and workshops organized by the university or local business associations.
Tools & Resources
University career services, Internshala.com, LinkedIn for networking, Local Chambers of Commerce events
Career Connection
Practical experience, even brief, makes your resume stand out to Indian recruiters and helps you understand workplace dynamics and industry expectations.
Master Tally ERP and Tax Compliance- (Semester 3-5)
Dedicate time to the Tally ERP Practical course, ensuring proficiency in accounting software. Understand Income Tax Law and GST concepts thoroughly, as these are critical for financial compliance in Indian businesses. This practical knowledge is highly sought after.
Tools & Resources
Tally ERP software, Official GST and Income Tax websites (e.g., incometax.gov.in, cbic.gov.in), Taxation webinars
Career Connection
Proficiency in Tally and tax compliance makes you a valuable asset in finance and accounting departments, opening doors to various commerce-related roles.
Advanced Stage
Specialize in Marketing Communication & Research- (Semester 6)
Focus intently on ''''Advertising and Personal Selling'''' and ''''Business Research Methods''''. Develop skills in creating compelling advertising content, understanding media channels, and conducting market research. This prepares you for advanced marketing and sales roles.
Tools & Resources
Google Ads certification, HubSpot Academy courses on content marketing, Market research tools (basic), Presentation software
Career Connection
These advanced skills are directly applicable to roles in advertising agencies, media houses, sales management, and market intelligence firms across India.
Undertake an Impactful Project/Dissertation- (Semester 6)
Choose a project topic related to your marketing specialization. Conduct thorough research, data collection, and analysis. Aim to solve a real business problem or analyze a market trend. This capstone project is a significant opportunity to showcase your acquired knowledge and skills.
Tools & Resources
University library resources, Statistical software (SPSS/R/Python basics), Survey tools (Google Forms, SurveyMonkey), Mentor guidance
Career Connection
A well-executed project demonstrates your analytical, research, and problem-solving capabilities, making you highly desirable for research-intensive roles and giving you a strong talking point in placements.
Prepare Rigorously for Placements and Career- (Semester 6)
Actively participate in placement preparatory workshops. Refine your resume, practice mock interviews, and work on your soft skills. Network with alumni and industry professionals. Stay updated on current events and business trends, especially in the marketing sector, to excel in interviews.
Tools & Resources
University placement cell, LinkedIn for professional networking, Online interview practice platforms, Current affairs news portals (e.g., Livemint, Economic Times)
Career Connection
Proactive placement preparation significantly increases your chances of securing desirable job offers in leading Indian companies, launching your professional career effectively.
Program Structure and Curriculum
Eligibility:
- 10+2 (Higher Secondary Exam) with a minimum of 50% marks from a recognized board.
Duration: 3 years / 6 semesters
Credits: 124 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 101 | Business Organization and Management | Core | 4 | Nature of Business, Forms of Business Organizations, Business Environment, Planning and Organizing, Directing and Controlling |
| BCO 102 | Financial Accounting | Core | 4 | Accounting Concepts and Principles, Double Entry System, Preparation of Final Accounts, Depreciation Accounting, Branch and Departmental Accounts |
| BCO 103 | Business Economics | Core | 4 | Nature and Scope of Business Economics, Demand and Supply Analysis, Consumer Behaviour, Production and Cost Analysis, Market Structures |
| BCO 104 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Partnership Act, Negotiable Instruments Act, Consumer Protection Act |
| BCO 105 | Computer Fundamentals | Core | 4 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, Microsoft Office Applications, Internet and Web Concepts |
| BCO 106 | Computer Fundamentals Lab | Lab | 2 | MS Word Practical, MS Excel Practical, MS PowerPoint Practical, Internet Browsing and Email, Basic Computer Operations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 201 | Corporate Accounting | Core | 4 | Issue and Forfeiture of Shares, Issue and Redemption of Debentures, Final Accounts of Companies, Amalgamation and Reconstruction, Valuation of Shares and Goodwill |
| BCO 202 | Principles of Marketing | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion (4 Ps) |
| BCO 203 | Business Statistics | Core | 4 | Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression, Index Numbers |
| BCO 204 | Company Law | Core | 4 | Incorporation of a Company, Memorandum and Articles of Association, Company Meetings, Directors and Management, Winding Up of Companies |
| BCO 205 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Environmental Pollution, Environmental Ethics and Human Rights |
| BCO 206 | Business Statistics Lab | Lab | 2 | Statistical Data Entry in Software, Calculation of Central Tendency, Calculation of Dispersion, Correlation and Regression Analysis, Interpretation of Statistical Results |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 301 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Cost Control, Labour Cost Control, Overhead Costing, Methods of Costing (Job, Process) |
| BCO 302 | Indian Banking System | Core | 4 | Evolution of Banking in India, Reserve Bank of India (RBI), Commercial Banks and their Functions, Co-operative Banks and Regional Rural Banks, E-Banking and Financial Inclusion |
| BCO 303 | Income Tax Law & Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Heads of Income (Salary, House Property), Profits and Gains of Business/Profession, Capital Gains and Other Sources |
| BCO 304 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BCO 305 | English Language and Communication | Ability Enhancement Compulsory Course | 2 | Fundamentals of Communication, Types of Communication, Writing Business Letters and Reports, Presentation Skills, Group Discussion and Interview Techniques |
| BCO 306 | Income Tax Law & Practice Lab | Lab | 2 | Computation of Taxable Income, Calculation of Tax Liability, Filling of Income Tax Forms, Practical Application of Deductions, Using Tax Software (Basic) |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 401 | Management Accounting | Core | 4 | Nature and Scope of Management Accounting, Financial Statement Analysis, Ratio Analysis, Funds Flow and Cash Flow Statements, Budgetary Control |
| BCO 402 | Indian Financial Market | Core | 4 | Structure of Indian Financial System, Money Market Instruments, Capital Market (Primary and Secondary), Securities and Exchange Board of India (SEBI), Mutual Funds and Derivatives |
| BCO 403 | Goods & Service Tax (GST) | Core | 4 | Introduction to GST Law, CGST, SGST, IGST, Input Tax Credit, Registration and Returns, Assessment and Audit under GST |
| BCO 404 | Auditing | Core | 4 | Nature and Scope of Auditing, Types of Audit, Audit Planning and Internal Control, Vouching and Verification, Audit Report and Professional Ethics |
| BCO 405 | Entrepreneurship Development | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Role of Entrepreneurship in Economic Development, Business Plan Preparation, Sources of Finance for Entrepreneurs, Government Schemes for Entrepreneurship |
| BCO 406 | Tally ERP (Practical) | Lab | 2 | Introduction to Tally ERP, Company Creation and Ledger Management, Voucher Entry (Purchase, Sales, Payment), Inventory Management, Generating Financial Reports in Tally |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 501 | Financial Management | Core | 4 | Goals of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure, Dividend Policy Decisions |
| BCO 502 | Goods & Services Tax | Discipline Specific Elective | 4 | Advanced GST Concepts, Place of Supply, Time of Supply, E-Way Bill, GST Appeals and Revision |
| BCO 503 | Marketing Management | Discipline Specific Elective | 4 | Strategic Marketing Planning, Product Decisions and Product Life Cycle, Branding and Packaging, Pricing Strategies and Practices, Promotion Mix and Distribution Channels |
| BCO 504 | International Business | Discipline Specific Elective | 4 | Nature and Scope of International Business, Theories of International Trade, Balance of Payments, Foreign Exchange Market, International Economic Organizations |
| BCO 505 | Value Added Course (VAC) | Skill Enhancement Course | 2 | Personality Development, Communication Skills for Professionals, Basic Digital Literacy, Ethical Practices in Business, Time Management and Goal Setting |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCO 601 | Business Research Methods | Core | 4 | Introduction to Business Research, Research Process and Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BCO 602 | Investment & Portfolio Management | Discipline Specific Elective | 4 | Investment Avenues, Risk and Return Analysis, Security Analysis (Fundamental and Technical), Portfolio Construction, Portfolio Performance Evaluation |
| BCO 603 | Advertising and Personal Selling | Discipline Specific Elective | 4 | Role of Advertising in Marketing, Advertising Media and Planning, Creative Strategy in Advertising, Personal Selling Process, Sales Force Management and Sales Promotion |
| BCO 604 | Human Resource Management | Discipline Specific Elective | 4 | Strategic Human Resource Management, Employee Grievance Handling, Industrial Relations, Compensation and Benefits, HR Analytics (Basic Concepts) |
| BCO 605 | Project Work | Project | 6 | Identification of Research Problem, Literature Review, Methodology Design, Data Collection and Analysis, Report Writing and Presentation |
| BCO 606 | Viva-Voce | Practical | 2 | Defense of Project Work, General Knowledge of Commerce, Communication and Presentation Skills, Subject Matter Expertise, Critical Thinking and Problem Solving |
