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B-DES in General at Suresh Gyan Vihar University
Jaipur, Rajasthan
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About the Specialization
What is General at Suresh Gyan Vihar University Jaipur?
This Bachelor of Design (B.Des) program at Suresh Gyan Vihar University focuses on cultivating creative and innovative design professionals. It provides a comprehensive foundation across various design disciplines, preparing students for the dynamic Indian design industry, where demand for skilled designers is rapidly growing across sectors like product, graphic, and user experience design.
Who Should Apply?
This program is ideal for creative 10+2 graduates from any stream with an aptitude for visual arts, problem-solving, and critical thinking. It also suits individuals passionate about shaping user experiences, developing innovative products, or contributing to visual communication within the rapidly evolving Indian market. Prior exposure to design entrance exams like NIFT/NID/UCEED is beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Product Designers, UX/UI Designers, Graphic Designers, Textile Designers, or Design Entrepreneurs. Entry-level salaries typically range from INR 3-6 lakhs per annum, with experienced professionals earning upwards of INR 10-15 lakhs. The curriculum aligns with industry demands, fostering growth trajectories in prominent Indian companies and design studios.
Student Success Practices
Foundation Stage
Immerse in Design Fundamentals & Observation- (Semester 1-2)
Actively engage with core design principles, drawing, and materials. Spend time sketching everyday objects, people, and environments to sharpen observational skills and understand visual language.
Tools & Resources
Sketchbooks, various drawing mediums, design books, museum visits, local craft markets
Career Connection
Strong foundational skills are critical for all design disciplines and are often rigorously assessed in early-career portfolios and interviews.
Build Digital Proficiency Early- (Semester 1-2)
Master fundamental design software like Adobe Photoshop, Illustrator, and CorelDRAW. Practice regularly by recreating tutorials, undertaking personal projects, and experimenting with various digital tools.
Tools & Resources
Adobe Creative Suite, YouTube tutorials, online courses (e.g., Coursera, Udemy)
Career Connection
These are industry-standard tools; early and proficient mastery ensures smoother transitions into internships and job roles in digital design sectors.
Cultivate a Critical Eye & Research Habits- (Semester 1-2)
Start analyzing existing designs across various fields, understanding their strengths, weaknesses, and impact. Develop a habit of researching design history, contemporary trends, and cultural contexts.
Tools & Resources
Design blogs (e.g., Design Milk, AIGA Eye on Design), design magazines, library resources, online art encyclopedias
Career Connection
Develops analytical thinking, crucial for problem-solving, informed ideation, and contributing meaningfully to professional design projects.
Intermediate Stage
Engage in Interdisciplinary Projects & Collaborations- (Semester 3-5)
Seek opportunities to work on projects that blend different design areas (e.g., graphic design for a product, UI for a service). Participate in university design clubs or external competitions.
Tools & Resources
Design contests (e.g., India Design Mark, Design India), campus innovation labs, peer groups
Career Connection
Fosters teamwork, expands skill sets, and helps create a diverse portfolio showcasing versatility, highly valued by Indian design firms.
Build a Strong Industry Network- (Semester 3-5)
Attend design workshops, seminars, and guest lectures offered by the university or external organizations. Actively connect with visiting faculty, alumni, and industry professionals via networking events.
Tools & Resources
LinkedIn, industry events (e.g., India Design Forum, Design Yatra), alumni network
Career Connection
Networking is vital for securing internships, mentorship opportunities, and future job prospects in the competitive Indian design sector.
Focus on User-Centered Design Principles- (Semester 3-5)
Actively apply design thinking and ergonomics in all projects. Conduct user research, create personas, and rigorously test prototypes to ensure design solutions are user-friendly and effective.
Tools & Resources
Figma, Adobe XD, Miro, user testing tools, observation techniques
Career Connection
This is an essential skill for UX/UI, product, and service design roles, which are experiencing high demand in India''''s digital and product-driven economy.
Advanced Stage
Develop a Professional Portfolio & Online Presence- (Semester 6-8)
Curate your best works, meticulously documenting the entire design process from ideation to final output. Create a compelling online portfolio showcasing your unique style and specialized skills.
Tools & Resources
Behance, Dribbble, personal website builders (e.g., Squarespace, Wix), high-quality photography of physical projects
Career Connection
A strong, well-presented portfolio is the single most important tool for securing placements, advanced job opportunities, and showcasing individual capabilities.
Undertake Industry Internships & Live Projects- (Semester 5 (Industrial Training) and Semester 6-7 (Major projects if tied to industry))
Actively seek internships with reputable design studios, tech companies, or manufacturing units. Leverage these experiences to gain real-world exposure, apply theoretical knowledge, and build your professional resume.
Tools & Resources
University placement cell, LinkedIn, company career pages, personal network
Career Connection
Internships often lead to pre-placement offers and provide invaluable practical experience, making graduates highly job-ready for the Indian industry.
Specialization & Thesis Development- (Semester 6-8)
Deep dive into your chosen area of design through major projects and the design thesis/dissertation. Focus on a complex problem, conduct rigorous research, and propose innovative, well-documented solutions.
Tools & Resources
Academic databases, research methodologies, expert interviews, prototyping tools relevant to specialization
Career Connection
Demonstrates advanced problem-solving, independent research capabilities, and a deep understanding of a specific design domain, positioning graduates for specialist roles or further academic pursuits.
Program Structure and Curriculum
Eligibility:
- Minimum 50% in 10+2 in any stream from a recognized board. Candidate should qualify for the VGU Entrance Examination/NIFT/NID/UCEED/CEED or any other National Design Examination.
Duration: 4 years / 8 semesters
Credits: 184 Credits
Assessment: Internal: 30-50%, External: 50-70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-101 | Design Foundation – I | Core | 3 | Elements of Design, Principles of Design, Visual Communication, Color Theory, Form and Structure, Contextual Studies |
| BD-102 | Materials & Processes – I | Core | 3 | Properties of Materials, Manufacturing Processes, Material Selection, Wood, Metal, Plastics |
| BD-103 | Drawing & Sketching – I | Core | 3 | Observational Drawing, Perspective Drawing, Still Life, Figure Drawing, Sketching Techniques, Proportions |
| BD-104 | History of Art & Design – I | Core | 3 | Pre-historic Art, Ancient Civilizations, Indian Art History, Western Art Movements, Renaissance, Baroque |
| BD-105 | Digital Design Skills – I | Core | 2 | Adobe Photoshop, CorelDRAW, Basic UI/UX Principles, Image Manipulation, Graphic Software Introduction |
| BD-106 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems, Biodiversity, Pollution, Climate Change, Renewable Energy, Environmental Ethics |
| BD-107 | Design Foundation Lab – I | Practical | 2 | Model Making, Material Exploration, Prototyping, Studio Practices, Design Thinking Exercises |
| BD-108 | Drawing & Sketching Lab – I | Practical | 2 | Live Sketching, Outdoor Sketching, Medium Exploration, Human Anatomy Studies |
| BD-109 | Digital Design Skills Lab – I | Practical | 1 | Photoshop Exercises, CorelDRAW Projects, Digital Image Creation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-201 | Design Foundation – II | Core | 3 | Design Process, Ideation Techniques, User Research, Conceptualization, Visual Language, Narrative Design |
| BD-202 | Materials & Processes – II | Core | 3 | Textiles, Ceramics, Glass, Composite Materials, Smart Materials, Finishing Processes |
| BD-203 | Drawing & Sketching – II | Core | 3 | Analytical Drawing, Technical Drawing, Orthographic Projections, Axonometric Projections, Illustration |
| BD-204 | History of Art & Design – II | Core | 3 | Modern Art Movements, Bauhaus, Art Nouveau, De Stijl, Indian Modernism, Contemporary Design |
| BD-205 | Digital Design Skills – II | Core | 2 | Adobe Illustrator, Adobe InDesign, Vector Graphics, Layout Design, Typography, Digital Publishing |
| BD-206 | English Communication Skills | Ability Enhancement Compulsory Course | 2 | Oral Communication, Written Communication, Presentation Skills, Group Discussions, Report Writing, Public Speaking |
| BD-207 | Design Foundation Lab – II | Practical | 2 | Problem Solving, Concept Development, User Scenarios, Experience Mapping |
| BD-208 | Drawing & Sketching Lab – II | Practical | 2 | Life Drawing, Storyboarding, Quick Sketching, Rendering Techniques |
| BD-209 | Digital Design Skills Lab – II | Practical | 1 | Illustrator Projects, InDesign Layouts, Vector Illustration |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-301 | Ergonomics & Human Factors | Core | 3 | Anthropometry, Ergonomic Principles, User Interface Design, Cognitive Ergonomics, Accessibility, Usability Testing |
| BD-302 | Design Thinking & Innovation | Core | 3 | Design Thinking Process, Empathize, Define, Ideate, Prototype, Test, Innovation Strategies |
| BD-303 | Photography & Cinematography | Core | 3 | Camera Techniques, Lighting, Composition, Digital Photography, Video Production, Editing |
| BD-304 | Indian Aesthetics | Core | 3 | Rasa Theory, Natyashastra, Indian Philosophy of Art, Traditional Crafts, Cultural Heritage, Visual Culture |
| BD-305 | Professional Practice & Ethics | Core | 2 | Design Management, Intellectual Property, Copyright, Design Ethics, Client Interaction, Project Management |
| BD-306 | Elective – I | Skill Enhancement Course | 2 | Varies based on elective choice |
| BD-307 | Ergonomics Lab | Practical | 2 | Anthropometric Measurements, Usability Evaluation, Product Analysis, Workspace Design |
| BD-308 | Photography & Cinematography Lab | Practical | 2 | Studio Photography, Outdoor Photography, Video Editing, Short Film Production |
| BD-309 | Design Project – I | Project | 2 | Problem Identification, Research, Concept Development, Prototyping, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-401 | Research Methodology | Core | 3 | Research Design, Data Collection, Qualitative Research, Quantitative Research, Data Analysis, Report Writing |
| BD-402 | Service Design | Core | 3 | Service Blueprinting, Customer Journey Mapping, Touchpoints, Service Innovation, Experience Design, User Centered Design |
| BD-403 | Graphic Design & Branding | Core | 3 | Logo Design, Brand Identity, Visual Branding, Packaging Design, Marketing Collaterals, Advertising Design |
| BD-404 | Communication Design | Core | 3 | Information Hierarchy, Visual Storytelling, Infographics, Poster Design, Digital Media Communication, Editorial Design |
| BD-405 | Design Entrepreneurship | Core | 2 | Business Models, Start-up Ecosystem, Funding, Marketing for Design, Legal Aspects of Business, Innovation Management |
| BD-406 | Elective – II | Skill Enhancement Course | 2 | Varies based on elective choice |
| BD-407 | Service Design Lab | Practical | 2 | Service Scenario Development, Prototyping Service Experiences, User Feedback |
| BD-408 | Graphic Design & Branding Lab | Practical | 2 | Brand Guideline Creation, Logo Development, Packaging Prototype, Advertising Campaign |
| BD-409 | Design Project – II | Project | 2 | Market Research, User Testing, Design Refinement, Final Presentation |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-501 | Product Design | Core | 3 | Product Development Process, Form and Function, Aesthetics, Manufacturing Constraints, Materials for Products, Prototyping |
| BD-502 | Interaction Design | Core | 3 | UI/UX Principles, Wireframing, Prototyping Tools, User Flows, Information Architecture, Usability Testing |
| BD-503 | Textile Design | Core | 3 | Fabric Structures, Weaving, Printing, Dyeing, Surface Ornamentation, Textile CAD |
| BD-504 | Craft & Sustainable Design | Core | 3 | Traditional Crafts, Craft Documentation, Eco-Design Principles, Circular Economy, Upcycling, Ethical Production |
| BD-505 | Elective – III | Discipline Specific Elective | 3 | Varies based on elective choice |
| BD-506 | Product Design Lab | Practical | 2 | Product Ideation, Model Making, CAD Software, Renderings |
| BD-507 | Interaction Design Lab | Practical | 2 | Wireframe Creation, Interactive Prototypes, User Testing Sessions |
| BD-508 | Textile Design Lab | Practical | 2 | Fabric Exploration, Printing Techniques, Dyeing Experiments, Textile Sample Development |
| BD-509 | Industrial Training / Internship | Practical | 6 | Industry Exposure, Practical Application of Skills, Professional Environment, Project Work, Report Writing |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-601 | Design Management | Core | 3 | Design Strategy, Branding Management, Innovation Management, Design Leadership, Cross-functional Teams, Design Metrics |
| BD-602 | Environmental & Universal Design | Core | 3 | Sustainable Design, Green Building, Universal Design Principles, Accessibility Standards, Ergonomics in Public Spaces, Inclusive Design |
| BD-603 | Packaging Design | Core | 3 | Package Structure, Material Science for Packaging, Graphics for Packaging, Sustainable Packaging, Consumer Psychology |
| BD-604 | Animation & Motion Graphics | Core | 3 | Principles of Animation, 2D Animation, 3D Animation, Motion Graphics, Storyboarding, Software (e.g., After Effects) |
| BD-605 | Elective – IV | Discipline Specific Elective | 3 | Varies based on elective choice |
| BD-606 | Design Management Lab | Practical | 2 | Design Briefs, Project Planning, Team Coordination, Client Presentations |
| BD-607 | Environmental & Universal Design Lab | Practical | 2 | Accessibility Audits, Eco-friendly Material Research, Sustainable Solutions |
| BD-608 | Packaging Design Lab | Practical | 2 | Structural Packaging Prototypes, Graphic Design for Packaging, Unboxing Experience |
| BD-609 | Major Project – I | Project | 6 | Comprehensive Design Project, Research, Conceptualization, Development, Documentation, Presentation |
Semester 7
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-701 | Portfolio Development | Core | 3 | Portfolio Strategy, Visual Communication, Content Curation, Digital Portfolio, Presentation Skills, Personal Branding |
| BD-702 | Design Research Project | Core | 6 | In-depth Research, Problem Formulation, Literature Review, Methodology, Data Analysis, Conclusion |
| BD-703 | Elective – V | Discipline Specific Elective | 3 | Varies based on elective choice |
| BD-704 | Elective – VI | Discipline Specific Elective | 3 | Varies based on elective choice |
| BD-705 | Major Project – II | Project | 9 | Advanced Design Project, Implementation, User Feedback Integration, Refinement, Final Delivery |
Semester 8
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BD-801 | Design Thesis / Dissertation | Project | 18 | Independent Research, Critical Analysis, Innovative Solutions, Extensive Documentation, Public Presentation, Viva Voce |
| BD-802 | Seminar & Presentation | Core | 2 | Research Presentation, Public Speaking, Academic Discussion, Critical Evaluation |
