

MBA-GENERAL in General at SVKM's Narsee Monjee Institute of Management Studies (Deemed to be University)


Mumbai, Maharashtra
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About the Specialization
What is General at SVKM's Narsee Monjee Institute of Management Studies (Deemed to be University) Mumbai?
This MBA General program at SVKM''''s Narsee Monjee Institute of Management Studies, Mumbai focuses on developing versatile business leaders with a holistic understanding of management functions. It is designed to equip students with core competencies vital for navigating India''''s dynamic industrial landscape, emphasizing practical skills and strategic thinking across diverse sectors.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking a robust foundation in business management, aspiring to enter diverse corporate roles. It also caters to working professionals looking to transition into leadership positions or career changers aiming to gain comprehensive managerial insights relevant to India''''s burgeoning economy.
Why Choose This Course?
Graduates of this program can expect to pursue varied career paths in general management, consulting, marketing, finance, and operations across Indian and multinational corporations. Entry-level salaries typically range from INR 8-15 LPA, with significant growth trajectories for experienced professionals, preparing them for leadership roles in India''''s competitive market.

Student Success Practices
Foundation Stage
Master Core Concepts and Fundamentals- (Trimester 1-2)
Actively engage with foundational subjects like Accounting, Economics, and Management Principles. Form study groups with peers to discuss complex topics and participate in academic competitions to solidify understanding.
Tools & Resources
Class notes, textbooks, online resources like Coursera/edX for supplementary learning, academic journals
Career Connection
A strong theoretical foundation is crucial for cracking early interviews, excelling in aptitude tests, and understanding the broader business contexts in various Indian industries.
Develop Strong Business Communication Skills- (Trimester 1-2)
Focus on improving both written and oral business communication. Actively participate in debates, presentations, and workshops. Seek constructive feedback on reports and public speaking from faculty and peers.
Tools & Resources
NMIMS Communication Lab, Toastmasters International (if available), business communication guides, regular practice sessions
Career Connection
Effective communication is essential for teamwork, client interactions, impactful presentations, and assuming leadership roles in the diverse Indian corporate landscape.
Build a Solid Quantitative and Analytical Base- (Trimester 1-2)
Pay extra attention to Quantitative Techniques and Spreadsheet Modeling. Practice data analysis rigorously using various business case studies to develop strong problem-solving and decision-making capabilities.
Tools & Resources
Microsoft Excel, basic R/Python online tutorials, data analysis case studies, quantitative aptitude books
Career Connection
Strong analytical skills are highly valued across all sectors in India for data-driven decision making, consulting roles, and strategic planning.
Intermediate Stage
Seek Early Industry Exposure and Application- (Trimester 3-4)
Actively pursue social and industry internships (e.g., in Trimester 4) to apply classroom learning to real business scenarios. Engage in live projects offered by faculty or through student clubs and participate in case competitions.
Tools & Resources
NMIMS Placement Cell, industry contacts, LinkedIn, company websites, national case competition platforms
Career Connection
Gain practical experience, build a professional network, and clarify career interests, which are invaluable for securing final placements in Indian companies and demonstrating readiness for industry challenges.
Network Proactively with Professionals- (Trimester 3-4)
Attend industry seminars, guest lectures, and alumni events hosted by NMIMS. Connect with professionals on LinkedIn and actively participate in business school conferences and industry forums to expand your network.
Tools & Resources
NMIMS Alumni Portal, LinkedIn, industry event calendars, professional associations
Career Connection
Networking is vital in India for mentorship, uncovering hidden job opportunities, staying abreast of industry trends, and establishing a professional reputation.
Explore Diverse General Electives Strategically- (Trimester 3-4)
Choose General Electives (e.g., Managerial Economics, Brand Management) that broaden your understanding of diverse business functions. This helps in maintaining a versatile generalist profile desired by many Indian companies and prepares you for cross-functional roles.
Tools & Resources
Academic advisors, course catalogs, alumni insights on elective relevance and career impact
Career Connection
Develop a well-rounded skillset and perspective, making you suitable for varied roles in consulting, general management, and diversified industries across India.
Advanced Stage
Excel in Dissertation or Project Work- (Trimester 5-6)
Undertake a rigorous Dissertation/Project that addresses a real-world business problem, focusing on robust research methodology, in-depth analysis, and actionable recommendations that have practical managerial implications.
Tools & Resources
Faculty mentors, research databases (e.g., EBSCO, JSTOR), statistical software (e.g., SPSS, R), academic writing guides
Career Connection
Showcases your ability to conduct independent, in-depth analysis, solve complex problems, and contribute meaningfully to business knowledge, highly valued by Indian corporates for strategic roles.
Intensive Placement Preparation and Skill Refinement- (Trimester 5-6)
Start preparing for final placements early. Focus on honing interview skills, crafting compelling resumes, participating in group discussions, and excelling in aptitude tests, tailoring applications to align with general management profiles.
Tools & Resources
NMIMS Placement Cell workshops, mock interview sessions, online aptitude test platforms, company-specific preparation materials
Career Connection
Maximizes chances of securing desired roles in top Indian and multinational companies, ensuring a smooth transition from academics to the professional world.
Cultivate Leadership and Strategic Thinking- (Trimester 5-6)
Actively participate in leadership development programs, inter-collegiate case study competitions, and take on leadership roles within student bodies. Continuously develop a strategic mindset through advanced courses like Strategic Management.
Tools & Resources
NMIMS Leadership Center, national-level case competitions (e.g., HUL L.I.M.E), business magazines and journals
Career Connection
Prepares you for future leadership roles, enhances your decision-making capabilities, and positions you as a strategic thinker ready for career progression in India''''s competitive business environment.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree in any discipline with a minimum of 50% aggregate marks from a recognized University. Applicants must appear for NMAT by GMAC/GMAT/GRE/CAT/XAT/CMAT.
Duration: 2 years / 6 Trimesters
Credits: 87 (explicitly detailed courses out of 150 total program credits) Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FINA001 | Financial Accounting | Core | 3 | Accounting Concepts and Principles, Financial Statements Analysis, Ratio Analysis, Cash Flow Statement, Valuation Basics |
| QUANT001 | Quantitative Techniques | Core | 3 | Probability and Distributions, Inferential Statistics, Hypothesis Testing, Regression Analysis, Forecasting Methods |
| MARK001 | Marketing Management | Core | 3 | Marketing Mix (4Ps), Consumer Behavior, Market Segmentation, Product Life Cycle, Branding Strategies |
| ECON001 | Micro & Macro Economics | Core | 3 | Demand and Supply Analysis, Market Structures, National Income Accounting, Inflation and Unemployment, Fiscal and Monetary Policy |
| OBHR001 | Organizational Behaviour | Core | 3 | Individual Behavior in Organizations, Group Dynamics and Teamwork, Motivation Theories, Leadership Styles, Organizational Culture |
| MGMT001 | Principles of Management | Core | 3 | Functions of Management (POSDC), Managerial Decision Making, Organizational Structures, Managerial Ethics, Contemporary Management Issues |
| QUAN002 | Spreadsheet Modelling for Business Decisions | Core | 1.5 | Excel Functions and Formulas, Data Analysis Tools, Financial Modeling Techniques, Scenario and Sensitivity Analysis, Visualization with Charts |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| FINA002 | Cost & Management Accounting | Core | 3 | Cost Concepts and Classification, Budgeting and Variance Analysis, Activity-Based Costing, Marginal Costing, Decision Making Techniques |
| FINA003 | Financial Management | Core | 3 | Capital Budgeting Decisions, Working Capital Management, Risk and Return Analysis, Capital Structure Theories, Dividend Policy |
| OBHR002 | Human Resource Management | Core | 3 | HR Planning and Recruitment, Performance Management, Training and Development, Compensation and Benefits, Employee Relations |
| OPNS001 | Operations Management | Core | 3 | Process Design and Analysis, Inventory Management, Supply Chain Management, Quality Management Systems, Project Management |
| MARK002 | Marketing Research | Core | 3 | Marketing Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation, Report Writing and Presentation |
| LEGL001 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Companies Act, Consumer Protection Act, Intellectual Property Rights, Competition Law |
| COMM001 | Business Communication | Core | 1.5 | Written Communication Skills, Oral Presentation Techniques, Negotiation and Persuasion, Cross-Cultural Communication, Digital Communication |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| QUANT003 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Statistical Analysis Software, Report Writing and Ethics |
| INFO001 | Business Intelligence & Analytics | Core | 3 | Data Warehousing Concepts, Data Mining Techniques, Predictive Analytics, Business Reporting and Dashboards, Big Data Fundamentals |
| INTB001 | International Business | Core | 3 | Theories of International Trade, Foreign Exchange Markets, International Financial Management, Global Marketing Strategies, Cross-Cultural Management |
| STRT001 | Strategic Management | Core | 3 | Strategic Analysis Frameworks, Strategy Formulation, Strategy Implementation, Strategic Control, Competitive Advantage |
| INFO002 | Management Information Systems | Core | 3 | Role of IT in Business, Database Management Systems, E-commerce and Digital Business, IT Strategy and Governance, Cybersecurity Fundamentals |
| LEGL001 | Business Law & Ethics | Core | 3 | Ethical Theories in Business, Corporate Governance, Consumer Protection Laws, Environmental Ethics, Corporate Social Responsibility |
| INNO001 | Innovation & Entrepreneurship | Core | 3 | Innovation Process and Models, Creativity and Design Thinking, Entrepreneurial Ecosystem, New Venture Creation, Intellectual Property Strategy |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAG INT01 | Industry Internship | Core | 3 | Real-world Business Problem Solving, Industry Best Practices, Corporate Work Culture, Project Report Preparation, Presentation of Findings |
| MBAG INT02 | Social Internship | Core | 3 | Social Sector Engagement, Community Development Initiatives, Impact Assessment, NGO/Social Enterprise Operations, Social Responsibility Reporting |
| ECON004 | Managerial Economics | Elective (General) | 3 | Demand and Supply Elasticity, Production and Cost Analysis, Pricing Strategies, Market Structures and Competition, Decision Making under Uncertainty |
| MARK005 | Brand Management | Elective (General) | 3 | Brand Equity and Value, Brand Identity and Positioning, Brand Architecture, Brand Communication Strategies, Global Branding Challenges |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAG INT03 | Industry Interface | Core | 3 | Industry Visits and Guest Lectures, Live Project Engagement, Interaction with Senior Management, Case Study Discussions, Current Industry Trends |
| FINA007 | Investment Management | Elective (General) | 3 | Financial Markets and Instruments, Portfolio Theory and Construction, Risk and Return Analysis, Equity Valuation Models, Fixed Income Securities |
| OBHR003 | Leadership & Team Building | Elective (General) | 3 | Leadership Theories and Styles, Team Development Stages, Motivation and Empowerment, Conflict Resolution, Leading Organizational Change |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBAG DIS01 | Dissertation/Project | Core | 6 | Problem Identification and Formulation, Literature Review, Data Collection and Analysis, Report Writing and Presentation, Managerial Implications |




