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B-COM in Marketing at SVR College of Commerce and Management Studies
Bengaluru, Karnataka
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About the Specialization
What is Marketing at SVR College of Commerce and Management Studies Bengaluru?
This Marketing specialization program at SVR College of Commerce and Management Studies, affiliated with Bangalore North University, focuses on equipping students with essential marketing principles and practices relevant to the dynamic Indian market. It delves into consumer behavior, advertising strategies, and retail operations, preparing graduates for various roles in the thriving Indian economy. The program emphasizes both theoretical foundations and practical applications.
Who Should Apply?
This program is ideal for fresh graduates holding a 10+2 qualification who aspire to build a career in marketing, sales, advertising, or brand management. It also caters to individuals seeking to understand market dynamics, develop communication strategies, and contribute to business growth in India''''s competitive landscape. Students with a keen interest in consumer psychology and market trends will find this specialization particularly engaging.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths in roles such as Marketing Executive, Brand Assistant, Sales Manager, Digital Marketing Specialist, or Market Research Analyst. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program aligns with industry demands for skilled marketing professionals and offers growth trajectories in various sectors including FMCG, retail, tech, and services.
Student Success Practices
Foundation Stage
Build a Strong Business Acumen- (Semester 1-2)
Focus on understanding core business concepts from Financial Accounting and Business Organization. Participate in introductory business quizzes or case study competitions to apply theoretical knowledge, enhancing critical thinking and problem-solving skills crucial for future marketing roles.
Tools & Resources
Investopedia, Harvard Business Review (student articles), College library resources
Career Connection
A solid understanding of business fundamentals makes you a more effective marketer, as marketing decisions are always tied to overall business goals and financial viability.
Master Digital Fluency and Basic Data Skills- (Semester 1-2)
Beyond classroom learning, actively practice using MS Office tools (Excel for data management) and explore basic online research techniques. Utilize platforms like Coursera or LinkedIn Learning for free introductory courses on digital tools to enhance practical digital literacy.
Tools & Resources
MS Office Suite, Google Search Operators, Coursera/LinkedIn Learning (free courses)
Career Connection
Digital proficiency is non-negotiable in modern marketing. Early mastery helps in managing campaigns, analyzing basic data, and presenting insights effectively.
Cultivate Effective Communication- (Semester 1-2)
Actively participate in group discussions, presentations, and debates during language courses and extracurricular activities. Seek opportunities to write reports and essays beyond assignments, focusing on clarity and persuasive language, which are vital for marketing communication.
Tools & Resources
Toastmasters International (local chapters), Grammarly, Peer review groups
Career Connection
Strong verbal and written communication is the bedrock of marketing. It enables compelling content creation, effective client interaction, and successful campaign pitches.
Intermediate Stage
Deep Dive into Marketing Fundamentals and Analytics- (Semester 3-4)
Go beyond textbook definitions in ''''Principles of Marketing.'''' Read industry blogs (e.g., Marketing Week, HubSpot), follow marketing leaders on social media, and start experimenting with free tools for basic data analysis. Attend webinars on specific marketing topics like SEO or social media trends.
Tools & Resources
Google Analytics Academy, HubSpot Academy (free courses), SEMrush Blog
Career Connection
This practical engagement deepens your understanding, provides insights into real-world applications, and builds a portfolio of applied skills highly valued by Indian employers.
Engage in Project-Based Learning & Certifications- (Semester 3-4)
Form study groups to work on simulated marketing projects. Look for industry-recognized certifications in Digital Marketing (e.g., Google Ads, Google Analytics, HubSpot Inbound Marketing) that complement your ''''Digital Marketing Fundamentals'''' elective and enhance your resume.
Tools & Resources
Google Skillshop, HubSpot Academy, Simulated Case Studies
Career Connection
Certifications demonstrate initiative and validated skills, making you more competitive for internships and entry-level marketing roles in India. Project experience adds practical weight.
Network and Seek Mentorship- (Semester 3-4)
Attend industry events, college career fairs, and alumni meetups to network with marketing professionals. Connect on LinkedIn and seek informal mentorship to gain insights into career paths, industry trends, and job opportunities in the Indian marketing landscape.
Tools & Resources
LinkedIn, College Alumni Network, Industry conferences (virtual/local)
Career Connection
Networking opens doors to internships and job referrals, while mentorship provides guidance and accelerates your professional development in the Indian job market.
Advanced Stage
Undertake Specialization-Focused Internships- (Semester 5-6)
Secure internships specifically in marketing, advertising agencies, retail companies, or e-commerce firms. Actively apply concepts from ''''Advertising and Media Management,'''' ''''Consumer Behaviour,'''' ''''Retail Management,'''' and ''''Services Marketing'''' to real business problems.
Tools & Resources
Internshala, Naukri.com, College placement cell
Career Connection
Practical internship experience is crucial for placements in India, offering hands-on exposure, building industry contacts, and often leading to pre-placement offers.
Develop a Professional Marketing Portfolio- (Semester 5-6)
Compile all your marketing-related projects, certifications, internship reports, and even personal marketing campaigns (e.g., for a college event) into a digital portfolio. Showcase your analytical skills, creative output, and strategic thinking.
Tools & Resources
Behance, LinkedIn profile (project section), Personal website/blog
Career Connection
A strong portfolio is a tangible proof of your skills and passion, significantly enhancing your chances during job interviews for marketing roles in India.
Master Interview Skills and Placement Preparation- (Semester 5-6)
Actively participate in mock interviews, group discussions, and aptitude test preparation organized by the college''''s placement cell. Research target companies and practice articulating your marketing knowledge, problem-solving abilities, and aspirations specific to the Indian market.
Tools & Resources
Placement cell workshops, Online aptitude tests, Company websites and annual reports
Career Connection
Thorough preparation ensures you confidently navigate the recruitment process, increasing your likelihood of securing desired marketing positions in reputable organizations.
Program Structure and Curriculum
Eligibility:
- Passed PUC / 10 + 2 from recognized board
Duration: 3 years / 6 semesters
Credits: 88 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-1.1 | Financial Accounting - I | Core | 4 | Accounting Concepts and Principles, Journal, Ledger, Trial Balance, Final Accounts of Sole Proprietorship, Rectification of Errors, Depreciation Accounting |
| DSC-1.2 | Business Organisation and Environment | Core | 4 | Forms of Business Organization, Business Environment Analysis, Small Business and Entrepreneurship, Business Ethics and Social Responsibility, Globalization and Liberalization Impact |
| AECC-1.3 | Foundation English | Ability Enhancement Compulsory Course | 3 | Grammar and Usage, Reading Comprehension, Report Writing, Basic Communication Skills, Paragraph and Essay Writing |
| SEC-1.4 | Digital Fluency | Skill Enhancement Course | 2 | Computer Fundamentals, Operating Systems Basics, MS Office Applications (Word, Excel, PowerPoint), Internet and Web Browsing, Introduction to Cybersecurity |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-2.1 | Financial Accounting - II | Core | 4 | Branch Accounts, Departmental Accounts, Hire Purchase System, Installment Payment System, Royalty Accounts |
| DSC-2.2 | Principles of Marketing | Core | 4 | Marketing Concepts and Scope, Marketing Mix (4 Ps), Product Life Cycle, Pricing Strategies, Promotion and Distribution Channels |
| AECC-2.3 | Environmental Studies | Ability Enhancement Compulsory Course | 3 | Ecology and Ecosystems, Biodiversity and Conservation, Environmental Pollution, Natural Resources and Sustainable Development, Environmental Ethics |
| SEC-2.4 | Data Analytics - I | Skill Enhancement Course | 2 | Introduction to Data Analytics, Types of Data and Variables, Data Collection Methods, Basic Statistical Tools (Mean, Median, Mode), Data Visualization Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-3.1 | Corporate Accounting | Core | 4 | Issue of Shares and Debentures, Redemption of Debentures, Company Final Accounts, Amalgamation and Absorption of Companies, Accounting for Reconstruction |
| DSC-3.2 | Business Statistics | Core | 4 | Measures of Central Tendency and Dispersion, Correlation Analysis, Regression Analysis, Index Numbers, Time Series Analysis |
| SEC-3.3 | Innovation and Entrepreneurship | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Innovation Process, Business Plan Development, Startup Ecosystem in India, Sources of Funding for Startups |
| OE-3.4 | Digital Marketing Fundamentals | Open Elective | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Email Marketing Strategies, Content Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-4.1 | Income Tax - I | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salary, Income from House Property, Profits and Gains of Business or Profession (PGBP) |
| DSC-4.2 | E-Commerce and M-Commerce | Core | 4 | E-commerce Business Models, Online Payment Systems, M-Commerce and Mobile Apps, E-commerce Security and Legal Issues, Digital Marketing Integration |
| SEC-4.3 | Research Methodology | Skill Enhancement Course | 2 | Meaning and Types of Research, Research Design, Data Collection Methods (Primary & Secondary), Sampling Techniques, Report Writing and Ethics in Research |
| OE-4.4 | Investment Basics | Open Elective | 3 | Savings vs. Investment, Investment Avenues (Stocks, Bonds, Mutual Funds), Risk and Return Concepts, Financial Planning Basics, Tax implications of Investments |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-5.1 | Income Tax - II | Core | 4 | Income from Capital Gains, Income from Other Sources, Clubbing of Income and Set-off, Deductions from Gross Total Income, Assessment of Individuals and Tax Planning |
| DSC-5.2 | Cost Accounting | Core | 4 | Nature and Scope of Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Cost Sheet and Budgetary Control |
| DSE-5.3 | Advertising and Media Management | Specialization Elective (Marketing) | 3 | Introduction to Advertising, Advertising Objectives and Budgeting, Creative Strategy and Appeals, Media Planning and Selection, Advertising Effectiveness Measurement |
| DSE-5.4 | Consumer Behaviour | Specialization Elective (Marketing) | 3 | Nature and Scope of Consumer Behaviour, Consumer Decision Making Process, Factors Influencing Consumer Behaviour, Market Segmentation and Targeting, Consumer Learning and Attitude Formation |
| OE-5.5 | Human Resource Management | Open Elective | 3 | Concept and Functions of HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC-6.1 | Auditing | Core | 4 | Meaning and Objectives of Auditing, Types of Audit, Internal Control System, Audit Report, Company Audit and Auditor''''s Duties |
| DSC-6.2 | Goods and Services Tax (GST) | Core | 4 | Introduction to GST in India, Levy and Collection of GST, Input Tax Credit, Registration and Composition Scheme, GST Returns and Refunds |
| DSE-6.3 | Retail Management | Specialization Elective (Marketing) | 3 | Introduction to Retailing, Retail Formats and Theories, Store Location and Layout, Merchandising and Category Management, Retail Pricing and Customer Service |
| DSE-6.4 | Services Marketing | Specialization Elective (Marketing) | 3 | Nature and Characteristics of Services, Service Quality and Gap Model, Service Design and Development, Pricing of Services, Promoting and Distributing Services |
| DSE-6.5 | Project Work | Project | 3 | Identification of Research Problem (Marketing focus), Literature Review, Data Collection and Analysis, Interpretation of Findings, Project Report Writing and Presentation |
