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BBA in General at Swami Ramanand Teerth Marathwada University
Nanded, Maharashtra
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About the Specialization
What is General at Swami Ramanand Teerth Marathwada University Nanded?
This BBA program at Swami Ramanand Teerth Marathwada University, Nanded, focuses on building a strong foundation in business administration and management. It provides a comprehensive understanding of various facets of business operations, crucial for entry-level managerial roles in diverse Indian industries. The curriculum emphasizes practical skills and theoretical knowledge, preparing students for the dynamic Indian business landscape.
Who Should Apply?
This program is ideal for 10+2 graduates aspiring for a career in management and business. It caters to fresh graduates seeking entry into various functional areas like marketing, finance, and human resources. Students keen on developing entrepreneurial skills or pursuing higher education like an MBA will also find this program beneficial, setting a solid academic base.
Why Choose This Course?
Graduates of this program can expect to pursue career paths in sales, marketing, human resources, finance, operations, or as business analysts in Indian companies. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with significant growth trajectories for experienced professionals. The program also serves as an excellent stepping stone for further professional certifications and an MBA.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in economics, accounting, and management principles. These subjects form the bedrock of all advanced business studies. Actively participate in class discussions and solve numerical problems regularly.
Tools & Resources
Textbooks, University Library resources, Peer study groups, Online academic tutorials (e.g., NPTEL for foundational subjects)
Career Connection
A strong grasp of fundamentals ensures better performance in subsequent semesters and provides clarity for understanding real-world business scenarios during internships and initial job roles.
Enhance Communication and Computer Skills- (Semester 1-2)
Prioritize developing effective business communication, both written and verbal, and gain proficiency in essential computer applications like MS-Office. Practice presentation skills and participate in debates or public speaking events.
Tools & Resources
BBA-104 Business Communication subject, Grammarly, LinkedIn Learning for MS-Office, Toastmasters clubs (if available)
Career Connection
Excellent communication and IT skills are non-negotiable for all professional roles, aiding in interviews, client interactions, and efficient workplace performance.
Cultivate Environmental and Ethical Awareness- (Semester 1-2)
Engage deeply with Environmental Studies and understand the ethical dimensions of business. Participate in university green initiatives or social responsibility clubs. This fosters a holistic understanding of business impact.
Tools & Resources
BBA-AECC-1 Environmental Studies, Sustainability reports of Indian companies, CSR case studies
Career Connection
Developing ethical decision-making and awareness of sustainability issues is increasingly valued by companies, positioning graduates as responsible future leaders.
Intermediate Stage
Apply Theoretical Knowledge through Projects- (Semester 3-5)
Actively seek opportunities for mini-projects, case study analysis, and group assignments in subjects like Marketing, HR, and Finance. This helps in understanding practical applications of theoretical concepts and fosters teamwork.
Tools & Resources
Harvard Business Review case studies, Live project opportunities with local SMEs, University project guidelines
Career Connection
Practical application of knowledge builds problem-solving skills, which are critical for internships and demonstrating capability to potential employers during campus placements.
Develop Data Analysis and Research Skills- (Semester 3-5)
Master Business Statistics and Research Methods. Learn to use basic data analysis tools (like Excel) to interpret data. This is crucial for informed decision-making and for tackling research projects effectively.
Tools & Resources
BBA-202 Business Statistics, BBA-402 Business Research Methods, Microsoft Excel tutorials, Basic R/Python for data exploration (optional)
Career Connection
Proficiency in data analysis is highly sought after across all business functions, especially in roles related to market research, finance, and business analytics.
Network and Explore Industry Sectors- (Semester 3-5)
Attend industry seminars, webinars, and guest lectures organized by the university. Connect with alumni and professionals on platforms like LinkedIn to understand various career paths and industry trends in India. Consider participating in business quizzes.
Tools & Resources
LinkedIn, University alumni network, Industry association events (e.g., CII, FICCI events in Maharashtra)
Career Connection
Networking opens doors to internship opportunities and provides valuable insights into industry expectations, giving a competitive edge for placements.
Advanced Stage
Undertake a Meaningful Internship- (Semester 5-6 (or summer after 4th))
Secure an internship in your area of interest (e.g., marketing, finance, HR) during the summer break after 4th or 5th semester. Apply classroom knowledge in a real-world setting, gain practical experience, and build professional contacts.
Tools & Resources
University Placement Cell, Internshala, LinkedIn for internships, Company career pages
Career Connection
Internships are crucial for gaining industry exposure, enhancing resumes, and often lead to pre-placement offers or strong recommendations, significantly boosting placement prospects.
Specialization and Project Work- (Semester 5-6)
Deep dive into your chosen Discipline Specific Electives (DSEs) and undertake a comprehensive BBA-DSE-5 Project Work or Internship. Focus on current industry challenges and propose innovative solutions relevant to the Indian market.
Tools & Resources
BBA-DSE subjects, Academic research databases (e.g., J-Gate, Google Scholar), Industry reports (e.g., from IBEF, NASSCOM)
Career Connection
Demonstrating expertise in a specific area through DSEs and a capstone project positions you as a specialist, making you more attractive to employers in your preferred sector.
Intensive Placement Preparation- (Semester 6)
Start rigorous preparation for placements including resume building, aptitude test practice, group discussion techniques, and mock interviews. Seek guidance from career counselors and participate in all campus placement activities. Focus on company-specific preparation.
Tools & Resources
University Placement Cell services, Online aptitude platforms (e.g., IndiaBix), Mock interview sessions, HR experts for GD/PI training
Career Connection
Thorough preparation ensures confidence and readiness for the recruitment process, significantly increasing the likelihood of securing a desirable job offer upon graduation.
Program Structure and Curriculum
Eligibility:
- H.S.C. (10+2) or equivalent examination with minimum 40% marks (35% for backward classes and 5% relaxation to Sportsperson, Culture, Defence and Freedom Fighters)
Duration: 3 years (6 semesters)
Credits: 140 Credits
Assessment: Internal: 20% (Theory), 50% (Practical), External: 80% (Theory), 50% (Practical)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Business Economics (Micro) | Core | 4 | Nature & Scope of Business Economics, Demand Analysis, Supply Analysis, Production Analysis, Cost Analysis, Market Structures |
| BBA-102 | Business Mathematics | Core | 4 | Matrices & Determinants, Theory of Sets, Differential Calculus, Integration, Commercial Arithmetic |
| BBA-103 | Principles of Management | Core | 4 | Nature and Significance of Management, Planning, Organising, Staffing and Directing, Coordination and Controlling |
| BBA-104 | Business Communication | Core | 4 | Basics of Communication, Business Correspondence, Internal Communication, Report Writing, Presentation Skills |
| BBA-105 | Computer Fundamentals (Theory & Practical) | Core | 4 | Introduction to Computers, Input/Output & Storage Devices, Computer Software, Operating System, MS-Office Applications |
| BBA-AECC-1 | Environmental Studies | Ability Enhancement Compulsory Course (AECC) | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Business Economics (Macro) | Core | 4 | Introduction to Macroeconomics, National Income, Theory of Employment, Inflation and Business Cycles, Monetary and Fiscal Policy |
| BBA-202 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis |
| BBA-203 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Principles and Concepts, Journal, Ledger & Trial Balance, Preparation of Final Accounts, Depreciation Accounting |
| BBA-204 | Organisational Behavior | Core | 4 | Introduction to Organisational Behavior, Perception and Learning, Motivation, Leadership, Group Dynamics and Team Building |
| BBA-205 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email Marketing, Content Marketing |
| BBA-AECC-2 | English Communication | Ability Enhancement Compulsory Course (AECC) | 2 | Grammar and Usage, Reading Comprehension, Writing Skills, Speaking Skills, Group Discussions and Presentations |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Marketing Management | Core | 4 | Introduction to Marketing, Product Decisions, Pricing Decisions, Promotion Decisions, Place/Distribution Decisions |
| BBA-302 | Company Law | Core | 4 | Introduction to Company Law, Incorporation of a Company, Share Capital and Debentures, Management of Company, Company Meetings |
| BBA-303 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Material Costing, Labour Costing, Overhead Costing, Standard Costing and Variance Analysis |
| BBA-304 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Government Support Systems for Entrepreneurs |
| BBA-SEC-1 | Cyber Security | Skill Enhancement Course (SEC) | 2 | Introduction to Cyber Security, Cyber Threats and Attacks, Cyber Laws and Ethics, Network Security, Data Security and Privacy |
| BBA-GE-1 | Generic Elective - I | Generic Elective (Choice Based) | 4 | As per chosen elective from other departments, Subject content varies based on selection, Multidisciplinary learning opportunity, Enhances breadth of knowledge |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training and Development, Performance Management, Compensation and Employee Relations |
| BBA-402 | Business Research Methods | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA-403 | Financial Management | Core | 4 | Introduction to Financial Management, Capital Budgeting Decisions, Capital Structure, Working Capital Management, Dividend Policy |
| BBA-404 | Operations Management | Core | 4 | Introduction to Operations Management, Production Planning and Control, Inventory Management, Quality Management, Supply Chain Management |
| BBA-SEC-2 | Business Analytics | Skill Enhancement Course (SEC) | 2 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Data Visualization Tools |
| BBA-GE-2 | Generic Elective - II | Generic Elective (Choice Based) | 4 | As per chosen elective from other departments, Subject content varies based on selection, Multidisciplinary learning opportunity, Broadens academic perspective |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Modes of Entry into International Business, Global Marketing Strategies, International Financial Management |
| BBA-502 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Income from Salary, Income from House Property, Profits & Gains of Business/Profession, Capital Gains and Other Sources |
| BBA-DSE-1A | Consumer Behavior (Marketing) | Discipline Specific Elective (DSE) | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Influences on CB, Group Influences on CB, Cultural Influences on CB |
| BBA-DSE-1B | Security Analysis and Portfolio Management (Finance) | Discipline Specific Elective (DSE) | 4 | Investment Environment, Security Analysis, Portfolio Theory, Portfolio Management, Mutual Funds |
| BBA-DSE-1C | Industrial Relations (HR) | Discipline Specific Elective (DSE) | 4 | Introduction to Industrial Relations, Trade Unions, Collective Bargaining, Industrial Disputes, Workers Participation in Management |
| BBA-DSE-2A | Rural Marketing (Marketing) | Discipline Specific Elective (DSE) | 4 | Introduction to Rural Marketing, Rural Consumer Behavior, Rural Market Environment, Rural Marketing Strategies, Rural Distribution Challenges |
| BBA-DSE-2B | Indian Financial System (Finance) | Discipline Specific Elective (DSE) | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions, Financial Services, RBI and Monetary Policy |
| BBA-DSE-2C | Compensation Management (HR) | Discipline Specific Elective (DSE) | 4 | Concept of Compensation, Wage and Salary Administration, Incentives and Fringe Benefits, Job Evaluation, International Compensation |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Business Policy and Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis, Strategy Formulation, Strategy Implementation, Strategic Control |
| BBA-602 | Goods and Services Tax (GST) | Core | 4 | Introduction to GST, Levy and Collection of GST, Input Tax Credit, Registration and Returns under GST, GST Audit and Assessment |
| BBA-DSE-3A | Advertising and Sales Promotion (Marketing) | Discipline Specific Elective (DSE) | 4 | Introduction to Advertising, Advertising Media, Sales Promotion Techniques, Personal Selling, Public Relations |
| BBA-DSE-3B | Management of Financial Services (Finance) | Discipline Specific Elective (DSE) | 4 | Introduction to Financial Services, Merchant Banking, Leasing and Hire Purchase, Factoring and Forfaiting, Venture Capital |
| BBA-DSE-3C | Human Resource Development (HR) | Discipline Specific Elective (DSE) | 4 | Concept of HRD, Training and Development, Performance Appraisal and Counseling, Career Planning and Development, Mentoring and Coaching |
| BBA-DSE-4A | Services Marketing (Marketing) | Discipline Specific Elective (DSE) | 4 | Introduction to Services Marketing, Characteristics of Services, Service Quality Models, Services Marketing Mix (7Ps), Relationship Marketing in Services |
| BBA-DSE-4B | Financial Markets and Institutions (Finance) | Discipline Specific Elective (DSE) | 4 | Money Market, Capital Market, Stock Exchanges, SEBI (Securities and Exchange Board of India), Depositories and Custodians |
| BBA-DSE-4C | Industrial Psychology (HR) | Discipline Specific Elective (DSE) | 4 | Introduction to Industrial Psychology, Employee Selection and Placement, Training and Development, Motivation in Workplace, Job Satisfaction and Morale |
| BBA-DSE-5 | Project Work / Internship | Discipline Specific Elective (DSE) | 4 | Project Identification and Objectives, Literature Review, Data Collection and Methodology, Data Analysis and Interpretation, Report Writing and Presentation |
