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M-A in Mass Media at Swami Ramanand Teerth Marathwada University
Nanded, Maharashtra
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About the Specialization
What is Mass Media at Swami Ramanand Teerth Marathwada University Nanded?
This M.A. Journalism and Mass Communication program at Swami Ramanand Teerth Marathwada University, Nanded, focuses on equipping students with comprehensive skills for the evolving Indian media landscape. It blends theoretical knowledge with practical training, preparing graduates for diverse roles in traditional and digital media, addressing the dynamic demands of the industry.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into journalism, advertising, public relations, or digital media. It also suits working professionals looking to upskill in specific media domains or career changers transitioning into the vibrant media and communication industry, especially those with a strong command of language and a passion for storytelling.
Why Choose This Course?
Graduates of this program can expect to pursue India-specific career paths as journalists, content writers, PR specialists, advertising professionals, digital marketers, or media researchers. Entry-level salaries typically range from INR 2.5 to 4.5 LPA, with significant growth trajectories in Indian media houses, digital agencies, and corporate communication departments, potentially aligning with professional certifications in digital marketing or content creation.
Student Success Practices
Foundation Stage
Master Core Communication Theories and News Craft- (Semester 1-2)
Focus on deeply understanding foundational communication theories and the principles of reporting and editing. Regularly read newspapers, watch news, and analyze media content to grasp current affairs and journalistic styles. Practice writing news reports and editorials daily to hone skills.
Tools & Resources
The Hindu, Indian Express, All India Radio, DD News, Associated Press Stylebook
Career Connection
Builds strong analytical and writing skills, essential for any media role, laying the groundwork for effective storytelling and critical media analysis required by employers.
Develop Digital Literacy and Media Application Skills- (Semester 1-2)
Actively learn and apply computer applications for media, including word processing, presentation software, basic photo editing, and internet research. Start building an online presence through a professional LinkedIn profile and a basic blog to showcase writing samples and media projects.
Tools & Resources
MS Office Suite, Canva, GIMP (for basic photo editing), WordPress.com or Blogger
Career Connection
Crucial for modern journalism and mass communication, enhancing employability in digital-first media organizations and agencies by demonstrating practical software proficiency.
Engage in Peer Learning and Media Discussions- (Semester 1-2)
Form study groups to discuss communication theories, media ethics, and current events. Participate actively in departmental seminars, debates, and workshops. Collaborate with peers on small media projects like creating a mock newsletter or a short audio feature to gain practical experience.
Tools & Resources
University library resources, academic journals, department-organized events
Career Connection
Fosters critical thinking, teamwork, and networking skills, all highly valued in collaborative media environments, and aids in understanding diverse perspectives on media issues.
Intermediate Stage
Intensify Practical Skills in Production and Campaign Design- (Semester 3-4)
Focus on hands-on experience in radio/TV production, advertising, and PR. Actively participate in practical sessions, volunteering for student media initiatives, and creating mock campaigns. Seek opportunities to assist with university events in a PR or media relations capacity to apply learned skills.
Tools & Resources
University media labs, audio/video editing software (e.g., Audacity, DaVinci Resolve free version), Adobe Creative Suite trials
Career Connection
Develops a strong portfolio of practical work, making students highly desirable for roles in production houses, ad agencies, and corporate communications by showcasing tangible skills.
Explore Elective Specializations and Build a Niche- (Semester 3-4)
Carefully choose elective subjects (e.g., Media Management, Photojournalism, Sports Journalism, Film Studies) based on career interests. Deep dive into the chosen area, pursuing additional online courses or certifications to gain specialized knowledge and skills that differentiate your profile.
Tools & Resources
NPTEL courses, Coursera/edX specializations, industry-specific blogs and forums
Career Connection
Allows for specialized career targeting, creating a competitive edge in specific media niches like sports reporting, film criticism, or media business development, enhancing career focus.
Network with Industry Professionals and Attend Workshops- (Semester 3-4)
Actively attend media conferences, webinars, and workshops organized by industry bodies or the university. Connect with guest lecturers and alumni on LinkedIn. Prepare a professional resume and portfolio showcasing practical work to attract potential employers.
Tools & Resources
LinkedIn, industry associations (e.g., Press Club, Ad Club), university career services
Career Connection
Opens doors for internships, mentorship, and placement opportunities, providing insights into industry trends and job market expectations, thereby boosting job prospects.
Advanced Stage
Undertake a Meaningful Internship/Dissertation- (Semester 4)
Secure a relevant internship in a media house, PR agency, advertising firm, or corporate communication department. Apply theoretical knowledge and practical skills, network within the organization, and collect data for your dissertation (if chosen). Treat this as a long interview opportunity.
Tools & Resources
University placement cell, personal networking, internship platforms (Internshala, LetsIntern)
Career Connection
Provides invaluable real-world experience, often leading to pre-placement offers or strong recommendations, significantly boosting employability and practical industry exposure.
Refine Portfolio and Master Interview Skills- (Semester 4)
Curate a comprehensive portfolio of best work (writing samples, designs, audio/video clips, campaign plans). Practice mock interviews, focusing on behavioral questions, industry knowledge, and showcasing problem-solving abilities. Get feedback from faculty and mentors to improve.
Tools & Resources
Google Drive/Behance (for portfolio), Glassdoor (for interview insights), university career guidance
Career Connection
Directly prepares students for the job market, increasing confidence and success rates in securing desired placements by presenting a polished and compelling candidate profile.
Stay Updated on Media Trends and Technologies- (Semester 4 (Ongoing))
Continuously follow the latest developments in media technology, digital platforms, content consumption patterns, and ethical challenges. Read industry reports, subscribe to media newsletters, and participate in online discussions to remain relevant and knowledgeable.
Tools & Resources
MediaNama, Social Samosa, Exchange4media, Digital Marketing Institute blogs
Career Connection
Positions graduates as forward-thinking professionals, crucial for adapting to the fast-changing media landscape and securing leadership roles in the long term by demonstrating continuous learning.
Program Structure and Curriculum
Eligibility:
- B.A. with Journalism & Mass Communication or Bachelor’s Degree in any faculty with minimum 40% Marks from Swami Ramanand Teerth Marathwada University or any other recognized University.
Duration: 2 years / 4 semesters
Credits: 80 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 101 | Growth of Mass Media in India | Core | 4 | Print Media Evolution, Radio and Television Development, Film Industry in India, New Media Landscape, Media Legislation and Policies |
| MJMC 102 | Reporting | Core | 4 | News Concepts and Values, Reporting Techniques, Beat Reporting, Interviewing Skills, Crime and Court Reporting, Mofussil Reporting |
| MJMC 103 | Editing | Core | 4 | News Editing Principles, Page Make-up and Design, Headlining and Caption Writing, Photo Journalism, Editorial Page Management, Proof Reading |
| MJMC 104 | Communication Theories | Core | 4 | Nature and Process of Communication, Models of Communication, Mass Communication Theories, Indian Traditional Media, New Communication Technologies |
| MJMC 105 | Practical - Reporting & Editing | Lab/Practical | 2 | News Writing Exercises, Feature Writing Practice, Editorial Writing, Page Designing, News Selection, Headline Writing |
| MJMC 106 | Practical - Computer Applications in Media | Lab/Practical | 2 | Introduction to Computers, MS Office for Media, Internet and Web Research, Photo Editing Software, Page Layout Software, Data Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 201 | Communication Research | Core | 4 | Research Methods in Communication, Research Design and Hypothesis, Data Collection Techniques, Sampling Procedures, Data Analysis and Interpretation, Research Ethics |
| MJMC 202 | Advertising | Core | 4 | Advertising Concepts and History, Ad Agencies and Their Functions, Media Planning and Buying, Creative Strategies and Copywriting, Advertising Ethics and Regulations, Digital Advertising |
| MJMC 203 | Public Relations | Core | 4 | PR Concepts and Evolution, PR Tools and Techniques, Corporate PR and Image Building, Crisis Management, Media Relations, PR Ethics and Social Responsibility |
| MJMC 204 | Media Law & Ethics | Core | 4 | Freedom of Speech and Expression, Press Laws in India, Defamation and Contempt of Court, Copyright and Intellectual Property, Broadcasting Codes and Regulations, Media Ethics and Accountability |
| MJMC 205 | Practical - Advertising & PR | Lab/Practical | 2 | Ad Campaign Design, Copywriting for Ads, PR Case Studies, Press Release Writing, Event Management, Client Briefing |
| MJMC 206 | Practical - Web Journalism | Lab/Practical | 2 | Online Reporting and Storytelling, Blogging and Content Creation, Social Media Journalism, Web Content Management, Digital Storytelling Techniques, Hypertext and Multimedia |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 301 | Radio & Television Production | Core | 4 | Radio Program Production, Television Production Stages, Script Writing for Broadcast, Program Formats and Genres, Camera Techniques and Lighting, Audio and Video Editing |
| MJMC 302 | Development Communication | Core | 4 | Development Communication Theories, Role of Media in Development, Health Communication Strategies, Rural Communication Initiatives, ICT for Development, Environmental Communication |
| MJMC 303 (A) | Media Management | Elective | 4 | Media Industry Structure, Business Models in Media, Financial Management of Media, Human Resource Management in Media, Marketing Strategies for Media, Media Entrepreneurship |
| MJMC 303 (B) | Photojournalism | Elective | 4 | History of Photojournalism, Camera Techniques and Equipment, Photo Editing and Ethics, Visual Storytelling, Photo Stories and Essays, Legal Aspects of Photography |
| MJMC 304 (A) | Sports Journalism | Elective | 4 | Sports Reporting Techniques, Sports Commentary and Analysis, Ethics in Sports Journalism, Sports Marketing and Branding, Event Coverage and Live Reporting, Sports Writing Styles |
| MJMC 304 (B) | Film Studies | Elective | 4 | History of Cinema, Film Genres and Movements, Film Appreciation and Criticism, Indian Cinema Evolution, Documentary Films, Film Theories |
| MJMC 305 | Practical - Radio & TV Production | Lab/Practical | 2 | Radio Program Production Workshop, TV News Production, Documentary Production, Interview Recording and Editing, Studio Operations, Teleprompter Usage |
| MJMC 306 | Practical - Project Work | Lab/Practical | 2 | Research Project Design, Data Collection and Analysis, Report Writing and Presentation, Media Production Project (Short Film/Documentary), Campaign Planning, Case Study Analysis |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC 401 | Value Education & Media | Core | 4 | Values and Ethics in Media, Social Responsibility of Media, Media Influence on Culture, Moral Dilemmas in Journalism, Global Media Issues, Media and Human Rights |
| MJMC 402 | Rural & Urban Communication | Core | 4 | Rural Communication Challenges, Urban Communication Dynamics, Folk Media and Traditional Channels, Community Radio and Participatory Media, Digital Divide in India, Grassroots Communication |
| MJMC 403 (A) | Science & Environment Communication | Elective | 4 | Science Journalism Principles, Environmental Reporting, Health Communication Campaigns, Risk Communication, Communicating Complex Scientific Topics, Ethics in Science Communication |
| MJMC 403 (B) | Magazine Journalism | Elective | 4 | Magazine Publishing Industry, Feature Writing and Long-form Journalism, Magazine Layout and Design, Niche Magazines and Audiences, Magazine Marketing and Circulation, Editorial Process for Magazines |
| MJMC 404 (A) | Content Writing | Elective | 4 | Web Content Creation, Blogging and Article Writing, Copywriting for Marketing, Technical Writing Basics, SEO Content Optimization, Content Strategy Development |
| MJMC 404 (B) | Media Entrepreneurship | Elective | 4 | Entrepreneurship Basics, Developing a Business Plan for Media, Media Startups and Innovation, Funding and Investment for Media Ventures, Marketing and Branding for Media Businesses, Legal Aspects of Media Business |
| MJMC 405 | Practical - Social Media & Digital Marketing | Lab/Practical | 2 | Social Media Management, Content Marketing Strategies, SEO and SEM Basics, Web Analytics for Media, Digital Campaign Design, Influencer Marketing |
| MJMC 406 | Practical - Internship/Dissertation | Lab/Practical | 2 | Industry Internship Report Writing, Dissertation Research Design, Data Collection and Analysis for Dissertation, Academic Writing and Citation, Oral Presentation of Dissertation, Practical Application of Skills |
