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MBA in Marketing at Swami Ramanand Teerth Marathwada University
Nanded, Maharashtra
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About the Specialization
What is Marketing at Swami Ramanand Teerth Marathwada University Nanded?
This Marketing specialization program at Swami Ramanand Teerth Marathwada University, Nanded, focuses on equipping students with essential skills for the dynamic Indian market. It emphasizes a blend of traditional marketing principles and modern digital strategies, crucial for navigating the rapidly evolving consumer landscape in India. The program differentiates itself by offering comprehensive insights into both urban and rural marketing contexts, reflecting India''''s diverse market segments. It prepares graduates for leadership roles in various marketing domains.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the marketing field, working professionals looking to upskill in specialized areas like digital or retail marketing, and career changers transitioning to the marketing industry. Candidates typically possess a bachelor''''s degree with a minimum of 50% marks, eager to develop analytical, communication, and strategic thinking capabilities to excel in competitive business environments.
Why Choose This Course?
Graduates of this program can expect promising career paths in India, including roles such as Brand Manager, Digital Marketing Specialist, Sales and Distribution Head, Marketing Analyst, or Retail Manager. Entry-level salaries typically range from INR 3.5 to 6 LPA, with experienced professionals earning INR 10-25 LPA or more. The growth trajectories are strong, particularly in e-commerce, FMCG, and IT sectors, aligning with India''''s economic expansion and increasing consumerism.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Dedicate time in Semesters 1 and 2 to thoroughly understand core subjects like Managerial Economics, Accounting, and Statistics. These form the bedrock for advanced marketing analytics and strategic decision-making. Focus on conceptual clarity and problem-solving through case studies.
Tools & Resources
Financial accounting textbooks, Statistics software tutorials (e.g., Excel, R basics), Online business news portals (e.g., Livemint, Economic Times)
Career Connection
A strong grasp of fundamentals is crucial for understanding market dynamics, financial implications of marketing decisions, and effective resource allocation, leading to well-rounded managerial capabilities valued by employers.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in group discussions, presentations, and debates during business communication classes. Seek opportunities to present ideas, refine articulation, and improve public speaking abilities. This includes both formal and informal communication.
Tools & Resources
Toastmasters International (local chapters), Online courses on public speaking (e.g., Coursera, edX), Presentation software (PowerPoint, Google Slides)
Career Connection
Effective communication is vital in marketing for client interaction, team collaboration, and pitching campaigns. Strong presentation skills significantly boost employability and career progression in client-facing roles.
Explore Business Applications of Technology- (Semester 1-2)
Beyond basic computer applications, explore how technology integrates into business processes. Learn basic data management, spreadsheet functions for analysis, and understand how MIS contributes to organizational efficiency. This builds analytical acumen.
Tools & Resources
Advanced Excel tutorials, Introduction to database concepts, Business intelligence articles
Career Connection
Proficiency in business technology applications is highly sought after for marketing roles involving data analysis, CRM management, and understanding digital campaign performance, directly impacting career opportunities.
Intermediate Stage
Deep Dive into Marketing Specialization- (Semester 3)
As specialization begins in Semester 3, delve deeply into each marketing subject. Focus on practical applications of Consumer Behavior, Marketing Research, and Advertising concepts. Engage in mini-projects or simulations related to these subjects to gain hands-on experience.
Tools & Resources
Marketing analytics tools (Google Analytics demos), Consumer behavior journals, Industry case studies (e.g., Harvard Business Publishing)
Career Connection
Specialized knowledge translates directly into market-ready skills. This depth helps secure internships and entry-level positions in specific marketing domains like brand management, market research, or advertising agencies.
Undertake a Meaningful Project Work- (Semester 3)
Utilize the Project Work in Semester 3 to address a real-world marketing problem. Choose a topic that excites you and has industry relevance. Focus on robust research methodology, data collection, and developing actionable insights and recommendations.
Tools & Resources
SPSS/R for data analysis, Survey tools (Google Forms, SurveyMonkey), Academic and industry research papers
Career Connection
A well-executed project demonstrates problem-solving skills, analytical capabilities, and initiative, making a significant impression on potential employers during placements and interviews.
Seek Early Industry Exposure through Internships- (During/After Semester 2, During Semester 3)
Actively seek and complete summer internships after Semester 2 or during Semester 3, even if short-term. Internships provide invaluable practical exposure, allow application of classroom knowledge, and help build professional networks within the marketing industry.
Tools & Resources
University placement cell, LinkedIn, Internshala, Naukri.com, Industry events and career fairs
Career Connection
Internships are often a direct pathway to pre-placement offers or serve as crucial experience for securing full-time employment, showcasing practical skills and a commitment to the field.
Advanced Stage
Master Digital Marketing and Analytics Tools- (Semester 4)
Given the importance of digital marketing, dedicate significant effort in Semester 4 to subjects like Digital Marketing and related analytics. Aim for certifications in Google Ads, Google Analytics, or social media marketing platforms to boost your profile.
Tools & Resources
Google Skillshop, Meta Blueprint, HubSpot Academy, Hootsuite Academy
Career Connection
Digital marketing skills are highly in demand across all industries in India. Certifications validate your expertise and make you a more competitive candidate for roles in digital agencies, e-commerce, and corporate marketing teams.
Prepare Rigorously for Placements and Viva-Voce- (Semester 4)
In Semester 4, focus intensely on placement preparation, including mock interviews, resume building, and group discussions. For the Viva-Voce, thoroughly review all major marketing concepts, project details, and be ready to articulate your learning and insights confidently.
Tools & Resources
Placement coaching sessions, Resume and LinkedIn profile optimization guides, Current affairs magazines (e.g., Business Today, Forbes India)
Career Connection
Effective placement preparation is critical for securing desired job roles. A strong Viva-Voce performance demonstrates comprehensive knowledge and confidence, essential for leadership roles and career advancement.
Network and Engage with Industry Leaders- (Throughout Semester 4)
Leverage university alumni networks, participate in marketing webinars, workshops, and industry conferences. Build connections with professionals in your areas of interest. Mentorship from experienced marketers can provide invaluable guidance for your career trajectory.
Tools & Resources
LinkedIn networking, University alumni portal, Industry association events (e.g., Marketing Association of India)
Career Connection
Networking opens doors to hidden job opportunities, provides industry insights, and establishes a professional reputation, significantly enhancing long-term career prospects and leadership development.
Program Structure and Curriculum
Eligibility:
- Any graduate with 50% marks (45% for backward class) from any recognized university.
Duration: 4 semesters / 2 years
Credits: 116 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 101 | Management Concepts and Organizational Behavior | Core | 4 | Introduction to Management, Planning & Decision Making, Organizing, Staffing & Directing, Controlling, Organizational Behavior |
| 102 | Managerial Economics | Core | 4 | Introduction to Managerial Economics, Demand Analysis, Supply and Production Analysis, Cost Analysis, Market Structure & Pricing Strategies |
| 103 | Accounting for Business Decisions | Core | 4 | Introduction to Accounting, Financial Statements, Cost Accounting, Budgetary Control, Analysis of Financial Statements |
| 104 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency & Dispersion, Probability, Correlation & Regression, Index Numbers & Time Series |
| 105 | Legal Aspects of Business | Core | 4 | Indian Contract Act, Sale of Goods Act, Consumer Protection Act, Company Law, Negotiable Instruments Act |
| 106 | Computer Applications in Business | Core | 4 | Introduction to Computers, MS-Office Applications, Data Communication & Internet, Management Information Systems, E-commerce |
| 107 | Business Communication | Core | 4 | Communication Process, Oral Communication, Written Communication, Non-verbal Communication, Business Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 201 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behavior, Market Segmentation & Targeting, Product Management, Pricing Strategies, Promotion & Distribution |
| 202 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation Management |
| 203 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting, Cost of Capital, Working Capital Management, Dividend Policy |
| 204 | Operations Management | Core | 4 | Introduction to Operations Management, Facilities Location & Layout, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| 205 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling, Data Analysis, Report Writing |
| 206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Small Business Management, Business Plan Preparation, Support Systems for Entrepreneurs |
| 207 | Organisational Study Report | Core | 4 | Report Writing Techniques, Industry Analysis Methods, Functional Area Analysis, Data Collection for Organizational Study, Presentation Skills for Reports |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 301 (MM) | Consumer Behavior | Elective | 4 | Introduction to Consumer Behavior, Individual Determinants of Behavior, Group Influences on Consumers, Consumer Decision Making Process, Consumer Research and Ethics |
| 302 (MM) | Marketing Research | Elective | 4 | Introduction to Marketing Research, Marketing Research Design, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Interpretation, Marketing Research Report Writing |
| 303 (MM) | Advertising & Sales Promotion Management | Elective | 4 | Introduction to Advertising, Advertising Media Decisions, Message Design & Creativity, Sales Promotion Techniques, Public Relations and Publicity, Advertising Effectiveness Measurement |
| 304 (MM) | Sales & Distribution Management | Elective | 4 | Introduction to Sales Management, Personal Selling Process, Sales Force Management, Channels of Distribution, Logistics Management, Retailing and Wholesaling |
| 305 (MM) | Service Marketing | Elective | 4 | Introduction to Service Marketing, Characteristics of Services (7 Ps), Service Design & Delivery, Pricing Strategies for Services, Service Quality and Customer Satisfaction, Customer Relationship Management in Services |
| 306 (MM) | Rural & Agricultural Marketing | Elective | 4 | Introduction to Rural Marketing, Rural Consumer Behavior, Rural Product Strategy, Rural Pricing Strategies, Rural Distribution Challenges, Agricultural Marketing in India |
| 307 (MM) | Project Work (Marketing) | Project | 6 | Problem Identification & Formulation, Research Design & Methodology, Data Collection & Analysis, Report Writing & Presentation, Ethical Considerations in Research |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 401 | Strategic Management | Core | 4 | Concept of Strategy, Strategic Intent & Vision, Environmental Analysis (Internal & External), Strategic Formulation, Strategic Implementation, Strategic Evaluation & Control |
| 402 (MM) | International Marketing | Elective | 4 | Introduction to International Marketing, International Marketing Environment, Market Entry Strategies, International Product & Pricing Decisions, International Promotion Strategies, Global Marketing Mix Adaptation |
| 403 (MM) | Retail Management | Elective | 4 | Introduction to Retailing, Retail Formats & Theories, Retail Location & Site Selection, Merchandise Management, Retail Store Operations & Layout, Retail Marketing & Consumer Behavior |
| 404 (MM) | Product & Brand Management | Elective | 4 | Product Decisions & Classification, Product Life Cycle Strategies, New Product Development Process, Brand Management & Branding Strategies, Brand Equity & Valuation, Packaging, Labelling & Product Line Decisions |
| 405 (MM) | Supply Chain Management | Elective | 4 | Introduction to Supply Chain Management, Logistics Management, Inventory Management, Transportation & Warehousing, Supply Chain Relationships, Supply Chain Performance Measurement |
| 406 (MM) | Digital Marketing | Elective | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing Campaigns, Web Analytics and Performance Measurement |
| 407 (MM) | Viva-Voce (Marketing) | Project | 6 | Comprehensive knowledge of Marketing concepts, Understanding of project work and its findings, Ability to articulate insights and recommendations, Defense of research methodology and conclusions, General awareness of current business trends |
