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BBA in General at Swami Sarvanand Institute of Management & Technology
Gurdaspur, Punjab
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About the Specialization
What is General at Swami Sarvanand Institute of Management & Technology Gurdaspur?
This BBA program at Swami Sarvanand Institute of Management & Technology offers a comprehensive foundation in core business disciplines, designed to equip students with essential management skills. The curriculum, affiliated with I.K. Gujral Punjab Technical University, focuses on broad business acumen relevant to the dynamic Indian industrial landscape, preparing graduates for diverse roles across sectors.
Who Should Apply?
This program is ideal for fresh 10+2 graduates aspiring to build a career in business and management, seeking a foundational degree before pursuing higher studies like MBA, or directly entering the corporate world. It also suits individuals looking for a structured undergraduate degree that offers a wide range of career entry points in the Indian market.
Why Choose This Course?
Graduates of this program can expect to pursue entry-level management positions in marketing, finance, human resources, or operations in Indian companies. Potential career paths include Junior Manager, Marketing Executive, Sales Coordinator, or HR Assistant, with entry-level salaries typically ranging from INR 2.5 to 4.5 lakhs per annum, with significant growth trajectories for experienced professionals.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1-2)
Focus intently on understanding core concepts in subjects like Principles of Management, Financial Accounting, and Business Economics. Utilize library resources, faculty office hours, and online tutorials to solidify your understanding. Participate actively in classroom discussions to enhance conceptual clarity.
Tools & Resources
Textbooks, IKGPTU E-Resources, Faculty mentorship, Study groups
Career Connection
A strong foundation in these core areas is crucial for success in subsequent semesters and forms the bedrock for any business role, enabling effective decision-making and problem-solving.
Develop Essential Communication Skills- (Semester 1-2)
Engage diligently in Business Communication classes and practical labs. Practice public speaking, professional writing, and active listening. Join college clubs focused on debates, presentations, or extempore speaking to refine verbal and non-verbal communication, which is vital for corporate interactions.
Tools & Resources
Communication Skills Lab, Toastmasters-style clubs, Online grammar/vocabulary tools
Career Connection
Effective communication is a universal requirement in the corporate world, directly impacting interview performance, teamwork, client interactions, and leadership potential.
Embrace Digital Literacy- (Semester 1-2)
Beyond theoretical computer fundamentals, gain practical proficiency in MS Office Suite (Word, Excel, PowerPoint) and explore basic data analysis tools. Understand the basics of e-commerce and digital platforms, preparing for the digitally driven business environment.
Tools & Resources
MS Office Suite, Online tutorials (e.g., LinkedIn Learning, NPTEL for basics), Basic data analysis software
Career Connection
Digital proficiency is non-negotiable in today''''s job market, enhancing efficiency, data handling capabilities, and readiness for roles involving digital operations or marketing.
Intermediate Stage
Seek Industry Exposure through Internships and Projects- (Semester 3-5 (especially after Sem 4 for summer training))
Actively look for summer internships after your 4th semester. Engage in mini-projects, case studies, and field visits. This practical exposure helps connect theoretical knowledge with real-world business challenges and builds your professional network.
Tools & Resources
College placement cell, Internship portals (e.g., Internshala, LinkedIn), Industry workshops
Career Connection
Internships are critical for gaining practical experience, making industry contacts, and often lead to pre-placement offers, significantly boosting employability and placement chances.
Specialize and Upskill Strategically- (Semester 4-5)
Identify your areas of interest (e.g., finance, marketing, HR) and strategically choose electives in semesters 5 and 6. Supplement your chosen specialization with online courses or certifications in areas like digital marketing, financial modeling, or HR analytics.
Tools & Resources
NPTEL, Coursera, Udemy, edX, Industry-recognized certifications
Career Connection
Developing specialized skills makes you a more attractive candidate for targeted roles and helps you build a niche, commanding better salary packages and faster career progression.
Participate in Competitions and Clubs- (Semester 3-5)
Join college clubs related to your interests (e.g., Marketing Club, Finance Club). Actively participate in inter-college business plan competitions, case study challenges, and management fests. This hones problem-solving, teamwork, and leadership skills.
Tools & Resources
College clubs, Inter-college competitions, Industry-sponsored hackathons/challenges
Career Connection
Participation showcases initiative, practical skills, and competitive spirit to potential employers, enhancing your resume and interview talking points.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Dedicate significant time to placement preparation including aptitude tests, group discussions, and mock interviews. Tailor your resume and cover letters for specific job roles. Network with alumni and industry professionals for guidance and leads.
Tools & Resources
Placement Cell workshops, Online aptitude platforms (e.g., IndiaBix), Mock interview sessions
Career Connection
Thorough preparation directly translates into better performance during recruitment drives, securing desired job roles and initiating a successful career.
Undertake a Comprehensive Project Report- (Semester 6)
Invest deeply in your final year project report (BBA318-20). Choose a topic relevant to your career aspirations, conduct thorough research, apply analytical skills, and present your findings professionally. This demonstrates your ability to handle complex business problems.
Tools & Resources
Research databases, Mentorship from faculty, Statistical software (if applicable)
Career Connection
A well-executed project report is a strong testament to your analytical, research, and problem-solving skills, making you stand out to recruiters and showcasing readiness for independent work.
Develop Leadership and Team Management Skills- (Semester 5-6)
Seek opportunities to lead student initiatives, organize college events, or take on leadership roles in project teams. Actively engage in team-based assignments, learning to delegate, motivate, and manage conflicts effectively.
Tools & Resources
Student council, Event management committees, Group assignments
Career Connection
Demonstrating leadership and teamwork is vital for career growth, preparing you for managerial responsibilities and enhancing your potential to lead teams and projects in your professional life.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks from a recognized Board/University (40% for SC/ST category)
Duration: 3 years / 6 semesters
Credits: 136 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA101-20 | Principles & Practices of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| BBA103-20 | Business Economics | Core | 4 | Introduction to Business Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures and Pricing, National Income and Macroeconomics |
| BBA105-20 | Business Mathematics | Core | 4 | Basic Mathematical Concepts, Matrices and Determinants, Commercial Arithmetic, Permutations and Combinations, Probability Theory |
| BBA107-20 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal, Ledger, and Trial Balance, Final Accounts Preparation, Depreciation and Reserves |
| BBA109-20 | Computer Fundamentals | Core | 3 | Fundamentals of Computers, Hardware and Software Concepts, Operating Systems Basics, MS Office Applications, Internet and E-commerce Fundamentals |
| BBA111-20 | Environmental Science | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Natural Resources and Conservation, Social Issues and the Environment |
| BBA113-20 | Business Communication Skills (Practical) | Core Practical | 2 | Basics of Communication, Oral Communication Skills, Written Communication Skills, Presentation Techniques, Group Discussion and Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA102-20 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Perception, Learning, and Personality, Motivation Theories, Group Dynamics and Team Building, Leadership and Conflict Management |
| BBA104-20 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behavior, Market Segmentation and Targeting, Marketing Mix (Product, Price, Place, Promotion) |
| BBA106-20 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability Distributions, Sampling and Hypothesis Testing |
| BBA108-20 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material and Labour Costing, Overhead Costing, Activity Based Costing and Variance Analysis |
| BBA110-20 | E-Commerce | Core | 3 | Introduction to E-commerce, E-commerce Business Models, E-marketing Strategies, E-payment Systems, Security and Legal Aspects of E-commerce |
| BBA112-20 | Human Values and Professional Ethics | Ability Enhancement Compulsory Course | 2 | Introduction to Value Education, Harmony in the Human Being, Harmony in Society, Professional Ethics, Universal Human Order |
| BBA114-20 | Business Communication Skills Lab (Practical) | Core Practical | 2 | Advanced Oral Communication Practice, Business Correspondence and Report Writing, Presentation Delivery Practice, Resume Writing and Interview Preparation, Group Discussion and Debate Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA201-20 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management |
| BBA203-20 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA205-20 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| BBA207-20 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Hypothesis Formulation, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA209-20 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Idea Generation and Opportunity Analysis, Business Plan Formulation, Sources of Finance and Government Support |
| BBA211-20 | Communication Skills – I (Practical) | Skill Enhancement Course | 2 | Advanced Oral Communication, Interpersonal and Team Communication, Public Speaking and Presentation, Negotiation Skills, Conflict Resolution through Communication |
| BBA213-20 | Cyber Security | Skill Enhancement Course | 2 | Introduction to Cyber Security, Types of Cyber Threats and Attacks, Data Security and Privacy, Network Security Concepts, Cyber Law and Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA202-20 | Business Policy & Strategic Management | Core | 4 | Introduction to Strategic Management, Environmental Scanning and Analysis, Strategy Formulation, Strategy Implementation, Strategic Evaluation and Control |
| BBA204-20 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Market, Global Marketing Strategies, International Financial Management |
| BBA206-20 | Retail Management | Core | 4 | Introduction to Retail Management, Retail Formats and Theories, Store Location and Layout, Merchandise Management, Retail Pricing and Promotion |
| BBA208-20 | Management Information System | Core | 4 | Introduction to MIS, Information Systems in Business, Database Management Systems, Decision Support Systems, E-Business and ERP Systems |
| BBA210-20 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Consumer Protection Act, Company Law Fundamentals |
| BBA212-20 | Communication Skills – II (Practical) | Skill Enhancement Course | 2 | Effective Written Communication, Business Report Writing, Formal and Informal Business Correspondence, Cross-Cultural Communication, Digital Communication Etiquette |
| BBA214-20 | E-Marketing | Skill Enhancement Course | 2 | Introduction to E-Marketing, Digital Marketing Channels, Search Engine Optimization (SEO), Social Media Marketing, Content and Email Marketing |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA301-20 | Management of Industrial Relations | Core | 4 | Introduction to Industrial Relations, Trade Unions and Employers'''' Associations, Collective Bargaining, Industrial Disputes and Conflict Resolution, Employee Grievance Handling |
| BBA303-20 | Project Management | Core | 4 | Introduction to Project Management, Project Planning and Scheduling, Project Costing and Budgeting, Project Risk Management, Project Monitoring and Control |
| BBA305-20 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Individual Influences on Behavior, Group and Social Influences, Cultural Aspects of Consumer Behavior |
| BBA307-20 | Open Elective - I | Elective (Student chooses one from university''''s list of open electives from other streams) | 3 | |
| BBA311-20 | Financial Markets & Institutions | Discipline Specific Elective Option for Semester 5 | 3 | Indian Financial System, Money Market and Capital Market, Financial Institutions (RBI, SEBI, IRDA), Stock Exchange Operations, Mutual Funds and Investment Banking |
| BBA313-20 | Services Marketing | Discipline Specific Elective Option for Semester 5 | 3 | Introduction to Services Marketing, Characteristics of Services, Service Quality and Delivery, Marketing of Financial and Hospitality Services, Customer Relationship Management in Services |
| BBA315-20 | Sales & Distribution Management | Discipline Specific Elective Option for Semester 5 | 3 | Introduction to Sales Management, Sales Forecasting and Quotas, Sales Force Management, Channel of Distribution, Logistics and Supply Chain Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA302-20 | Corporate Governance & Ethics | Core | 4 | Introduction to Corporate Governance, Theories and Models of Corporate Governance, Role of Board of Directors, Shareholder Rights and Stakeholder Engagement, Business Ethics and Corporate Social Responsibility |
| BBA304-20 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Collection and Preparation, Descriptive Analytics, Predictive Modeling, Prescriptive Analytics and Decision Making |
| BBA306-20 | Rural Marketing | Core | 4 | Introduction to Rural Marketing, Rural Market Environment, Rural Consumer Behavior, Product and Pricing Strategies for Rural Markets, Rural Distribution and Promotion |
| BBA308-20 | Open Elective - II | Elective (Student chooses one from university''''s list of open electives from other streams) | 3 | |
| BBA312-20 | Investment Management | Discipline Specific Elective Option for Semester 6 | 3 | Investment Process and Avenues, Securities Markets (Equity and Debt), Risk and Return Analysis, Portfolio Management, Mutual Funds and Derivatives |
| BBA314-20 | Advertising & Brand Management | Discipline Specific Elective Option for Semester 6 | 3 | Introduction to Advertising, Advertising Media Planning, Creative Strategy and Copywriting, Brand Management Fundamentals, Brand Equity and Brand Building Strategies |
| BBA316-20 | International Logistics & Supply Chain Management | Discipline Specific Elective Option for Semester 6 | 3 | Introduction to Logistics and SCM, International Transportation, Warehousing and Inventory Management, Global Supply Chain Design, Role of IT in Global SCM |
| BBA318-20 | Project Report | Project | 4 | Problem Identification and Research Design, Data Collection and Analysis Techniques, Interpretation of Findings, Report Writing and Documentation, Oral Presentation and Viva-Voce |
Semester training
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA300-20 | Summer Training Report | Project | 4 | Practical Application of Management Concepts, Industry Problem Identification, Data Collection and Analysis, Report Writing and Presentation, Work Experience in Business Environment |
