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M-COM in General at Swami Sarvanand Institute of Management & Technology
Gurdaspur, Punjab
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About the Specialization
What is General at Swami Sarvanand Institute of Management & Technology Gurdaspur?
This M.Com program at Swami Sarvanand Institute of Management & Technology, Gurdaspur, focuses on providing advanced knowledge and analytical skills in various facets of commerce and business. It prepares students for a dynamic Indian business environment by integrating theoretical concepts with practical applications, emphasizing critical thinking and strategic decision-making crucial for contemporary challenges.
Who Should Apply?
This program is ideal for Bachelor of Commerce graduates seeking to deepen their understanding of business, finance, marketing, and human resources. It also suits working professionals aiming to upgrade their qualifications for leadership roles and career changers transitioning into management or finance sectors within the Indian industry.
Why Choose This Course?
Graduates of this program can expect promising career paths in finance, accounting, marketing, HR, and general management roles across various Indian companies. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly higher. The program enhances analytical and decision-making skills, aligning with industry demand for competent commerce professionals in India.
Student Success Practices
Foundation Stage
Master Core Commerce Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Business Environment, Managerial Economics, and Accounting for Managerial Decisions. Form study groups with peers to discuss complex concepts and prepare for internal assessments, ensuring a strong academic base for future semesters.
Tools & Resources
IKGPTU prescribed textbooks, NPTEL lectures on foundational commerce topics, Online accounting practice platforms
Career Connection
A solid grasp of fundamentals is crucial for higher-level subjects and forms the bedrock for roles in finance, accounting, and business analysis, essential for any entry-level commerce position.
Develop Research and Analytical Skills- (Semester 1-2)
Actively engage with Research Methodology for Commerce. Practice data collection, analysis using tools like Excel or basic statistical software, and academic writing. Participate in small research projects or case studies to apply theoretical knowledge.
Tools & Resources
Microsoft Excel, Google Scholar, Basic statistical software tutorials (e.g., R-Studio basics), University library resources for research papers
Career Connection
Strong research and analytical skills are highly valued in roles such as market research analyst, financial analyst, and business consultant, enabling data-driven decision-making.
Enhance Communication and Soft Skills- (Semester 1-2)
Participate in presentations, debates, and group discussions in subjects like Organizational Behavior and Marketing Management. Seek feedback to improve verbal and written communication, which is vital for corporate interactions and leadership roles.
Tools & Resources
Toastmasters International (if local chapter available), Online public speaking courses, Professional communication workshops
Career Connection
Effective communication and interpersonal skills are universally sought after, critical for team collaboration, client interactions, and climbing the corporate ladder in any industry.
Intermediate Stage
Strategic Elective Choices and Application- (Semester 3)
Carefully select elective subjects in Semester 3 based on your career interests (Finance, Marketing, or HR). Seek guidance from faculty and industry professionals. Look for internships or short-term projects that align with your chosen elective stream to gain practical exposure.
Tools & Resources
Faculty advisors, Alumni network platforms (e.g., LinkedIn), Internship search portals (Internshala, Naukri)
Career Connection
Focused elective choices lead to specialized knowledge and practical experience, making you more competitive for targeted roles in specific domains like investment banking, digital marketing, or HR consulting.
Network and Industry Exposure- (Semester 3)
Attend industry seminars, workshops, and guest lectures organized by the institute or local business chambers. Connect with professionals on LinkedIn, engaging in meaningful discussions about industry trends and career opportunities in India.
Tools & Resources
LinkedIn, Industry event calendars (e.g., CII, FICCI events), Institute''''s career services department
Career Connection
Networking opens doors to mentorship, internship leads, and potential job opportunities, offering insights into industry demands and professional growth paths.
Develop Problem-Solving Skills through Case Studies- (Semester 3)
Actively participate in case study analyses in subjects like Strategic Management and International Business. Formulate innovative solutions to real-world business problems, fostering critical thinking and decision-making under pressure.
Tools & Resources
Harvard Business Review cases, IIM Case Studies, Industry-specific business magazines
Career Connection
Proficiency in case analysis hones problem-solving abilities, a crucial skill for managerial roles, allowing you to tackle complex business challenges effectively.
Advanced Stage
Excellence in Project Report & Viva-Voce- (Semester 4)
Undertake a rigorous and industry-relevant project in Semester 4. Choose a topic that aligns with your career aspirations. Work closely with your faculty mentor, conduct thorough research, and prepare a compelling report and presentation for your viva-voce.
Tools & Resources
Statistical software (SPSS, R), Plagiarism checker tools (Turnitin), Presentation software (PowerPoint, Prezi)
Career Connection
A well-executed project demonstrates your ability to conduct independent research, solve business problems, and present findings professionally, significantly boosting your profile for placements.
Intensive Placement Preparation- (Semester 4)
Start dedicated preparation for placements early in Semester 4. This includes updating your resume, practicing aptitude tests, group discussions, and mock interviews. Leverage the college''''s placement cell for training and mock sessions, focusing on roles in finance, tax, marketing, or HR relevant to the Indian job market.
Tools & Resources
Online aptitude test platforms (IndiaBix), Resume builders, Mock interview sessions with career counselors, Company-specific interview preparation guides
Career Connection
Thorough placement preparation is directly linked to securing desirable job offers in leading Indian companies and MNCs operating in India, accelerating your career launch.
Stay Updated with Industry Trends and Certifications- (Semester 4)
Continuously follow current affairs, economic policies, and industry trends specific to India. Consider pursuing relevant short-term certifications (e.g., NISM certifications for finance, Google Analytics for marketing, HR analytics for HR) to add value to your M.Com degree.
Tools & Resources
Financial newspapers (Economic Times, Business Standard), NISM certifications, Google Digital Garage, Coursera/edX for specialized courses
Career Connection
Staying updated and acquiring additional certifications demonstrates proactive learning and specialized expertise, making you a more attractive candidate for employers and contributing to long-term career growth.
Program Structure and Curriculum
Eligibility:
- Bachelor’s degree in Commerce/Business Administration/Arts/Science/Engineering & Technology with minimum 50% marks (45% in case of candidate belonging to reserved category) at graduate level.
Duration: 4 semesters / 2 years
Credits: 84 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOMC101 | Business Environment | Core | 4 | Economic Systems, Business Ethics, Corporate Governance, Legal Environment of Business, Social Responsibility |
| MCOMC102 | Managerial Economics | Core | 4 | Demand Analysis, Production and Cost, Market Structures, Pricing Strategies, Macroeconomics of Business |
| MCOMC103 | Accounting for Managerial Decisions | Core | 4 | Cost Accounting, Budgetary Control, Variance Analysis, Fund Flow Statement, Ratio Analysis |
| MCOMC104 | Organizational Behavior | Core | 4 | Foundations of OB, Perception and Learning, Motivation Theories, Group Dynamics, Leadership Styles |
| MCOMC105 | Marketing Management | Core | 4 | Marketing Concept, Marketing Mix, Consumer Behavior, Market Segmentation, Product Life Cycle |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOMC201 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| MCOMC202 | Research Methodology for Commerce | Core | 4 | Research Design, Data Collection Methods, Sampling Techniques, Data Analysis Tools, Report Writing |
| MCOMC203 | Human Resource Management | Core | 4 | HR Planning, Recruitment & Selection, Training & Development, Performance Appraisal, Industrial Relations |
| MCOMC204 | Indian Financial System | Core | 4 | Financial Markets, Financial Institutions, Money Market, Capital Market, Regulatory Bodies |
| MCOMC205 | Business Analytics | Core | 4 | Introduction to Analytics, Data Visualization, Predictive Modeling, Data Mining, Business Intelligence |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOMC301 | Corporate Law | Core | 4 | Companies Act, Company Formation, Directors and Meetings, Corporate Social Responsibility, Winding Up of Companies |
| MCOMC302 | Strategic Management | Core | 4 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Strategy, Business Ethics and Strategy |
| MCOMC303 | International Business | Core | 4 | Globalization, International Trade Theories, Foreign Exchange Market, International Financial Institutions, WTO and Trade Agreements |
| MCOMC304-FN | Investment Management (Elective I - Finance Stream Option) | Elective | 4 | Investment Avenues, Risk & Return Analysis, Security Analysis, Portfolio Management, Behavioral Finance |
| MCOMC304-MK | Consumer Behavior (Elective I - Marketing Stream Option) | Elective | 4 | Consumer Decision Process, Perception & Learning, Motivation & Personality, Cultural & Social Influences, Consumer Research |
| MCOMC304-HR | Industrial Relations & Labour Laws (Elective I - HR Stream Option) | Elective | 4 | Industrial Relations Framework, Trade Unions, Collective Bargaining, Labour Welfare, Social Security Legislation |
| MCOMC305-FN | Financial Derivatives (Elective II - Finance Stream Option) | Elective | 4 | Forwards Contracts, Futures Contracts, Options Pricing, Swaps, Hedging Strategies |
| MCOMC305-MK | Services Marketing (Elective II - Marketing Stream Option) | Elective | 4 | Nature of Services, Service Quality Models, Service Design & Delivery, Customer Relationship Management, Pricing of Services |
| MCOMC305-HR | Compensation Management (Elective II - HR Stream Option) | Elective | 4 | Wage Theories, Compensation Strategy, Job Evaluation, Incentive Plans, Employee Benefits & Perks |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MCOMC401 | Corporate Tax Planning & Management | Core | 4 | Income Tax Fundamentals, Corporate Tax Computation, Tax Planning Strategies, GST Implications, Tax Compliance |
| MCOMC402 | Business Ethics & Corporate Governance | Core | 4 | Ethical Theories, Corporate Governance Principles, SEBI Guidelines, Insider Trading, Whistle-Blowing Mechanisms |
| MCOMC403 | Project Report & Viva-Voce | Project | 8 | Problem Identification, Literature Review, Research Methodology, Data Analysis & Interpretation, Report Writing & Presentation |
| MCOMC404-FN | Risk Management & Insurance (Elective III - Finance Stream Option) | Elective | 4 | Risk Identification, Risk Assessment, Risk Control Strategies, Insurance Products, Global Insurance Market |
| MCOMC404-MK | Digital Marketing (Elective III - Marketing Stream Option) | Elective | 4 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing |
| MCOMC404-HR | Training & Development (Elective III - HR Stream Option) | Elective | 4 | Training Needs Analysis, Training Design & Methods, Training Evaluation, Management Development, Career Planning & Development |
| MCOMC405-FN | International Financial Management (Elective IV - Finance Stream Option) | Elective | 4 | Foreign Exchange Market, International Parity Conditions, Currency Risk Management, International Capital Budgeting, Multinational Corporation Financing |
| MCOMC405-MK | Retail Management (Elective IV - Marketing Stream Option) | Elective | 4 | Retail Formats & Theories, Store Location & Design, Merchandising & Category Management, Retail Pricing Strategies, Retail Supply Chain Management |
| MCOMC405-HR | Performance Management & HR Audit (Elective IV - HR Stream Option) | Elective | 4 | Performance Appraisal Systems, Goal Setting & Feedback, Performance Coaching, HR Scorecard, HR Auditing Process |
