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BACHELOR-OF-DESIGN-B-DES-SID in Product Design at Symbiosis International University (SIU)
Pune, Maharashtra
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About the Specialization
What is Product Design at Symbiosis International University (SIU) Pune?
This Product Design program at Symbiosis Institute of Design focuses on creating innovative, user-centric solutions for real-world problems. It emphasizes a holistic approach from conceptualization to manufacturing, reflecting the growing demand for well-designed Indian products in both domestic and global markets. The curriculum integrates traditional design principles with modern technology, catering to evolving industry needs.
Who Should Apply?
This program is ideal for creative fresh graduates passionate about problem-solving and tangible product development. It also suits individuals with an aptitude for aesthetics, technology, and user experience, seeking entry into the thriving Indian design sector. Aspiring professionals from diverse academic backgrounds interested in shaping everyday objects and systems will find this course rewarding.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including Product Designer, UX/UI Designer, Industrial Designer, and Design Researcher, across sectors like consumer electronics, automotive, and healthcare. Entry-level salaries range from INR 4-7 LPA, with experienced professionals earning INR 10-25+ LPA, showing significant growth trajectories in Indian companies and startups. The program also aligns with global design standards.
Student Success Practices
Foundation Stage
Master Core Design Principles- (Semester 1-2)
Actively engage with foundational courses like ''''Design Basics'''' and ''''Drawing & Illustration''''. Practice sketching daily to improve visual communication skills and develop a strong understanding of form, aesthetics, and user interaction. Utilize institutional workshops and online tutorials to reinforce classroom learning.
Tools & Resources
Sketchbooks and various drawing mediums, Design principles books and online tutorials (e.g., Coursera Design Basics), SID Design Labs
Career Connection
A strong foundation in design principles is crucial for all design roles, enabling effective visual communication and problem-solving, which are key during early-career interviews and project work.
Explore Materials and Manufacturing- (Semester 1-2)
Actively participate in workshops for ''''Materials & Processes'''' and ''''Model Making''''. Experiment with various materials like wood, metal, plastic, and fabrics. Visit local manufacturing units or craft clusters to understand real-world production processes and material applications, fostering a practical understanding for product development.
Tools & Resources
SID Workshops and fabrication labs, Local artisan workshops and small-scale industries visits, Design magazines and material libraries
Career Connection
Understanding material properties and manufacturing constraints is vital for designing feasible and cost-effective products, a highly valued skill in Indian manufacturing and product development companies.
Develop Digital Design Proficiency- (Semester 1-2)
Beyond classroom instruction in ''''Digital Tools for Design'''', dedicate extra hours to master software like Adobe Suite, Fusion 360, or SolidWorks. Utilize online platforms for self-paced learning and engage in small digital modeling projects to build a strong portfolio from early on.
Tools & Resources
Adobe Creative Cloud, Autodesk Fusion 360/SolidWorks trials, YouTube tutorials, Udemy/Coursera courses, SID Computer Labs
Career Connection
Proficiency in industry-standard software is non-negotiable for product designers in India, directly impacting employability and efficiency in design studios and engineering firms.
Intermediate Stage
Engage in Design Research and User Studies- (Semester 3-5)
Apply ''''Design Research'''' methodologies in projects, focusing on user observation, interviews, and market analysis. Seek opportunities for minor research projects or collaborate with peers on user-centric problem statements, especially in local Indian contexts to understand diverse user needs.
Tools & Resources
Questionnaire tools (Google Forms), Observation techniques, Literature review platforms, SID Library resources
Career Connection
Strong research skills are vital for UX/UI design and industrial design roles, ensuring products meet actual user needs and market demands, leading to more successful design outcomes and better placements.
Build a Diverse Portfolio with Studio Projects- (Semester 3-5)
Utilize ''''Product Design Studio'''' courses to develop comprehensive projects from concept to prototype. Focus on showcasing a range of skills including sketching, digital rendering, model making, and sustainable design. Document each project meticulously with process descriptions, ensuring a strong and varied portfolio.
Tools & Resources
Behance, Dribbble for inspiration and publishing, High-quality photography for models, Digital portfolio platforms
Career Connection
A robust and diverse portfolio is the primary hiring tool for designers in India, demonstrating practical application of skills and creative problem-solving to potential employers and internship providers.
Seek Industry Internships and Live Projects- (Semester 5)
Actively seek summer internships or part-time live projects with design firms, startups, or manufacturing companies in India. This ''''Internship'''' experience provides invaluable exposure to industry practices, networking opportunities, and helps apply academic learning to real-world scenarios.
Tools & Resources
LinkedIn, Internshala, SID Placement Cell, Industry contacts from guest lectures
Career Connection
Internships are often a direct pathway to full-time employment and significantly enhance resume value, offering a competitive edge in the Indian design job market.
Advanced Stage
Specialization through Electives and Advanced Tools- (Semester 6-8)
Strategically choose ''''Elective'''' courses that align with desired career paths (e.g., UX, sustainable design, advanced prototyping). Master advanced digital tools and techniques relevant to chosen specialization, such as advanced CAD, rendering software, or UX prototyping tools.
Tools & Resources
Specialized software (e.g., Keyshot, Solidworks advanced modules, Figma, Adobe XD), Industry-specific webinars and masterclasses
Career Connection
Specialized skills make graduates highly desirable for targeted roles in niche areas of product design, commanding higher salaries and greater career satisfaction in the Indian industry.
Execute a Capstone Major Project- (Semester 7-8)
Devote significant effort to the ''''Major Project (Final)'''', treating it as a professional design brief. Focus on a well-researched problem, innovative solution, and a compelling presentation. Seek mentorship from faculty and industry professionals, and iterate based on critical feedback.
Tools & Resources
Project management tools (Trello, Asana), Regular mentor meetings, Peer review sessions
Career Connection
A strong capstone project showcases a designer''''s ability to handle complex problems independently, often serving as the highlight of their portfolio and a key discussion point in final placements.
Network and Prepare for Placements- (Semester 8)
Actively participate in placement preparatory activities, mock interviews, and portfolio reviews organized by SID. Network with alumni and industry leaders through events and LinkedIn. Refine ''''Portfolio Development'''' and create a compelling online presence to attract potential employers.
Tools & Resources
LinkedIn, professional networking events, SID Placement Cell resources, Online portfolio platforms (Behance, personal website)
Career Connection
Effective networking and a well-prepared professional package are critical for securing desired placements in top design firms and companies across India, leveraging institutional support and personal connections.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 (any stream) or equivalent examination with minimum 50% marks (45% for SC/ST category) or equivalent grade. Candidates appearing for final year examination can also apply, but their admission will be subject to obtaining the minimum cut-off marks. Candidates are also required to clear the Symbiosis Entrance Exam for Design (SEED) followed by Portfolio Review and Personal Interaction (PRPI).
Duration: 4 years / 8 semesters
Credits: 192 Credits
Assessment: Assessment pattern not specified
