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BBA-SPORTS-MANAGEMENT-SSSS in General at Symbiosis International University (SIU)
Pune, Maharashtra
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About the Specialization
What is General at Symbiosis International University (SIU) Pune?
This Sports Management program at Symbiosis School of Sports Sciences focuses on developing professionals for the dynamic sports industry. It covers management, marketing, finance, and legal aspects specific to sports. Given India''''s growing sports economy, including leagues like IPL and ISL, the program addresses the rising demand for skilled sports administrators and managers within the country.
Who Should Apply?
This program is ideal for individuals passionate about sports seeking to blend their enthusiasm with management skills. It targets fresh graduates aiming for entry into sports administration, event management, or sports marketing roles. Professionals in related fields desiring a career transition into the booming Indian sports sector, including former athletes, can also benefit.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India''''s expanding sports landscape. Roles include sports event manager, marketing executive, facility manager, and sports analyst. Entry-level salaries typically range from INR 3-6 lakhs annually, with significant growth potential in sports federations, clubs, and corporate sports departments.
Student Success Practices
Foundation Stage
Build a Strong Business Acumen for Sports- (Semester 1-2)
Focus on understanding core business principles (management, economics, finance, marketing) as they apply to sports. Actively read sports business news and case studies from India. Join business clubs to apply theoretical knowledge effectively.
Tools & Resources
The Economic Times (Sports Business section), SportsPro Media, Harvard Business Review (sports articles), Local college business competitions
Career Connection
A solid grasp of business fundamentals is essential for any sports management role, enabling effective decision-making and strategic planning in the industry.
Develop Foundational Sports-Specific Skills- (Semester 1-2)
Engage actively in practical courses like Physical Conditioning and Sports Skill and Techniques. Learn the basics of sports analytics and research methodologies. Seek opportunities to volunteer for local school or college sports events to gain initial exposure and practical insights.
Tools & Resources
SSSS campus sports facilities, Local sports clubs, Basic analytics tools like Excel, Event volunteer platforms
Career Connection
Practical sports knowledge and early event exposure provide a contextual understanding crucial for specialized sports management roles and industry application.
Enhance Communication and Networking Skills- (Semester 1-2)
Participate in debate clubs, public speaking events, and group projects to refine communication skills. Start building a professional network by attending college seminars with industry guests and connecting with seniors and alumni on platforms like LinkedIn.
Tools & Resources
Toastmasters International, LinkedIn, SSSS alumni network events, College career services
Career Connection
Effective communication is vital for client interaction, team leadership, and stakeholder management in the sports industry. Networking opens doors to internships and job opportunities.
Intermediate Stage
Immerse in Sports Industry Operations- (Semester 3-5)
Deep dive into specialized subjects like Sports Marketing, Supply Chain Management in Sports, and Event Management. Seek out and complete mini-projects or assignments that involve real-world sports organizations or local events to gain hands-on experience.
Tools & Resources
Case studies from Indian sports leagues (e.g., IPL, ISL), Sports business journals, Internships with local sports clubs or event agencies
Career Connection
Applying theoretical knowledge to practical scenarios builds industry-specific expertise, making students job-ready for operational roles in various sports sectors.
Cultivate Legal and Ethical Understanding in Sports- (Semester 3-5)
Pay close attention to courses like Sports Law and Ethics. Research current controversies and legal cases in Indian sports. Understand the regulatory frameworks governing sports in India, such as those by BCCI, Hockey India, and Sports Authority of India (SAI).
Tools & Resources
Sports Law and Policy Centre (SLPC) resources, Sports Business Journal, Relevant legal databases
Career Connection
Essential for roles involving player contracts, anti-doping regulations, intellectual property, and ensuring fair play, crucial for maintaining integrity in the sports industry.
Pursue Specialization Through Electives and Internships- (Semester 5)
Strategically choose Discipline Electives that align with career interests (e.g., Digital Marketing in Sports, Health & Fitness Management). Actively seek out a meaningful summer internship (PR 501) in a preferred sports sector to gain hands-on experience and build a professional portfolio.
Tools & Resources
SSSS Placement Cell, Company websites of sports marketing agencies, Sports federations, clubs, Online job portals
Career Connection
Electives provide niche knowledge, while internships offer practical experience and networking opportunities, significantly boosting employability in chosen specializations.
Advanced Stage
Master Strategic Thinking and Leadership in Sports- (Semester 6)
Focus on Strategic Management and Leadership & Governance in Sports. Analyze the strategies of successful Indian sports organizations and leagues. Develop leadership skills through group projects and club activities, taking on leadership roles within the college community.
Tools & Resources
Case studies on sports governance in India, Industry reports, Leadership workshops and seminars
Career Connection
Prepares students for senior management, leadership, and policy-making roles within sports federations, teams, or corporate sports divisions, fostering future leaders.
Undertake a High-Impact Dissertation/Project Work- (Semester 6)
Choose a dissertation topic (PR 601) that addresses a real challenge or opportunity in the Indian sports industry. Conduct thorough research, data analysis, and propose viable solutions. Aim for a project that can be presented to potential employers as a strong portfolio piece.
Tools & Resources
Academic databases, Industry mentors, Research methodology guidance from faculty, Statistical software
Career Connection
A well-executed project demonstrates research, problem-solving, and analytical skills, providing a strong talking point in job interviews and a valuable portfolio addition.
Intensify Placement Preparation and Industry Engagement- (Semester 6)
Actively participate in campus placement drives, mock interviews, and resume building workshops. Network aggressively with industry professionals, attend sports conferences (online or offline), and explore entrepreneurship opportunities in the burgeoning Indian sports sector.
Tools & Resources
SSSS Placement Cell, LinkedIn, Industry conferences (e.g., FICCI Sports Conclave), Entrepreneurship cells
Career Connection
Direct engagement with the placement process and industry prepares students for a smooth transition into their careers, maximizing job prospects and entry into desired roles.
Program Structure and Curriculum
Eligibility:
- Standard 12 (10+2) or equivalent examination from any recognized Board with minimum 50% marks (45% for SC/ST candidates) OR a Diploma recognized by AICTE/State Board of Technical Education with minimum 50% marks (45% for SC/ST candidates). Candidates appearing for the final year examination are also eligible to apply, provided they submit their passing certificate or mark sheet by the notified date.
Duration: 3 years / 6 semesters
Credits: 140 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Principles of Management | Core | 4 | |
| BBA 102 | Business Communication | Core | 4 | |
| BBA 103 | Business Statistics | Core | 4 | |
| BBA 104 | Managerial Economics | Core | 4 | |
| BBA 105 | Financial Accounting | Core | 4 | |
| GE 101 | Environmental Studies | Generic Elective | 2 | |
| PCC 101 | Physical Conditioning | Practical Core Course | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behaviour | Core | 4 | |
| BBA 202 | Cost Accounting | Core | 4 | |
| BBA 203 | Marketing Management | Core | 4 | |
| BBA 204 | Business Law | Core | 4 | |
| BBA 205 | Research Methodology | Core | 4 | |
| AECC 201 | Constitution of India | Ability Enhancement Compulsory Course | 2 | |
| PCC 201 | Sports Skill and Techniques – I | Practical Core Course | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Human Resource Management | Core | 4 | |
| BBA 302 | Operations Management | Core | 4 | |
| BBA 303 | International Business | Core | 4 | |
| BBA 304 | Supply Chain Management in Sports | Core | 4 | |
| BBA 305 | Sports Marketing | Core | 4 | |
| GE 301 | Disaster Management | Generic Elective | 2 | |
| PCC 301 | Event Management & Operations in Sports | Practical Core Course | 2 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Financial Management | Core | 4 | |
| BBA 402 | Retail Management in Sports | Core | 4 | |
| BBA 403 | Sports Law and Ethics | Core | 4 | |
| BBA 404 | Sports Facility and Infrastructure Management | Core | 4 | |
| BBA 405 | Sports Analytics | Core | 4 | |
| AECC 401 | NSS / NCC / Social Outreach / Internship | Ability Enhancement Compulsory Course | 2 | |
| PCC 401 | Sports Skill and Techniques – II | Practical Core Course | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Entrepreneurship in Sports | Core | 4 | |
| BBA 502 | Media and Communication in Sports | Core | 4 | |
| BBA 503 | Brand Management in Sports | Core | 4 | |
| BBA 504 | Sports Tourism & Hospitality | Core | 4 | |
| SE 501 | Sports Psychology | Skill Enhancement Course | 2 | |
| DE 501 | Elective 1 (Choose from list) | Discipline Elective | 4 | Sponsorship and Endorsement in Sports, Sports Merchandising and Licensing, Sports Journalism, Digital Marketing in Sports, Health and Fitness Management, Sports Event Ticketing and Hospitality, Sports Medicine and Rehabilitation Management |
| DE 502 | Elective 2 (Choose from list) | Discipline Elective | 4 | Sponsorship and Endorsement in Sports, Sports Merchandising and Licensing, Sports Journalism, Digital Marketing in Sports, Health and Fitness Management, Sports Event Ticketing and Hospitality, Sports Medicine and Rehabilitation Management |
| PR 501 | Summer Internship Project | Project | 4 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Strategic Management in Sports | Core | 4 | |
| BBA 602 | Leadership and Governance in Sports | Core | 4 | |
| BBA 603 | Sports Policy and Development | Core | 4 | |
| BBA 604 | Financial Planning for Sports Organizations | Core | 4 | |
| SE 601 | Sports Technology and Innovation | Skill Enhancement Course | 2 | |
| DE 603 | Elective 3 (Choose from list) | Discipline Elective | 4 | High Performance Sports Management, Global Sports Industry, Fantasy Sports and Gaming, Sports Public Relations, Grassroots Sports Development, E-Sports Management, Adventure Sports Management |
| DE 604 | Elective 4 (Choose from list) | Discipline Elective | 4 | High Performance Sports Management, Global Sports Industry, Fantasy Sports and Gaming, Sports Public Relations, Grassroots Sports Development, E-Sports Management, Adventure Sports Management |
| PR 601 | Dissertation / Project Work | Project | 6 |
