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MBA-SPORTS-MANAGEMENT-SSSS in General at Symbiosis International University (SIU)
Pune, Maharashtra
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About the Specialization
What is General at Symbiosis International University (SIU) Pune?
This MBA (Sports Management) program at Symbiosis International University (SSSS) focuses on equipping future leaders with strategic business acumen specific to the dynamic sports industry. With India''''s rapidly expanding sports market and growing professional leagues, this program addresses the critical need for skilled professionals in areas like sports marketing, event management, and facility operations. It blends core management principles with specialized sports knowledge.
Who Should Apply?
This program is ideal for fresh graduates with a passion for sports seeking entry into the sports business sector, as well as working professionals from related fields looking to transition or upskill. It also suits individuals with prior experience in sports administration, media, or marketing aiming for leadership roles. Applicants often possess strong analytical skills and a drive to contribute to the evolving Indian sports landscape.
Why Choose This Course?
Graduates of this program can expect diverse India-specific career paths in sports federations, leagues, franchises, event management companies, and sports marketing agencies. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more (INR 10-25+ LPA). The program fosters growth trajectories towards management, directorial, and CEO positions within the Indian and global sports ecosystem, aligning with industry demand for certified managers.
Student Success Practices
Foundation Stage
Build a Strong Management Core- (Semester 1-2)
Actively engage with fundamental management subjects like Marketing, Finance, and HR. Utilize case studies specific to Indian businesses and sports organizations to understand real-world application. Form study groups to discuss concepts and prepare for competitive exams, strengthening your academic foundation for all future sports-specific modules.
Tools & Resources
Harvard Business Review case studies, NPTEL Management courses, Peer study groups
Career Connection
A solid grasp of core business principles is essential for any managerial role, ensuring you can speak the language of business across all sports industry functions.
Immerse in Indian Sports Landscape- (Semester 1-2)
Regularly follow Indian sports news, analysis, and business reports. Attend webinars, virtual conferences, and industry talks focused on the Indian sports sector''''s growth, challenges, and opportunities. Understand the regulatory bodies like Sports Authority of India (SAI) and various national federations.
Tools & Resources
Sportstar magazine, Khel Now, Indian Sports TV channels/apps
Career Connection
Deep knowledge of the local sports ecosystem positions you as a valuable candidate for Indian sports organizations and provides context for strategic decision-making.
Develop Foundational Data & Communication Skills- (Semester 1-2)
Focus on developing proficiency in data analytics tools and strong business communication. Practice presenting findings clearly and concisely, both verbally and in written reports. These are crucial for understanding sports market trends and effectively conveying strategies to stakeholders.
Tools & Resources
Microsoft Excel, Google Sheets, Coursera/edX Business Communication courses
Career Connection
Effective data interpretation and communication are critical for pitching ideas, analyzing performance, and collaborating in a data-driven sports industry.
Intermediate Stage
Seek Early Industry Exposure through Internships- (Semester 3 (Summer after Semester 2))
Actively pursue summer internships with Indian sports agencies, clubs, leagues, or event management companies. Focus on gaining practical experience in areas like sports marketing, operations, or sponsorship. Leverage the university''''s network and career services for opportunities.
Tools & Resources
University Career Services, LinkedIn, Internshala
Career Connection
Practical experience and industry contacts gained during internships are invaluable for securing placements and understanding real-world challenges.
Participate in Sports Business Competitions & Projects- (Semester 3-4)
Engage in inter-college sports business competitions, case studies, and live projects offered by the institution or external organizations. This helps apply theoretical knowledge, develop problem-solving skills, and build a portfolio of practical achievements, often with a focus on Indian sports challenges.
Tools & Resources
SIU/SSSS student clubs, Indian Sports Conclaves and Business Challenges
Career Connection
Showcasing practical project experience and competition wins enhances your resume and demonstrates initiative and skill application to potential employers.
Network Actively with Industry Professionals- (Semester 3-4)
Attend industry conferences, guest lectures, and alumni events hosted by SSSS or other industry bodies in India. Proactively connect with professionals on platforms like LinkedIn, seeking informational interviews and mentorship. Building a strong network is crucial in the close-knit Indian sports industry.
Tools & Resources
LinkedIn, Industry events calendar (e.g., FICCI, CII Sports), Alumni Association
Career Connection
Networking opens doors to hidden job opportunities, provides invaluable insights, and helps in establishing professional credibility.
Advanced Stage
Undertake a Relevant Dissertation/Research Project- (Semester 4)
Choose a dissertation topic that addresses a current challenge or opportunity within the Indian sports industry. Conduct thorough research, data analysis, and propose viable solutions. This demonstrates specialized knowledge and research capabilities to future employers.
Tools & Resources
Academic databases, Statistical software (SPSS, R), Faculty mentors
Career Connection
A well-executed dissertation can serve as a powerful talking point in interviews, demonstrating expertise and critical thinking in your chosen area.
Refine Specialization and Portfolio- (Semester 4)
Deepen your knowledge in chosen elective areas (e.g., sports marketing, event management, athlete representation). Curate a professional portfolio showcasing projects, internships, and certifications relevant to your desired career path. Focus on India-specific examples and achievements.
Tools & Resources
Online portfolio platforms, Professional certification courses (e.g., Google Ads for sports marketing)
Career Connection
A tailored portfolio highlights your unique skills and passion, making you a more attractive candidate for specialized roles in the competitive sports industry.
Master Placement Preparation and Interview Skills- (Semester 4)
Actively participate in placement cell activities, mock interviews, and resume building workshops. Research target companies and roles within the Indian sports sector. Practice answering behavioral and situational questions specific to the sports industry, emphasizing your experiences and passion.
Tools & Resources
University Placement Cell, Mock interview platforms, Industry-specific interview guides
Career Connection
Thorough preparation for placements significantly increases your chances of securing a desirable job offer from a leading sports organization in India.
Program Structure and Curriculum
Eligibility:
- Graduate from any statutory university with minimum 50% marks (45% for SC/ST) at the graduate level. Valid SNAP (Symbiosis National Aptitude Test) score, followed by Group Exercise, Personal Interview & Written Ability Test (GE-PIWAT).
Duration: 2 years / 4 Semesters
Credits: 100 (Calculated from subject credits listed in brochure) Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SM0101 | Management Principles and Practice | Core | 3 | Fundamentals of Management, Planning and Decision Making, Organizing and Staffing, Leading and Motivation, Controlling and Ethics |
| SM0102 | Financial Management | Core | 3 | Financial Analysis and Planning, Capital Budgeting, Working Capital Management, Sources of Finance, Risk and Return |
| SM0103 | Human Resource Management | Core | 3 | HR Planning and Recruitment, Training and Development, Performance Management, Compensation and Benefits, Industrial Relations |
| SM0104 | Marketing Management | Core | 3 | Marketing Environment, Consumer Behavior, Product and Pricing Strategies, Promotion and Distribution, Market Research |
| SM0105 | Sport Policy and Governance | Core | 3 | Global Sport Governance, Indian Sport Policies, Legal Framework in Sport, Ethics and Integrity in Sport, Stakeholder Management |
| SM0106 | Sport Marketing | Core | 3 | Sport Consumer Behavior, Sport Branding and Sponsorship, Sport Media and Communication, Digital Sport Marketing, Event Marketing |
| SM0107 | Sport Event Management | Core | 3 | Event Planning and Design, Operations and Logistics, Risk and Safety Management, Budgeting and Sponsorship, Post-event Evaluation |
| SM0108 | Data Analytics for Sport Managers | Core | 2 | Introduction to Data Analytics, Data Collection and Cleaning, Descriptive Statistics, Predictive Analytics in Sport, Data Visualization Tools |
| SM0109 | Business Communication | Core | 2 | Verbal and Non-verbal Communication, Written Communication, Presentation Skills, Negotiation and Conflict Resolution, Cross-cultural Communication |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SM0201 | Operations and Supply Chain Management | Core | 3 | Operations Strategy, Process Design and Planning, Inventory Management, Logistics and Distribution, Supply Chain Optimization |
| SM0202 | Research Methodology | Core | 3 | Research Design, Data Collection Methods, Sampling Techniques, Statistical Analysis, Report Writing |
| SM0203 | Organizational Behavior | Core | 3 | Individual Behavior in Organizations, Group Dynamics, Leadership Theories, Motivation and Job Satisfaction, Organizational Culture and Change |
| SM0204 | Sport Facility Planning and Management | Core | 3 | Facility Design and Development, Operations and Maintenance, Security and Safety, Sustainability in Facilities, Venue Management |
| SM0205 | Sport Sponsorship and Sales | Core | 3 | Sponsorship Strategy, Sponsorship Valuation, Sales Techniques in Sport, Client Relationship Management, Activation and Measurement |
| SM0206 | Sport Law and Ethics | Core | 3 | Contracts in Sport, Liability and Risk Management, Intellectual Property in Sport, Anti-doping Regulations, Ethical Dilemmas in Sport |
| SM0207 | Digitalisation and Innovation in Sport | Core | 3 | Digital Transformation in Sport, Sport Technology Trends, Fan Engagement Platforms, Esports Industry, Innovation Strategies |
| SM0208 | IT for Managers | Core | 2 | Information Systems Fundamentals, Database Management, Cloud Computing, Cybersecurity Basics, Enterprise Resource Planning |
| SM0209 | Foreign Language (Choose one) | Core | 2 | Basic Grammar, Conversational Phrases, Cultural Nuances, Business Terminology, Reading and Writing |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SM0301 | Strategic Management | Core | 3 | Strategic Analysis, Strategy Formulation, Strategy Implementation, Corporate Governance, Global Strategy |
| SM0302 | Entrepreneurship and Innovation | Core | 3 | Entrepreneurial Process, Business Plan Development, Innovation Management, Venture Capital and Funding, Scaling a Startup |
| SM0303 | Management of High Performance Sport | Core | 3 | Talent Identification, Athlete Development Programs, Sports Science Support, Performance Analytics, Elite Sport Systems |
| SM0304 | Sport Public Relations and Media Management | Core | 3 | Media Relations, Crisis Communication, Digital PR Strategies, Social Media Management, Athlete Branding |
| SM0305 | Sport Tourism and Recreation Management | Core | 3 | Sport Tourism Concepts, Destination Marketing, Event Hosting, Adventure Tourism, Recreational Sport Programs |
| SM0306 | Elective 1 (Specialization Specific) | Elective | 3 | Varies based on chosen specialization, Advanced concepts in chosen area, Industry specific case studies, Emerging trends, Practical application |
| SM0307 | Elective 2 (Specialization Specific) | Elective | 3 | Varies based on chosen specialization, Advanced concepts in chosen area, Industry specific case studies, Emerging trends, Practical application |
| SM0308 | Summer Internship | Project | 4 | Industry Exposure, Practical Skill Application, Project Execution, Report Writing, Presentation |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| SM0401 | Project Management | Core | 3 | Project Life Cycle, Planning and Scheduling, Risk Management, Budgeting and Control, Team Management |
| SM0402 | International Business | Core | 3 | Global Economic Environment, International Trade Theories, Foreign Exchange Markets, Entry Strategies, Cross-cultural Management |
| SM0403 | Sport Merchandising and Licensing | Core | 3 | Merchandising Strategies, Licensing Agreements, Brand Management, Retail Operations, Supply Chain in Merchandising |
| SM0404 | Elective 3 (Specialization Specific) | Elective | 3 | Varies based on chosen specialization, Advanced concepts in chosen area, Industry specific case studies, Emerging trends, Practical application |
| SM0405 | Elective 4 (Specialization Specific) | Elective | 3 | Varies based on chosen specialization, Advanced concepts in chosen area, Industry specific case studies, Emerging trends, Practical application |
| SM0406 | Dissertation | Project | 8 | Literature Review, Methodology Design, Data Collection and Analysis, Findings and Discussion, Report Writing and Presentation |
