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MBA-TELECOMMUNICATION-MANAGEMENT-SITM in Marketing And Finance at Symbiosis International University (SIU)
Pune, Maharashtra
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About the Specialization
What is Marketing and Finance at Symbiosis International University (SIU) Pune?
This Marketing and Finance program at Symbiosis Institute of Telecom Management (SITM) focuses on equipping future managers with dual expertise essential for the rapidly evolving telecom sector in India. It integrates robust marketing strategies with sound financial acumen, preparing students for leadership roles in a highly competitive digital economy. The program uniquely addresses the dynamic interplay between customer acquisition, brand building, investment, and risk management specific to the telecommunication industry.
Who Should Apply?
This program is ideal for engineering graduates, commerce graduates, or professionals from any discipline with a keen interest in the telecommunications industry''''s commercial aspects. It caters to fresh graduates seeking entry into telecom marketing, product management, financial analysis, or business development roles, as well as working professionals aiming to upskill for leadership positions or transition into specialized finance or marketing functions within telecom companies.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles such as Product Manager, Marketing Head, Financial Analyst, Business Development Manager, or Telecom Consultant. Entry-level salaries typically range from INR 6-10 LPA, with experienced professionals earning significantly more. Growth trajectories are strong in rapidly expanding areas like 5G, IoT, and digital services, aligning with certifications in areas like Digital Marketing, Financial Modeling, or Project Management.
Student Success Practices
Foundation Stage
Build Strong Academic Fundamentals- (Semester 1)
Focus intently on core management subjects like Microeconomics, Financial Reporting, and Principles of Marketing. Actively participate in class, review concepts regularly, and ensure a strong grasp of basics, as these form the bedrock for advanced topics.
Tools & Resources
SITM Library resources, peer study groups, online tutorials for challenging topics, faculty consultation hours
Career Connection
A solid academic foundation is essential for understanding business scenarios, excelling in competitive exams, and performing well in the first rounds of placement interviews.
Cultivate Professional Communication- (Semester 1)
Prioritize developing strong written and verbal communication skills through the ''''Business Communication'''' course. Practice presentation skills, participate in group discussions, and write clear, concise reports. Seek feedback on your communication style.
Tools & Resources
Toastmasters International, public speaking workshops, professional writing guides, peer review sessions
Career Connection
Effective communication is a non-negotiable skill for all management roles, crucial for client interactions, team leadership, and presenting strategic ideas in the telecom sector.
Understand Telecom Industry Basics- (Semester 1)
Dive deep into ''''Telecommunication Business & Technology Basics'''' to grasp the industry''''s landscape, key players, and technological foundations. Read industry news, listen to podcasts, and identify areas of personal interest within telecom.
Tools & Resources
ETTelecom, TelecomTalk, Broadband India Forum insights, industry webinars, foundational books on telecommunications
Career Connection
Early awareness of industry dynamics helps in choosing relevant specializations, identifying career paths, and demonstrating industry fit to potential employers.
Intermediate Stage
Enhance Analytical and Research Capabilities- (Semester 2)
Excel in ''''Business Analytics'''' and ''''Business Research Methods''''. Learn data interpretation, statistical tools, and market research techniques. Apply these skills in mini-projects or assignments, analyzing telecom market trends or financial data.
Tools & Resources
Microsoft Excel, R/Python basics (if self-learned), market research reports (e.g., Gartner, IDC), statistical software tutorials
Career Connection
Strong analytical skills are vital for roles in marketing analytics, financial modeling, and strategic planning within telecom companies.
Develop Financial & Marketing Acumen- (Semester 2)
Deepen understanding in ''''Financial Management'''' and ''''Marketing Management''''. Actively seek practical applications of concepts like investment decisions, branding strategies, and product lifecycles within the telecom context.
Tools & Resources
Financial modeling templates, marketing case studies specific to telecom, industry journals like ''''Marketing Week'''' or ''''CFO India''''
Career Connection
This dual focus builds a robust profile for roles that require both commercial savvy and financial prudence, such as product marketing or telecom business development.
Participate in Industry-Specific Competitions- (Semester 2)
Look for inter-college or industry-sponsored case study competitions related to telecom, marketing, or finance. These provide hands-on experience in problem-solving, teamwork, and presenting solutions to industry experts.
Tools & Resources
SITM student clubs, online competition platforms like Dare2Compete, industry association events
Career Connection
Such participation demonstrates initiative, problem-solving skills, and industry relevance, enhancing your resume for internships and placements.
Advanced Stage
Execute Specialization-Specific Projects- (Semester 3-4)
Engage deeply in the Dissertation/Project, aligning it with your chosen Marketing or Finance specialization in telecom. Work on a real-world problem, conduct thorough research, and apply advanced concepts from your specialization electives.
Tools & Resources
Research databases (e.g., ProQuest, EBSCO), statistical analysis software (e.g., SPSS, R), mentorship from faculty and industry professionals
Career Connection
A well-executed project acts as a portfolio piece, showcasing your expertise and problem-solving abilities directly relevant to your target roles.
Strategic Networking and Mentorship- (Semester 3-4)
Leverage SITM''''s alumni network, industry events, and guest speaker sessions to build strategic connections. Seek mentorship from professionals in your desired domain, gaining insights into industry challenges and career navigation.
Tools & Resources
LinkedIn networking, SITM Alumni Association events, industry conferences (e.g., India Mobile Congress)
Career Connection
A strong professional network is invaluable for referrals, industry intelligence, and discovering unadvertised job opportunities in top telecom firms and consultancies.
Targeted Placement Preparation- (Semester 3-4)
Focus on interview preparation, mock group discussions, and resume building specifically tailored to Marketing and Finance roles within the telecom industry. Understand typical interview questions for these domains and practice answering them with industry-specific examples.
Tools & Resources
SITM Placement Cell, online interview preparation platforms, company-specific interview guides, peer interview practice
Career Connection
This focused preparation maximizes chances for securing desired placements in leading telecom companies, consultancies, or financial institutions with a telecom focus.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% marks (45% for SC/ST) in any discipline from any Statutory University or any equivalent recognized institute/university. Final year students can also apply.
Duration: 2 years / 4 semesters
Credits: 112 Credits
Assessment: Internal: 50% (Continuous Evaluation System - CES), External: 50% (End Semester Examination - ESE)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T2101 | Business Communication | Core | 3 | |
| T2102 | Microeconomics | Core | 3 | |
| T2103 | Statistics for Management | Core | 3 | |
| T2104 | Financial Reporting and Analysis | Core | 3 | |
| T2105 | Managing People and Organizations | Core | 3 | |
| T2106 | Principles of Marketing | Core | 3 | |
| T2107 | Digital Business | Core | 3 | |
| T2108 | Legal Aspects of Business | Core | 3 | |
| T2109 | Telecommunication Business & Technology Basics | Core | 4 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T2201 | Macroeconomics | Core | 3 | |
| T2202 | Business Research Methods | Core | 3 | |
| T2203 | Operations Management | Core | 3 | |
| T2204 | Human Resource Management | Core | 3 | |
| T2205 | Financial Management | Core | 3 | |
| T2206 | Marketing Management | Core | 3 | |
| T2207 | Business Analytics | Core | 3 | |
| T2208 | Ethics, Governance & CSR | Core | 3 | |
| T2209 | Data Communication and Networking | Core | 4 | |
| T2210 | Telecom Products & Services Management | Core | 3 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T2301 | Strategic Management | Core | 3 | |
| T2302 | IT Strategy and Digital Transformation | Core | 3 | |
| T2303 | International Business | Core | 2 | |
| T23M01 | Integrated Marketing Communications | Specialization Core (Marketing) | 2 | |
| T23M02 | Consumer Behaviour | Specialization Core (Marketing) | 3 | |
| T23M03 | Sales & Distribution Management | Specialization Core (Marketing) | 3 | |
| T23F01 | Financial Derivatives | Specialization Core (Finance) | 2 | |
| T23F02 | Investment Analysis & Portfolio Management | Specialization Core (Finance) | 3 | |
| T23F03 | Project Finance & Infrastructure Funding | Specialization Core (Finance) | 3 | |
| T23ME01 | Rural Marketing | Specialization Elective (Marketing) | 3 | |
| T23ME02 | Brand Management | Specialization Elective (Marketing) | 3 | |
| T23ME03 | Retail Management | Specialization Elective (Marketing) | 3 | |
| T23ME04 | Services Marketing | Specialization Elective (Marketing) | 3 | |
| T23ME05 | Digital Marketing | Specialization Elective (Marketing) | 3 | |
| T23ME06 | CRM | Specialization Elective (Marketing) | 3 | |
| T23ME07 | Marketing Research | Specialization Elective (Marketing) | 3 | |
| T23FE01 | Wealth Management | Specialization Elective (Finance) | 3 | |
| T23FE02 | Risk Management in Financial Services | Specialization Elective (Finance) | 3 | |
| T23FE03 | Fixed Income Securities | Specialization Elective (Finance) | 3 | |
| T23FE04 | International Financial Management | Specialization Elective (Finance) | 3 | |
| T23FE05 | Banking & Financial Services | Specialization Elective (Finance) | 3 | |
| T23FE06 | Financial Modelling | Specialization Elective (Finance) | 3 | |
| T23FE07 | Financial Technology (FinTech) | Specialization Elective (Finance) | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T2401 | Design Thinking and Innovation | Core | 4 | |
| T2402 | Dissertation / Project | Project | 4 | |
| T24ME01 | Media & Entertainment Marketing | Specialization Elective (Marketing) | 4 | |
| T24ME02 | B2B Marketing | Specialization Elective (Marketing) | 4 | |
| T24ME03 | Social Media Marketing | Specialization Elective (Marketing) | 4 | |
| T24ME04 | Analytics for Marketing | Specialization Elective (Marketing) | 4 | |
| T24ME05 | International Marketing | Specialization Elective (Marketing) | 4 | |
| T24ME06 | Product & Service Innovation Management | Specialization Elective (Marketing) | 4 | |
| T24FE01 | Mergers & Acquisitions and Corporate Restructuring | Specialization Elective (Finance) | 4 | |
| T24FE02 | Credit Risk Management | Specialization Elective (Finance) | 4 | |
| T24FE03 | Equity Research and Valuation | Specialization Elective (Finance) | 4 | |
| T24FE04 | Microfinance & Financial Inclusion | Specialization Elective (Finance) | 4 | |
| T24FE05 | Treasury & Forex Management | Specialization Elective (Finance) | 4 | |
| T24FE06 | Capital Market and Investments | Specialization Elective (Finance) | 4 |
