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M-A-MASS-COMMUNICATION-AUDIO-VISUAL-PRODUCTION in General at Symbiosis International University
Pune, Maharashtra
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About the Specialization
What is General at Symbiosis International University Pune?
This Audio Visual Production program at Symbiosis International University (through SIMC Pune) focuses on equipping students with comprehensive skills in filmmaking, television production, and new media content creation. Catering to India''''s burgeoning media and entertainment industry, the program blends theoretical understanding with extensive practical training, preparing graduates for diverse roles from directing to editing. Its unique curriculum is designed to meet the dynamic demands of Indian broadcasters, production houses, and digital content platforms, fostering creative storytelling and technical proficiency.
Who Should Apply?
This program is ideal for creative graduates from any discipline seeking entry into the vibrant Indian film, television, and digital media sectors. It welcomes aspiring directors, cinematographers, editors, sound designers, and content creators passionate about visual storytelling. Working professionals looking to upskill in specific production areas or career changers transitioning into the media industry will also find significant value. A strong inclination towards hands-on learning, artistic expression, and collaborative project work is a beneficial prerequisite.
Why Choose This Course?
Graduates of this program can expect to embark on promising India-specific career paths as filmmakers, TV producers, video editors, cinematographers, sound engineers, or digital content strategists. Entry-level salaries in Mumbai, Delhi, or Bangalore typically range from INR 3-6 lakhs per annum, with experienced professionals earning significantly more (INR 8-15+ lakhs). Growth trajectories include directorial roles, senior production management, and independent entrepreneurship within India''''s thriving media landscape, aligning with industry certifications in editing and visual effects.
Student Success Practices
Foundation Stage
Immerse in Media Fundamentals and Critical Thinking- (Semester 1-2)
Actively engage with core theories, media history, and current affairs. Develop strong analytical and critical thinking skills by regularly reading diverse media, participating in discussions, and analyzing case studies of Indian and international media.
Tools & Resources
Library resources, Academic journals, Online news portals (e.g., The Hindu, Indian Express), Media analysis blogs, Peer study groups
Career Connection
Builds a robust theoretical base essential for informed decision-making in any media role, developing the critical eye valued by employers in India''''s dynamic media landscape.
Develop Foundational Technical Skills Early- (Semester 1-2)
Utilise campus media labs (radio, TV studio, editing suites) for hands-on practice beyond class hours. Experiment with basic cameras, audio recorders, and editing software, even if not directly related to AV production specialization initially.
Tools & Resources
SIMC''''s campus studios, Adobe Premiere Pro (trial), Audacity, Basic DSLR cameras, Smartphones with good video capabilities
Career Connection
Establishes early comfort with equipment and software, providing a significant head start for specialized AV production courses and future internships in the competitive Indian market.
Cultivate Strong Communication and Presentation Abilities- (Semester 1-2)
Actively participate in all communication skills training, public speaking events, and group assignments. Practice effective storytelling through presentations, debates, and mock interviews to refine verbal and non-verbal communication skills.
Tools & Resources
Toastmasters International (if available), College debating societies, Presentation tools (PowerPoint, Canva), Peer feedback sessions
Career Connection
Essential for client interaction, pitching ideas, presenting projects, and excelling in interviews for jobs in the Indian media industry, where clear communication is paramount.
Intermediate Stage
Master Specialised Production Workflows- (Semester 3)
Focus intensely on practical labs for cinematography, sound design, and editing, ensuring proficiency in industry-standard software and equipment. Proactively seek opportunities to assist seniors on their projects or produce short independent pieces.
Tools & Resources
Advanced camera rigs, Professional lighting kits, Adobe Creative Suite (Premiere Pro, After Effects, Audition), DaVinci Resolve, Campus production facilities
Career Connection
Directly translates into technical job readiness, making students highly desirable for roles as assistant directors, cinematographers, or editors in Indian production houses and digital content studios.
Seek Relevant Industry Internships- (Semester 3 (during summer/winter breaks))
Actively apply for internships with local production houses, advertising agencies with AV departments, or television channels during breaks. Gain exposure to real-world production environments and build a professional network within the Indian media sector.
Tools & Resources
SIMC''''s placement cell, LinkedIn, Industry job portals (e.g., Kuku FM), Direct outreach to production companies
Career Connection
Provides invaluable practical experience, industry contacts, and often leads to pre-placement offers or strong references crucial for launching a career in India.
Develop a Strong Visual Storytelling Portfolio- (Semester 3-4)
Consistently create and refine a collection of short films, documentaries, corporate videos, or motion graphics projects. Participate in college film festivals and local competitions to get feedback and showcase your work to a wider audience.
Tools & Resources
Personal website/portfolio platform (e.g., Vimeo, Behance), Film festival submission platforms (e.g., FilmFreeway), Peer review groups
Career Connection
A strong portfolio is crucial for demonstrating practical skills and creative vision to potential employers in the highly competitive Indian film and television industry.
Advanced Stage
Execute a High-Quality Capstone Project/Dissertation- (Semester 4)
Dedicate significant effort to the final project, treating it as a professional production. Collaborate effectively, manage timelines, and produce a polished piece of work that reflects your specialization and creative vision, adhering to industry standards.
Tools & Resources
Full access to campus production facilities, Industry mentors (if available), Advanced post-production tools, Project management software
Career Connection
Serves as the ultimate showcase for your accumulated skills, often acting as a professional demo reel or a foundation for an entrepreneurial venture in the Indian media market.
Network with Industry Professionals and Alumni- (Semester 4)
Attend industry events, seminars, and workshops. Proactively connect with SIMC alumni working in AV production on platforms like LinkedIn. Seek mentorship and career advice from those established in the Indian media landscape to gain insights and opportunities.
Tools & Resources
LinkedIn, Industry conferences (e.g., FICCI Frames), Alumni networking events, Guest speaker sessions
Career Connection
Opens doors to job opportunities, collaborations, and insider insights into the evolving Indian media industry that are often unavailable through traditional channels.
Prepare for Placement and Entrepreneurship- (Semester 4)
Tailor your resume and portfolio to specific job roles (e.g., editor, director, cinematographer) or develop a robust business plan if aiming for entrepreneurship. Utilise the placement cell for mock interviews, resume reviews, and understanding industry salary benchmarks.
Tools & Resources
SIMC placement cell, Career counseling, Online resume builders, Business plan templates, Start-up incubators (if applicable)
Career Connection
Ensures readiness for the job market, enhancing the chances of securing desirable placements or successfully launching a media-related start-up in India''''s competitive environment.
Program Structure and Curriculum
Eligibility:
- Graduate from any recognised university/institution with a minimum of 50% marks or equivalent grade (45% for SC/ST category candidates). No age limit for admission to the program. Admission through SNAP Test (SIU General Test) followed by GE-PIWAT (Group Exercise, Personal Interview, and Written Ability Test).
Duration: 2 Years / 4 Semesters
Credits: 96 Credits
Assessment: Internal: 60%, External: 40%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 010122101 | Communication Theories and Models | Core | 4 | Theories of Communication, Models of Communication, Mass Communication Theories, Interpersonal Communication, Cultural Studies |
| 010122102 | Print Media Studies | Core | 4 | History of Print Media, News Reporting, Editing Techniques, Magazine Journalism, Ethics in Print Media |
| 010122103 | Broadcast Media Studies (Radio) | Core | 4 | History of Radio, Radio Production, Script Writing for Radio, Radio Programming, Podcasting |
| 010122104 | Broadcast Media Studies (Television) | Core | 4 | History of Television, TV Production, TV Programming, Anchoring, News Reading |
| 010122105 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Qualitative Research, Quantitative Research, Data Analysis |
| 010122106 | Communication Skills and Personality Development | Core | 4 | Public Speaking, Presentation Skills, Group Discussion, Interview Techniques, Professional Etiquette |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 010122201 | Advertising | Core | 4 | Principles of Advertising, Advertising Campaigns, Media Planning, Creative Advertising, Brand Management |
| 010122202 | Public Relations | Core | 4 | Principles of Public Relations, Corporate Communication, Crisis Communication, Media Relations, PR Campaigns |
| 010122203 | New Media and Digital Communication | Core | 4 | Digital Marketing, Social Media Strategy, Content Creation, Web Analytics, Cyber Laws |
| 010122204 | Media Laws and Ethics | Core | 4 | Indian Media Laws, Freedom of Speech, Defamation, Copyright, Ethical Dilemmas in Media |
| 010122205 | International Communication | Core | 4 | Global Media Systems, Cross-Cultural Communication, Media Globalization, International Relations, Cultural Imperialism |
| 010122206 | Film Appreciation | Elective | 4 | History of Cinema, Film Genres, Auteur Theory, Indian Cinema, Film Analysis |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 010122301 | Introduction to Film and Television Production | Core | 4 | Production Workflow, Pre-Production, Production, Post-Production, Directing Fundamentals |
| 010122302 | Cinematography and Lighting | Core | 4 | Camera Operation, Lens Theory, Lighting Techniques, Composition, Visual Storytelling |
| 010122303 | Sound Design and Audio Production | Core | 4 | Sound Recording, Audio Editing, Mixing, Foley, Music for Media |
| 010122304 | Non-Linear Editing | Core | 4 | Editing Software (e.g., Premiere Pro, FCP), Editing Principles, Montage, Continuity, Color Grading |
| 010122305 | Direction and Scriptwriting for Audio Visual Media | Core | 4 | Screenplay Writing, Dialogue Writing, Character Development, Scene Blocking, Directing Actors |
| 010122306 | Advanced Film and TV Production | Project | 4 | Short Film Production, Documentary Making, Corporate Video Production, Music Video Production, Portfolio Development |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 010122401 | Documentary and Non-Fiction Filmmaking | Core | 4 | Documentary Formats, Research for Documentaries, Interview Techniques, Ethical Considerations, Post-Production for Documentaries |
| 010122402 | Visual Effects and Motion Graphics | Core | 4 | VFX Principles, Motion Graphics Software (e.g., After Effects), Compositing, 2D/3D Animation Basics, Title Sequences |
| 010122403 | Media Management and Entrepreneurship | Core | 4 | Media Business Models, Project Management, Marketing and Distribution, Funding for Films, Start-up Strategies |
| 010122404 | Digital Film Production | Elective | 4 | Digital Camera Technologies, Workflow Optimization, Cloud-Based Production, Digital Distribution, Virtual Production |
| 010122405 | Dissertation/Project | Project | 8 | Research Proposal, Literature Review, Methodology, Data Analysis, Thesis Writing, Project Implementation |
