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M-A-MASS-COMMUNICATION-JOURNALISM in General at Symbiosis International University

Symbiosis International, Pune is a premier deemed university established in 1971, recognized by UGC and accredited 'A++' by NAAC. Spanning 300 acres, it offers 277 diverse undergraduate and postgraduate programs across 8 faculties, known for academic excellence, global outlook, and strong career outcomes, attracting students from over 85 countries.

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Pune, Maharashtra

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About the Specialization

What is General at Symbiosis International University Pune?

This Journalism program at Symbiosis International University focuses on equipping students with a robust understanding of media theories, reporting techniques, and digital storytelling skills. It addresses the evolving Indian media landscape, emphasizing ethical practices across various platforms from print and broadcast to emerging digital formats, preparing graduates for a dynamic industry. It stands out by integrating traditional journalistic foundations with contemporary digital tools and media entrepreneurship.

Who Should Apply?

This program is ideal for fresh graduates with a passion for news and storytelling, seeking entry into the media industry, aspiring journalists, content creators, and communication specialists. It also suits working professionals looking to upskill in digital media or transition into core journalistic roles. Candidates from humanities, arts, or communication backgrounds are particularly well-suited for this intensive, practice-oriented program.

Why Choose This Course?

Graduates of this program can expect diverse career paths in print, broadcast, and digital journalism, content creation, media research, and public relations. Entry-level salaries in India typically range from INR 3-6 LPA, growing significantly with experience (8-15+ LPA). Graduates can pursue roles in leading news organizations, digital content agencies, and corporate communication departments, with strong growth trajectories and leadership opportunities.

OTHER SPECIALIZATIONS

Specialization

Student Success Practices

Foundation Stage

Immerse in Media Theories and Research- (Semester 1-2)

Actively participate in discussions on Mass Communication Theories, thoroughly understand Research Methodology, and apply basic research principles in assignments. Focus on reading academic papers and media critiques to build a strong theoretical foundation.

Tools & Resources

University library resources, JSTOR, Google Scholar, Media journals, Academic forums

Career Connection

Develops critical thinking, analytical skills, and a comprehensive understanding of the media landscape, which are essential for informed reporting and media research roles.

Hone Core Reporting and Editing Skills- (Semester 1-2)

Practice extensively in various forms of reporting (print, broadcast, digital) and editing. Seek regular feedback on news stories, features, and opinion pieces. Actively participate in student media initiatives and campus publications to gain practical experience.

Tools & Resources

SCMC''''s media labs, Student newspaper/magazine, Local news outlets for practice, AP Stylebook, Grammar tools

Career Connection

Directly applicable to roles as reporters, sub-editors, content writers, and copy editors, vital for creating accurate and compelling communication across platforms.

Grasp Media Law and Ethical Frameworks- (Semester 1-2)

Develop a strong understanding of media laws, intellectual property rights, and ethical dilemmas prevalent in the industry. Participate in debates and case studies related to media integrity, censorship, and social responsibility to foster ethical journalistic practice.

Tools & Resources

Legal texts, Media ethics case studies, Seminars by media lawyers, Industry workshops on media law

Career Connection

Ensures responsible journalistic practice, protects from legal pitfalls, and fosters credibility and trust in the professional media career, crucial for long-term success.

Intermediate Stage

Specialize and Build a Robust Portfolio- (Semester 3)

Strategically choose electives that align with your career goals (e.g., Photojournalism, Digital Media Marketing). Actively produce specialized content, participate in advanced reporting assignments, and curate a digital portfolio showcasing diverse and high-quality journalistic work.

Tools & Resources

Professional cameras, Audio/Video editing software (e.g., Adobe Premiere Pro, Audition), WordPress/Blogger for portfolio, Industry mentors

Career Connection

Differentiates you as a candidate, demonstrates specific skill sets to potential employers, and opens doors to niche media roles in a competitive market.

Engage in Intensive Industry Projects and Internships- (Semester 3-4)

Leverage research projects and internship opportunities to gain significant real-world experience. Actively seek placements in reputable media houses, digital agencies, or production companies to apply classroom learning, build professional contacts, and gain industry insights.

Tools & Resources

SCMC career services, LinkedIn, Industry networking events, Internship search platforms, Alumni network

Career Connection

Provides invaluable practical exposure, often leads to pre-placement offers, builds a strong professional network, and significantly enhances your resume for future employment.

Cultivate Digital Media and Data Journalism Skills- (Semester 3-4)

Master tools and techniques for data collection, analysis, and visualization for journalistic storytelling. Stay updated with emerging digital media trends, social media analytics, and mobile journalism practices to remain relevant in a tech-driven media landscape.

Tools & Resources

Excel, Google Sheets, Data visualization tools (e.g., Tableau Public, Datawrapper), Social media monitoring tools, Online courses on data journalism

Career Connection

Essential for modern journalists, opens roles in digital newsrooms, content strategy, media analytics, and positions you as a forward-thinking media professional.

Advanced Stage

Undertake a Comprehensive Dissertation/Research Project- (Semester 4)

Select a relevant, contemporary media topic for your dissertation. Conduct thorough independent research, rigorous analysis, and present findings in a scholarly manner. This showcases your ability for in-depth inquiry and academic contribution.

Tools & Resources

Academic advisors, Research databases (e.g., EBSCO, ProQuest), Statistical software (if applicable), Citation managers (e.g., Zotero, Mendeley)

Career Connection

Demonstrates advanced expertise, critical thinking, and research acumen, which is highly valued for academic careers, policy analysis, or high-level strategic roles in media organizations.

Network Strategically and Prepare for Placements- (Semester 4)

Attend media conferences, workshops, and alumni meets to build a robust professional network. Systematically polish your resume/CV, cover letter, and interview skills. Participate actively in campus placement drives and external job search efforts.

Tools & Resources

LinkedIn Professional Network, Career fairs, SCMC alumni network, Mock interview sessions, Professional development workshops

Career Connection

This is a direct pathway to job opportunities, provides crucial industry insights, and offers mentorship, significantly impacting your initial career launch and growth trajectory.

Explore Entrepreneurship and Innovation in Media- (Semester 4)

Consider developing a media startup idea or an innovative content project. Understand media management principles, explore funding opportunities, and assess market viability for new media ventures to foster an entrepreneurial mindset.

Tools & Resources

Business plan templates, Startup incubators/accelerators, Media entrepreneurship forums, Mentors from the media industry, Venture capital networks

Career Connection

Prepares you for leadership roles, enables the creation of independent media ventures, and equips you with the strategic thinking necessary to drive innovation in existing media organizations.

Program Structure and Curriculum

Eligibility:

  • Candidate should be a graduate from any recognised university / institution of National Importance with a minimum of 50% marks or equivalent grade (45% for Scheduled Caste/Scheduled Tribes). The candidate must have completed a full-time degree course.

Duration: 2 years (4 semesters)

Credits: 88 Credits

Assessment: Assessment pattern not specified

Semester-wise Curriculum Table

Semester 1

Subject CodeSubject NameSubject TypeCreditsKey Topics
Mass Communication TheoriesCore4Theoretical perspectives on mass media, Models of communication, Audience theories and effects, Cultural studies and media, New media theories
Research MethodologyCore4Introduction to research in media, Quantitative research methods, Qualitative research methods, Data collection techniques, Research ethics and report writing
Reporting and EditingCore4News values and news gathering, Reporting techniques for print and digital, News writing styles and formats, Principles of editing and proofreading, Headline writing and layout
Media Laws and EthicsCore4Constitutional provisions for media in India, Press Council of India and broadcasting codes, Digital media laws and cyber laws, Intellectual property rights and defamation, Ethical dilemmas and social responsibility in journalism
Introduction to Digital MediaCore4Evolution and landscape of digital media, Online content creation and management, Social media platforms and strategies, Digital storytelling formats (blogs, podcasts, videos), Web analytics and digital audience engagement
InternshipInternship2Practical exposure in media organizations, Application of theoretical knowledge in a professional setting, Understanding industry work environment, Professional skill development and mentorship, Networking and career exploration

Semester 2

Subject CodeSubject NameSubject TypeCreditsKey Topics
Advanced ReportingCore4Investigative journalism techniques, Interpretive reporting and analysis, Feature writing and long-form journalism, Interviewing strategies for complex stories, Reporting on specialized beats (e.g., crime, health)
Data JournalismCore4Introduction to data journalism workflow, Data collection and cleaning techniques, Analyzing data for journalistic insights, Effective data visualization techniques, Ethical considerations in data-driven reporting
Global Media and IssuesCore4International media systems and structures, Media and globalization theories, Cross-cultural communication challenges, Geopolitics and media representation, Global media ethics and regulations
Audio Production and Radio JournalismCore4Principles of audio recording and sound design, Sound editing and mixing techniques, Radio program formats and production, Scripting for radio and audio documentaries, Podcasting and digital audio storytelling
Video Production and TV JournalismCore4Fundamentals of video production and cinematography, Camera operations, lighting, and sound for video, Video editing techniques and software, TV news formats and program production, Visual storytelling and documentary basics
Research ProjectProject2Project proposal development and objective setting, Literature review and theoretical framework, Methodology design and data gathering, Data analysis and interpretation, Project report writing and presentation

Semester 3

Subject CodeSubject NameSubject TypeCreditsKey Topics
Specialized ReportingCore4Reporting on business and finance, Reporting on sports and entertainment, Reporting on science, technology, and environment, Political reporting and election coverage, Civic, urban, and development journalism
Media EntrepreneurshipCore4Entrepreneurial ecosystem in the media industry, Business models for media startups and innovation, Funding and investment strategies for media ventures, Media product development and market research, Legal and regulatory aspects of media businesses
Elective 1Elective4Media Psychology / Development Communication / Advertising and PR Management (Student Choice), Audience behavior, perception, and psychology, Role of media in social change and development, Advertising principles and campaign strategies, Public relations tools and campaign planning
Elective 2Elective4Photojournalism / Documentary Filmmaking / Digital Media Marketing (Student Choice), Visual storytelling through photography, Documentary production process and narrative, Digital marketing channels and strategies, Content marketing, SEO, and social media advertising
Research ProjectProject6Advanced research design and methodology, In-depth data collection and analysis, Statistical analysis or thematic analysis, Academic writing and presentation skills, Contribution to existing knowledge in media studies

Semester 4

Subject CodeSubject NameSubject TypeCreditsKey Topics
Media ManagementCore4Structure and dynamics of the media industry, Strategic planning and business models in media, Human resources and talent management in media, Financial management for media organizations, Marketing, branding, and distribution of media products
DissertationDissertation10Independent, in-depth research on a chosen media topic, Comprehensive literature review and theoretical grounding, Rigorous methodology application and data analysis, Original findings, conclusions, and recommendations, Scholarly report writing and oral defense
Elective 3Elective4Brand Management / Communication for Social Change / Public Relations & Corporate Communication (Student Choice), Brand strategy, equity, and positioning, Advocacy, awareness, and behavior change campaigns, Corporate communication strategies and reputation management, Crisis communication and stakeholder relations
Elective 4Elective4Mobile Journalism / Social Media Analytics / Integrated Marketing Communication (Student Choice), Mobile content creation and reporting tools, Measuring social media performance and ROI, Cross-platform communication strategies, Digital PR and online reputation management
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