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BACHELOR-OF-ARTS-HONOURS in Mass Communication at Tetso College
Dimapur, Nagaland
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About the Specialization
What is Mass Communication at Tetso College Dimapur?
This Mass Communication (Honours) program at Tetso College focuses on equipping students with comprehensive knowledge and practical skills in journalism, advertising, public relations, and new media. Designed to meet the evolving demands of the Indian media industry, it combines theoretical foundations with hands-on training. The program emphasizes critical thinking and ethical practices, preparing students for diverse roles in the dynamic communication landscape.
Who Should Apply?
This program is ideal for aspiring journalists, content creators, media researchers, and communication specialists. It caters to fresh graduates seeking entry into the vibrant Indian media sector, creative individuals passionate about storytelling, and those interested in understanding the societal impact of mass media. Basic literacy and a keen interest in current affairs are beneficial prerequisites for admission.
Why Choose This Course?
Graduates of this program can expect to pursue various career paths in India, including reporter, editor, PR executive, advertising professional, digital media manager, or content writer. Entry-level salaries in these roles typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential for experienced professionals. The curriculum also aligns with skills needed for advanced studies and entrepreneurial ventures in media.
Student Success Practices
Foundation Stage
Build Strong Communication Fundamentals- (Semester 1-2)
Actively engage in classes for ''''Introduction to Communication'''' and ''''Introduction to Mass Communication''''. Practice basic writing, public speaking, and critical analysis skills through classroom activities, debates, and short assignments. Start a personal blog or join college clubs related to media for early exposure.
Tools & Resources
Official textbooks, Communication journals, College literary/media clubs, Personal blog platforms
Career Connection
A strong grasp of communication theories and principles is essential for any media role, forming the bedrock for effective professional practice and informed decision-making.
Develop Media Literacy and Critical Thinking- (Semester 1-2)
Regularly read diverse news sources (newspapers, online portals, magazines), watch various news channels, and critically analyze media content. Pay attention to bias, framing, and representation. Discuss current events and media trends with peers and faculty.
Tools & Resources
The Hindu, Indian Express, The Wire, Newslaundry, Reputable international news platforms
Career Connection
This practice enhances analytical skills vital for journalism, media research, and content creation, enabling graduates to produce well-informed and unbiased media content.
Master Academic Writing and Research Basics- (Semester 1-2)
Focus on developing clear and concise academic writing skills for assignments and projects. Learn how to conduct basic research, cite sources correctly, and avoid plagiarism. Utilize college library resources and academic writing workshops.
Tools & Resources
College library, Online academic databases, Grammarly, Purdue OWL guide
Career Connection
Proficiency in academic writing and research is crucial for project work, dissertations, and a seamless transition into professional roles requiring content generation and analysis.
Intermediate Stage
Gain Practical Skills in Journalism and Production- (Semester 3-4)
Actively participate in workshops for ''''Print Media'''', ''''Radio Journalism'''', ''''Television Journalism'''', and ''''New Media''''. Seek opportunities to contribute to the college newspaper, radio station, or social media channels. Learn basic software for editing and design.
Tools & Resources
Adobe Photoshop/Canva, Audacity, OpenShot/DaVinci Resolve, College media platforms
Career Connection
Hands-on experience in media production and reporting directly prepares students for entry-level positions in newsrooms, production houses, and digital media agencies.
Build a Professional Network- (Semester 3-5)
Attend industry seminars, guest lectures, and media events organized by the college or local media bodies. Connect with faculty, alumni, and guest speakers on LinkedIn. Seek mentorship opportunities within the local media ecosystem.
Tools & Resources
LinkedIn, Industry conferences/webinars, Alumni network events
Career Connection
Networking is paramount for internships and placements in the Indian media industry, opening doors to opportunities and providing insights into career growth.
Explore Elective Specializations through Projects- (Semester 3-5)
For Skill Enhancement and Generic Electives, choose courses that align with your emerging interests (e.g., photography, video production, feature writing). Undertake mini-projects or assignments that allow for deeper exploration and skill demonstration in these areas.
Tools & Resources
Elective course materials, Online tutorials (YouTube, Coursera), Personal project equipment
Career Connection
Specializing early helps in identifying niche areas of expertise, making students more competitive for specific roles in advertising, PR, or digital media.
Advanced Stage
Undertake Internships and Industry Projects- (Semester 5-6 (especially summer after Sem 4))
Secure at least one internship at a reputable media organization (newspaper, TV channel, PR firm, digital agency) during summer breaks. Apply theoretical knowledge to real-world scenarios and build a professional portfolio of work. Focus on major cities like Delhi, Mumbai, Bengaluru for diverse opportunities.
Tools & Resources
College placement cell, Internshala, LinkedIn Jobs, Personal portfolio website
Career Connection
Internships are critical for gaining industry exposure, building a professional network, and often lead to pre-placement offers in the highly competitive Indian media job market.
Develop a Strong Portfolio and CV- (Semester 5-6)
Compile all your best work from academic projects, internships, and personal initiatives into a well-structured portfolio. Craft a professional CV highlighting skills, experiences, and academic achievements relevant to media roles. Seek feedback from career advisors.
Tools & Resources
Canva, WordPress/Behance for portfolios, Professional CV templates, Career services
Career Connection
A strong portfolio and CV are essential marketing tools for securing interviews and showcasing practical abilities to potential employers in India.
Master Research and Dissertation Skills- (Semester 6)
Dedicate significant effort to the ''''Project Work/Dissertation'''' in Semester 6. Choose a relevant and impactful research topic, conduct thorough primary/secondary research, and produce a high-quality academic paper. This showcases advanced analytical capabilities.
Tools & Resources
Research methodologies books, Statistical software (if applicable), Academic writing guides, Faculty advisors
Career Connection
Excelling in the dissertation demonstrates advanced research, analytical, and critical thinking skills, valuable for media research roles, policy analysis, and postgraduate studies.
Program Structure and Curriculum
Eligibility:
- A candidate who has passed the Higher Secondary or an equivalent Examination of any recognized University / Board is eligible to apply for admission to the B.A. course. (Source: Tetso College Admissions/Eligibility)
Duration: 3 years (6 semesters)
Credits: 148 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-101 | Introduction to Communication | Core | 6 | Introduction to Communication, Types of Communication, Elements and Process of Communication, Models of Communication, Functions of Communication |
| MC-102 | Introduction to Mass Communication | Core | 6 | Nature and Process of Mass Communication, History of Print Media, History of Radio, History of Television, New Media |
| GE-1 | Generic Elective I (From other departments) | Generic Elective | 6 | Choose from a pool of interdisciplinary courses, Develop broad-based knowledge, Explore subjects outside main discipline, Enhance overall academic profile |
| AECC-1 | Environmental Science | Ability Enhancement Compulsory Course | 4 | The Multidisciplinary nature of environmental studies, Natural Resources, Ecosystems, Biodiversity and its Conservation, Environmental Pollution |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-201 | Introduction to Journalism | Core | 6 | Nature and Functions of Journalism, Structure of a Newspaper, Reporting, Editing, Photo Journalism |
| MC-202 | Media and Cultural Studies | Core | 6 | Culture and Media, Theories of Culture, Cultural Globalization, Mass Media and Popular Culture, Media and Identity |
| GE-2 | Generic Elective II (From other departments) | Generic Elective | 6 | Choose from a pool of interdisciplinary courses, Develop broad-based knowledge, Explore subjects outside main discipline, Enhance overall academic profile |
| AECC-2 | English/MIL Communication | Ability Enhancement Compulsory Course | 4 | Theory of Communication, Reading Skills, Writing Skills, Speaking Skills, Listening Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-301 | Advertising | Core | 6 | Introduction to Advertising, Types of Advertising, Advertising Agency, Ad Campaign, Social Advertising |
| MC-302 | Public Relations | Core | 6 | Introduction to Public Relations, PR Tools and Techniques, PR in Government Sector, Corporate PR and Image Building, Crisis Communication |
| MC-303 | Print Media I: Reporting and Editing | Core | 6 | Basics of Reporting, News Gathering and Sources, Writing for Print Media, Basics of Editing, Layout and Design Principles |
| SEC-1A | News Photography | Skill Enhancement Course (Elective) | 4 | Introduction to Photography, Camera Types and Functions, Lighting Techniques, Photo Editing Basics, Ethics in Photojournalism |
| SEC-1B | Feature Writing | Skill Enhancement Course (Elective) | 4 | Basics of Feature Writing, Types of Features, Interview Techniques, Research and Story Development, Writing for Different Audiences |
| GE-3 | Generic Elective III (From other departments) | Generic Elective | 6 | Choose from a pool of interdisciplinary courses, Develop broad-based knowledge, Explore subjects outside main discipline, Enhance overall academic profile |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-401 | Radio Journalism | Core | 6 | Introduction to Radio, Radio Production Techniques, Radio News Gathering and Reporting, Radio Program Formats, Radio Broadcasting |
| MC-402 | Television Journalism | Core | 6 | Introduction to Television, Television Production Process, TV News Gathering and Reporting, TV Camera Techniques, Anchoring and Presentation |
| MC-403 | New Media | Core | 6 | Introduction to New Media, Online Journalism, Social Media Platforms and Strategies, Cyber Laws and Ethics, Digital Marketing Fundamentals |
| SEC-2A | Audio Production | Skill Enhancement Course (Elective) | 4 | Principles of Sound and Acoustics, Microphones and Recording Equipment, Audio Editing Software, Radio Program Production, Sound Design for Media |
| SEC-2B | Video Production | Skill Enhancement Course (Elective) | 4 | Basics of Video Production, Camera Operation and Framing, Lighting for Video, Video Editing Software, Post-Production Techniques |
| GE-4 | Generic Elective IV (From other departments) | Generic Elective | 6 | Choose from a pool of interdisciplinary courses, Develop broad-based knowledge, Explore subjects outside main discipline, Enhance overall academic profile |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-501 | Communication Research | Core | 6 | Introduction to Research in Communication, Research Methods and Designs, Data Collection Techniques, Data Analysis and Interpretation, Research Ethics and Report Writing |
| MC-502 | Media Law and Ethics | Core | 6 | Indian Constitution and Media, Key Media Laws and Regulations, Ethics in Journalism, Advertising Ethics and Codes, Digital Media Laws and Cyber Security |
| DSE-1A | Global Communication | Discipline Specific Elective (Elective) | 6 | International Communication Theories, Global Media Systems, Cultural Imperialism and Globalization, Media Diplomacy and Conflict Reporting, Global Issues and Communication |
| DSE-1B | Event Management | Discipline Specific Elective (Elective) | 6 | Introduction to Event Management, Event Planning and Design, Event Marketing and Promotion, Sponsorship and Budgeting, Risk Management and Evaluation |
| DSE-2A | Film Studies | Discipline Specific Elective (Elective) | 6 | History of Cinema, Film Theory and Criticism, Indian Cinema: Evolution and Trends, Documentary and Experimental Films, Elements of Film Production |
| DSE-2B | Corporate Communication | Discipline Specific Elective (Elective) | 6 | Corporate Image and Identity, Internal and External Communication, Corporate Social Responsibility, Media Relations and Public Affairs, Reputation Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MC-601 | Media Management | Core | 6 | Media Industry Structure and Economics, Ownership Patterns and Consolidation, Media Finance and Revenue Models, Human Resources in Media, Media Marketing and Audience Research |
| MC-602 | Project Work/Dissertation | Core | 6 | Formulating Research Proposal, Literature Review and Theoretical Framework, Methodology and Data Collection, Data Analysis and Interpretation, Report Writing and Presentation |
| DSE-3A | Development Communication | Discipline Specific Elective (Elective) | 6 | Development Theories and Models, Communication for Development, Health Communication Initiatives, Rural Communication Strategies, Role of NGOs in Development Communication |
| DSE-3B | Digital Marketing | Discipline Specific Elective (Elective) | 6 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics |
| DSE-4A | Intercultural Communication | Discipline Specific Elective (Elective) | 6 | Culture and Communication, Cultural Diversity and Differences, Barriers to Intercultural Communication, Adapting to Diverse Cultural Contexts, Global Competence and Awareness |
| DSE-4B | Photojournalism (Advanced) | Discipline Specific Elective (Elective) | 6 | Advanced Camera Techniques, Photo Storytelling and Narratives, Ethics in Advanced Photojournalism, Digital Workflow and Archiving, Documentary Photography Projects |
