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B-B-A in General at Thiagarajar College, Madurai
Madurai, Tamil Nadu
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About the Specialization
What is General at Thiagarajar College, Madurai Madurai?
This Bachelor of Business Administration program at Thiagarajar College, Madurai, focuses on providing a strong foundation in core business principles essential for modern Indian enterprises. The curriculum is designed to impart comprehensive knowledge in management, finance, marketing, and human resources, preparing students for diverse roles in a rapidly evolving economic landscape. It emphasizes practical skills and ethical business practices.
Who Should Apply?
This program is ideal for high school graduates aspiring to build a career in business management and administration in India. It also suits those seeking a broad-based understanding of organizational functions before pursuing advanced degrees like an MBA. Students with a keen interest in leadership, entrepreneurship, and corporate roles will find this course highly beneficial for entry-level positions across various sectors.
Why Choose This Course?
Graduates of this program can expect to secure roles in various sectors, including banking, marketing, human resources, and operations management within Indian companies. Entry-level salaries typically range from INR 2.5 Lakhs to 4 Lakhs per annum, with significant growth potential for experienced professionals. The program provides a solid base for future entrepreneurial ventures or for pursuing higher education in business or management.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management principles, business communication, and financial accounting. Utilize college library resources and online tutorials (e.g., Coursera, NPTEL for conceptual clarity). Form study groups to discuss complex topics and clarify doubts.
Tools & Resources
College Library, NPTEL, Coursera (free courses), Peer study groups
Career Connection
A robust understanding of fundamentals is critical for all future business subjects and provides a strong base for entry-level roles in any business function.
Develop Essential Soft Skills & Business Etiquette- (Semester 1-2)
Actively participate in communication and soft skills training offered by the college, focusing on public speaking, presentation skills, and professional writing. Practice business etiquette learned in classes, especially during college events and interactions with faculty/guests. Engage in debates or group discussions.
Tools & Resources
College workshops, Toastmasters clubs (if available), Communication apps
Career Connection
These skills are indispensable for effective teamwork, client interactions, and climbing the corporate ladder in India, enhancing employability and professional growth.
Engage in Value Education and Ethical Thinking- (Semester 1-2)
Reflect deeply on the ethical dilemmas presented in Business Ethics & Values and Value Education courses. Discuss real-world case studies of ethical failures and successes in Indian businesses. Volunteer for social initiatives or college committees to develop a sense of responsibility and integrity.
Tools & Resources
Case studies, Ethical frameworks, College NCC/NSS units
Career Connection
Cultivating strong ethical values is crucial for responsible leadership and building trust in the Indian business environment, safeguarding reputation and fostering sustainable practices.
Intermediate Stage
Apply Marketing & HR Concepts through Projects- (Semester 3-4)
Seek opportunities to undertake mini-projects or case studies related to Marketing Management and Human Resource Management. Partner with local small businesses for market research or HR process mapping. Utilize digital marketing tools for practical application of concepts.
Tools & Resources
Google Analytics, Social media marketing platforms, Local SMEs, Business newspapers
Career Connection
Practical application bridges theoretical knowledge with industry demands, making students more attractive for internships and entry-level marketing or HR roles.
Master Business Statistics & Financial Modeling- (Semester 3-4)
Dedicate extra time to mastering Business Statistics and begin learning basic financial modeling using spreadsheet software. Practice data analysis with real-world business datasets. Explore online tutorials for Excel proficiency.
Tools & Resources
Microsoft Excel, Google Sheets, Khan Academy (statistics), Online financial modeling tutorials
Career Connection
Strong analytical and quantitative skills are highly valued in finance, market research, and consulting roles, crucial for data-driven decision-making in Indian companies.
Explore Entrepreneurship and E-Commerce- (Semester 3-4)
Attend workshops on entrepreneurial development and E-Commerce. Develop a basic business plan or prototype for a small online venture. Participate in college business plan competitions. Network with local entrepreneurs.
Tools & Resources
Startup India resources, E-commerce platforms (Shopify demo), Local entrepreneurship meetups
Career Connection
This fosters an entrepreneurial mindset, preparing students for startups or for contributing innovative ideas within established Indian corporations.
Advanced Stage
Intensive Industry-Specific Skill Development- (Semester 5-6)
Choose electives strategically to specialize in areas like marketing, finance, or HR. Pursue advanced certifications (e.g., NISM for capital markets, HubSpot for digital marketing) relevant to chosen specializations. Focus on developing skills directly applicable to job roles.
Tools & Resources
NISM certifications, HubSpot Academy, Google Skillshop, Industry-specific workshops
Career Connection
Specialized skills and certifications significantly boost employability in targeted industry sectors, leading to better placement opportunities and higher starting salaries in India.
Prepare for Placements and Advanced Studies- (Semester 5-6)
Actively engage in placement training provided by the college, focusing on aptitude tests, group discussions, and personal interviews. Start preparing for competitive exams like CAT/MAT if considering an MBA. Work on a robust resume and LinkedIn profile.
Tools & Resources
Placement cell resources, Online aptitude test platforms (e.g., IndiaBix), Mock interviews, LinkedIn
Career Connection
Focused preparation directly leads to securing good job offers during campus placements or gaining admission to prestigious postgraduate programs.
Conduct Applied Business Research- (Semester 5-6)
Apply research methods learned by undertaking a capstone project or a short research paper on a contemporary business issue relevant to the Indian market. Collaborate with faculty mentors. This demonstrates analytical and problem-solving abilities.
Tools & Resources
Academic journals, Business databases, Research methodology guides, Faculty mentorship
Career Connection
Research experience enhances critical thinking, valuable for roles requiring strategic analysis, market intelligence, or academic pursuits, making graduates more competitive in the job market.
Program Structure and Curriculum
Eligibility:
- Candidates should have passed the Higher Secondary Examination conducted by the Government of Tamil Nadu or an examination accepted as equivalent thereto by the Academic Council.
Duration: 3 years (6 semesters)
Credits: 138 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T20TL11 | Part I Tamil I | Part I Language | 3 | |
| E20GE11 | Part II General English I | Part II Language | 3 | |
| B20CC11 | Principles of Management | Core | 4 | |
| B20CC12 | Business Communication | Core | 4 | |
| B20AL11 | Financial Accounting | Allied | 4 | |
| B20SB11 | Business Etiquette | Skill Based Elective | 2 | |
| E20ES11 | Environmental Studies | Part IV Compulsory | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T20TL21 | Part I Tamil II | Part I Language | 3 | |
| E20GE21 | Part II General English II | Part II Language | 3 | |
| B20CC21 | Organizational Behaviour | Core | 4 | |
| B20CC22 | Business Ethics & Values | Core | 4 | |
| B20AL21 | Corporate Accounting | Allied | 4 | |
| B20SB21 | Soft Skills | Skill Based Elective | 2 | |
| E20VE21 | Value Education | Part IV Compulsory | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T20TL31 | Part I Tamil III | Part I Language | 3 | |
| E20GE31 | Part II General English III | Part II Language | 3 | |
| B20CC31 | Marketing Management | Core | 4 | |
| B20CC32 | Human Resource Management | Core | 4 | |
| B20AL31 | Business Statistics | Allied | 4 | |
| B20SB31 | E-Commerce | Skill Based Elective | 2 | |
| E20PE31 | Professional English I | Part IV Compulsory | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| T20TL41 | Part I Tamil IV | Part I Language | 3 | |
| E20GE41 | Part II General English IV | Part II Language | 3 | |
| B20CC41 | Production and Operations Management | Core | 4 | |
| B20CC42 | Financial Management | Core | 4 | |
| B20AL41 | Cost and Management Accounting | Allied | 4 | |
| B20SB41 | Entrepreneurial Development | Skill Based Elective | 2 | |
| E20PE41 | Professional English II | Part IV Compulsory | 3 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B20CC51 | Indian Business Environment | Core | 4 | |
| B20CC52 | Retail Management | Core | 4 | |
| B20CC53 | Capital Market | Core | 4 | |
| B20CC54 | Export and Import Procedures | Core | 4 | |
| B20EL51A | Marketing of Services | Elective - Group A | 4 | |
| B20EL51B | Investment Management | Elective - Group A | 4 | |
| B20EL52A | Performance Management | Elective - Group B | 4 | |
| B20EL52B | Strategic Management | Elective - Group B | 4 | |
| B20EL53A | Small Business Management | Elective - Group C | 4 | |
| B20EL53B | Logistics Management | Elective - Group C | 4 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| B20CC61 | Management Information System | Core | 4 | |
| B20CC62 | Income Tax | Core | 4 | |
| B20CC63 | Management of Financial Services | Core | 4 | |
| B20CC64 | Research Methods | Core | 4 | |
| B20EL61A | Industrial Relations | Elective - Group A | 4 | |
| B20EL61B | Legal Aspects of Business | Elective - Group A | 4 | |
| B20EL62A | Entrepreneurship and Project Management | Elective - Group B | 4 | |
| B20EL62B | International Business | Elective - Group B | 4 | |
| B20EL63A | Banking and Financial Services | Elective - Group C | 4 | |
| B20EL63B | Consumer Behaviour | Elective - Group C | 4 |
