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BBA in General at Universal Institute of Engineering & Technology
Mohali, Punjab
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About the Specialization
What is General at Universal Institute of Engineering & Technology Mohali?
This Bachelor of Business Administration (BBA) program at Universal Institute of Engineering & Technology, Mohali, offers a comprehensive foundation in management principles and practices. It is designed to equip students with core business knowledge relevant to the dynamic Indian industrial landscape, preparing them for diverse roles across various sectors. The program emphasizes practical application and contemporary business challenges.
Who Should Apply?
This program is ideal for ambitious 10+2 graduates aspiring to build a career in business and management. It also caters to individuals seeking a strong theoretical and practical understanding of business operations before pursuing higher studies like an MBA. It is suitable for those keen on developing leadership, analytical, and communication skills essential for corporate success in India.
Why Choose This Course?
Graduates of this program can expect entry-level positions in sectors such as banking, finance, marketing, human resources, and operations. Potential career paths include Management Trainee, Business Development Executive, HR Assistant, or Marketing Coordinator. Starting salaries in India typically range from INR 2.5 to 4.5 lakhs per annum, with significant growth potential in rapidly expanding industries.
Student Success Practices
Foundation Stage
Build a Strong Conceptual Foundation- (Semester 1-2)
Focus on thoroughly understanding core subjects like Principles of Management, Business Economics, and Financial Accounting. Regularly revise concepts and solve numerical problems from textbooks and online resources to solidify your grasp on fundamentals.
Tools & Resources
Class notes, Prescribed textbooks, YouTube channels (e.g., EduTap, Let''''s Study Together), Khan Academy
Career Connection
Strong fundamentals are crucial for cracking entrance exams for higher studies (like CAT, XAT) and performing well in initial interview rounds for various management roles.
Develop Essential Communication Skills- (Semester 1-2)
Actively participate in Business Communication classes and labs. Practice public speaking, group discussions, and professional email writing. Joining college clubs focused on debates or presentations can significantly enhance these skills.
Tools & Resources
Toastmasters-like clubs (if available), Online communication courses (Coursera, edX), Reading business newspapers (The Economic Times, The Hindu)
Career Connection
Excellent communication is a top skill recruiters seek for client-facing roles, team management, and leadership positions across all industries.
Master Basic Computer Applications- (Semester 1-2)
Gain proficiency in MS Office Suite (Word, Excel, PowerPoint) and essential internet applications. Diligently complete all computer lab assignments and actively seek opportunities to apply these skills in academic projects.
Tools & Resources
MS Office tutorials, GCFGlobal.org for basic computer skills, Practical application in academic projects
Career Connection
Digital literacy is non-negotiable in today''''s corporate world for data analysis, report generation, effective presentations, and general office productivity.
Intermediate Stage
Gain Practical Exposure through Internships and Projects- (Semester 3-5)
Seek short-term internships or engage in live projects, even unpaid ones, during summer breaks or within the college. Focus on areas like marketing, HR, or finance to understand real-world business challenges and industry operations.
Tools & Resources
College placement cell, LinkedIn, Internshala, Company websites, Networking with alumni
Career Connection
Practical experience enhances resumes, provides crucial industry insights, and often leads to pre-placement offers or better job opportunities upon graduation.
Specialise and Deepen Knowledge- (Semester 4-5)
Identify areas of interest such as Marketing, Finance, or Human Resources, and take relevant electives seriously. Supplement classroom learning with industry reports, case studies, and online courses specific to your chosen field.
Tools & Resources
NPTEL, Swayam, Coursera for specialized courses, Industry journals (e.g., Business World, Outlook Business), Company annual reports and case studies
Career Connection
Specialization makes you a more targeted and attractive candidate for specific job roles and helps build a stronger profile for future career advancement.
Participate in Business Competitions and Workshops- (Semester 3-5)
Actively join inter-college management fests, business plan competitions, case study challenges, and workshops on emerging business trends. This hones problem-solving, analytical, and teamwork skills.
Tools & Resources
College event notices, Online platforms like Dare2Compete, Industry association events and seminars
Career Connection
These activities demonstrate initiative, leadership potential, and the practical application of theoretical knowledge, which are highly valued by recruiters.
Advanced Stage
Intensive Placement Preparation- (Semester 6)
Attend all placement workshops, mock interviews, and resume-building sessions organized by the college. Practice aptitude tests and group discussions rigorously. Tailor your resume and cover letter for specific job roles to maximize your chances.
Tools & Resources
Placement cell services, Online aptitude platforms (IndiaBix, PrepInsta), Mock interview platforms, Company-specific preparation guides
Career Connection
Directly impacts success in securing desired job roles and ensures comprehensive readiness for corporate recruitment processes, leading to better career starts.
Undertake a Comprehensive Project or Dissertation- (Semester 6)
Choose a project topic that aligns with your specialization and career goals. Conduct thorough research, data collection, and analysis, culminating in a professional report and presentation.
Tools & Resources
Academic databases (JSTOR, EBSCOhost), Research methodologies learned in BBA-208, Faculty mentorship and guidance
Career Connection
Showcases your ability to conduct independent research, apply critical thinking, and solve real-world business problems, which are vital for managerial positions.
Network and Build Professional Relationships- (Semester 5-6)
Connect with alumni, guest lecturers, and industry professionals via LinkedIn and other platforms. Attend industry seminars and conferences. Building a strong network can offer invaluable guidance, mentorship, and future career opportunities.
Tools & Resources
LinkedIn, Professional associations (e.g., AIMA, FICCI), College alumni network events
Career Connection
A robust professional network can open doors to new opportunities, provide valuable career advice, and support long-term professional development and growth.
Program Structure and Curriculum
Eligibility:
- 10+2 with 50% marks (45% for SC/ST category)
Duration: 3 years / 6 semesters
Credits: 131 Credits
Assessment: Internal: 40% (for theory subjects), 60% (for practical subjects), External: 60% (for theory subjects), 40% (for practical subjects)
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles & Practices of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Motivation, Controlling and Coordination |
| BBA-103 | Business Economics-I | Core | 4 | Introduction to Economics, Demand Analysis and Elasticity, Supply Analysis and Production, Cost Analysis and Break-even, Market Structures and Pricing |
| BBA-105 | Business Mathematics | Core | 4 | Basic Mathematics and Set Theory, Matrices and Determinants, Calculus (Differentiation and Integration), Financial Mathematics (Interest, Annuity), Linear Programming |
| BBA-107 | Computer Fundamentals | Core | 3 | Introduction to Computers, Hardware and Software Concepts, Operating Systems, Database Management Systems (DBMS), Networking and Internet |
| BBA-109 | Business Communication | Core | 3 | Fundamentals of Communication, Types and Barriers to Communication, Oral Communication, Written Communication, Non-Verbal Communication |
| BBA-111 | Computer Application Lab | Practical | 2 | MS Word for Document Creation, MS Excel for Data Analysis, MS PowerPoint for Presentations, Internet Browsing and Email Management, Basic File Management |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-102 | Organisational Behaviour | Core | 4 | Introduction to OB, Individual Behaviour (Personality, Perception), Group Dynamics and Teamwork, Motivation and Leadership, Organisational Culture and Change |
| BBA-104 | Business Economics-II | Core | 4 | Macroeconomics Concepts, National Income Determination, Consumption, Investment, and Multiplier, Money, Banking and Monetary Policy, Inflation, Business Cycles and Fiscal Policy |
| BBA-106 | Business Statistics | Core | 4 | Introduction to Statistics and Data Collection, Measures of Central Tendency, Measures of Dispersion, Skewness, Kurtosis, Correlation and Regression Analysis, Probability and Probability Distributions |
| BBA-108 | Financial Accounting | Core | 4 | Introduction to Accounting Principles, Journal, Ledger, Trial Balance, Preparation of Final Accounts, Depreciation Accounting, Company Final Accounts |
| BBA-110 | Environmental Studies | Mandatory | 3 | Multidisciplinary Nature of Environmental Studies, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Environmental Ethics and Legislation |
| BBA-112 | Business Communication Lab | Practical | 2 | Presentation Skills Development, Group Discussion Techniques, Interview Skills Training, Professional Report Writing, Public Speaking Practice |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Job Analysis, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA-203 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product, Price, Place, Promotion (4 Ps) |
| BBA-205 | Financial Management | Core | 4 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| BBA-207 | Production & Operations Management | Core | 4 | Introduction to POM, Facility Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Control |
| BBA-209 | Cost & Management Accounting | Core | 4 | Introduction to Cost Accounting, Cost Concepts and Classification, Cost Sheet Preparation, Marginal Costing and CVP Analysis, Budgetary Control and Standard Costing |
| BBA-211 | General Aptitude-I | Skill Enhancement | 2 | Quantitative Aptitude (Number Systems, Percentages), Logical Reasoning (Series, Coding-Decoding), Verbal Ability (Vocabulary, Grammar), Data Interpretation (Tables, Graphs), Problem Solving Techniques |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-202 | Company Law | Core | 4 | Introduction to Company Law, Types of Companies, Incorporation, Memorandum and Articles of Association, Shares, Debentures, and Share Capital, Company Meetings and Winding Up |
| BBA-204 | Indian Economy | Core | 4 | Features of Indian Economy, Economic Planning in India, Agriculture and Industrial Sector, Service Sector and Foreign Trade, Economic Reforms and Policy Issues |
| BBA-206 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process and Creativity, Business Plan Preparation, Small Scale Industries and Government Support, Funding Sources and Challenges |
| BBA-208 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary/Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BBA-210 | Digital Marketing | Professional Elective – I (example) | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing and Email Marketing |
| BBA-212 | General Aptitude-II | Skill Enhancement | 2 | Advanced Quantitative Aptitude, Critical and Analytical Reasoning, Advanced Verbal Ability and Comprehension, Puzzles and Decision Making, Case Study Analysis |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Trade Environment and Organizations, Foreign Exchange Markets and Risk Management, International Business Strategies |
| BBA-303 | Business Ethics and Corporate Governance | Core | 4 | Introduction to Business Ethics, Ethical Theories and Decision Making, Corporate Social Responsibility, Corporate Governance Principles, Stakeholder Management and Whistleblowing |
| BBA-305 | Banking and Insurance | Core | 4 | Introduction to Banking System, Commercial Banks and Central Bank (RBI), Electronic Banking and Services, Principles of Insurance, Types of Insurance (Life, General) |
| BBA-307 | Supply Chain Management | Professional Elective – II (example) | 4 | Introduction to Supply Chain Management, Supply Chain Drivers and Metrics, Inventory Management in SCM, Logistics Management and Transportation, Procurement and Supply Chain Performance |
| BBA-315 | E-Commerce | Open Elective – I (example) | 4 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems and Security, E-Marketing and Advertising, Legal and Ethical Issues in E-Commerce |
| BBA-323 | Industrial Training/Project Report | Project | 4 | Industry Problem Identification, Data Collection and Analysis, Project Report Writing, Presentation and Viva-Voce, Practical Application of Business Concepts |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-302 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis (SWOT, PESTEL), Strategy Formulation (Corporate, Business, Functional), Strategy Implementation and Control, Corporate Governance and Ethics in Strategy |
| BBA-304 | Management Information System | Core | 4 | Introduction to MIS, Information Systems for Business Operations, Databases and Data Warehousing, Decision Support Systems (DSS), E-Business and E-Commerce Systems |
| BBA-306 | Total Quality Management | Professional Elective – III (example) | 4 | Introduction to TQM, Quality Gurus and Philosophies, Quality Tools and Techniques, TQM Implementation Strategies, ISO Standards and Quality Certifications |
| BBA-314 | Export Import Procedures | Open Elective – II (example) | 4 | Introduction to EXIM Procedures, International Trade Documents, Export Procedures and Documentation, Import Procedures and Customs Clearance, Export Promotion Schemes and Policies |
| BBA-322 | Project Work | Project | 6 | Project Topic Selection and Research Design, Primary and Secondary Data Collection, Statistical Analysis of Data, Project Report Formulation, Presentation and Viva-Voce |
