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BBA in General at UNIVERSAL INSTITUTE OF MANAGEMENT & TECHNOLOGY
Mohali, Punjab
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About the Specialization
What is General at UNIVERSAL INSTITUTE OF MANAGEMENT & TECHNOLOGY Mohali?
This BBA program at Universal Institute of Management & Technology, Mohali focuses on providing a strong foundation in business administration principles. It equips students with essential management skills, analytical capabilities, and an understanding of the Indian economic landscape, preparing them for dynamic roles across various sectors. The program''''s comprehensive curriculum is designed to meet the evolving demands of the Indian corporate world and its diverse business functions.
Who Should Apply?
This program is ideal for fresh graduates from any stream (10+2) seeking a robust entry into the business and management field in India. It also caters to aspiring entrepreneurs looking to build foundational business acumen, and individuals aiming for early career roles in marketing, finance, human resources, or operations within the dynamic Indian job market. No specific prior specialization is required.
Why Choose This Course?
Graduates of this program can expect diverse career paths in entry to mid-level management roles across various Indian industries. Typical roles include Business Development Executive, Marketing Associate, HR Coordinator, or Junior Financial Analyst. Starting salaries in India often range from INR 2.5 LPA to 5 LPA for freshers, with significant growth trajectories in dynamic Indian companies that value general business acumen and adaptability.
Student Success Practices
Foundation Stage
Build a Strong Academic Base- (Semester 1-2)
Focus on mastering core management, economics, and accounting principles. Actively participate in classroom discussions, regularly review notes, and utilize library resources for in-depth understanding. Form study groups with peers to clarify concepts and prepare for internal assessments, ensuring a solid theoretical foundation for future studies.
Tools & Resources
Textbooks, Academic journals, Online business dictionaries, Peer study groups, UIMT library resources
Career Connection
A strong theoretical foundation is crucial for understanding advanced topics and performing well in initial job interviews, demonstrating analytical and problem-solving skills highly valued by employers.
Develop Essential Communication Skills- (Semester 1-2)
Participate in public speaking events, debates, and presentation assignments. Focus on improving written communication through report writing and email etiquette. Seek feedback from faculty on communication effectiveness. Attend soft skills workshops if offered by the institution to hone your verbal and non-verbal communication for professional settings.
Tools & Resources
Communication skill workshops, Toastmasters-style clubs (if available), Online resources for presentation skills, UIMT language labs
Career Connection
Effective communication is a universal skill, critical for team collaboration, client interactions, and career progression in any business role, especially in diverse Indian work environments.
Explore Business Software & Basic Analytics- (Semester 1-2)
Gain proficiency in MS Office Suite (Excel, Word, PowerPoint) for business applications. Understand basic data analysis concepts taught in Business Statistics. Look for free online tutorials for introductory tools relevant to business data and practice using them for assignments and projects to build practical digital literacy.
Tools & Resources
MS Excel, PowerPoint, Google Sheets, Free online courses (e.g., Coursera/edX for basics), Institutional computer labs
Career Connection
Basic digital literacy and analytical skills are highly valued by Indian employers for entry-level business roles, aiding in data-driven decision-making and efficient office work.
Intermediate Stage
Engage in Practical Projects & Internships- (Semester 3-4)
Actively seek and complete the Summer Internship I. Look for opportunities to work on live projects or case studies within the curriculum. Apply theoretical knowledge from HRM, Marketing, and Operations to real-world scenarios. This hands-on experience provides valuable insights into corporate functioning in India.
Tools & Resources
UIMT placement cell, Local businesses for internships, Industry case studies, Project management software trials
Career Connection
Practical experience through internships and projects bridges the gap between academics and industry, making students more job-ready and competitive in the Indian market, improving employability.
Build Professional Network & Mentorship- (Semester 3-4)
Attend guest lectures, industry seminars, and workshops organized by UIMT. Connect with faculty, alumni, and industry professionals. Seek mentorship for career guidance and insights into specific business functions relevant to the Indian context, leveraging networking platforms and institutional events.
Tools & Resources
LinkedIn, Alumni networks, UIMT industry interaction events, Professional bodies and associations
Career Connection
Networking opens doors to job opportunities, industry insights, and future collaborations, which are crucial for career growth and navigating the competitive Indian business environment.
Develop Entrepreneurial Mindset & Skills- (Semester 3-4)
Explore concepts from Entrepreneurship Development. Participate in business plan competitions or startup challenges (internal/external). Understand the Indian startup ecosystem through news and events. Brainstorm innovative business ideas with peers, fostering creativity and problem-solving abilities.
Tools & Resources
NASSCOM Startup Ecosystem reports, Entrepreneurship clubs, UIMT incubation cell (if available), Business plan templates
Career Connection
Fosters innovation, resilience, and leadership, highly valued even in corporate roles, and essential for those aspiring to launch their ventures or contribute to growth-oriented Indian companies.
Advanced Stage
Specialize Through Electives & Advanced Projects- (Semester 5-6)
Carefully select electives aligning with career interests (e.g., Finance, Marketing, HR areas offered). Undertake the Summer Internship II and the final Project Report with a focus on applying advanced concepts and generating actionable insights for an organization, showcasing deep understanding and analytical skills.
Tools & Resources
Elective course materials, Industry reports, Advanced data analysis tools, UIMT research guidance, Specialized industry journals
Career Connection
Deepens expertise in a chosen functional area, making candidates more attractive for specialized roles and potentially higher starting salaries in the Indian job market.
Master Interview & Placement Preparation- (Semester 5-6)
Attend mock interviews, group discussions, and resume-building workshops organized by the placement cell. Practice aptitude tests and technical interview questions relevant to business roles. Research target companies and their operations in India to align your profile and responses with their requirements.
Tools & Resources
UIMT placement cell, Online aptitude test platforms (e.g., Indiabix), Mock interview platforms, Company websites and annual reports
Career Connection
Directly prepares students for the rigorous Indian recruitment process, maximizing chances of securing placements with reputable companies and achieving desired career entry points.
Cultivate Ethical Leadership & Corporate Governance Awareness- (Semester 5-6)
Actively engage with subjects like Corporate Governance & Ethics. Analyze case studies involving ethical dilemmas in Indian business contexts. Participate in discussions on corporate social responsibility and sustainable business practices, understanding their importance in modern Indian corporate culture.
Tools & Resources
Business ethics case studies, Corporate reports, Discussions with faculty and industry experts, Governance guidelines from SEBI/MCA
Career Connection
Essential for building a responsible professional image, fostering trust, and contributing positively to organizational culture and society, highly valued by leading Indian corporations seeking ethical leaders.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks from any recognized Board
Duration: 3 years (6 semesters)
Credits: 144 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101-20 | Principles of Management | Core | 4 | Introduction to Management, Planning and Decision Making, Organizing and Staffing, Directing and Leadership, Controlling and Coordination |
| BBA 103-20 | Business Economics | Core | 4 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Theory, Market Structures, Introduction to Macroeconomics |
| BBA 105-20 | Business Accounting | Core | 4 | Accounting Concepts and Principles, Journal and Ledger, Trial Balance and Errors, Financial Statements (P&L, Balance Sheet), Depreciation Accounting |
| BBA 107-20 | Business Mathematics | Core | 4 | Commercial Arithmetic, Set Theory and Relations, Matrices and Determinants, Functions and Limits, Differential Calculus Basics |
| BBA 109-20 | Business Communication | Core | 4 | Fundamentals of Communication, Types of Business Communication, Oral Communication Skills, Written Communication (Reports, Letters), Presentation Skills and Etiquette |
| BBA 111-20 | Environmental Studies | Ability Enhancement Compulsory Course | 4 | Multidisciplinary Nature of Environment, Natural Resources and Conservation, Ecosystems and Biodiversity, Environmental Pollution and Control, Environmental Ethics and Legislation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 102-20 | Organizational Behavior | Core | 4 | Introduction to Organizational Behavior, Individual Behavior (Perception, Learning), Group Dynamics and Team Building, Leadership Theories and Styles, Conflict Management and Organizational Change |
| BBA 104-20 | Marketing Management | Core | 4 | Introduction to Marketing, Marketing Environment Analysis, Consumer Behavior and Market Segmentation, Product and Pricing Decisions, Promotion and Distribution Strategies |
| BBA 106-20 | Financial Management | Core | 4 | Introduction to Financial Management, Sources of Business Finance, Cost of Capital, Capital Budgeting Decisions, Working Capital Management |
| BBA 108-20 | Computer Applications in Business | Core | 4 | Fundamentals of Computers, Operating Systems and Software, MS Word and MS PowerPoint, MS Excel for Business Data, Internet and E-Commerce Basics |
| BBA 110-20 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Correlation and Regression Analysis, Hypothesis Testing Fundamentals |
| BBA 112-20 | Any Indian Language | Modern Indian Language | 4 | Basic Grammar and Vocabulary, Reading Comprehension, Conversational Practice, Basic Writing Skills, Cultural Context of the Language |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201-20 | Human Resource Management | Core | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| BBA 203-20 | Research Methodology | Core | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BBA 205-20 | Production & Operations Management | Core | 4 | Introduction to POM, Product Design and Process Selection, Facility Location and Layout, Inventory Management, Quality Management and Control |
| BBA 207-20 | Entrepreneurship Development | Core | 4 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Formulation, Sources of Finance for Startups, Legal and Regulatory Aspects |
| BBA 209-20 | Indian Economy | Core | 4 | Basic Characteristics of Indian Economy, Economic Planning and Reforms, Agriculture Sector in India, Industrial and Service Sectors, Challenges and Opportunities in Indian Economy |
| BBA 211-20 | Summer Internship I | Project | 4 | Internship Project Planning, Industry Exposure and Observation, Data Collection and Fieldwork, Preliminary Report Writing, Presentation of Findings |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 202-20 | Company Law | Core | 4 | Introduction to Company Law, Incorporation of Companies, Memorandum and Articles of Association, Shares, Debentures, and Meetings, Management and Winding Up of Companies |
| BBA 204-20 | Goods and Services Tax | Core | 4 | Introduction to GST, GST Council and Administration, Supply Under GST, Input Tax Credit, Registration and Returns under GST |
| BBA 206-20 | Project Management | Core | 4 | Introduction to Project Management, Project Life Cycle, Project Planning and Scheduling, Project Risk Management, Project Control and Termination |
| BBA 208-20 | Digital Marketing | Core | 4 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics |
| BBA 210-20 | Consumer Behavior | Core | 4 | Introduction to Consumer Behavior, Consumer Decision Making Process, Cultural and Social Influences, Psychological Factors in Buying, Marketing Implications of Consumer Behavior |
| BBA 212-20 | Open Elective I | Elective | 4 | Varies based on student choice from approved open elective courses offered by the institution. |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301-20 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Analysis and Formulation, Strategy Implementation, Strategic Evaluation and Control, Corporate Social Responsibility and Strategy |
| BBA 303-20 | Indian Financial System | Core | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions (Banks, NBFCs), Financial Instruments, Role of RBI and SEBI |
| BBA 305-20 | Services Marketing | Core | 4 | Introduction to Services and Characteristics, Service Quality Management, Service Design and Development, Pricing and Promotion of Services, Managing Service Encounters and Customer Satisfaction |
| BBA 307-20 | Elective-I (Specialization) | Elective | 4 | Varies based on student choice from approved electives (e.g., from Finance, Marketing, or HR streams). |
| BBA 309-20 | Elective-II (Specialization) | Elective | 4 | Varies based on student choice from approved electives (e.g., from Finance, Marketing, or HR streams). |
| BBA 311-20 | Summer Internship II | Project | 4 | Advanced Internship Project, In-depth Data Analysis, Comprehensive Report Formulation, Industry Insights Presentation, Viva-Voce Examination |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 302-20 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Global Business Environment, Foreign Exchange Markets, Multinational Corporations (MNCs) |
| BBA 304-20 | Corporate Governance & Ethics | Core | 4 | Introduction to Corporate Governance, Theories and Models of Governance, Role of Board of Directors, Business Ethics and Values, Corporate Social Responsibility (CSR) |
| BBA 306-20 | Operations Research | Core | 4 | Introduction to Operations Research, Linear Programming Problems, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory and Game Theory |
| BBA 308-20 | Elective-III (Specialization) | Elective | 4 | Varies based on student choice from approved electives (e.g., from Finance, Marketing, or HR streams). |
| BBA 310-20 | Elective-IV (Specialization) | Elective | 4 | Varies based on student choice from approved electives (e.g., from Finance, Marketing, or HR streams). |
| BBA 312-20 | Project Report | Project | 4 | Independent Research Project, Problem Identification and Literature Review, Methodology Design and Data Collection, Data Analysis and Interpretation, Final Dissertation Writing and Viva |
