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M-COM in Marketing at University of Calicut
Malappuram, Kerala
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About the Specialization
What is Marketing at University of Calicut Malappuram?
This Marketing Management program at the University of Calicut focuses on equipping students with advanced knowledge and practical skills for dynamic marketing roles. It delves into strategic aspects of branding, consumer behavior, and digital marketing, reflecting the evolving Indian market. The program aims to foster analytical and decision-making capabilities crucial for navigating complex business landscapes. Its curriculum is designed to be highly relevant to current industry demands.
Who Should Apply?
This program is ideal for commerce graduates seeking entry into the marketing domain, including those with a B.Com, BBA, or BBM background. It also caters to early-career professionals in sales or advertising looking to enhance their strategic marketing acumen. Individuals aspiring for roles in market research, brand management, or digital marketing in the Indian corporate sector will find this specialization particularly beneficial for career growth.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India, including roles as Marketing Managers, Brand Managers, Market Research Analysts, Digital Marketing Specialists, or Sales Managers. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth potential up to INR 10-15 lakhs or more for experienced professionals in leading Indian companies. The program also lays a strong foundation for pursuing advanced certifications in digital marketing or data analytics.
Student Success Practices
Foundation Stage
Build a Strong Commercial Foundation- (Semester 1-2)
Focus intently on core commerce subjects like Financial Management, Quantitative Techniques, and Business Environment. These subjects provide the fundamental understanding necessary for advanced marketing concepts. Utilize university library resources, online platforms like Coursera for foundational business courses, and study groups with peers.
Tools & Resources
University Library, Coursera, Study Groups
Career Connection
A solid grasp of business fundamentals makes future marketing strategies more robust and financially sound, enhancing credibility in job interviews for diverse management roles.
Develop Data Analytical Skills- (Semester 1-2)
Pay special attention to Quantitative Techniques and Computer Applications in Business. Practice using Excel for data analysis and basic statistical tools. Seek out workshops on data visualization or basic analytics to interpret market trends effectively.
Tools & Resources
Microsoft Excel, SPSS (if available), Online tutorials on data interpretation, Kaggle
Career Connection
Strong analytical skills are crucial for marketing research, campaign performance analysis, and data-driven decision-making, highly valued by Indian recruiters.
Initiate Industry Awareness & Networking- (Semester 1-2)
Beyond academics, follow Indian business news, particularly in the marketing and consumer goods sectors. Attend departmental seminars and webinars on industry trends. Start building a professional network with seniors and faculty to gain early insights.
Tools & Resources
LinkedIn, Economic Times, Business Standard, Industry newsletters, University career services
Career Connection
Early exposure to industry trends and networking can open doors for internships and provide valuable insights for future career planning in India''''s competitive market.
Intermediate Stage
Deepen Marketing Specialization Knowledge- (Semester 3)
Fully immerse in elective subjects like Marketing Research and Consumer Behaviour. Go beyond textbook definitions by analyzing real-world case studies of Indian and global brands. Focus on applying theoretical knowledge to practical market scenarios.
Tools & Resources
Harvard Business Review cases, Marketing journals, Industry reports (Nielsen, IMRB), Textbooks by Kotler
Career Connection
A deep understanding of these core marketing pillars is directly applicable to roles in market analysis, product development, and brand strategy, making you a specialist for Indian companies.
Engage in Live Projects or Internships- (Semester 3 (during breaks or part-time))
Actively seek short-term marketing projects or internships, even if unpaid, with local businesses, startups, or NGOs. Apply theoretical knowledge to practical challenges like market surveys, social media campaigns, or sales support initiatives.
Tools & Resources
University placement cell, Internshala, Company websites, Local business directories
Career Connection
Practical experience is highly valued in the Indian job market, providing tangible skills and a portfolio that significantly boosts placement chances and understanding of real-world marketing.
Participate in Marketing Competitions/Workshops- (Semester 3)
Join college or inter-college marketing case study competitions, ad-making contests, or workshops on specific marketing tools (e.g., Google Analytics, social media marketing). These enhance practical skills and critical thinking.
Tools & Resources
College clubs, Professional marketing bodies, Online competition platforms, Google Digital Garage
Career Connection
These activities enhance problem-solving, teamwork, and presentation skills, making you stand out to recruiters and demonstrating proactive learning and practical application of marketing concepts.
Advanced Stage
Excel in Advertising, Brand, and Services Marketing- (Semester 4)
Focus on the advanced elective subjects like Advertising and Brand Management and Services Marketing. Develop a critical understanding of how these apply in the diverse Indian market, considering cultural nuances, regulatory environments, and digital trends.
Tools & Resources
Industry magazines (Campaign India), Successful brand case studies, Expert blogs on Indian advertising trends, Google Ads certifications
Career Connection
These specializations directly prepare you for roles in brand management, advertising agencies, and the rapidly growing services sector in India, making you highly valuable to employers.
Undertake a Comprehensive Research Project- (Semester 4)
Dedicate significant effort to your Project and Viva Voce. Choose a research topic relevant to Indian marketing challenges, such as digital adoption in rural markets or specific brand loyalty studies. Ensure rigorous methodology, insightful analysis, and a well-structured report.
Tools & Resources
Research methodology guides, Academic databases, Statistical software (SPSS/R/Python), University research advisors
Career Connection
A well-executed project showcases independent research capabilities, critical thinking, and a deep understanding of a specific marketing area, which is highly valued for specialist roles and further academic pursuits.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Begin rigorous preparation for campus placements or job applications. Refine your resume/CV, practice group discussions, and participate in mock interviews focusing on marketing-specific questions, case studies, and general aptitude. Seek feedback for continuous improvement.
Tools & Resources
University placement cell, Online interview preparation platforms (InterviewBit, Glassdoor), Peer groups for mock sessions, HR experts for resume reviews
Career Connection
This structured preparation ensures you are interview-ready, confident, and articulate, maximizing your chances of securing a desirable marketing role in India''''s competitive job market.
Program Structure and Curriculum
Eligibility:
- B.Com/BBA/BBM with not less than 45% marks in main and subsidiary subjects, or 45% marks in Part III (excluding subsidiaries/complementaries), or any equivalent degree. For B.Com (Honours/Professional/Vocational/C.A/A.F/T.A/L.M/I.B), candidates must have passed with not less than 45% marks.
Duration: 2 years / 4 semesters
Credits: 80 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM1C01 | Management Concepts and Thought | Core | 4 | Management: Concept & Nature, Planning & Decision Making, Organizing, Staffing & Directing, Coordination & Control, Recent Trends in Management |
| COM1C02 | Quantitative Techniques for Business Decisions | Core | 4 | Matrices & Determinants, Linear Programming, Time Series Analysis, Probability & Probability Distribution, Decision Theory |
| COM1C03 | Financial Management | Core | 4 | Financial Management: An Overview, Investment Decisions, Financing Decisions, Dividend Decisions, Working Capital Management |
| COM1C04 | Business Environment and Policy | Core | 4 | Indian Business Environment, Economic Reforms & LPG, Monetary & Fiscal Policies, Industrial & Trade Policies, Legal Environment |
| COM1C05 | Research Methodology in Commerce | Core | 4 | Research: Meaning & Types, Research Design, Data Collection, Sampling, Data Analysis & Report Writing |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM2C06 | Organisational Behaviour and Theory | Core | 4 | Organisational Behaviour: An Overview, Individual Behaviour, Group Dynamics, Leadership & Power, Organisational Culture & Change |
| COM2C07 | Marketing Management | Core | 4 | Marketing: Concept & Scope, Consumer Behaviour, Product & Pricing Decisions, Promotion & Distribution Decisions, Marketing Ethics & Trends |
| COM2C08 | Advanced Corporate Accounting | Core | 4 | Company Final Accounts, Amalgamation, Absorption & Reconstruction, Holding Company Accounts, Valuation of Goodwill & Shares, Accounting Standards |
| COM2C09 | Indian Financial System | Core | 4 | Financial System: Overview, Financial Markets (Money & Capital), Financial Institutions, Financial Services, Regulatory Bodies (RBI, SEBI) |
| COM2C10 | Computer Application in Business | Core | 4 | Computer Fundamentals, MS-Word & MS-Excel for Business, Database Management Systems, Internet & E-commerce, Data Security & Privacy |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM3C11 | Capital Market & Financial Services | Core | 4 | Indian Capital Market, Primary & Secondary Markets, SEBI Regulations, Financial Derivatives, Financial Services |
| COM3C12 | Strategic Management | Core | 4 | Strategic Management: Introduction, Strategic Planning, Strategy Formulation, Strategy Implementation, Strategic Control |
| COM3C13 | Accounting for Managerial Decisions | Core | 4 | Management Accounting: Scope, Marginal Costing, Budgetary Control, Standard Costing, Responsibility Accounting |
| COM3E02.1 | Marketing Research | Elective (Marketing) | 4 | Marketing Research: Introduction, Research Design, Data Collection Methods, Sampling in Marketing Research, Data Analysis & Report |
| COM3E03.1 | Consumer Behaviour | Elective (Marketing) | 4 | Consumer Behaviour: Introduction, Individual Determinants, Group Determinants, Consumer Decision Process, Consumerism & Marketing Ethics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| COM4C14 | Income Tax Planning and Management | Core | 4 | Income Tax: Basic Concepts, Heads of Income, Deductions from Gross Total Income, Assessment of Individuals, Tax Planning |
| COM4C15 | International Business | Core | 4 | International Business: Introduction, Theories of International Trade, Foreign Exchange Market, Balance of Payments, EXIM Policy & Regulations |
| COM4E04.1 | Advertising and Brand Management | Elective (Marketing) | 4 | Advertising: Concepts & Objectives, Advertising Media, Campaign Planning, Brand Management: Concepts, Brand Equity & Positioning |
| COM4E05.1 | Services Marketing | Elective (Marketing) | 4 | Services Marketing: Introduction, Service Characteristics, Extended Marketing Mix (7Ps), Service Quality, Global Services Marketing |
| COM4P01 | Project and Viva Voce | Project | 4 | Project Formulation, Data Collection & Analysis, Report Writing, Presentation & Viva Voce, Research Ethics |
