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MASTER-OF-TOURISM-AND-TRAVEL-MANAGEMENT in General at University of Calicut
Malappuram, Kerala
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About the Specialization
What is General at University of Calicut Malappuram?
This Master of Tourism and Travel Management (MTTM) program at the University of Calicut focuses on equipping students with advanced knowledge and skills in the dynamic tourism and travel sector. It delves into global and local tourism trends, operational management, and strategic planning, essential for India''''s burgeoning tourism industry. The program differentiates itself by integrating theoretical foundations with practical industry applications, addressing the growing demand for skilled professionals.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the diverse field of tourism, travel, and hospitality. It also caters to working professionals already in the industry who aim to upskill for leadership roles or to specialize further. Career changers looking to transition into a vibrant and growing sector will find this program beneficial, especially those with a passion for cultural exchange, exploration, and service-oriented careers.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as Tour Managers, Travel Consultants, Event Planners, Destination Marketers, and Hotel Managers across India. Entry-level salaries typically range from INR 3-5 lakhs per annum, with experienced professionals earning upwards of INR 8-15 lakhs. The program prepares students for growth trajectories in tour operating firms, airlines, hotel chains, and government tourism boards, aligning with certifications like IATA and PATA.
Student Success Practices
Foundation Stage
Immerse in Tourism Fundamentals & Geographic Knowledge- (Semester 1-2)
Actively engage with core tourism concepts and global geography by regularly reading industry publications, travel magazines, and geographical journals. Use online maps and virtual tours to visualize destinations covered in Global Tourism Geography. Form study groups to discuss socio-cultural impacts of tourism.
Tools & Resources
National Geographic, Condé Nast Traveller India, Google Earth, World Atlas, Academic journals on tourism studies
Career Connection
Builds a strong foundational knowledge crucial for roles in travel agency planning, destination marketing, and effective client consultation.
Develop Professional Communication & Presentation Skills- (Semester 1-2)
Actively participate in classroom discussions, volunteer for presentations, and practice public speaking. Join university Toastmasters clubs or similar public speaking groups. Focus on improving written communication through assignments and professional email etiquette. Engage in mock interviews and group discussions.
Tools & Resources
Toastmasters International, Online communication courses, University career counseling services
Career Connection
Essential for effective client interaction, leading tour groups, presenting marketing proposals, and excelling in job interviews within the service-oriented tourism industry.
Explore Local Tourism Industry through Field Visits & Micro-Internships- (Semester 1-2)
Organize or participate in departmental field visits to local travel agencies, hotels, and tourism attractions in Kerala. Seek opportunities for short-term observations or micro-internships during breaks to understand daily operations. Interview industry professionals to gain insights into real-world challenges.
Tools & Resources
Local travel agencies, Hotels, Kerala Tourism Development Corporation (KTDC), LinkedIn for professional networking
Career Connection
Provides practical exposure, helps in identifying career interests early on, and builds initial industry contacts, enhancing resume value for future internships and placements.
Intermediate Stage
Specialize through Electives & Industry Certifications- (Semester 3-4)
Strategically choose electives (e.g., Pilgrimage & Health Tourism, Airlines & Airport Operations Management) that align with specific career aspirations. Simultaneously pursue relevant industry certifications like IATA foundation courses (if feasible and offered/supported) or basic GDS training outside the curriculum to gain a competitive edge.
Tools & Resources
IATA training centers, GDS providers (Amadeus, Galileo), Relevant online certification platforms
Career Connection
Directly enhances employability in niche segments like airline operations, medical tourism, or tour guiding, leading to specialized roles and better salary prospects.
Engage in Live Tourism Projects & Case Studies- (Semester 3-4)
Actively seek opportunities to work on live projects with local tourism bodies, event management companies, or travel startups. Participate in case study competitions related to sustainable tourism, destination branding, or crisis management. Apply theoretical knowledge from subjects like Sustainable Tourism Development and Event Management to real-world scenarios.
Tools & Resources
Industry partners, University project cells, National/international case study competitions
Career Connection
Develops problem-solving skills, practical project management experience, and a portfolio of work that is highly valued by employers during placements.
Build Professional Network & Mentorship- (Semester 3-4)
Attend tourism industry conferences, workshops, and trade fairs (e.g., Kerala Travel Mart). Connect with professionals on LinkedIn, participate in alumni networking events, and seek mentorship from faculty or industry veterans. Proactively reach out to recruiters from target companies.
Tools & Resources
LinkedIn, Industry events, Alumni associations, Professional bodies like FHRAI, IATO
Career Connection
Opens doors to internship opportunities, job referrals, and provides valuable career guidance, significantly impacting post-graduation placement success.
Advanced Stage
Refine Research & Project Management Skills- (Semester 4)
Meticulously plan and execute the final project report, focusing on a relevant and impactful tourism industry issue. Utilize advanced research methodologies and statistical tools learned. Ensure the project demonstrates independent thinking, analytical rigor, and practical applicability.
Tools & Resources
SPSS, R, Academic databases (JSTOR, Scopus), University library resources, Faculty mentors
Career Connection
Showcases analytical, problem-solving, and project management capabilities, essential for leadership roles and entry into research-oriented positions or consulting within tourism.
Intensive Placement Preparation & Mock Interviews- (Semester 4)
Actively engage with the university''''s placement cell. Participate in resume building workshops, mock interview sessions (both HR and technical rounds), and group discussion practices. Research potential employers, understand their business models, and tailor applications accordingly.
Tools & Resources
University Placement Cell, Online interview platforms, Company websites for research
Career Connection
Directly prepares students for the recruitment process, increasing their chances of securing desirable placements in top tourism and travel companies.
Develop Digital Marketing & IT Proficiency for Tourism- (Semester 3-4)
Acquire practical skills in digital marketing tools relevant to tourism, such as social media analytics, SEO for travel blogs, and online advertising platforms. Familiarize with MIS applications in tourism and e-commerce platforms. Consider short online courses in these areas to complement formal learning.
Tools & Resources
Google Analytics Academy, Meta Business Suite, Tourism-specific CRM software, Online courses on digital marketing
Career Connection
Crucial for roles in online travel agencies, destination marketing organizations, and e-commerce divisions of hotels, as the industry increasingly relies on digital presence.
Program Structure and Curriculum
Eligibility:
- Any Bachelor Degree of the University of Calicut or an equivalent degree of other Universities recognized by the University of Calicut with not less than 45% marks in aggregate. OBC/OEC candidates are eligible for relaxation up to 5% in the minimum required marks. SC/ST candidates are eligible for admission if they have minimum pass marks in the qualifying examination.
Duration: 4 semesters / 2 years
Credits: 80 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM1C01 | Principles of Tourism | Core | 4 | Tourism concepts and evolution, Forms and types of tourism, Components of tourism industry, Tourism impacts (economic, socio-cultural, environmental), Tourism planning and development |
| MTTM1C02 | Global Tourism Geography | Core | 4 | Fundamentals of tourism geography, Geographical regions and potential, Major tourist destinations (India & World), Impact of physical environment on tourism, Geo-political influences on tourism |
| MTTM1C03 | Travel Agency & Tour Operations | Core | 4 | Travel agency business concepts, Tour operators functions and structure, Product development & pricing, Marketing & distribution strategies, Challenges in travel trade |
| MTTM1C04 | Hospitality Management | Core | 4 | Concepts of hospitality industry, Hotel organization & departments, Food & beverage management, Accommodation management, Service quality in hospitality |
| MTTM1C05 | Communication Skills & Personality Development | Core | 4 | Principles of communication, Oral & written communication skills, Group discussion and presentation skills, Interview techniques, Personality theories & development |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM2C06 | Tourism Marketing | Core | 4 | Marketing concepts in tourism, Tourism product development, Pricing strategies for tourism, Distribution channels in tourism, Promotion & advertising in tourism |
| MTTM2C07 | Air Ticketing & Fare Construction | Core | 4 | Airline industry structure, IATA regulations and codes, Fare components & calculations, Global Distribution Systems (GDS), E-ticketing & baggage policies |
| MTTM2C08 | Human Resource Management in Tourism | Core | 4 | HRM concepts and functions, HR planning & recruitment, Training & development in tourism, Performance appraisal systems, Compensation management in tourism |
| MTTM2C09 | Tourism Resources of India | Core | 4 | Natural & cultural tourism resources, Heritage sites and monuments, Wildlife, ecotourism & adventure tourism, Religious & spiritual tourism, Festivals & fairs of India |
| MTTM2C10 | Research Methodology & Statistical Applications | Core | 4 | Research process and types, Research design and methods, Data collection and sampling techniques, Data analysis and interpretation, Statistical tools for tourism research |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM3C11 | Sustainable Tourism Development | Core | 4 | Concepts of sustainability in tourism, Environmental impacts of tourism, Socio-cultural aspects of sustainable tourism, Ecotourism & responsible tourism, Policy & planning for sustainable tourism |
| MTTM3C12 | Event Management | Core | 4 | Event planning process, Types of events (MICE, cultural, sports), Marketing & promotion of events, Budgeting & financial management for events, Risk management in events |
| MTTM3C13 | Entrepreneurship in Tourism | Core | 4 | Entrepreneurial concepts and traits, Business plan development, Funding sources for startups, Legal aspects of business, Innovation in tourism entrepreneurship |
| MTTM3C14 | Tourism Policy & Planning | Core | 4 | Government role in tourism, National & international tourism policies, Tourism planning process and models, Public-private partnerships in tourism, Regulatory frameworks in tourism |
| MTTM3E01 | Pilgrimage & Health Tourism | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Pilgrimage tourism concepts and typologies, Major pilgrimage centers in India, Health tourism components, Medical tourism in India, Wellness and spiritual tourism |
| MTTM3E02 | Cargo Handling Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Air cargo operations, Types of cargo and handling, Customs regulations and procedures, Logistics in cargo management, Documentation for cargo movement |
| MTTM3E03 | Tour Guiding & Escorting | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Role and responsibilities of a tour guide, Qualities and skills of a professional guide, Communication skills for guiding, Crisis management during tours, Guiding techniques and interpretation |
| MTTM3E04 | Hospitality Accounting & Financial Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Accounting principles in hospitality, Financial statements analysis, Cost control in hospitality operations, Budgeting & forecasting for hotels, Financial analysis for hospitality businesses |
| MTTM3E05 | Airlines & Airport Operations Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Airport functions & facilities, Airline operations management, Ground handling procedures, Air traffic control basics, Airport security & safety regulations |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MTTM4C15 | Management Information System in Tourism | Core | 4 | MIS concepts and components, Application of IT in tourism, E-commerce in tourism, Data management & analysis in tourism, Social media for tourism marketing |
| MTTM4C16 | Contemporary Issues in Tourism | Core | 4 | Emerging trends in tourism, Crisis management in tourism, Digitalization of tourism industry, Niche tourism segments, Future outlook of tourism |
| MTTM4C17 | Project Planning and Management | Core | 4 | Project life cycle and stages, Project feasibility analysis, Project financing and budgeting, Project implementation and monitoring, Evaluation of tourism projects |
| MTTM3E01 | Pilgrimage & Health Tourism | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Pilgrimage tourism concepts and typologies, Major pilgrimage centers in India, Health tourism components, Medical tourism in India, Wellness and spiritual tourism |
| MTTM3E02 | Cargo Handling Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Air cargo operations, Types of cargo and handling, Customs regulations and procedures, Logistics in cargo management, Documentation for cargo movement |
| MTTM3E03 | Tour Guiding & Escorting | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Role and responsibilities of a tour guide, Qualities and skills of a professional guide, Communication skills for guiding, Crisis management during tours, Guiding techniques and interpretation |
| MTTM3E04 | Hospitality Accounting & Financial Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Accounting principles in hospitality, Financial statements analysis, Cost control in hospitality operations, Budgeting & forecasting for hotels, Financial analysis for hospitality businesses |
| MTTM3E05 | Airlines & Airport Operations Management | Elective (Choice from a pool of 5 electives for Sem 3 & 4) | 4 | Airport functions & facilities, Airline operations management, Ground handling procedures, Air traffic control basics, Airport security & safety regulations |
| MTTM4P01 | Project Report | Project | 4 | Research proposal development, Data collection and analysis, Report writing and formatting, Presentation of findings, Viva-voce preparation |
| MTTM4V01 | Viva Voce | Core | 4 | Comprehensive assessment of overall learning, Defense of project research, General knowledge of tourism industry, Communication and articulation skills, Application of theoretical concepts |
