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MCOM in General at University of Lucknow
Lucknow, Uttar Pradesh
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About the Specialization
What is General at University of Lucknow Lucknow?
This MCom program at University of Lucknow focuses on providing advanced knowledge and analytical skills across various domains of commerce and business. It is designed to equip students with a comprehensive understanding of finance, marketing, human resources, and business strategy, all highly relevant to the evolving Indian economy. The program emphasizes both theoretical foundations and practical applications, preparing graduates for diverse professional roles.
Who Should Apply?
This program is ideal for commerce graduates seeking to deepen their expertise in specific business domains like finance, marketing, or human resources. It caters to fresh graduates aiming for entry-level managerial or analytical positions, as well as working professionals looking to enhance their qualifications and career progression. Individuals aspiring for teaching or research careers in commerce also find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue various rewarding career paths in India, including roles as financial analysts, marketing managers, human resource executives, business consultants, and educators. Entry-level salaries typically range from INR 3-6 lakhs per annum, with significant growth potential based on experience and specialization. The program also lays a strong academic foundation for professional certifications like CA, CS, or CMA.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Dedicate time to thoroughly understand foundational MCom subjects such as Managerial Economics, Financial Management, Research Methodology, and Organizational Behaviour. Attend all lectures, actively participate in discussions, and clarify any complex concepts with faculty. Form study groups for peer learning to reinforce understanding.
Tools & Resources
Prescribed textbooks, university library resources, NPTEL lectures, SWAYAM courses, academic journals, online business glossaries
Career Connection
A solid conceptual understanding is paramount for success in higher semesters, competitive examinations (UGC NET, banking), and forming the basis for effective decision-making in future managerial roles.
Cultivate Quantitative and Analytical Skills- (Semester 1-2)
Focus on developing proficiency in quantitative techniques taught in Research Methodology and Computer Applications in Business. Practice data analysis using tools like MS Excel for case studies and assignments. Start familiarizing yourself with basic statistical software if possible to interpret business data effectively.
Tools & Resources
MS Excel, SPSS (if university provides access), R programming (basic tutorials), statistical textbooks, online data analytics courses
Career Connection
These skills are highly sought after in roles like financial analysis, market research, business intelligence, and consulting, significantly enhancing employability in data-driven industries.
Develop Professional Communication- (Semester 1-2)
Actively seek opportunities for presentations, group discussions, and report writing in coursework. Work on structuring arguments logically and presenting them clearly. Seek feedback on both written and oral communication to improve confidence and clarity, which are essential for academic and professional success.
Tools & Resources
University communication labs, public speaking clubs, peer feedback, online writing resources, mock interviews
Career Connection
Strong communication is critical for interviews, corporate interactions, client management, and effective teamwork, thereby accelerating career progression in any professional field.
Intermediate Stage
Advanced Stage
Strategic Specialization & Practical Application- (Semester 3-4)
Make informed choices for optional papers in Semester 3 and 4, aligning with your career interests (e.g., Advanced Finance, Digital Marketing, HRD). Pursue related internships or real-world projects to apply theoretical knowledge, gaining hands-on experience and building a portfolio in your chosen domain.
Tools & Resources
Industry-specific certifications (e.g., NISM for finance, Google Ads for digital marketing), internship portals (Internshala, LinkedIn), company websites, industry case studies
Career Connection
Specialization builds targeted domain expertise, making you a preferred candidate for specific job roles and providing practical experience that is highly valued by recruiters in competitive markets.
Network Building & Industry Engagement- (Semester 3-4)
Attend industry seminars, workshops, and guest lectures organized by the university or professional bodies. Connect with alumni and industry professionals on platforms like LinkedIn. Participate in inter-college competitions related to business cases, finance, or marketing to showcase skills and expand your professional network.
Tools & Resources
LinkedIn, professional association events, university alumni network, industry conferences, business plan competitions
Career Connection
Networking opens doors to mentorship, job referrals, and valuable insights into industry trends, significantly enhancing job search effectiveness and long-term career growth.
Comprehensive Placement & Career Preparedness- (Semester 3-4)
Begin intensive preparation for campus placements or further studies. This includes engaging in mock interviews, group discussion practice, resume and cover letter workshops, and aptitude test preparation. Tailor your resume and interview responses to specific company requirements and job roles.
Tools & Resources
University placement cell, online aptitude test platforms, interview preparation guides, professional mentors, current affairs resources
Career Connection
Dedicated and strategic preparation ensures you are thoroughly interview-ready, significantly increasing your chances of securing desirable job offers or admission to advanced degree programs.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 2 years (4 semesters)
Credits: 64 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| M.C. 101 | Managerial Economics | Core | 4 | Managerial Economics Concepts, Demand Analysis, Supply Analysis, Production and Cost Analysis, Pricing Policies and Practices, Profit Management |
| M.C. 102 | Business Environment | Core | 4 | Business Environment Concepts, Economic Environment, Political and Legal Environment, Socio-Cultural Environment, Technological Environment, International Business Environment |
| M.C. 103 | Research Methodology & Statistical Analysis | Core | 4 | Research Methodology Introduction, Research Design, Data Collection, Sampling Techniques, Scaling Techniques, Statistical Analysis (Correlation, Regression, Hypothesis Testing) |
| M.C. 104 | Financial Management | Core | 4 | Financial Management Concepts, Capital Budgeting, Capital Structure, Working Capital Management, Dividend Policy, Corporate Restructuring |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| M.C. 201 | Organizational Behaviour | Core | 4 | Organizational Behaviour Concepts, Individual Behaviour, Group Dynamics, Leadership Theories, Motivation, Organizational Culture |
| M.C. 202 | Marketing Management | Core | 4 | Marketing Management Concepts, Marketing Mix, Product Decisions, Pricing Decisions, Promotion Decisions, Distribution Decisions |
| M.C. 203 | Human Resource Management | Core | 4 | Human Resource Management Concepts, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation Management |
| M.C. 204 | Computer Application in Business | Core | 4 | Computer Fundamentals, Operating System, MS Office (Word, Excel, PowerPoint), Internet and E-commerce, Database Management System, Data Analysis with Spreadsheets |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| M.C. 301 | Business Ethics & Corporate Governance | Core | 4 | Business Ethics Concepts, Corporate Social Responsibility, Corporate Governance Principles, Indian & International Perspectives, Role of Boards, Ethical Decision Making |
| M.C. 302 | Accounting Theory & Reporting | Core | 4 | Accounting Theory Concepts, Financial Reporting Standards (Indian & International), Contemporary Accounting Issues, Corporate Reporting, Accounting for Mergers, Environmental Accounting |
| M.C. 303 (A) | Advanced Financial Accounting | Elective (Accounting & Finance Group) | 4 | Accounting Standards, Consolidated Financial Statements, Amalgamations, Liquidations, Valuation of Shares |
| M.C. 304 (A) | Investment Management | Elective (Accounting & Finance Group) | 4 | Investment Process, Financial Markets, Risk & Return, Portfolio Management, Security Analysis, Derivatives |
| M.C. 303 (B) | Consumer Behaviour | Elective (Marketing Group) | 4 | Consumer Behaviour Concepts, Buying Decision Process, Individual Influences, Group Influences, Cultural Influences, Consumer Research |
| M.C. 304 (B) | Sales & Distribution Management | Elective (Marketing Group) | 4 | Sales Management Concepts, Sales Forecasting, Sales Force Management, Channel Management, Logistics, Retailing |
| M.C. 303 (C) | Industrial Relations & Labour Welfare | Elective (Human Resource Group) | 4 | Industrial Relations Concepts, Trade Unions, Collective Bargaining, Industrial Disputes, Labour Welfare, Social Security |
| M.C. 304 (C) | Human Resource Development | Elective (Human Resource Group) | 4 | HRD Concepts, Training & Development, Career Planning, Performance Management, Organization Development, HRD Audit |
| M.C. 303 (D) | Indian Banking System | Elective (Banking & Insurance Group) | 4 | Commercial Banking, Central Banking, Banking Sector Reforms, Financial Inclusion, Digital Banking, Risk Management in Banks |
| M.C. 304 (D) | Insurance Management | Elective (Banking & Insurance Group) | 4 | Insurance Principles, Types of Insurance, Risk Management, Life Insurance, General Insurance, Regulatory Framework |
| M.C. 303 (E) | International Marketing | Elective (International Business Group) | 4 | International Marketing Environment, Market Entry Strategies, International Product, Pricing, Promotion, Distribution |
| M.C. 304 (E) | International Financial Management | Elective (International Business Group) | 4 | International Monetary System, Foreign Exchange Markets, Exchange Rate Risk Management, International Capital Budgeting, International Working Capital |
| M.C. 303 (F) | Fundamentals of Entrepreneurship | Elective (Entrepreneurship Development Group) | 4 | Entrepreneurship Concepts, Entrepreneurial Process, Business Idea Generation, Feasibility Analysis, Business Plan, Forms of Business Organization |
| M.C. 304 (F) | Project Management & Financing | Elective (Entrepreneurship Development Group) | 4 | Project Identification, Project Appraisal, Project Planning & Scheduling, Project Implementation, Project Control, Project Financing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| M.C. 401 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Analysis, Strategic Formulation, Strategic Implementation, Strategic Control, Business Ethics & Strategy |
| M.C. 402 | Operation Research | Core | 4 | Operations Research Introduction, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis (CPM/PERT), Queuing Theory |
| M.C. 403 (A) | Corporate Tax Planning & Management | Elective (Accounting & Finance Group) | 4 | Tax Planning Concepts, Direct Taxes (Income Tax, Corporate Tax), Indirect Taxes (GST), Tax Incentives, Tax Management |
| M.C. 404 (A) | Financial Derivatives | Elective (Accounting & Finance Group) | 4 | Financial Derivatives Introduction, Futures, Forwards, Options, Swaps, Derivatives Markets, Risk Management with Derivatives |
| M.C. 403 (B) | Services Marketing | Elective (Marketing Group) | 4 | Services Marketing Concepts, Service Quality, Service Design, Pricing of Services, Promotion of Services, Integrated Services Marketing |
| M.C. 404 (B) | Digital Marketing | Elective (Marketing Group) | 4 | Digital Marketing Landscape, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics |
| M.C. 403 (C) | Compensation Management | Elective (Human Resource Group) | 4 | Compensation Concepts, Wage & Salary Administration, Incentive Schemes, Employee Benefits, Executive Compensation, Global Compensation |
| M.C. 404 (C) | Global Human Resource Management | Elective (Human Resource Group) | 4 | Global HRM Challenges, Cross-Cultural Management, International Recruitment, Expatriate Management, Performance Management in MNCs, Global HR Policies |
| M.C. 403 (D) | Financial Services | Elective (Banking & Insurance Group) | 4 | Financial Services Overview, Merchant Banking, Mutual Funds, Leasing, Factoring, Venture Capital, Credit Rating |
| M.C. 404 (D) | Rural & Micro Finance | Elective (Banking & Insurance Group) | 4 | Rural Finance Landscape, Microfinance Institutions, SHGs, Microcredit, Financial Inclusion, Challenges in Rural Finance |
| M.C. 403 (E) | Export-Import Procedures & Documentation | Elective (International Business Group) | 4 | Export-Import Policy, Export Marketing, Export Finance, Export Documentation, Customs Clearance, Trade Agreements |
| M.C. 404 (E) | Foreign Trade Policy & Practice | Elective (International Business Group) | 4 | India''''s Foreign Trade Policy, WTO Agreements, Regional Trade Blocks, Export Promotion Councils, Balance of Payments, Foreign Direct Investment |
| M.C. 403 (F) | Small Business Management | Elective (Entrepreneurship Development Group) | 4 | Small Business Concepts, Starting a Small Business, Marketing for Small Business, Operations Management, Financial Management, Growth Strategies |
| M.C. 404 (F) | Rural & Social Entrepreneurship | Elective (Entrepreneurship Development Group) | 4 | Rural Entrepreneurship, Social Entrepreneurship, Micro Enterprises, Sustainable Development, Government Initiatives, Case Studies |
