.png&w=1920&q=75)
BBA in General at University of Mysore
Mysuru, Karnataka
.png&w=1920&q=75)
About the Specialization
What is General at University of Mysore Mysuru?
This BBA program at University of Mysore focuses on providing a strong foundation in core business functions, management principles, and administrative skills. It aims to develop well-rounded professionals equipped to handle diverse challenges in the dynamic Indian business landscape, emphasizing a blend of theoretical knowledge and practical application relevant to current industry needs.
Who Should Apply?
This program is ideal for fresh 10+2 graduates with a keen interest in business, management, and entrepreneurship. It also caters to individuals seeking a comprehensive undergraduate degree as a stepping stone to higher education like an MBA, or for direct entry into entry-level managerial and administrative roles across various sectors in Indian companies.
Why Choose This Course?
Graduates of this program can expect diverse career paths in areas such as marketing, finance, human resources, and operations across various industries in India. Entry-level salaries typically range from INR 2.5 Lakhs to 4.5 Lakhs per annum, with significant growth trajectories for experienced professionals, often leading to mid-level management positions within 3-5 years.
Student Success Practices
Foundation Stage
Build a Strong Business Foundation- (Semester 1-2)
Focus on mastering core subjects like Principles of Management, Financial Accounting, and Business Mathematics. Utilize textbooks, lecture notes, and online platforms such as Investopedia for business concepts and Khan Academy for mathematics to build a solid base. This foundational understanding is crucial for all future business studies and provides the essential vocabulary needed for effective corporate communication in India.
Tools & Resources
Investopedia, Khan Academy, Official textbooks
Career Connection
A strong foundation ensures deeper understanding of advanced business concepts, which is vital for excelling in various entry-level roles and for subsequent MBA studies, enhancing long-term career growth.
Develop Communication & Presentation Skills- (Semester 1-2)
Actively participate in English language courses, group discussions, and mock presentations. Practice articulating ideas clearly and concisely. Join college debating societies or Toastmasters International clubs (if available) to refine public speaking. Strong communication is a highly valued and non-negotiable skill for any aspiring managerial role in the Indian corporate environment.
Tools & Resources
Toastmasters International (if available), College debate clubs, Online grammar tools
Career Connection
Effective communication is paramount for interviews, client interactions, team collaborations, and leadership roles, significantly improving placement prospects and career progression.
Initiate Peer Learning & Networking- (Semester 1-2)
Form study groups with classmates to discuss difficult concepts, prepare for exams, and share knowledge. Attend departmental introductory events and connect with seniors for insights into academic strategies and career paths. Building a strong peer network early on fosters collaborative learning, provides academic support, and creates valuable professional connections.
Tools & Resources
Study groups, Departmental events, LinkedIn (for connecting with seniors/alumni)
Career Connection
Networking with peers and seniors can open doors to internship opportunities, mentorship, and career guidance, which are crucial for navigating the competitive job market in India.
Intermediate Stage
Apply Knowledge through Case Studies & Projects- (Semester 3-4)
Actively engage with case studies in subjects like Cost Accounting, HRM, and Marketing to understand real-world business scenarios. Seek opportunities for mini-projects or assignments that involve practical data analysis and problem-solving. This helps in bridging the gap between theoretical knowledge and practical application, a critical skill highly sought after by Indian employers.
Tools & Resources
Harvard Business Review (select cases), Industry reports, Spreadsheet software
Career Connection
Practical application of concepts through case studies and projects demonstrates problem-solving abilities and analytical thinking, making candidates more attractive for internships and entry-level positions.
Explore Industry Exposure through Internships/Workshops- (Semester 3-4)
Look for short-term internships, even unpaid, in local businesses or NGOs during summer breaks to gain hands-on experience. Attend workshops on specific business tools (e.g., Tally, Advanced Excel) or emerging industry trends (e.g., Digital Marketing, Supply Chain). Practical exposure is highly valued by Indian recruiters and provides valuable insights into corporate operations.
Tools & Resources
Internshala, Naukri.com, Local industry associations, Tally ERP courses
Career Connection
Internships provide real-world experience, build professional networks, and often lead to pre-placement offers, significantly enhancing employability and career launch.
Develop Analytical and Research Skills- (Semester 3-4)
Pay close attention to subjects like Business Statistics and Research Methodology. Practice data interpretation, statistical analysis, and comprehensive report writing. Utilize resources like academic journals (e.g., JSTOR, ResearchGate) and industry reports to deepen understanding and hone critical thinking. Strong analytical skills are essential for informed decision-making in a competitive business environment.
Tools & Resources
Microsoft Excel, Google Scholar, ResearchGate, Basic statistical software
Career Connection
Proficiency in data analysis and research methodology is crucial for roles in market research, business intelligence, and consulting, making graduates highly valuable to Indian companies.
Advanced Stage
Focus on Specialization & Electives- (Semester 5-6)
Carefully choose Discipline Specific Electives (DSEs) and General Electives (GEs) that align with your specific career interests (e.g., Marketing, Finance, HR). Deepen knowledge in these chosen areas by reading industry-specific publications, following expert blogs, and pursuing relevant online certifications. Specialized knowledge enhances employability in specific functions within Indian corporations.
Tools & Resources
NPTEL courses, Coursera/edX for specialized certifications, Industry specific magazines
Career Connection
Specializing in a functional area makes you a targeted candidate for specific roles, improving your chances of securing placements in your preferred domain and accelerating career growth.
Intensive Placement Preparation- (Semester 5-6)
Dedicate significant time to rigorous preparation for aptitude tests, group discussions (GDs), and mock interviews. Actively participate in placement talks and workshops organized by the college''''s placement cell. Regularly update your resume and LinkedIn profile to reflect your skills and experiences. This stage is crucial for securing a desired job in the highly competitive Indian job market.
Tools & Resources
Online aptitude test platforms (e.g., IndiaBix), Mock interview sessions, LinkedIn, Placement cell resources
Career Connection
Thorough placement preparation directly impacts your ability to secure job offers, ensuring a smooth transition from academics to the professional world with competitive compensation.
Undertake a Comprehensive Project Work/Internship- (Semester 6)
Treat the final semester project or extended internship as a capstone experience. Choose a relevant and challenging topic, conduct thorough research or gain extensive hands-on experience, and deliver a high-quality report and presentation. A well-executed project demonstrates practical capabilities, critical thinking, and problem-solving skills to potential employers.
Tools & Resources
Academic databases, Mentors/Faculty guidance, Project management tools
Career Connection
A strong final project or internship showcases your ability to apply knowledge practically, solve business problems, and contribute to an organization, significantly boosting your resume for full-time roles.
Program Structure and Curriculum
Eligibility:
- Passed Two-Year Pre-University Examination (PUC) conducted by the Karnataka Pre-University Education Board or any other examination considered as equivalent thereto by the University.
Duration: 3 years / 6 semesters
Credits: 126 Credits
Assessment: Internal: 20%, External: 80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 101 | Business Ethics and Professional Values | Core (DSC) | 4 | Introduction to Ethics, Ethical Theories in Business, Professional Values and Practices, Corporate Social Responsibility, Ethical Decision Making |
| BBA 102 | Business Mathematics I | Core (DSC) | 4 | Ratios, Proportions and Variations, Equations and Matrices, Commercial Arithmetic, Simple and Compound Interest, Set Theory and Functions |
| BBA 103 | Principles of Management | Core (DSC) | 4 | Nature and Significance of Management, Planning and Decision Making, Organizing and Staffing, Directing and Leading, Controlling and Coordination |
| BBA 104 | Financial Accounting | Core (DSC) | 4 | Introduction to Accounting, Accounting Concepts and Conventions, Journal, Ledger and Trial Balance, Final Accounts of Sole Trader, Depreciation Accounting |
| BBA 105 | English Language | Language | 3 | Grammar and Usage, Comprehension and Analysis, Business Communication Basics, Writing Skills (Letters, Memos), Vocabulary Building |
| BBA 106 | Indian Language | Language | 3 | Basic Grammar and Syntax, Reading and Writing Skills, Conversational Practice, Cultural Context and Usage, Translation Exercises |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 201 | Organizational Behaviour | Core (DSC) | 4 | Introduction to Organizational Behaviour, Perception and Learning, Personality and Attitudes, Motivation Theories, Group Dynamics and Team Building |
| BBA 202 | Business Mathematics II | Core (DSC) | 4 | Permutations and Combinations, Limits and Continuity, Differentiation and Applications, Integration and Applications, Linear Programming Problems |
| BBA 203 | Financial Management | Core (DSC) | 4 | Introduction to Financial Management, Sources of Finance, Cost of Capital, Capital Budgeting Decisions, Working Capital Management |
| BBA 204 | Marketing Management | Core (DSC) | 4 | Introduction to Marketing, Marketing Environment, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Decisions |
| BBA 205 | English Language | Language | 3 | Advanced Grammar and Syntax, Report Writing and Drafting, Presentation Skills, Public Speaking and Debating, Critical Reading and Analysis |
| BBA 206 | Indian Language | Language | 3 | Advanced Grammar and Composition, Literary Texts and Appreciation, Essay and Paragraph Writing, Cultural Narratives, Advanced Conversational Skills |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 301 | Cost Accounting | Core (DSC) | 4 | Introduction to Cost Accounting, Cost Concepts and Classifications, Material Costing Methods, Labour Costing Techniques, Overhead Costing and Allocation |
| BBA 302 | Human Resource Management | Core (DSC) | 4 | Introduction to HRM, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Appraisal and Compensation |
| BBA 303 | Indian Financial System | Core (DSC) | 4 | Structure of Indian Financial System, Financial Markets (Money & Capital), Financial Institutions (Banks, NBFCs), SEBI and Stock Exchanges, Reserve Bank of India (RBI) and Monetary Policy |
| BBA 304 | Business Statistics | Core (DSC) | 4 | Introduction to Statistics, Data Collection and Presentation, Measures of Central Tendency, Measures of Dispersion, Correlation and Regression Analysis |
| BBA 305 | Indian Constitution | Ability Enhancement Compulsory Course (AECC) | 2 | Preamble and Fundamental Rights, Directive Principles of State Policy, Union and State Governments Structure, Judiciary and Electoral System, Amendments and Basic Structure |
| BBA 306 | Skill Development Course - Entrepreneurship Development | Skill Enhancement Course (SEC) | 2 | Concept of Entrepreneurship, Identifying Business Opportunities, Developing a Business Plan, Sources of Finance for Start-ups, Government Support for MSMEs |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 401 | Management Accounting | Core (DSC) | 4 | Introduction to Management Accounting, Financial Statement Analysis, Ratio Analysis, Fund Flow Statement, Cash Flow Statement |
| BBA 402 | Production and Operations Management | Core (DSC) | 4 | Introduction to POM, Facilities Location and Layout, Production Planning and Control, Quality Management and Control, Inventory Management |
| BBA 403 | Business Law | Core (DSC) | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Consumer Protection Act, 2019, Negotiable Instruments Act, 1881, Partnership Act, 1932 |
| BBA 404 | Research Methodology | Core (DSC) | 4 | Introduction to Business Research, Research Design and Types, Data Collection Methods (Primary & Secondary), Sampling Techniques, Data Analysis and Report Writing |
| BBA 405 | Computer Application for Business | Ability Enhancement Compulsory Course (AECC) | 2 | Operating Systems and Office Automation, Data Management using Spreadsheets, Presentation Tools, Database Management Basics, Introduction to Internet and E-commerce |
| BBA 406 | Skill Development Course - Business Communication Skills | Skill Enhancement Course (SEC) | 2 | Verbal and Non-Verbal Communication, Listening Skills and Feedback, Presentation Techniques, Report and Proposal Writing, Interview Skills and Group Discussions |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 501 | Goods and Service Tax (GST) | Core (DSC) | 4 | Introduction to GST in India, GST Council and Administration, GST Registration and Procedures, Input Tax Credit Mechanism, GST Returns and Compliance |
| BBA 502 | Entrepreneurship Development | Core (DSC) | 4 | Concept and Role of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Funding Options for Start-ups, Support Systems for Entrepreneurs in India |
| BBA 503 | Discipline Specific Elective (DSE) I - Marketing Research | Elective (DSE) | 4 | Role and Scope of Marketing Research, Marketing Research Process, Research Design Types, Data Collection Methods in Marketing, Sampling and Data Analysis |
| BBA 504 | Discipline Specific Elective (DSE) II - International Business | Elective (DSE) | 4 | Nature and Scope of International Business, Theories of International Trade, International Business Environment, Modes of Entry into International Business, Global Marketing and Finance |
| BBA 505 | General Elective (GE) I | Elective (GE) | 3 | Interdisciplinary topics outside business, Broadening academic perspectives, General knowledge enhancement, Critical thinking development, Non-core subject exploration |
| BBA 506 | Skill Development Course - Digital Marketing | Skill Enhancement Course (SEC) | 2 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing and Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA 601 | Indian Economy | Core (DSC) | 4 | Features of Indian Economy, Economic Planning in India, Agriculture and Industrial Sectors, Service Sector and Economic Reforms, Poverty, Unemployment and Inflation |
| BBA 602 | Corporate Law | Core (DSC) | 4 | Companies Act, 2013: Introduction, Formation of a Company, Share Capital and Debentures, Company Management and Directors, Company Meetings and Winding Up |
| BBA 603 | Discipline Specific Elective (DSE) III - Security Analysis & Portfolio Management | Elective (DSE) | 4 | Investment Environment and Process, Risk and Return Analysis, Fundamental and Technical Analysis, Portfolio Theory and Management, Mutual Funds and Derivatives |
| BBA 604 | Discipline Specific Elective (DSE) IV - Supply Chain Management | Elective (DSE) | 4 | Introduction to Supply Chain Management, Logistics and Transportation, Inventory Management in SCM, Warehousing and Distribution, Supply Chain Strategy and Performance |
| BBA 605 | General Elective (GE) II | Elective (GE) | 3 | Further interdisciplinary topics, Developing diverse skill sets, Understanding different academic methodologies, Enhancing critical perspective, Personal and professional development |
| BBA 606 | Project Work/Internship | Skill Enhancement Course (SEC) | 2 | Project Identification and Proposal, Literature Review and Research Design, Data Collection, Analysis and Interpretation, Report Writing and Documentation, Presentation and Viva Voce |
