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BA in Journalism And Mass Communication at University of Petroleum and Energy Studies
Dehradun, Uttarakhand
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About the Specialization
What is Journalism and Mass Communication at University of Petroleum and Energy Studies Dehradun?
This Journalism and Mass Communication program at UPES focuses on equipping students with comprehensive skills for the dynamic Indian media landscape. It integrates traditional media principles with modern digital tools, reflecting the evolving industry demand for multi-skilled media professionals. The curriculum is designed to produce adaptable graduates ready for various roles in content creation, reporting, and communication in India.
Who Should Apply?
This program is ideal for fresh graduates with a passion for storytelling, news, digital content, and public relations. It also caters to aspiring media professionals seeking a strong foundational and practical skill set. Individuals keen on understanding media''''s societal impact and those looking to enter the fast-paced Indian media industry will find this program highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India as journalists, content creators, PR specialists, digital marketers, or media managers. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. Opportunities abound in news channels, advertising agencies, corporate communication departments, and digital media firms, aligning with the booming Indian media sector.
Student Success Practices
Foundation Stage
Master Fundamental Communication Theories and Journalism Basics- (undefined)
Dedicate time to thoroughly understand core communication theories and the principles of journalism. This includes reading foundational texts, analyzing case studies of Indian media, and actively participating in discussions. Developing a strong theoretical base is crucial for critically engaging with media practices.
Tools & Resources
Academic journals (e.g., Media Asia), textbooks, university library resources, discussion forums.
Career Connection
A solid theoretical foundation enhances critical thinking, crucial for ethical reporting and effective communication strategies in any media role, preparing you for research and analytical positions.
Cultivate Practical Media Skills through Workshops and Labs- (undefined)
Actively engage in all practical labs and workshops for photography, videography, and graphic design. Go beyond classroom assignments by undertaking personal projects and using university equipment. Seek feedback from faculty and peers to refine your technical abilities.
Tools & Resources
University labs, Adobe Creative Suite tutorials, YouTube tutorials for photography/videography basics, personal projects.
Career Connection
Proficiency in these visual communication tools is essential for content creation roles across digital and traditional media, significantly boosting employability in production houses and newsrooms.
Develop Strong English Language and Writing Abilities- (undefined)
Focus on improving English grammar, vocabulary, and writing style, specifically for media. Read diverse news articles, editorials, and media content daily. Practice writing various formats like news reports, features, and social media captions, ensuring clarity and conciseness.
Tools & Resources
Grammarly, The Hindu/Indian Express editorial sections, UPES writing center, peer review groups.
Career Connection
Excellent command over language is non-negotiable for all journalism, content writing, and public relations roles, directly impacting your ability to produce high-quality, impactful content.
Intermediate Stage
Gain Hands-on Experience in Reporting, Editing, and Production- (undefined)
Seek opportunities to apply classroom learning in real-world scenarios. Volunteer for the university newspaper/magazine, community radio, or student film projects. Take on assignments that involve actual reporting, interviewing, and editing to build a portfolio of diverse work.
Tools & Resources
University media clubs, local community media outlets, student-run publications, Adobe Premiere Pro, Audacity.
Career Connection
Practical experience in these core areas makes you job-ready for roles like junior reporter, content editor, or production assistant, demonstrating initiative and hands-on skills to potential employers.
Network with Industry Professionals and Attend Media Events- (undefined)
Actively attend media seminars, workshops, and industry conferences organized by UPES or externally in cities like Delhi/Mumbai. Connect with guest speakers, alumni, and industry leaders on platforms like LinkedIn. These connections are invaluable for mentorship and future opportunities.
Tools & Resources
LinkedIn, industry events (e.g., India Media Forum), alumni network of UPES, professional media associations.
Career Connection
Networking opens doors to internships, mentorship, and job referrals, which are critical for breaking into the competitive Indian media and communication industry.
Build a Digital Portfolio Showcasing Diverse Media Work- (undefined)
Start compiling a comprehensive digital portfolio early on. Include your best articles, photographs, video projects, graphic designs, and campaign ideas. Regularly update it with new and improved work, ensuring it reflects your growing skill set and versatility.
Tools & Resources
Behance, WordPress, personal website builders, Google Drive for media files.
Career Connection
A strong digital portfolio is your resume in the media industry, showcasing your capabilities directly to recruiters and significantly enhancing your chances for internships and placements.
Advanced Stage
Undertake a Specialized Internship in Your Area of Interest- (undefined)
Secure a rigorous internship (e.g., at a news channel, advertising agency, PR firm, or digital media company in India) that aligns with your career aspirations. Treat it as a full-time job, take initiative, and contribute meaningfully to projects. Focus on learning industry best practices.
Tools & Resources
UPES Career Services, Internshala, LinkedIn Jobs, direct applications to media companies.
Career Connection
A high-quality internship often converts into pre-placement offers or provides crucial industry experience and references, making you highly marketable for entry-level specialized roles.
Develop Advanced Digital and Analytical Skills- (undefined)
Beyond basic digital media, delve into advanced topics like social media analytics, SEO strategies, and content management systems. Consider short online courses or certifications in these areas to gain an edge. Understanding data is key to modern media roles.
Tools & Resources
Google Analytics Academy, HubSpot Academy, Coursera/edX for digital marketing/analytics courses, SEMrush.
Career Connection
These skills are highly sought after in digital journalism, content marketing, and PR analytics roles, leading to positions with better growth prospects and salary packages in the data-driven media economy.
Complete a Research-Oriented Dissertation or Major Project- (undefined)
Choose a dissertation or major project topic that challenges you and allows for in-depth exploration of a media issue. Conduct thorough research, analysis, and present your findings professionally. This demonstrates critical thinking and specialized knowledge.
Tools & Resources
Academic databases, research methodology guides, faculty mentors, statistical software (if applicable).
Career Connection
A strong final project showcases your ability to conduct independent research and contribute original insights, distinguishing you for specialized roles, higher studies, or entrepreneurial ventures in the media sector.
Program Structure and Curriculum
Eligibility:
- Minimum 50% marks in 10th and 12th with English as a compulsory subject.
Duration: 3 years / 6 semesters
Credits: 151 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC1001 | Communication Theories | Core | 4 | Introduction to Communication, Models of Communication, Mass Communication Theories, Intercultural Communication, Ethics in Communication |
| MJMC1002 | Principles of Journalism | Core | 4 | Introduction to Journalism, News Values, Reporting Techniques, Editing Basics, Media Laws and Ethics |
| MJMC1003 | Media & Society | Core | 4 | Role of Media, Media''''s Influence, Media Representation, Public Opinion, Social Responsibility of Media |
| MJMC1004 | Introduction to Photography | Core | 4 | Basics of Photography, Camera Operation, Composition and Lighting, Digital Image Editing, Photo Storytelling |
| MJMC1005 | English for Media | Core | 3 | Grammar and Usage for Media, Writing for Different Media Forms, Creative Writing Techniques, Public Speaking and Presentation, Vocabulary Building |
| MJMC1006 | Digital Media Fundamentals | Core | 4 | Evolution of Digital Media, Online Platforms, Social Media Concepts, Digital Content Creation, Digital Ethics and Trends |
| MJMC1007 | Value Added Course – I (VAC-I) | Value Added Course | 0 | Skill Enhancement Module, Personal Development, Professional Etiquette, Communication Skills, Problem-Solving |
| MJMC1008 | Health, Safety & Environment (HSE) | Mandatory Non-Credit | 0 | Environmental Awareness, Safety Protocols, Disaster Management, Health Practices, Sustainable Living |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC2001 | Reporting and Editing | Core | 4 | News Gathering Techniques, Interviewing and Research, Feature and Opinion Writing, Copyediting and Proofreading, Headline Writing and Layout |
| MJMC2002 | Advertising and Public Relations | Core | 4 | Introduction to Advertising, Ad Campaign Planning, Public Relations Concepts, PR Tools and Strategies, Crisis Communication |
| MJMC2003 | Media Laws and Ethics | Core | 4 | Constitutional Provisions, Media Regulations in India, Defamation and Libel, Copyright and Intellectual Property, Press Council of India |
| MJMC2004 | Introduction to Videography | Core | 4 | Video Camera Operations, Basic Video Production, Shot Composition, Introduction to Video Editing, Visual Storytelling |
| MJMC2005 | Communication Skills Lab | Core | 2 | Group Discussions, Effective Presentations, Interview Practice, Report Writing, Public Speaking |
| MJMC2006 | Graphic Design for Media | Core | 4 | Design Principles, Software Tools (e.g., Photoshop, Illustrator), Layout Design for Print/Digital, Typography Basics, Infographics and Visuals |
| MJMC2007 | Value Added Course – II (VAC-II) | Value Added Course | 0 | Skill Enhancement Module, Digital Literacy, Personal Branding, Critical Thinking, Teamwork |
| MJMC2008 | Universal Human Values (UHV) | Mandatory Non-Credit | 0 | Understanding Harmony, Ethical Conduct, Human Relationship Values, Professional Ethics, Societal Values |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC3001 | Broadcast Journalism | Core | 4 | Radio Journalism, Television News Production, Anchoring and Presentation, Scriptwriting for Broadcast, Live Reporting |
| MJMC3002 | Corporate Communication | Core | 4 | Corporate Image Building, Stakeholder Communication, Internal Communication, CSR Communication, Reputation Management |
| MJMC3003 | Event Management | Core | 4 | Event Planning and Design, Budgeting and Logistics, Marketing and Promotion, Risk Management, Post-Event Evaluation |
| MJMC3004 | Media Research | Core | 4 | Research Methods in Media, Data Collection Techniques, Qualitative and Quantitative Analysis, Research Ethics, Report Writing |
| MJMC3005 | Elective – I (Program Elective) | Elective | 4 | Content Writing, Photojournalism, Documentary Production |
| MJMC3006 | Digital Marketing | Core | 4 | Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategy, Email Marketing, Web Analytics |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC4001 | Radio Production | Core | 4 | Radio Programming, Scripting for Radio, Sound Recording and Editing, Voice Modulation, Podcasting Production |
| MJMC4002 | Television Production | Core | 4 | Studio Operations, Multi-camera Production, Lighting and Set Design, Video Post-production, Live Broadcast Operations |
| MJMC4003 | Public Opinion and Survey Research | Core | 4 | Public Opinion Formation, Survey Design, Sampling Techniques, Data Analysis for Public Opinion, Opinion Polls and Interpretation |
| MJMC4004 | Media Management | Core | 4 | Media Business Models, Revenue Streams in Media, Media Ethics and Governance, Leadership in Media Organizations, Strategic Planning for Media |
| MJMC4005 | Elective – II (Program Elective) | Elective | 4 | Film Studies, Animation and Visual Effects, Mobile Journalism |
| MJMC4006 | Internship | Industry Based Project | 4 | Practical Industry Experience, Professional Skill Development, Industry Networking, Internship Report Writing, Presentation of Learnings |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC5001 | New Media and Convergence | Core | 4 | Media Convergence Trends, Digital Storytelling, Interactive Media, VR/AR in Media, Future of Media Landscape |
| MJMC5002 | Global Media and Cultural Studies | Core | 4 | Globalization of Media, Cultural Imperialism, Global News Flow, Media and Identity, Cross-Cultural Communication |
| MJMC5003 | Development Communication | Core | 4 | Role of Communication in Development, Health Communication Campaigns, Rural Development Communication, Advocacy and Social Change, Participatory Communication |
| MJMC5004 | Elective – III (Program Elective) | Elective | 4 | Political Communication, Sports Journalism, Fashion Communication |
| MJMC5005 | Research Project | Project | 4 | Research Design and Methodology, Data Collection and Analysis, Literature Review, Project Report Writing, Presentation of Findings |
| MJMC5006 | Elective – IV (Program Elective) | Elective | 4 | Scriptwriting for Media, Photography for Media, Video Editing for Media |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MJMC6001 | Dissertation / Major Project | Project | 10 | Independent Research Topic, Project Execution and Management, Comprehensive Analysis, Dissertation/Project Documentation, Final Presentation and Viva |
| MJMC6002 | Elective – V (Program Elective) | Elective | 4 | Brand Management, Integrated Marketing Communication, Crisis Management and Communication |
| MJMC6003 | Elective – VI (Program Elective) | Elective | 4 | Data Journalism, Artificial Intelligence in Media, Media Entrepreneurship |
| MJMC6004 | Social Media Analytics | Core | 4 | Social Media Metrics, Analytics Tools and Platforms, Audience Engagement Analysis, Campaign Measurement, Data Interpretation for Strategy |
