

B-COM in Business Administration at University of Rajasthan


Jaipur, Rajasthan
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About the Specialization
What is Business Administration at University of Rajasthan Jaipur?
This Business Administration specialization within the B.Com program at University of Rajasthan focuses on equipping students with essential managerial and administrative skills critical for the Indian business landscape. The curriculum is designed to provide a comprehensive understanding of business operations, strategic management, and human resource dynamics, differentiating it by its emphasis on practical application within India''''s diverse economic environment. There is a growing demand for skilled business administrators in various sectors across India.
Who Should Apply?
This program is ideal for fresh graduates from the 10+2 Commerce stream seeking entry into management roles, or those aspiring to establish their own ventures. It also caters to individuals looking to build a strong foundation in business principles before pursuing higher management studies. Career changers transitioning into administrative or operational management roles in industries like retail, finance, or manufacturing in India could also benefit from its structured approach.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths in India such as Business Development Executive, Marketing Analyst, HR Assistant, Operations Coordinator, or Junior Management Consultant. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning INR 8-15 LPA or more, depending on industry and performance. Growth trajectories often lead to leadership positions in Indian companies, with opportunities to align with professional certifications like project management or HR certifications.

Student Success Practices
Foundation Stage
Master Core Business Fundamentals- (Semester 1-2)
Dedicate time to thoroughly understand foundational subjects like Business Economics and Financial Accounting. Create study groups to discuss complex topics, solve numerical problems collaboratively, and clarify concepts early on. Building a strong base in these subjects is crucial for future specialization.
Tools & Resources
NCERT Textbooks for Commerce, Online accounting tutorials (e.g., YouTube channels like ''''Accountancy Adda''''), University library resources, Peer study groups
Career Connection
A solid grasp of fundamentals is essential for entry-level roles in finance, accounting, or business analysis, providing the bedrock for understanding corporate operations and financial health during interviews.
Develop Digital & Communication Fluency- (Semester 1-2)
Actively participate in the ''''Computer Application in Business'''' and ''''English Language'''' courses. Practice using MS Office suite, especially Excel for data management, and focus on improving written and verbal communication skills through presentations and group discussions. Seek feedback on your communication style.
Tools & Resources
Microsoft Office Suite (Word, Excel, PowerPoint), Grammarly, Online public speaking courses (e.g., Coursera, NPTEL on Business Communication), Toastmasters clubs (if available)
Career Connection
Proficiency in digital tools and effective communication are universally valued in Indian workplaces, making candidates more marketable for roles requiring presentations, report writing, and client interaction.
Engage with Entrepreneurial Ideas- (Semester 1-2)
While ''''Entrepreneurship'''' is later, start exploring business ideas and reading about successful Indian startups. Participate in college''''s innovation cells or startup events. This helps in understanding real-world business challenges and developing a problem-solving mindset from early on.
Tools & Resources
Startup India website, Inc42, YourStory (Indian startup news), College entrepreneurial clubs/societies, Local startup workshops
Career Connection
Early exposure to entrepreneurial thinking fosters creativity and innovation, preparing students for roles in business development, product management, or even launching their own ventures in India.
Intermediate Stage
Build Specialization-Specific Skills- (Semester 3-4)
Focus intensely on ''''Principles of Marketing'''' and ''''Principles of Management''''. Read additional books and articles, follow industry blogs, and analyze case studies related to Indian marketing campaigns and management strategies. Look for certification courses in digital marketing or project management.
Tools & Resources
NPTEL courses on Marketing/Management, Marketing Week (blog), Harvard Business Review articles, Google Digital Garage (for digital marketing certifications)
Career Connection
Specialized knowledge directly translates to better performance in interviews for marketing, HR, or operations roles, demonstrating a clear career interest and foundational expertise for roles in diverse Indian companies.
Seek Practical Industry Exposure- (Semester 3-5)
Actively look for short-term internships, summer training, or volunteer opportunities with local businesses, NGOs, or startups. Apply the theoretical knowledge gained in subjects like Human Resource Management and Business Communication to real-world scenarios. Attend industry seminars and workshops.
Tools & Resources
Internshala, LinkedIn, College placement cell for internship leads, Local industry associations (e.g., CII, FICCI chapters)
Career Connection
Practical experience significantly boosts employability in India, providing valuable work experience and networking opportunities, which are often key differentiators in the competitive job market.
Participate in Business Competitions- (Semester 3-5)
Form teams and participate in inter-college business plan competitions, case study challenges, or management fests. This enhances problem-solving, teamwork, and presentation skills while applying knowledge from subjects like Entrepreneurship and Management Accounting.
Tools & Resources
College cultural/management fest notices, Online platforms hosting competitions (e.g., D2C.live), Mentorship from faculty advisors
Career Connection
Winning or even participating in such competitions adds significant value to your resume, showcasing leadership, strategic thinking, and practical application of business concepts, highly regarded by Indian recruiters.
Advanced Stage
Intensify Placement Preparation- (Semester 5-6)
Start preparing for campus placements or job applications early in the final year. Focus on quantitative aptitude, logical reasoning, verbal ability, and group discussion skills. Practice mock interviews and brush up on core subjects like GST and Income Tax, and your chosen specialization (BADM).
Tools & Resources
Online aptitude platforms (e.g., IndiaBix, PrepInsta), Placement preparation books, Mock interview sessions with faculty/alumni, LinkedIn for company research
Career Connection
Thorough preparation is paramount for securing desired placements in Indian companies, ensuring you can confidently navigate the recruitment process and articulate your knowledge of business administration principles.
Undertake Research Projects & Dissertations- (Semester 5-6)
Engage with faculty to undertake a research project or dissertation in an area of Business Administration, especially utilizing ''''Research Methodology''''. This demonstrates analytical skills, in-depth knowledge, and academic rigor, which are highly valued in both higher education and corporate research roles.
Tools & Resources
University research guidelines, Academic databases (e.g., JSTOR, EBSCO), SPSS/R for data analysis (basic level), Faculty mentorship
Career Connection
A well-executed research project showcases independent thinking and problem-solving, opening doors to advanced studies or roles in market research, business intelligence, or consulting within Indian organizations.
Network and Build a Professional Brand- (Semester 5-6)
Attend industry conferences, connect with alumni and professionals on LinkedIn, and volunteer for departmental events. Create a professional online presence. Networking is vital for understanding industry trends and uncovering hidden job opportunities in the Indian market beyond campus placements.
Tools & Resources
LinkedIn Professional Network, Alumni Association events, Industry association meetings (e.g., HR forums, Marketing conclaves), Professional resume/CV builders
Career Connection
Strong professional networks can lead to mentorship, internship offers, and full-time employment opportunities, especially in India where personal connections often play a significant role in career advancement.
Program Structure and Curriculum
Eligibility:
- Senior Secondary (10+2) examination or equivalent with Commerce stream from a recognized board.
Duration: 3 years, 6 semesters
Credits: 66 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 101 | Business Economics | Core | 3 | Nature & Scope of Business Economics, Demand & Supply Analysis, Production & Cost Analysis, Market Structures, Pricing Policies |
| BCOM DSC 102 | Financial Accounting | Core | 3 | Accounting Concepts & Principles, Journal, Ledger, Trial Balance, Final Accounts, Partnership Accounts (Admission, Retirement, Death), Branch and Departmental Accounts |
| AECC 101 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems, Biodiversity & Conservation, Environmental Pollution & Management |
| SEC 101 | Computer Application in Business | Skill Enhancement Course | 2 | Fundamentals of Computers, Operating Systems, MS-Word & Spreadsheet (Excel), MS-PowerPoint, Internet & E-mail |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 201 | Business Law | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Information Technology Act, 2000 |
| BCOM DSC 202 | Corporate Accounting | Core | 3 | Share Capital & Debentures, Valuation of Shares & Goodwill, Amalgamation & Absorption, Internal & External Reconstruction, Financial Statements of Companies |
| AECC 201 | English Language | Ability Enhancement Compulsory Course | 2 | Basic English Grammar & Vocabulary, Reading Comprehension, Business Correspondence, Report Writing, Presentation Skills |
| SEC 201 | E-Commerce | Skill Enhancement Course | 2 | Introduction to E-Commerce, E-Commerce Business Models, E-Payment Systems, E-Security Issues, Legal & Ethical Aspects of E-Commerce |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 301 | Cost Accounting | Core | 3 | Introduction to Cost Accounting, Cost Ascertainment (Material, Labour, Overheads), Costing Methods (Job, Batch, Process), Cost-Volume-Profit Analysis, Budgetary Control |
| BCOM DSC 302 | Company Law | Core | 3 | Types of Companies & Formation, Memorandum & Articles of Association, Share Capital & Debentures, Management & Administration, Meetings & Resolutions |
| BADM DSE 301 | Principles of Marketing | Discipline Specific Elective (Specialization) | 3 | Marketing Concepts & Philosophies, Marketing Environment, Consumer Behavior, Product & Pricing Decisions, Promotion & Distribution Decisions |
| SEC 301 | Business Communication | Skill Enhancement Course | 2 | Fundamentals of Communication, Types of Communication, Barriers to Effective Communication, Oral & Written Communication in Business, Interviews & Group Discussions |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 401 | Management Accounting | Core | 3 | Introduction to Management Accounting, Financial Statement Analysis (Ratio, Fund Flow, Cash Flow), Marginal Costing & Break-Even Analysis, Standard Costing & Variance Analysis, Budgetary Control |
| BCOM DSC 402 | Human Resource Management | Core | 3 | HRM Concepts & Functions, Human Resource Planning, Recruitment & Selection, Training & Development, Performance Appraisal & Compensation |
| BADM DSE 401 | Principles of Management | Discipline Specific Elective (Specialization) | 3 | Nature & Scope of Management, Planning & Decision Making, Organizing & Staffing, Directing & Motivation, Controlling & Coordination |
| SEC 401 | Entrepreneurship | Skill Enhancement Course | 2 | Concept of Entrepreneurship, Entrepreneurial Environment, Business Idea Generation, Business Plan Preparation, Funding & Government Support |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 501 | Goods & Services Tax (GST) | Core | 3 | Introduction to GST, GST Registration & Levy, Input Tax Credit, Time & Value of Supply, GST Returns & Refunds |
| BCOM DSC 502 | Auditing & Governance | Core | 3 | Nature & Objectives of Auditing, Audit Planning & Procedures, Internal Control & Audit, Company Audit & Auditor''''s Report, Corporate Governance & Ethics |
| BADM DSE 501 | Advertising and Sales Management | Discipline Specific Elective (Specialization) | 3 | Concept & Objectives of Advertising, Advertising Media, Advertising Effectiveness, Personal Selling & Salesmanship, Sales Force Management & Sales Promotion |
| BADM DSE 502 | Human Resource Development | Discipline Specific Elective (Specialization) | 3 | Concept & Scope of HRD, HRD Climate & Culture, Performance Management System, Career Planning & Development, Employee Empowerment & QWL |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BCOM DSC 601 | Income Tax Law & Practice | Core | 3 | Basic Concepts of Income Tax, Residential Status & Tax Incidence, Income from Salaries, Income from House Property & Business/Profession, Capital Gains & Other Sources, Deductions |
| BCOM DSC 602 | Fundamentals of Financial Management | Core | 3 | Nature & Scope of Financial Management, Capital Budgeting Decisions, Working Capital Management, Cost of Capital & Capital Structure, Dividend Policy Decisions |
| BADM DSE 601 | Research Methodology | Discipline Specific Elective (Specialization) | 3 | Meaning & Types of Research, Research Process & Design, Sampling Design, Data Collection Methods, Data Analysis & Report Writing |
| BADM DSE 602 | International Business | Discipline Specific Elective (Specialization) | 3 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, International Financial Institutions, Global Marketing Strategies |




