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M-A in Mass Communication at Veer Bahadur Singh Purvanchal University
Jaunpur, Uttar Pradesh
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About the Specialization
What is Mass Communication at Veer Bahadur Singh Purvanchal University Jaunpur?
This M.A. Mass Communication program at Veer Bahadur Singh Purvanchal University focuses on equipping students with comprehensive knowledge and practical skills essential for the dynamic media industry in India. It delves into communication theories, media history, journalistic principles, digital media, advertising, and public relations, preparing graduates for diverse roles in a rapidly evolving communication landscape. The program emphasizes both theoretical foundations and hands-on production experience relevant to the Indian market.
Who Should Apply?
This program is ideal for fresh graduates from any discipline seeking entry into the vibrant fields of journalism, advertising, public relations, and digital media. It also caters to working professionals aiming to upskill in specific media domains or career changers transitioning into communication roles. Aspirants with a keen interest in media analysis, content creation, and societal impact of communication will find this program highly enriching.
Why Choose This Course?
Graduates of this program can expect to pursue rewarding career paths such as journalists, content writers, PR specialists, advertising executives, social media managers, and electronic media producers in India. Entry-level salaries typically range from INR 2.5 LPA to 4.5 LPA, with experienced professionals earning significantly more. The program fosters critical thinking and practical skills vital for navigating India''''s competitive media industry and aligning with professional communication standards.
Student Success Practices
Foundation Stage
Build a Strong Theoretical Foundation- (Semester 1-2)
Focus on thoroughly understanding core communication theories, media history, and journalistic principles. Engage in regular discussions and conceptual mapping exercises. Read recommended texts beyond the syllabus to broaden your perspective on global and Indian media contexts.
Tools & Resources
University library, Online academic journals, Communication theory textbooks, Media studies blogs
Career Connection
A strong theoretical base is crucial for analytical roles, media criticism, and understanding strategic communication, which are foundational for advanced roles in content strategy and media research.
Develop Foundational Media Skills- (Semester 1-2)
Actively participate in practical sessions for computer fundamentals, multimedia basics, and introductory journalism exercises. Start writing articles, drafting press releases, and exploring basic photo editing and video editing software to build a hands-on skillset.
Tools & Resources
MS Office suite, Basic photo/video editing software (e.g., GIMP, Shotcut), University''''s computer labs, Campus media outlets (if available)
Career Connection
These hands-on skills are directly applicable to entry-level roles in content creation, digital media operations, and junior reporting positions across various media organizations.
Engage with Current Affairs and Media Trends- (Semester 1-2)
Regularly read major Indian newspapers (e.g., The Hindu, Indian Express), watch news debates, and follow prominent media personalities and organizations on social media. Analyze media coverage through the lens of learned theories and societal impact in India.
Tools & Resources
Major Indian news websites, Reputable news apps, Media analysis columns, Social media platforms (Twitter, LinkedIn)
Career Connection
Staying updated is vital for journalists, content creators, and PR professionals in India. It enhances critical thinking and provides context for effective performance in media roles.
Intermediate Stage
Gain Practical Production Experience- (Semester 3-4)
Actively participate in electronic media production workshops. Try creating short radio programs, TV news bulletins, or documentary sketches. Seek opportunities to work with campus events or local NGOs for real-world content creation projects.
Tools & Resources
University''''s audio/video labs, Basic DSLR cameras, Editing software (e.g., Adobe Premiere Pro, Audacity), Local community radio/TV channels for volunteering
Career Connection
Direct experience in media production is highly valued for roles in broadcasting, digital content creation, and corporate communications within the Indian media industry.
Master Digital and New Media Tools- (Semester 3-4)
Beyond basic computer skills, delve into social media management, basic digital marketing concepts, and content creation for online platforms. Learn about SEO, content analytics, and the nuances of cyber law relevant to the Indian digital landscape.
Tools & Resources
Google Analytics (basics), Social media management tools (e.g., Hootsuite free tier), Online tutorials for digital marketing, Relevant blogs and industry reports
Career Connection
Essential for roles in digital journalism, social media marketing, content marketing, and online brand management, which are high-demand areas in India''''s growing digital economy.
Undertake Industry-Relevant Internships- (Semester 3-4)
Actively seek and complete internships with newspapers, news channels, advertising agencies, PR firms, or digital marketing companies. Focus on applying classroom knowledge and building professional networks within the Indian media sector.
Tools & Resources
University placement cell, LinkedIn, Personal networking, Internship platforms (Internshala, Naukri)
Career Connection
Internships provide invaluable real-world experience, often lead to pre-placement offers, and help in specializing career interests within the vast and competitive Indian media landscape.
Advanced Stage
Conduct Impactful Research/Dissertation- (Semester 4)
Choose a research topic of personal interest with practical relevance to the Indian media industry. Focus on rigorous methodology, data analysis, and clear report writing for the final project or dissertation, showcasing your analytical capabilities.
Tools & Resources
Research databases, Statistical software (e.g., SPSS basics, Excel), University research guides, Faculty mentors
Career Connection
Demonstrates advanced analytical and problem-solving skills, crucial for media research, policy analysis, and strategic communication roles in both academic and industry settings.
Build a Professional Portfolio- (Semester 4)
Compile all creative and journalistic work – articles, reports, video/audio projects, PR campaigns, social media content – into a professional online portfolio. Tailor it for specific job applications in the Indian media job market.
Tools & Resources
Online portfolio builders (e.g., Behance, personal website), Google Drive, Cloud storage, Professional photography/videography of your work
Career Connection
A strong portfolio is critical for showcasing practical skills to potential employers in creative and media-driven industries, significantly boosting placement chances and career progression.
Network Strategically and Prepare for Placements- (Semester 4)
Attend industry seminars, workshops, and career fairs, especially those focused on media in India. Connect with media professionals on LinkedIn. Refine your resume, cover letter, and interview skills, practicing mock interviews focusing on current affairs and media ethics.
Tools & Resources
LinkedIn, Industry events and conferences, University career services, Mock interview platforms
Career Connection
Direct networking often leads to coveted job opportunities. Strong interview skills and a well-prepared professional presence are essential for securing placements in India''''s competitive media roles.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 2 years (4 semesters)
Credits: 80 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MACM-101 | Communication Theories | Core | 5 | Introduction to Communication, Historical Theories of Communication, Communication Models, Levels of Communication, Mass Communication Theories |
| MACM-102 | History and Development of Media | Core | 5 | History of Print Media in India, History of Radio in India, History of Television in India, History of Cinema in India, New Media and Communication Technology |
| MACM-103 | Principles of Mass Communication & Journalism | Core | 5 | Introduction to Journalism, Reporting, Editing, Photo Journalism, Ethics and Regulations in Journalism |
| MACM-104 | Computer Fundamentals & Multimedia | Core | 5 | Introduction to Computer, Hardware & Software, Operating System Concepts, MS Office Applications, Internet & Multimedia Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MACM-201 | Mass Media & Society | Core | 5 | Mass Media and Social Change, Media and Culture, Media and Development, Media and Human Rights, Rural and Urban Communication |
| MACM-202 | Development Communication | Core | 5 | Introduction to Development Communication, Models of Development Communication, Development Communication in India, Role of Media in Development, Government Policies & Programs |
| MACM-203 | Media Laws and Ethics | Core | 5 | Introduction to Media Law, Constitutional Provisions for Media, Press Laws in India, Broadcasting Laws and Regulations, Ethical Dilemmas in Media |
| MACM-204 | Advertising & Public Relations | Core | 5 | Introduction to Advertising, Types of Advertising, Advertising Agencies and their Functions, Introduction to Public Relations, PR Tools & Techniques |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MACM-301 | Research Methodology | Core | 5 | Introduction to Research, Research Design, Data Collection Methods, Data Analysis Techniques, Research Report Writing |
| MACM-302 | Electronic Media Production | Core | 5 | Introduction to Radio Production, Radio Program Formats, Introduction to Television Production, TV Program Formats, Documentary Film Production |
| MACM-303 | New Media | Core | 5 | Introduction to New Media, Internet and World Wide Web, Social Media Platforms, Digital Marketing Fundamentals, Cyber Laws and Ethics |
| MACM-304 | Specialized Journalism | Elective | 5 | Introduction to Specialized Reporting, Science Journalism, Environmental Journalism, Sports Journalism, Business Journalism |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MACM-401 | Global Communication & International Relations | Core | 5 | Introduction to Global Communication, International Communication Theories, Media Imperialism Debate, Role of International Organizations, New World Information and Communication Order |
| MACM-402 | Public Opinion & Propaganda | Core | 5 | Introduction to Public Opinion, Formation of Public Opinion, Measurement of Public Opinion, Introduction to Propaganda, Propaganda Techniques and Effects |
| MACM-403 | Media Management | Core | 5 | Introduction to Media Management, Newspaper Management, Radio Station Management, Television Channel Management, Film Industry Management |
| MACM-404 | Project/Dissertation | Project | 5 | Research Topic Selection, Literature Review and Methodology, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva-Voce |
