.png&w=1920&q=75)
MBA in E Commerce at Veer Bahadur Singh Purvanchal University
Jaunpur, Uttar Pradesh
.png&w=1920&q=75)
About the Specialization
What is E-Commerce at Veer Bahadur Singh Purvanchal University Jaunpur?
This E-Commerce program at Veer Bahadur Singh Purvanchal University, Jaunpur, while not a standalone specialization, offers a critical focus within its broader MBA curriculum. It''''s designed to equip students with essential knowledge and skills for the rapidly evolving digital marketplace, addressing India''''s booming online retail and digital services sector. The inclusion of ''''E-Commerce Application & Management'''' as an elective highlights the university''''s recognition of this domain''''s growing significance in modern business strategies and operations. The program would emphasize the practical aspects of managing online businesses.
Who Should Apply?
This program, with its E-Commerce related subject, is ideal for fresh graduates seeking entry into digital business roles, aspiring entrepreneurs looking to launch online ventures, and working professionals keen on upskilling in digital marketing, online operations, or supply chain management in an e-commerce context. It caters to individuals with a foundational business or IT background who wish to leverage technology for business growth in India''''s dynamic digital economy.
Why Choose This Course?
Graduates of this program, with a focus on E-Commerce, can expect career paths in digital marketing, e-commerce operations, supply chain management for online retailers, business development for tech startups, and product management roles. Entry-level salaries in India typically range from INR 3-6 LPA, growing significantly with experience. This knowledge prepares students for roles in India''''s leading e-commerce platforms like Flipkart, Amazon India, Myntra, and various D2C brands, aligning with industry demand for digital-savvy professionals.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Develop a strong understanding of core management concepts across finance, marketing, HR, and operations. This foundational knowledge is crucial for comprehending the broader business context in which e-commerce operates. Actively participate in class discussions and solve case studies to build analytical skills.
Tools & Resources
Textbooks on core MBA subjects, Business case study platforms like HBR
Career Connection
A solid understanding of business fundamentals makes students versatile and capable of integrating e-commerce strategies with overall organizational goals, improving their appeal to Indian recruiters.
Enhance Digital Literacy and Analytical Skills- (Semester 1-2)
Beyond basic computer applications, proactively learn about web technologies, data analytics tools (like MS Excel for advanced analysis, Google Analytics basics), and digital communication platforms. This early exposure builds a crucial skill set for the data-driven e-commerce sector.
Tools & Resources
Online courses (Coursera, Udemy) on Excel/Google Analytics, Tech news blogs (TechCrunch India)
Career Connection
These skills are directly applicable in e-commerce roles, helping students analyze online sales data, marketing campaign performance, and customer behavior, making them job-ready for India''''s digital economy.
Cultivate Effective Communication & Networking- (Semester 1-2)
Refine both written and verbal communication skills through presentations, group projects, and formal reports. Actively participate in university events and connect with faculty, alumni, and guest speakers from the industry to build an early professional network. Effective communication is key for client interactions and team collaboration.
Tools & Resources
Toastmasters clubs (if available), LinkedIn for professional networking
Career Connection
Strong communication and a good network are invaluable for internships, job referrals, and career progression in India, particularly in fast-paced e-commerce environments.
Intermediate Stage
Deep Dive into E-Commerce Concepts and Applications- (Semester 3)
Focus intently on the ''''E-Commerce Application & Management'''' subject. Supplement classroom learning with practical knowledge of e-commerce platforms (e.g., Shopify, Magento, or local Indian platforms). Understand payment gateways, logistics, and digital marketing strategies specific to online businesses.
Tools & Resources
Online tutorials for e-commerce platforms, Digital marketing blogs and certifications
Career Connection
This direct engagement with e-commerce specifics makes students suitable for entry-level roles in e-commerce operations, digital marketing, or business development in Indian online companies.
Pursue E-Commerce Focused Internships- (After Semester 2 (Summer Training))
Actively seek summer internships with e-commerce companies, digital marketing agencies, or logistics providers catering to online businesses in India. Apply theoretical knowledge to real-world challenges in areas like online sales, customer support, or digital campaign management. This is critical for practical exposure.
Tools & Resources
University placement cell, Internshala, LinkedIn Jobs for India-specific internships
Career Connection
Internships provide invaluable practical experience, industry contacts, and often lead to pre-placement offers, significantly boosting employability in the competitive Indian e-commerce job market.
Engage in Online Business Case Competitions- (Semester 3)
Participate in national or inter-college business plan competitions or hackathons with a focus on digital innovation, online business models, or solving e-commerce challenges. This helps apply learned concepts creatively and develop problem-solving skills in a competitive environment.
Tools & Resources
Dare2Compete platform, Startup India initiatives
Career Connection
Winning or participating in such competitions enhances resumes, demonstrates initiative, and provides networking opportunities with industry leaders and potential employers in the Indian startup ecosystem.
Advanced Stage
Undertake a Major Project in E-Commerce- (Semester 4)
For the major project in Semester 4, choose a topic directly related to E-Commerce, such as analyzing consumer behavior on an e-commerce platform, optimizing a digital marketing strategy, or designing a new e-commerce business model. This project should demonstrate deep analytical and application skills.
Tools & Resources
Statistical software (SPSS, R), Market research databases, Mentorship from faculty/industry experts
Career Connection
A strong, industry-relevant e-commerce project serves as a powerful portfolio piece, showcasing expertise to potential employers in India and aiding in securing specialized roles.
Develop Advanced Digital Marketing & Analytics Expertise- (Semester 4)
Further specialize in areas like SEO, SEM, social media marketing, content marketing, and advanced web analytics. Consider obtaining certifications from Google (Ads, Analytics) or other recognized digital marketing bodies to validate your skills.
Tools & Resources
Google Skillshop, HubSpot Academy, Hootsuite Academy
Career Connection
These advanced certifications are highly valued by Indian companies hiring for digital marketing and analytics roles, ensuring students stand out in a crowded job market.
Prepare for E-Commerce Specific Placements- (Semester 4)
Tailor resumes and cover letters to highlight e-commerce related skills and experiences. Practice interview questions specific to digital business, online operations, and technology management roles. Attend mock interviews and participate in placement workshops focusing on the e-commerce sector.
Tools & Resources
Placement cell resources, Online interview preparation platforms, Industry-specific job boards
Career Connection
Targeted preparation significantly increases the chances of securing desirable placements with leading e-commerce players, digital agencies, or tech-enabled businesses in India.
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree (minimum 3 years duration) in any discipline with minimum 45% marks (5% relaxation for SC/ST category) from a recognized university.
Duration: 4 semesters / 2 years
Credits: 120 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA101 | Management Process & Organizational Behaviour | Core | 4 | Introduction to Management, Organizational Behaviour Concepts, Individual Behaviour and Perception, Group Dynamics and Team Building, Motivation and Leadership, Organizational Structure and Change |
| MBA102 | Managerial Economics | Core | 4 | Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Pricing Strategies, Macroeconomic Variables, Business Cycles |
| MBA103 | Business Environment & Ethics | Core | 4 | Indian Business Environment, Economic Policies and Reforms, Social and Cultural Environment, Legal and Political Environment, Business Ethics and Values, Corporate Social Responsibility |
| MBA104 | Business Statistics | Core | 4 | Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Sampling Distributions, Hypothesis Testing, Correlation and Regression, Time Series Analysis |
| MBA105 | Accounting for Management | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Budgeting and Budgetary Control, Fund Flow and Cash Flow Statements, Ratio Analysis |
| MBA106 | Computer Applications in Management | Core | 4 | Fundamentals of Computers, Operating Systems and Networking, MS Office Applications (Word, Excel, PowerPoint), Internet and E-Commerce Basics, Database Management Systems Introduction, Management Information Systems |
| MBA107 | Business Communication | Core | 4 | Principles of Effective Communication, Verbal and Non-Verbal Communication, Written Communication (Reports, Memos), Oral Communication (Presentations, Meetings), Intercultural Communication, Business Correspondence |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA201 | Human Resource Management | Core | 4 | HRM Functions and Roles, Human Resource Planning, Recruitment and Selection, Training and Development, Performance Management, Compensation and Benefits |
| MBA202 | Marketing Management | Core | 4 | Marketing Mix (4Ps), Consumer Behaviour, Market Segmentation and Targeting, Product and Brand Management, Pricing Strategies, Promotion and Distribution Channels |
| MBA203 | Financial Management | Core | 4 | Time Value of Money, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure Theories, Dividend Policy |
| MBA204 | Research Methodology | Core | 4 | Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis (Descriptive and Inferential), Hypothesis Testing, Report Writing |
| MBA205 | Operations Management | Core | 4 | Production Systems, Facility Location and Layout, Inventory Management, Quality Management (TQM, SQC), Supply Chain Management, Project Planning and Scheduling |
| MBA206 | Business Law | Core | 4 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Intellectual Property Rights |
| MBA207 | Quantitative Techniques for Managers | Core | 4 | Linear Programming, Transportation and Assignment Problems, Network Analysis (PERT/CPM), Decision Theory, Game Theory, Simulation |
