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MBA in Digital Marketing at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Thiruvallur, Tamil Nadu
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About the Specialization
What is Digital Marketing at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology Thiruvallur?
This Digital Marketing specialization program at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology focuses on equipping students with advanced skills in the dynamic digital landscape. It offers a comprehensive curriculum covering key aspects like SEO, social media, content strategy, analytics, and e-commerce. The program is designed to meet the growing demand for digital marketing professionals in the Indian industry, emphasizing practical application and strategic thinking.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into the burgeoning digital marketing field in India, as well as working professionals looking to upskill or transition their careers. Individuals with a keen interest in technology, consumer behavior, and creative problem-solving will thrive. It suits those aiming for roles in digital agencies, corporate marketing departments, or aspiring to launch their own digital ventures.
Why Choose This Course?
Graduates of this program can expect to secure roles such as Digital Marketing Manager, SEO Specialist, Social Media Strategist, Content Marketing Lead, or E-commerce Manager in India. Entry-level salaries typically range from INR 4-7 LPA, with experienced professionals earning significantly more. The program aligns with industry certifications, enhancing career growth trajectories in both Indian startups and established MNCs operating in the Indian market.
Student Success Practices
Foundation Stage
Build Strong Management Fundamentals- (Semester 1-2)
Focus on excelling in core MBA subjects like Marketing Management, Financial Management, and Business Analytics. These provide the essential business acumen to strategize effectively in digital marketing. Participate in case studies and group discussions to apply theoretical knowledge.
Tools & Resources
Harvard Business Review case studies, NPTEL courses for core concepts, Peer study groups
Career Connection
A strong foundation in business principles differentiates digital marketers, enabling them to align digital strategies with overall business objectives, crucial for leadership roles in Indian companies.
Develop Data Literacy and Analytical Skills- (Semester 1-2)
Master tools like MS-Excel and begin exploring data visualization. Understanding and interpreting business data is paramount for effective digital marketing. Take online courses in basic statistics and data analysis applications relevant to marketing.
Tools & Resources
Google Sheets, Power BI Desktop (free), Coursera/edX courses on Data Analytics for Marketing
Career Connection
Proficiency in data analysis is highly valued in the Indian job market, leading to roles in marketing analytics and performance marketing, with better salary prospects.
Cultivate Professional Communication and Soft Skills- (Semester 1-2)
Actively participate in professional skill development workshops and business communication labs. Practice public speaking, presentation skills, and professional writing. Network with seniors and faculty to refine interpersonal abilities.
Tools & Resources
Toastmasters International (local chapters), LinkedIn for professional networking, Grammarly for writing improvement
Career Connection
Effective communication is key for client management, team collaboration, and successful pitches in Indian agencies and corporate environments, boosting career progression.
Intermediate Stage
Gain Hands-on Digital Marketing Experience- (Semester 3-4)
Proactively seek internships or live projects focused on digital marketing during breaks. Apply learned concepts in SEO, social media, and content creation. Document your achievements and measurable outcomes meticulously.
Tools & Resources
Internshala, LetsIntern, Fiverr/Upwork for freelance projects, Google Analytics certification
Career Connection
Practical experience is a top requirement for recruiters in India, leading to better internship to PPO conversions and securing desirable entry-level positions.
Deep Dive into Specialization Electives- (Semester 3-4)
Choose electives strategically based on your career interests within Digital Marketing (e.g., SEO, Social Media, E-commerce). Complement classroom learning with relevant online certifications from industry leaders. Build a portfolio of projects for each specialized area.
Tools & Resources
Google Skillshop, HubSpot Academy, Semrush Academy, Canva for content creation
Career Connection
Specialized skills make you a more attractive candidate for specific digital marketing roles, helping you stand out in the competitive Indian job market.
Network and Participate in Industry Events- (Semester 3-4)
Attend webinars, workshops, and conferences focused on digital marketing in India. Connect with professionals, alumni, and potential mentors. Join relevant LinkedIn groups and participate in online discussions to stay updated on industry trends.
Tools & Resources
LinkedIn Events, Digital Marketing India Summit, Meetup groups for digital marketers
Career Connection
Networking opens doors to hidden job opportunities, mentorship, and insights into industry best practices, accelerating career growth in India.
Advanced Stage
Undertake a Comprehensive Digital Marketing Capstone Project- (Semester 3-4)
Utilize the Capstone Project/Dissertation to execute a full-fledged digital marketing campaign for a real or simulated business. Focus on strategy, implementation, and detailed performance analysis, demonstrating end-to-end expertise.
Tools & Resources
Project management software like Trello/Asana, A/B testing tools, Advanced analytics dashboards
Career Connection
A strong capstone project serves as a powerful portfolio piece, showcasing your ability to deliver measurable results to potential employers during placements.
Prepare for Placements with Mock Interviews and GDs- (Semester 4)
Engage actively with the career services cell for intensive placement training, including mock interviews, group discussions, and resume building workshops. Research target companies and roles thoroughly.
Tools & Resources
College career services, Online interview platforms like Pramp, Aptitude test preparation materials
Career Connection
Thorough preparation for the Indian corporate recruitment process significantly increases the chances of securing coveted placement offers from top companies.
Develop a Personal Brand Online- (Semester 4)
Create a professional online presence through a well-curated LinkedIn profile, a personal website or blog showcasing your digital marketing skills, and active participation in industry discussions. Position yourself as a thought leader in a niche.
Tools & Resources
LinkedIn profile optimization guides, WordPress/Wix for personal website, Medium/Substack for blogging
Career Connection
A strong personal brand attracts recruiters and opportunities, demonstrating proactive engagement and expertise, crucial for long-term career success in India''''s digital economy.
Program Structure and Curriculum
Eligibility:
- A Pass in Bachelor’s Degree with a minimum of 50% marks in aggregate (45% for reserved category) in any discipline from a recognized University.
Duration: 4 semesters / 2 years
Credits: 86 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C01 | Management Concepts and Organizational Behavior | Core | 3 | Management Process, Planning & Organizing, Directing & Controlling, Individual Behavior, Group Dynamics & Team Building, Leadership & Motivation |
| MBA C02 | Managerial Economics | Core | 3 | Introduction to Managerial Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structure, Pricing Decisions, Macro Economics |
| MBA C03 | Accounting for Managers | Core | 3 | Financial Accounting Principles, Company Accounts, Financial Statement Analysis, Cost Accounting, Budgetary Control, Marginal Costing |
| MBA C04 | Legal Aspects of Business | Core | 3 | Indian Contract Act, Sale of Goods Act, Negotiable Instruments Act, Companies Act, Consumer Protection Act, Cyber Laws and IPR |
| MBA C05 | Research Methods for Management | Core | 3 | Research Design, Data Collection Methods, Sampling Design, Measurement & Scaling Techniques, Data Preparation & Analysis, Research Report Writing |
| MBA C06 | Business Analytics | Core | 3 | Introduction to Business Analytics, Data Visualization, Predictive Analytics, Prescriptive Analytics, Big Data Analytics, Machine Learning in Business |
| MBA C07 | Professional Skill Development | Core | 2 | Communication Skills, Presentation Skills, Interview Skills, Group Discussion, Time Management, Interpersonal Skills |
| MBA C08 | Business Data Processing Lab | Core | 3 | MS-Excel Fundamentals, Data Visualization in Excel, Statistical Analysis using Excel, Financial Functions, Data Management in Excel, Report Generation |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C09 | Financial Management | Core | 3 | Financial Goals, Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| MBA C10 | Marketing Management | Core | 3 | Marketing Concepts, Consumer Behavior, Market Segmentation, Product Decisions, Pricing Decisions, Promotion & Channel Decisions |
| MBA C11 | Human Resource Management | Core | 3 | HR Planning, Recruitment & Selection, Training & Development, Performance Management, Compensation Management, Industrial Relations |
| MBA C12 | Operations Management | Core | 3 | Operations Strategy, Process Design, Production Planning & Control, Inventory Management, Quality Management, Supply Chain Management |
| MBA C13 | Operations Research | Core | 3 | Linear Programming, Transportation & Assignment, Network Models, Queuing Theory, Simulation, Decision Theory |
| MBA C14 | Entrepreneurship Development | Core | 3 | Entrepreneurial Process, Business Plan, Startup Ecosystem, Funding Sources, Legal & Ethical Issues, Marketing for Startups |
| MBA C15 | Corporate Communication | Core | 2 | Business Communication Strategies, Public Relations, Crisis Communication, Digital Communication, Cross-Cultural Communication, Corporate Social Responsibility |
| MBA C16 | Business Communication Lab | Core | 3 | Advanced Presentation Tools, Business Writing, Email Etiquette, Video Conferencing, Digital Communication Platforms, Report Generation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA C17 | Strategic Management | Core | 3 | Strategic Analysis, Environmental Appraisal, Internal Capabilities, Strategy Formulation, Strategy Implementation, Strategic Evaluation & Control |
| MBA C18 | Global Business Management | Core | 3 | International Trade, Global Environment, Foreign Exchange, International Marketing, Global Human Resources, International Finance |
| MBA C19 | Project Management | Core | 3 | Project Life Cycle, Project Planning, Project Scheduling, Resource Allocation, Project Risk Management, Project Monitoring & Control |
| MBA DM01 | Fundamentals of Digital Marketing | Elective (Digital Marketing) | 3 | Digital Marketing Ecosystem, SEO & SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics & Mobile Marketing |
| MBA DM02 | Social Media Marketing and Optimization | Elective (Digital Marketing) | 3 | Social Media Platforms, Content Strategy, Community Management, Social Media Advertising, Influencer Marketing, Social Media Analytics |
| MBA DM03 | Search Engine Optimization and Marketing | Elective (Digital Marketing) | 3 | SEO Basics & Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, SEM Strategies, Google Ads & Campaign Management |
| MBA DM04 | Content Marketing and Strategy | Elective (Digital Marketing) | 3 | Content Strategy & Planning, Content Creation & Formats, Storytelling & Engagement, Content Distribution & Promotion, Content Performance Measurement, Content Marketing Tools |
| MBA DM05 | Web Analytics and CRM | Elective (Digital Marketing) | 3 | Web Analytics Tools, Google Analytics Implementation, Data Interpretation & Reporting, Conversion Tracking, Customer Relationship Management, CRM Platforms & Strategy |
| MBA DM06 | E-commerce and Mobile Marketing | Elective (Digital Marketing) | 3 | E-commerce Business Models, E-commerce Platforms & Payments, Mobile Marketing Strategies, App Marketing, Location-Based Marketing, Omnichannel Retailing |
| MBA P01 | Internship | Project | 4 | Industry Exposure, Practical Application, Skill Development, Project Reporting, Presentation, Mentorship |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| MBA DM07 | Digital Advertising and Media Planning | Elective (Digital Marketing) | 3 | Digital Advertising Landscape, Display & Video Advertising, Search Advertising, Social Media Advertising, Programmatic Advertising, Media Planning & Buying |
| MBA DM08 | Email Marketing and Marketing Automation | Elective (Digital Marketing) | 3 | Email Campaign Design, Segmentation & Personalization, A/B Testing & Optimization, Email Deliverability & Compliance, Marketing Automation Platforms, Lead Nurturing Workflows |
| MBA DM09 | Growth Hacking and Advanced Analytics | Elective (Digital Marketing) | 3 | Growth Hacking Mindset & Process, AARRR Funnel, Experimentation & A/B Testing, Advanced Analytics Techniques, Predictive Analytics, Marketing Attribution Models |
| MBA DM10 | Digital Marketing Capstone Project | Elective (Digital Marketing) | 3 | Integrated Digital Campaign Planning, Market Research, Strategy Development, Execution & Optimization, Performance Analysis, Final Presentation & Reporting |
| MBA DM11 | Influencer Marketing and PR | Elective (Digital Marketing) | 3 | Influencer Identification & Outreach, Campaign Strategy, Performance Measurement, Legal & Ethical Considerations, Online Reputation Management, Crisis Communication |
| MBA DM12 | Customer Experience and Digital Transformation | Elective (Digital Marketing) | 3 | Customer Journey Mapping, CX Design Principles, Digital CX Tools, Digital Transformation Strategy, Organizational Change Management, Innovation in CX |
| MBA P02 | Project Work / Dissertation | Project | 6 | Research Problem Identification, Literature Review, Methodology, Data Analysis, Findings & Discussion, Report Writing |
