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BBA in General at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology
Tiruvallur, Tamil Nadu
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About the Specialization
What is General at Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology Tiruvallur?
This BBA program at Vel Tech Rangarajan Dr. Sagunthala Research and Development Institute of Science and Technology focuses on building a strong foundation in diverse business functions. It integrates core management principles with contemporary topics like digital marketing and business analytics, preparing students for the dynamic Indian business environment. The program aims to foster analytical and decision-making skills crucial for various industries.
Who Should Apply?
This program is ideal for recent 10+2 graduates from any stream seeking an entry into the vast domain of business administration. It also suits individuals aiming for entrepreneurial ventures or those aspiring to pursue higher education like an MBA. Students with a keen interest in understanding business operations, market dynamics, and organizational behavior will find this program beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in Indian companies, including roles in marketing, human resources, finance, operations, and sales. Entry-level salaries typically range from INR 3-5 LPA, growing significantly with experience. The comprehensive curriculum prepares students for junior management positions, facilitating career progression in both corporate and startup ecosystems across India.
Student Success Practices
Foundation Stage
Master Business Fundamentals- (Semester 1-2)
Focus on thoroughly understanding core concepts in management, accounting, economics, and marketing. Regularly review lecture notes, solve practice problems, and participate in classroom discussions. Form study groups to clarify doubts and reinforce learning.
Tools & Resources
University Library resources, NPTEL for foundational business courses, Khan Academy for economics and mathematics, Peer study groups
Career Connection
A strong grasp of fundamentals is crucial for higher-level subjects and forms the bedrock for entry-level roles in any business function, aiding in competitive exams and interviews.
Develop Essential Communication & IT Skills- (Semester 1-2)
Actively engage in personality and skill development labs to enhance professional English, presentation abilities, and interpersonal skills. Practice business communication through mock interviews and group discussions. Master MS Office Suite, especially Excel, for basic business computing.
Tools & Resources
Vel Tech Language Lab, LinkedIn Learning for communication courses, Online tutorials for MS Office, Toastmasters International club (if available on campus)
Career Connection
Strong communication and IT literacy are non-negotiable for all professional roles, enabling effective collaboration and data handling in the Indian corporate environment.
Explore Industry Trends & Networking- (Semester 1-2)
Attend guest lectures, webinars, and industry workshops organized by the college or local business associations. Follow leading Indian business publications (e.g., Economic Times, Business Standard) and business news channels. Start building a professional network on platforms like LinkedIn.
Tools & Resources
Industry magazines, Online business news portals, LinkedIn, College alumni network events
Career Connection
Early exposure to industry trends helps in choosing future specializations and demonstrates a proactive approach to potential employers, especially in India''''s rapidly evolving market.
Intermediate Stage
Apply Research & Analytical Skills- (Semester 3-4)
Engage deeply in subjects like Business Statistics and Research Methods. Learn to collect, analyze, and interpret data using statistical software (even basic spreadsheet tools). Work on mini-research projects or case studies beyond regular assignments to build practical analytical capabilities.
Tools & Resources
SPSS (if available), R/Python basics for data analysis, Advanced Excel features, Vel Tech''''s research journals or faculty mentorship
Career Connection
Analytical skills are highly valued across all business domains for informed decision-making, crucial for roles in market research, financial analysis, or operations in Indian companies.
Seek Practical Industry Exposure- (Semester 3-4)
Look for short-term internships, live projects, or volunteering opportunities in local businesses or NGOs during semester breaks. This hands-on experience helps in understanding real-world business operations and applying theoretical knowledge. Focus on gaining experience related to HRM, Finance, or Marketing.
Tools & Resources
College placement cell, Internship portals (Internshala, LinkedIn Jobs), Local industry associations
Career Connection
Practical exposure significantly boosts resume credibility, provides valuable industry contacts, and helps in clarifying career aspirations, which are critical for placements.
Enhance Professional Communication & Presentation- (Semester 3-4)
Participate actively in managerial skill development labs, focusing on leadership, decision-making, and conflict resolution. Volunteer for college events to manage teams and develop organizational skills. Regularly practice public speaking and presentation techniques through group projects and debates.
Tools & Resources
Vel Tech''''s soft skills training programs, Student clubs for public speaking/debates, Online presentation tools like Canva/Prezi
Career Connection
Polished professional communication and strong managerial acumen are essential for leadership roles and effective team management in any organization.
Advanced Stage
Specialize through Electives & Projects- (Semester 5-6)
Carefully choose program electives that align with your career interests (e.g., finance, marketing, HR). Dedicate significant effort to the Project Work, treating it as an opportunity to deep-dive into a specific business problem, apply learned concepts, and showcase problem-solving abilities.
Tools & Resources
Faculty advisors, Industry reports, Online research databases, Relevant software for chosen specialization (e.g., financial modeling tools, marketing analytics platforms)
Career Connection
Specialization through electives and a strong project can differentiate you in the job market, making you a more attractive candidate for specific roles and industries.
Maximize Internship & Placement Preparation- (Semester 5-6)
Treat the compulsory internship as an extended interview opportunity. Perform exceptionally, network actively, and learn as much as possible. Simultaneously, prepare rigorously for placements: attend mock interviews, aptitude test training, and group discussion sessions organized by the placement cell.
Tools & Resources
Vel Tech Placement Cell, Online aptitude test platforms (indiabix, Freshersworld), Interview preparation guides, Company-specific preparation materials
Career Connection
A successful internship often leads to a pre-placement offer. Strong placement preparation is vital for securing desirable jobs in top companies across India immediately after graduation.
Develop Strategic Thinking & Leadership- (Semester 5-6)
Focus on understanding Strategic Management and International Business from a global and Indian perspective. Participate in business strategy competitions, case study challenges, and leadership workshops. Reflect on your career goals and plan for continuous professional development.
Tools & Resources
Harvard Business Review cases, Industry reports, Leadership training programs, Participation in B-school competitions
Career Connection
Strategic thinking and leadership qualities are crucial for growth into managerial and executive roles, preparing you for complex business challenges in a competitive environment.
Program Structure and Curriculum
Eligibility:
- Passed 10+2 examination or equivalent with a minimum aggregate of 50% in any stream from a recognized board.
Duration: 3 years / 6 semesters
Credits: 133 Credits
Assessment: Internal: 50%, External: 50%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HS2101 | Professional English - I | Core | 3 | Listening and Speaking, Reading Comprehension, Writing Skills, Grammar and Vocabulary, Business Communication Basics |
| MA2101 | Business Mathematics - I | Core | 4 | Linear Equations and Matrices, Set Theory, Differential Calculus, Integral Calculus, Applications in Business |
| BT2101 | Principles of Management | Core | 3 | Introduction to Management, Planning and Decision Making, Organising and Staffing, Directing and Motivation, Controlling and Coordination |
| BT2102 | Financial Accounting | Core | 4 | Introduction to Accounting, Accounting Process and Journal Entries, Preparation of Financial Statements, Inventory Valuation Methods, Depreciation Accounting |
| BT2103 | Business Economics | Core | 3 | Introduction to Economics, Demand and Supply Analysis, Production and Cost Analysis, Market Structures, Macroeconomic Concepts |
| BT2104 | Business Computing Lab | Lab | 2 | MS Word for Business Documents, MS Excel for Data Management, MS PowerPoint for Presentations, Internet and Email Applications, Basic Database Concepts |
| BT2151 | Personality and Skill Development Lab | Lab | 3 | Self-Awareness and SWOT Analysis, Time Management Techniques, Stress Management Strategies, Interpersonal Communication, Group Discussion and Interview Skills |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| HS2102 | Professional English - II | Core | 3 | Advanced Reading Techniques, Critical Thinking and Analysis, Report and Article Writing, Public Speaking Skills, Resume and Cover Letter Writing |
| MA2102 | Business Mathematics - II | Core | 4 | Probability Theory, Probability Distributions, Permutations and Combinations, Linear Programming, Game Theory Basics |
| BT2105 | Marketing Management | Core | 4 | Introduction to Marketing, Consumer Behaviour, Market Segmentation, Targeting, Positioning, Product and Pricing Decisions, Promotion and Distribution Strategies |
| BT2106 | Organizational Behaviour | Core | 3 | Introduction to Organizational Behaviour, Individual Behaviour and Personality, Group Dynamics and Teamwork, Motivation Theories, Leadership and Power |
| BT2107 | Cost and Management Accounting | Core | 3 | Introduction to Cost Accounting, Costing Methods and Techniques, Budgeting and Budgetary Control, Standard Costing and Variance Analysis, Marginal Costing and Decision Making |
| BT2108 | Fundamentals of Digital Marketing | Core | 3 | Introduction to Digital Marketing, Search Engine Optimization (SEO), Social Media Marketing, Content Marketing Strategies, Email Marketing and Web Analytics |
| BT2152 | Business Communication Lab | Lab | 2 | Effective Presentation Techniques, Business Report Writing, Email and Correspondence Etiquette, Negotiation Skills, Interview Preparation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BT2109 | Human Resource Management | Core | 3 | Introduction to HRM, HR Planning and Job Analysis, Recruitment and Selection, Training and Development, Performance Management and Compensation |
| BT2110 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency and Dispersion, Correlation and Regression Analysis, Probability and Sampling Distributions, Hypothesis Testing |
| BT2111 | Corporate Accounting | Core | 4 | Accounting for Shares and Debentures, Redemption of Debentures, Preparation of Company Final Accounts, Amalgamation and Absorption of Companies, Internal Reconstruction |
| BT2112 | Financial Management | Core | 3 | Introduction to Financial Management, Time Value of Money, Capital Budgeting Decisions, Cost of Capital, Working Capital Management |
| BT2113 | Business Law | Core | 3 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 2019, Introduction to Company Law |
| BT21O1 | Open Elective - I | Elective | 3 | Various interdisciplinary topics based on chosen elective |
| BT2153 | Managerial Skill Development Lab | Lab | 3 | Leadership Skills, Decision Making Techniques, Problem Solving Approaches, Conflict Resolution, Team Building Exercises |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BT2114 | Research Methods in Business | Core | 3 | Introduction to Business Research, Research Design and Types, Data Collection Methods, Sampling Techniques, Data Analysis and Report Writing |
| BT2115 | Production and Operations Management | Core | 4 | Introduction to Operations Management, Facilities Location and Layout, Production Planning and Control, Inventory Management, Quality Management and Supply Chain |
| BT2116 | Income Tax Law and Practice | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salary, Income from House Property, Computation of Total Income and Tax |
| BT2117 | Entrepreneurship Development | Core | 3 | Concept of Entrepreneurship, Entrepreneurial Process, Business Plan Preparation, Sources of Finance for Startups, Challenges and Support Systems |
| BT2118 | Indian Banking and Financial System | Core | 3 | Structure of Indian Banking, Reserve Bank of India (RBI), Commercial Banks and their Functions, Financial Markets and Instruments, Financial Services and Institutions |
| BT21O2 | Open Elective - II | Elective | 3 | Various interdisciplinary topics based on chosen elective |
| BT2154 | Advanced Spreadsheet for Business Lab | Lab | 3 | Advanced Excel Functions, Data Analysis with Pivot Tables, What-if Analysis and Solver, Data Validation and Protection, Macros and VBA Basics for Business |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BT2119 | Quantitative Techniques for Business | Core | 3 | Decision Theory, Network Analysis (PERT/CPM), Queuing Theory, Simulation Techniques, Forecasting Methods |
| BT2120 | Industrial Law | Core | 3 | Factories Act, 1948, Industrial Disputes Act, 1947, Trade Unions Act, 1926, Payment of Wages Act, 1936, Employee''''s Compensation Act, 1923 |
| BT2121 | Capital Market Operations | Core | 3 | Primary Market and IPOs, Secondary Market and Stock Exchanges, Securities and Exchange Board of India (SEBI), Mutual Funds and Investment Options, Derivatives Market Basics |
| BT21P1 | Programme Elective - I | Elective | 3 | Specific topics depend on chosen specialization elective |
| BT21P2 | Programme Elective - II | Elective | 3 | Specific topics depend on chosen specialization elective |
| BT21O3 | Open Elective - III | Elective | 3 | Various interdisciplinary topics based on chosen elective |
| BT2155 | Business Analytics Lab | Lab | 3 | Introduction to Business Analytics Tools, Data Visualization Techniques, Statistical Software for Business Analysis (e.g., R/Python basics), Predictive Modeling Fundamentals, Case Studies in Business Analytics |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BT2122 | Strategic Management | Core | 3 | Introduction to Strategic Management, External and Internal Environmental Analysis, Strategic Formulation and Choice, Strategic Implementation, Strategic Control and Evaluation |
| BT2123 | International Business | Core | 3 | Nature of International Business, Theories of International Trade, Foreign Exchange Market, Global Marketing Strategies, International Financial Management |
| BT2124 | Goods and Services Tax (GST) | Core | 3 | Introduction to GST in India, GST Council and Administration, Concept of Supply and Value of Supply, Input Tax Credit Mechanism, GST Registration and Returns |
| BT21P3 | Programme Elective - III | Elective | 3 | Specific topics depend on chosen specialization elective |
| BT2191 | Project Work | Project | 6 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Documentation, Presentation and Viva Voce |
| BT2192 | Internship | Employability Enhancement Course | 4 | Practical Application of Business Concepts, Exposure to Industry Operations, Skill Enhancement and Professional Development, Networking with Industry Professionals, Internship Report Submission |
