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B-SC-VISUAL-COMMUNICATION in General at Vellore Institute of Technology
Vellore, Tamil Nadu
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About the Specialization
What is General at Vellore Institute of Technology Vellore?
This B.Sc Visual Communication program at Vellore Institute of Technology focuses on equipping students with a blend of artistic skills and technological proficiency essential for the dynamic visual media industry. It covers various aspects from graphic design, photography, and film to digital media production and advertising. The program is designed to meet the evolving demands of India''''s vibrant media and communication sector, fostering creative and technical expertise.
Who Should Apply?
This program is ideal for creative fresh graduates from any stream who possess a keen eye for aesthetics and a passion for storytelling through visual mediums. It also suits individuals looking to build a strong foundation in design, media production, and marketing communication. Students interested in careers like graphic designers, photographers, animators, or UI/UX designers will find this curriculum highly beneficial.
Why Choose This Course?
Graduates of this program can expect diverse career paths in India''''s advertising, media production, digital marketing, and design industries. Entry-level salaries typically range from INR 3 to 5 LPA, growing significantly with experience. Opportunities include roles as graphic designers, content creators, photographers, videographers, web designers, or art directors, with potential for leadership growth in Indian companies and agencies.
Student Success Practices
Foundation Stage
Master Core Design Principles and Tools- (Semester 1-2)
Dedicate time to thoroughly understand basic design elements, principles of visual communication, and fundamental drawing techniques. Practice daily using traditional sketching and beginner-friendly digital tools to build a strong foundation.
Tools & Resources
Adobe Photoshop, Illustrator (trial/student versions), Sketchbooks and drawing materials, Online tutorials from platforms like Coursera (for design basics)
Career Connection
A strong grasp of fundamentals is crucial for all visual communication careers, ensuring professional-level design output and problem-solving abilities, leading to better portfolio development for entry-level roles.
Build a Digital Portfolio from Day One- (Semester 1-2)
Start compiling all your creative projects, even small assignments, into an organized digital portfolio. Regularly update it with your best work from Basic Design, Drawing Techniques, and elective courses like Digital Photography.
Tools & Resources
Behance, Dribbble (for inspiration), Google Drive/Dropbox for storage, Personal website platforms like WordPress/Wix
Career Connection
An evolving portfolio demonstrates continuous skill development and passion, making you stand out to recruiters for internships and initial job placements in design and media roles.
Engage in Peer Learning and Creative Critiques- (Semester 1-2)
Form study groups and actively participate in creative critiques with classmates and faculty. Learn to give and receive constructive feedback to refine your design thinking and improve your artistic vision.
Tools & Resources
VIT''''s design studio facilities, Online collaboration tools like Figma/Miro (for shared whiteboards)
Career Connection
Collaborative skills and the ability to articulate design choices are vital in team-based industry environments, enhancing your employability and effectiveness in client interactions.
Intermediate Stage
Undertake Mini-Projects and Competitions- (Semester 3-4)
Beyond coursework, actively seek out and participate in design challenges, local art competitions, or college-level media projects. Apply concepts from Graphic Design, Web Design, and Advertising to real-world scenarios.
Tools & Resources
Participate in campus media clubs, Online design challenge platforms (e.g., 99designs, local hackathons), Adobe Creative Suite
Career Connection
Winning competitions or completing side projects bolsters your portfolio with practical experience, showcases initiative, and provides valuable networking opportunities for future internships and jobs.
Seek Industry Mentorship and Networking- (Semester 3-4)
Attend workshops, seminars, and industry events hosted by VIT or local design communities. Connect with guest speakers, faculty, and alumni working in visual communication to gain insights and potential mentorship.
Tools & Resources
LinkedIn, Industry conferences (e.g., Kyoorius Designyatra), VIT alumni network
Career Connection
Networking opens doors to internship opportunities, industry insights, and potential job referrals. Mentors can guide career choices and skill development for specific industry segments.
Specialize in a Niche Skillset- (Semester 3-4)
Identify an area of strong interest, such as UI/UX design, motion graphics, or documentary filmmaking, based on your elective choices. Delve deeper into this specialization through advanced software tutorials and personal projects.
Tools & Resources
Specialized software (e.g., Adobe After Effects, Figma, Blender), Online courses on platforms like Udemy, Skillshare
Career Connection
Developing a specialized skill makes you a more attractive candidate for targeted roles, demonstrating expertise in a high-demand area, which often leads to better career prospects and higher earning potential.
Advanced Stage
Develop a Professional Capstone Dissertation- (Semester 5-6)
Approach Dissertation I and II as a serious opportunity to showcase your cumulative skills. Choose a compelling topic, conduct thorough research, and execute a visually stunning and professionally presented final project.
Tools & Resources
Academic research databases, Mentorship from faculty, High-end design software
Career Connection
A strong dissertation serves as your ultimate portfolio piece, demonstrating advanced problem-solving, creative execution, and research capabilities to prospective employers for high-level roles.
Engage in Mock Interviews and Portfolio Reviews- (Semester 5-6)
Actively participate in mock interviews and dedicated portfolio review sessions organized by the placement cell or faculty. Refine your presentation skills and receive critical feedback on your work before actual placements.
Tools & Resources
VIT Placement Office resources, Career counselors, Peer review sessions
Career Connection
Polishing your interviewing skills and portfolio presentation significantly increases your chances of securing placements in competitive design and media roles upon graduation, including with top Indian MNCs.
Explore Freelance Opportunities or Internships- (Semester 5-6)
Leverage your accumulated skills to take on small freelance projects or pursue a full-time internship in your area of interest. This provides invaluable real-world experience, client interaction, and a professional work ethic.
Tools & Resources
Freelance platforms (e.g., Upwork, Fiverr - for experience), VIT internship database, Personal industry contacts
Career Connection
Practical industry experience, even before graduation, is highly valued by employers in India, demonstrating your readiness for professional challenges and often leading to pre-placement offers.
Program Structure and Curriculum
Eligibility:
- Minimum 60% aggregate in 10+2 examinations (50% for applicants from Jammu and Kashmir / Ladakh and North Eastern States). Applicants must have studied any of the following subjects at the 10+2 level: Physics, Chemistry, Mathematics, Biology, Computer Science, Statistics, Commerce, Accountancy, Economics, Business Studies, Marketing, English, Psychology, Sociology, History, Political Science, Geography, Business Management, Home Science, Multimedia, Mass Communication, Journalism, Design, Art, Visual Arts, Performing Arts, Literature. A pass in Class 12 or equivalent is required.
Duration: 3 years (6 semesters)
Credits: 130 Credits
Assessment: Assessment pattern not specified
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG1001 | Introduction to Visual Communication | Programme Core | 3 | |
| VMG1002 | Basic Design | Programme Core | 3 | |
| VMG1003 | English Language & Literature | University Core | 3 | |
| VMG1004 | Drawing Techniques | Programme Core | 2 | |
| VMG1005 | Soft Skills | Soft Skills | 1 | |
| VMG1006 | Professional Communication | Foundation Core | 3 | |
| VME1001 | Colour Theory and Application | Programme Elective | 3 | |
| VME1002 | Digital Photography | Programme Elective | 2 | |
| VME1003 | Introduction to Computer Graphics | Programme Elective | 2 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG1007 | History of Art | Programme Core | 3 | |
| VMG1008 | Graphic Design Principles | Programme Core | 3 | |
| VMG1009 | Script Writing | Programme Core | 3 | |
| VMG1010 | Photography and Videography | Programme Core | 2 | |
| VMG1011 | Media Laws and Ethics | Foundation Core | 3 | |
| VMG1012 | Soft Skills II | Soft Skills | 1 | |
| VME1004 | Digital Illustration | Programme Elective | 2 | |
| VME1005 | Typography Design | Programme Elective | 3 | |
| VME1006 | Introduction to Animation | Programme Elective | 2 |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG2001 | Advertising Concepts | Programme Core | 3 | |
| VMG2002 | Web Design | Programme Core | 3 | |
| VMG2003 | Digital Media Production | Programme Core | 2 | |
| VMG2004 | Portfolio Design | Programme Core | 2 | |
| VMG2005 | Soft Skills III | Soft Skills | 1 | |
| VME2001 | Advanced Photography | Programme Elective | 2 | |
| VME2002 | Motion Graphics | Programme Elective | 2 | |
| VME2003 | UI/UX Design Principles | Programme Elective | 3 |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG2006 | Film Studies | Programme Core | 3 | |
| VMG2007 | Visual Merchandising | Programme Core | 3 | |
| VMG2008 | Event Management and Promotion | Programme Core | 3 | |
| VMG2009 | Publication Design | Programme Core | 2 | |
| VMG2010 | Soft Skills IV | Soft Skills | 1 | |
| VME2004 | Documentary Filmmaking | Programme Elective | 2 | |
| VME2005 | Game Design Fundamentals | Programme Elective | 3 | |
| VME2006 | Interactive Design | Programme Elective | 2 |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG3001 | Brand Communication | Programme Core | 3 | |
| VMG3002 | Public Relations | Programme Core | 3 | |
| VMG3003 | Marketing Communication | Programme Core | 3 | |
| VMG3004 | Dissertation I | Programme Core | 6 | |
| VMG3005 | Soft Skills V | Soft Skills | 1 | |
| VME3001 | Virtual Reality and Augmented Reality Design | Programme Elective | 3 | |
| VME3002 | Web Development for Designers | Programme Elective | 2 | |
| VME3003 | Digital Storytelling | Programme Elective | 3 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| VMG3006 | Design Management | Programme Core | 3 | |
| VMG3007 | Professional Practice | Programme Core | 3 | |
| VMG3008 | Dissertation II | Programme Core | 10 | |
| VME3004 | Production Design | Programme Elective | 3 | |
| VME3005 | Social Media Marketing for Visual Communicators | Programme Elective | 3 | |
| VME3006 | Advanced UI/UX Design | Programme Elective | 3 |
