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BCOM in Marketing Management at Venerable Uktara Bethany College
Lohit, Arunachal Pradesh
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About the Specialization
What is Marketing Management at Venerable Uktara Bethany College Lohit?
This Marketing Management program at Venerable Uktara Bethany College focuses on developing a comprehensive understanding of marketing principles and practices. It addresses the dynamic Indian market landscape, equipping students with skills in consumer behavior, digital marketing, and strategic branding. The program integrates contemporary marketing trends relevant to India''''s diverse economy, preparing graduates for various industry roles.
Who Should Apply?
This program is ideal for fresh commerce graduates seeking entry into the marketing domain, individuals passionate about understanding consumer psychology and market dynamics. It also suits working professionals looking to upskill in modern marketing techniques or career changers aiming to transition into fast-paced marketing and sales roles within India''''s growing consumer industries.
Why Choose This Course?
Graduates of this program can expect diverse career paths in roles like Marketing Executive, Brand Manager, Digital Marketing Specialist, or Sales Manager in Indian companies. Entry-level salaries typically range from INR 3-5 LPA, with experienced professionals earning significantly more. The program aligns with industry demands, fostering growth trajectories in sectors like FMCG, retail, tech, and financial services across India.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Focus on excelling in core BCom subjects like Financial Accounting, Business Law, and Economics. A strong grasp of these foundational concepts is crucial for understanding the broader business context in which marketing operates. Participate in study groups and utilize library resources.
Tools & Resources
Textbooks, university library, peer study groups, online business news portals like Livemint
Career Connection
A solid foundation in business principles enhances analytical skills, making students more effective in marketing strategy development and financial planning for campaigns, impressing potential employers.
Enhance Communication and Presentation Skills- (Semester 1-2)
Actively participate in English Communication classes and seek opportunities to present projects. Effective communication is paramount in marketing for conveying brand messages and engaging with customers. Join college debate clubs or public speaking events.
Tools & Resources
Toastmasters International (if available), college debate societies, presentation software (PowerPoint, Google Slides)
Career Connection
Strong communication skills are highly valued in marketing roles like brand management, public relations, and sales, directly impacting career progression and networking opportunities.
Explore Basic Marketing Concepts and Trends- (Semester 1-3)
Beyond classroom learning, start exploring current marketing trends, especially those relevant to the Indian market. Read marketing blogs, follow industry leaders on LinkedIn, and understand basic digital marketing concepts. Utilize platforms like YouTube for introductory courses.
Tools & Resources
Marketing blogs (HubSpot, Social Samosa), LinkedIn Learning, YouTube channels on digital marketing
Career Connection
Early exposure to industry trends and foundational marketing knowledge prepares students for advanced studies and showcases genuine interest during internships and entry-level job interviews.
Intermediate Stage
Undertake Marketing-Focused Internships- (Semester 3-5 (during breaks))
Seek internships in marketing departments of local businesses, NGOs, or startups. This practical exposure helps apply theoretical knowledge, build industry contacts, and understand real-world marketing challenges in an Indian context. Focus on roles in sales, market research, or digital marketing.
Tools & Resources
Internshala, LinkedIn Jobs, college placement cell, local business directories
Career Connection
Internships are critical for gaining practical experience, making students job-ready and providing a competitive edge during placements by demonstrating hands-on skills and professional networks.
Develop Digital Marketing Proficiency- (Semester 4-6)
Given the rising importance of digital channels in India, pursue certifications in digital marketing areas like SEO, SEM, social media marketing, and content marketing. Create a personal brand or manage social media for a small business or college club.
Tools & Resources
Google Digital Garage, HubSpot Academy, Coursera, Udemy, Facebook Blueprint
Career Connection
Digital marketing skills are highly in demand in India. Certifications and practical experience significantly boost employability for roles like Digital Marketing Executive, SEO Specialist, or Social Media Manager.
Participate in Business Competitions & Case Studies- (Semester 4-6)
Engage in inter-college marketing competitions, case study challenges, or business simulation games. This enhances problem-solving, strategic thinking, and teamwork skills, crucial for a marketing professional. Look for opportunities advertised by corporates or B-schools.
Tools & Resources
College business clubs, platforms like Unstop (formerly Dare2Compete), industry-sponsored competitions
Career Connection
Winning or participating in such events demonstrates initiative, leadership, and analytical capabilities to recruiters, often leading to pre-placement offers or interview shortlists.
Advanced Stage
Specialized Skill Development and Portfolio Building- (Semester 6)
Deep dive into a specific area of marketing like brand management, market research, or advertising. Work on capstone projects, develop a personal portfolio showcasing campaigns or analyses, and master advanced marketing tools and analytics platforms relevant to the Indian market.
Tools & Resources
Google Analytics, SEMrush, Canva, specific industry software, portfolio websites
Career Connection
A specialized portfolio with practical projects distinguishes candidates, making them highly attractive for specific roles and enabling them to command better salary packages in their chosen niche.
Network Extensively and Seek Mentorship- (Semester 5-6)
Attend industry workshops, seminars, and guest lectures (online and offline) to connect with marketing professionals. Seek out mentors who can provide guidance on career paths, job search strategies, and industry insights, especially within the Indian corporate landscape.
Tools & Resources
LinkedIn, industry events, alumni network, professional associations like Indian Marketing Association
Career Connection
Networking opens doors to hidden job opportunities, valuable advice, and professional growth, significantly enhancing career prospects and long-term success in the marketing field.
Prepare for Placements and Mock Interviews- (Semester 6)
Actively engage with the college placement cell for resume building, mock interviews, and group discussion preparation. Research target companies and roles. Focus on articulating your marketing knowledge and experiences effectively to secure desired placements.
Tools & Resources
College placement cell, interview preparation guides, company websites, current affairs for GDs
Career Connection
Thorough preparation for placements ensures candidates present their best selves, increasing their chances of securing desirable job offers from top companies and kickstarting their marketing careers.
Program Structure and Curriculum
Eligibility:
- 10+2 or its equivalent examination with Commerce/Arts/Science Stream with minimum 45% marks in aggregate for General and OBC candidates and 40% marks in aggregate for SC/ST candidates.
Duration: 3 years (6 semesters)
Credits: 132 Credits
Assessment: Internal: 25%, External: 75%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC-I | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Multidisciplinary Nature of Environmental Studies, Natural Resources, Ecosystems and Biodiversity, Environmental Pollution, Social Issues and the Environment, Human Population and Environment |
| CC-1 | Financial Accounting | Core | 6 | Theoretical Framework of Accounting, Accounting Process and Standards, Preparation of Final Accounts, Accounting for Non-Profit Organizations, Partnership Accounts |
| CC-2 | Business Law | Core | 6 | Indian Contract Act 1872, Sale of Goods Act 1930, Limited Liability Partnership Act 2008, Information Technology Act 2000, Consumer Protection Act 1986 |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| AECC-II | English Communication | Ability Enhancement Compulsory Course | 2 | Theory and Process of Communication, Reading Comprehension Strategies, Effective Writing Skills, Listening and Speaking Skills, Public Speaking and Presentations |
| CC-3 | Corporate Accounting | Core | 6 | Accounting for Share Capital, Accounting for Debentures, Amalgamation and Reconstruction, Valuation of Goodwill and Shares, Consolidated Financial Statements |
| CC-4 | Corporate Law | Core | 6 | Introduction to Company Law, Company Formation and Management, Share Capital and Debentures, Company Meetings and Resolutions, Auditing and Winding-up Procedures |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-5 | Income Tax Law and Practice | Core | 6 | Basic Concepts of Income Tax, Residential Status and Tax Liability, Income from Salaries, Income from House Property, Profits & Gains of Business or Profession, Capital Gains and Other Sources |
| CC-6 | Human Resource Management | Core | 6 | Introduction to HRM, Human Resource Planning and Acquisition, Training and Development, Performance Appraisal and Management, Compensation and Employee Welfare |
| CC-7 | Principles of Marketing | Core (Marketing Foundation) | 6 | Introduction to Marketing Concepts, Market Segmentation and Targeting, Product Decisions and Strategies, Pricing Strategies, Promotion and Distribution Decisions |
| SEC-1 | e-Commerce | Skill Enhancement Course | 4 | Introduction to E-commerce, E-commerce Business Models, Electronic Payment Systems, E-Security and Digital Signatures, Legal and Ethical Issues in E-commerce |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-8 | Goods & Services Tax (GST) & Customs Law | Core | 6 | Introduction to GST Law, Levy, Collection and Exemption from GST, Time and Value of Supply under GST, Input Tax Credit and Refunds, Customs Law Fundamentals |
| CC-9 | Cost Accounting | Core | 6 | Introduction to Cost Accounting, Elements of Cost, Methods of Costing, Cost Accounting Records and Reports, Budgetary Control and Standard Costing |
| CC-10 | Business Mathematics & Statistics | Core | 6 | Matrices and Determinants, Ratio, Proportion and Progression, Basic Calculus for Business, Statistical Data Analysis, Measures of Central Tendency and Dispersion |
| SEC-2 | Computer Applications in Business | Skill Enhancement Course | 4 | Word Processing using MS Word, Spreadsheet Applications using MS Excel, Database Management using MS Access, Presentation Tools (PowerPoint), Internet and World Wide Web |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-11 | Principles of Micro Economics | Core | 6 | Introduction to Microeconomics, Demand and Supply Analysis, Production and Cost Theory, Market Forms and Pricing, Factor Pricing and Income Distribution |
| CC-12 | Fundamentals of Financial Management | Core | 6 | Introduction to Financial Management, Capital Budgeting Decisions, Cost of Capital, Working Capital Management, Dividend Policy Decisions |
| DSE-1.1 | Fundamental of Marketing | Discipline Specific Elective (Marketing Specialization) | 6 | Marketing Environment and Scope, Consumer Behavior Analysis, Market Segmentation, Targeting, Positioning, Product and Brand Management, Pricing Strategies and Decisions |
| DSE-2.2 | Advertising and Personal Selling | Discipline Specific Elective (Marketing Specialization) | 6 | Introduction to Advertising, Advertising Media Selection, Advertising Campaign Management, Personal Selling Process, Sales Promotion Techniques |
| DSE-5.1 | Marketing Management | Discipline Specific Elective (Marketing Specialization) | 6 | Nature and Scope of Marketing Management, Marketing Environment Analysis, Consumer and Industrial Buyer Behavior, Market Segmentation and Product Strategies, Pricing, Promotion and Distribution Management |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-13 | Principles of Macro Economics | Core | 6 | Introduction to Macroeconomics, National Income Accounting, Theory of Income and Employment, Money, Banking and Monetary Policy, Inflation, Deflation and Business Cycles |
| CC-14 | Fundamentals of Investment | Core | 6 | Introduction to Investment Management, Security Analysis and Valuation, Portfolio Management, Fundamental Analysis of Companies, Technical Analysis of Markets |
| DSE-3.2 | Consumer Affairs and Customer Care | Discipline Specific Elective (Marketing Specialization) | 6 | Conceptual Framework of Consumer Affairs, Consumer Rights and Protection Act, Consumer Grievance Redressal Mechanisms, Customer Care Best Practices, Role of Regulatory Bodies |
| DSE-4.1 | Rural Marketing | Discipline Specific Elective (Marketing Specialization) | 6 | Rural Marketing Environment, Rural Consumer Behavior, Rural Marketing Strategies, Rural Marketing Channels and Logistics, Rural Marketing Research |
| DSE-5.2 | Product & Pricing Decisions | Discipline Specific Elective (Marketing Specialization) | 6 | Product Mix and Product Line Decisions, Branding and Packaging Strategies, New Product Development Process, Pricing Objectives and Methods, Pricing Strategies and Adjustments |
| DSE-5.3 | Promotion & Distribution Management | Discipline Specific Elective (Marketing Specialization) | 6 | Marketing Communication Mix, Advertising and Sales Promotion, Public Relations and Personal Selling, Distribution Channel Types and Design, Supply Chain Management and Logistics |
