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B-B-A in General at Vidya Vikas First Grade College
Mysore, Karnataka
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About the Specialization
What is GENERAL at Vidya Vikas First Grade College Mysore?
This General BBA program at Vidya Vikas First Grade College, Mysuru, focuses on providing a comprehensive foundation in core business principles, management theories, and practical skills. Relevant for India''''s rapidly evolving economy, it covers essential areas like finance, marketing, human resources, and operations, preparing students for diverse roles. The program''''s broad scope equips graduates to understand and contribute to various industry sectors.
Who Should Apply?
This program is ideal for fresh 10+2 graduates with an interest in business administration and management. It also suits aspiring entrepreneurs eager to build foundational business knowledge and individuals seeking entry into administrative or junior management roles. Students with a general aptitude for problem-solving and leadership potential will find this course highly beneficial for a foundational career in business.
Why Choose This Course?
Graduates of this program can expect to secure entry-level management, administrative, and executive roles across various industries in India. Starting salaries typically range from INR 3 LPA to 6 LPA, with significant growth potential in marketing, finance, or operations. The curriculum aligns with the skills needed for roles in Indian SMEs, startups, and various corporate functions, providing a solid launchpad for a business career.
Student Success Practices
Foundation Stage
Master Business Fundamentals & Communication- (Semester 1-2)
Dedicate time to thoroughly understand core subjects like Financial Accounting, Principles of Management, and Business Environment. Actively participate in English language enhancement and communication skill development sessions. Form study groups to discuss concepts and practice presentation skills.
Tools & Resources
Textbooks, University study materials, Grammar and vocabulary apps, Peer study groups
Career Connection
Strong fundamentals are crucial for all business roles, and effective communication is essential for interviews and early career success in India.
Build Digital & Quantitative Aptitude- (Semester 1-2)
Focus on developing proficiency in Digital Fluency (MS-Office, Internet usage) and Quantitative Aptitude. Practice regularly with numerical problems and logical reasoning exercises to enhance problem-solving capabilities, which are vital for competitive exams and business analytics.
Tools & Resources
Microsoft Office Suite, Online aptitude platforms like IndiaBix, Digital literacy courses
Career Connection
These skills are directly tested in campus placements and are prerequisites for most analytical and administrative positions in Indian corporates.
Engage in Early Industry Exploration- (Semester 1-2)
Attend guest lectures, workshops, and industry expert talks organized by the college to gain early insights into various business functions and career paths. Utilize college resources to understand different sectors and their demands, fostering early career clarity.
Tools & Resources
College career guidance cell, LinkedIn for industry profiles, Business newspapers/magazines
Career Connection
Early exposure helps in making informed decisions about future specializations and builds a practical understanding of the business world.
Intermediate Stage
Apply Classroom Learning to Real-world Scenarios- (Semester 3-5)
Actively seek opportunities for practical application of subjects like Cost Accounting, Business Law, and Research Methodology through case study analysis, mini-projects, and simulated business challenges. Participate in college business clubs and inter-collegiate competitions.
Tools & Resources
Harvard Business Review cases (available via college library), Industry magazines, College entrepreneurship cells
Career Connection
Practical application of knowledge enhances problem-solving skills, making students more attractive to employers for roles requiring critical thinking and strategic input.
Pursue Internships and Skill Certifications- (Semester 3-5)
Undertake at least one summer internship after Semester 4 or 5 to gain hands-on corporate experience. Additionally, pursue relevant certifications in areas like advanced Excel, Tally, or digital marketing to enhance your resume and practical skill set.
Tools & Resources
Internshala, Naukri.com, Coursera/Udemy for certifications, College placement cell
Career Connection
Internships are crucial for gaining practical exposure and networking, often leading to pre-placement offers. Certifications provide a competitive edge in the Indian job market.
Develop Professional Networking Skills- (Semester 3-5)
Start building a professional network by attending industry conferences, connecting with guest speakers, and using platforms like LinkedIn. Participate in mock interviews and group discussions to hone soft skills essential for future employment.
Tools & Resources
LinkedIn, Professional associations (e.g., AIMA local chapters), College alumni network
Career Connection
Networking opens doors to mentorship, internships, and job opportunities, which are critical in India''''s relationship-driven business environment.
Advanced Stage
Intensify Placement Preparation and Mock Interviews- (Semester 6)
Focus on rigorous preparation for placement drives, including aptitude tests, group discussions, and multiple rounds of interviews. Engage in intensive mock interview sessions with faculty and industry professionals to refine responses and build confidence for various BBA roles.
Tools & Resources
Placement training agencies, Online test platforms, College placement cell, Interview guidance books
Career Connection
Thorough preparation directly translates into higher success rates in securing desirable job offers from leading Indian companies and MNCs operating in India.
Undertake Capstone Projects and Business Simulations- (Semester 6)
Engage in comprehensive capstone projects or advanced business simulations that integrate knowledge from various BBA disciplines, such as Strategic Management and Business Analytics. This allows for holistic problem-solving and showcases practical application of skills.
Tools & Resources
Industry reports, Business simulation software, Faculty mentors, Case study competitions
Career Connection
Such projects demonstrate leadership, analytical thinking, and decision-making abilities, highly valued by employers for managerial and analytical roles.
Explore Higher Education & Entrepreneurial Avenues- (Semester 6)
While preparing for placements, also research options for postgraduate studies (e.g., MBA, PGDM) or entrepreneurial ventures. Develop a robust business idea if inclined towards entrepreneurship, utilizing the skills gained in subjects like Entrepreneurship and Startup Management.
Tools & Resources
CAT/MAT/XAT prep materials, Startup incubators/accelerators, Business model canvas tools
Career Connection
This proactive approach ensures clarity on long-term career goals, whether in corporate leadership or creating an impact through a startup in India''''s growing economy.
Program Structure and Curriculum
Eligibility:
- Pass in PUC (10+2) or equivalent examination from a recognized board/university.
Duration: 3 years / 6 semesters
Credits: 104 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 1.1 | Business Organisation & Environment | Core | 4 | Introduction to Business, Forms of Business Organization, Business Environment, Entrepreneurship, Social Responsibility |
| DSC 1.2 | Financial Accounting | Core | 4 | Introduction to Financial Accounting, Accounting Process, Final Accounts, Accounting for Non-Profit Organizations, Accounting for Depreciation |
| DSC 1.3 | Principles of Management | Core | 4 | Introduction to Management, Planning, Organizing, Staffing, Directing, Controlling |
| AECC 1 | English | Ability Enhancement Compulsory Course | 2 | Communication Skills, Grammar and Usage, Reading Comprehension, Writing Skills, Presentation Skills |
| AECC 2 | Indian Constitution | Ability Enhancement Compulsory Course | 2 | Constitutional History, Fundamental Rights, Directive Principles of State Policy, Union and State Government, Judiciary in India |
| SEC 1 | Digital Fluency | Skill Enhancement Course | 2 | Fundamentals of Computers, Operating Systems, MS-Office Suite, Internet and Email, Cyber Security Basics |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 2.1 | Business Statistics | Core | 4 | Introduction to Statistics, Measures of Central Tendency, Measures of Dispersion, Correlation Analysis, Regression Analysis |
| DSC 2.2 | Corporate Accounting | Core | 4 | Share Capital Accounting, Debentures, Company Final Accounts, Amalgamation of Companies, Accounting for Absorption and External Reconstruction |
| DSC 2.3 | Human Resource Management | Core | 4 | Introduction to HRM, HR Planning, Recruitment and Selection, Training and Development, Performance Appraisal |
| AECC 3 | Kannada / MIL Alternatives | Ability Enhancement Compulsory Course | 2 | Language Comprehension, Grammar, Prose and Poetry, Cultural Context, Effective Communication |
| AECC 4 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems and Biodiversity, Natural Resources, Environmental Pollution, Social Issues and the Environment, Global Environmental Concerns |
| SEC 2 | Quantitative Aptitude | Skill Enhancement Course | 2 | Numbers and Averages, Percentages and Ratios, Time and Work, Profit and Loss, Data Interpretation |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 3.1 | Cost Accounting | Core | 4 | Introduction to Cost Accounting, Cost Sheet Preparation, Material Costing, Labour Costing, Overhead Costing |
| DSC 3.2 | Banking & Financial Services | Core | 4 | Indian Banking System, Commercial Banks, Central Banking (RBI), Financial Markets and Instruments, Non-Banking Financial Companies |
| DSC 3.3 | Business Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Negotiable Instruments Act 1881, Partnership Act 1932 |
| AECC 5 | Skill Development | Ability Enhancement Compulsory Course | 2 | Personality Development, Communication Skills, Time Management, Goal Setting, Interpersonal Skills |
| OEC 1 | Open Elective (e.g., Entrepreneurship Development) | Open Elective | 3 | Concept of Entrepreneurship, Business Plan Preparation, Startup Ecosystem, Funding for Startups, Legal Aspects of Business |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 4.1 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status and Tax Incidence, Income from Salaries, Income from House Property, Capital Gains |
| DSC 4.2 | Research Methodology | Core | 4 | Introduction to Research, Research Design, Data Collection Methods, Sampling Techniques, Data Analysis and Interpretation |
| DSC 4.3 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Production Planning and Control, Quality Management, Inventory Management |
| AECC 6 | Computer Applications in Business | Ability Enhancement Compulsory Course | 2 | MS-Excel for Business, Accounting Software (Tally), Data Analysis Tools, Business Presentations, E-Commerce Applications |
| OEC 2 | Open Elective (e.g., Basics of Stock Market) | Open Elective | 3 | Stock Market Instruments, Trading Mechanisms, Stock Exchanges in India, SEBI Regulations, Investment Strategies |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 5.1 | Entrepreneurship and Startup Management | Core | 4 | Entrepreneurship Concepts, Indian Startup Ecosystem, Developing a Business Plan, Startup Funding Sources, Legal and Regulatory Compliance |
| DSC 5.2 | Management Accounting | Core | 4 | Introduction to Management Accounting, Costing Techniques, Budgetary Control, Standard Costing, Variance Analysis |
| DSC 5.3 | International Business | Core | 4 | Introduction to International Business, Theories of International Trade, Foreign Exchange Markets, Global Marketing Strategies, International Financial Management |
| OEC 3 | Open Elective (e.g., Financial Markets & Institutions) | Open Elective | 3 | Structure of Financial System, Money Market, Capital Market, Financial Institutions, Regulatory Bodies (SEBI, RBI) |
| SEC 3 | Professional Ethics & Social Responsibility | Skill Enhancement Course | 2 | Ethical Theories in Business, Corporate Governance, Corporate Social Responsibility, Ethical Decision Making, Whistleblowing and Accountability |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| DSC 6.1 | Strategic Management | Core | 4 | Introduction to Strategic Management, Strategic Planning Process, SWOT Analysis, Strategy Formulation, Strategy Implementation and Control |
| DSC 6.2 | E-Business | Core | 4 | E-Commerce Models, E-Marketing Strategies, Online Payment Systems, Cyber Laws and Security, E-CRM and Supply Chain |
| DSC 6.3 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive Analytics, Prescriptive Analytics, Data Visualization and Reporting |
| OEC 4 | Open Elective (e.g., Project Management) | Open Elective | 3 | Project Life Cycle, Project Planning and Scheduling, Risk Management in Projects, Project Costing and Budgeting, Project Evaluation and Closure |
| SEC 4 | Digital Marketing | Skill Enhancement Course | 2 | Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Content Marketing |
