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MBA in General Management at Visvesvaraya Technological University
Belagavi, Karnataka
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About the Specialization
What is General Management at Visvesvaraya Technological University Belagavi?
This General Management program at Visvesvaraya Technological University focuses on providing a holistic understanding of business functions, essential for navigating the complex Indian corporate landscape. It equips students with broad-based skills in strategy, operations, finance, marketing, and human resources. This breadth of knowledge is highly valued in diversified Indian industries and management consulting roles, fostering versatile leaders.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into diverse managerial roles across various sectors, as well as working professionals looking to transition into general management or enhance their leadership capabilities. It suits individuals aiming for entrepreneurial ventures, those looking to manage cross-functional teams, or career changers aspiring for a comprehensive business education. A bachelor''''s degree with a foundational understanding of business concepts is beneficial.
Why Choose This Course?
Graduates of this program can expect to pursue dynamic career paths as management consultants, project managers, general managers, or business development managers in Indian and multinational corporations. Entry-level salaries typically range from INR 4-8 lakhs per annum, with significant growth potential up to INR 15-25 lakhs for experienced professionals. The broad skill set prepares individuals for leadership positions across various departments and industries.
Student Success Practices
Foundation Stage
Master Core Business Concepts- (Semester 1-2)
Engage deeply with foundational subjects like Managerial Economics, Accounting, and Marketing Management. Actively participate in lectures, review case studies, and join study groups to solidify understanding. Prioritize strong academic performance in these core areas.
Tools & Resources
University course materials, NPTEL modules, Business newspapers (e.g., The Economic Times, Business Standard), Online tutorials
Career Connection
A robust understanding of business fundamentals is critical for all managerial roles and forms the bedrock for advanced studies and competitive exams.
Enhance Communication and Soft Skills- (Semester 1-2)
Actively seek opportunities to improve public speaking, presentation, and interpersonal communication skills. Participate in workshops, seminars, and group assignments. Practice articulating ideas clearly and concisely, essential for corporate interactions.
Tools & Resources
Toastmasters clubs, VTU''''s communication labs, Online platforms like Coursera for professional communication, Mock interviews
Career Connection
Effective communication is a universal requirement for managerial effectiveness, team collaboration, and successful client engagement in the Indian business context.
Develop Analytical and Quantitative Abilities- (Semester 1-2)
Pay close attention to subjects like Business Statistics and Research Methodology. Practice problem-solving rigorously. Utilize statistical software if introduced, and engage in data interpretation exercises to build strong analytical foundations.
Tools & Resources
MS Excel, R/Python basics (if offered), Online data analysis courses, Academic support centers
Career Connection
Strong analytical skills are highly sought after by recruiters for roles in consulting, market research, and strategic planning within India.
Intermediate Stage
Undertake a Comprehensive Research Project- (Semester 3-4)
Engage thoroughly in the mandatory Project Work, choosing a topic relevant to your career interests and applying research methodologies learned. Collaborate with an industry mentor if possible. Focus on practical implications and actionable recommendations for Indian businesses.
Tools & Resources
University research guidelines, Academic databases (JSTOR, EBSCOhost), Faculty mentors, Industry experts
Career Connection
A well-executed project demonstrates problem-solving, critical thinking, and research capabilities, which are highly valued in strategy, consulting, and business development roles.
Strategize for Placements and Career Readiness- (Semester 3-4)
Begin placement preparation early, attending career counseling sessions, mock interviews, and resume-building workshops. Network extensively with alumni and industry professionals. Identify target companies and roles (e.g., General Management Trainee, Business Analyst) relevant to your broad MBA profile.
Tools & Resources
University Placement Cell, LinkedIn, Naukri.com, Glassdoor, Alumni network
Career Connection
Proactive placement preparation significantly increases chances of securing desirable job offers in leading Indian and multinational companies.
Pursue Certifications and Advanced Skill Development- (Semester 3-4)
Complement your broad MBA education with certifications in relevant areas like project management (PMP/CAPM), digital marketing, or basic data visualization tools (Tableau/Power BI). This adds tangible skills that enhance your general management profile.
Tools & Resources
Coursera, edX, Udemy, Project Management Institute (PMI) resources, Google Digital Garage
Career Connection
Specialized certifications make you more competitive in the Indian job market, demonstrating initiative and a commitment to continuous learning for versatile management roles.
Advanced Stage
Program Structure and Curriculum
Eligibility:
- Bachelor''''s Degree with minimum 50% aggregate marks (45% for SC/ST/Category-I candidates of Karnataka) from any recognized University. Valid score in PGCET/KMAT/CAT/MAT/XAT/CMAT or equivalent national level entrance examination.
Duration: 2 years (4 semesters)
Credits: 96 Credits
Assessment: Internal: 40%, External: 60%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA11 | Managerial Economics | Core | 4 | Demand Analysis and Forecasting, Production and Cost Analysis, Market Structure and Pricing Strategies, Macroeconomic Concepts and Policy, Business Decision Making |
| 22MBA12 | Organizational Behavior | Core | 4 | Foundations of OB and Individual Behavior, Personality, Perception and Attitudes, Learning, Motivation and Stress Management, Group Dynamics and Teamwork, Leadership and Power |
| 22MBA13 | Accounting for Managers | Core | 4 | Financial Accounting Principles, Preparation of Financial Statements, Cost Accounting Concepts, Management Accounting Techniques, Financial Statement Analysis |
| 22MBA14 | Business Statistics | Core | 4 | Data Collection, Classification and Presentation, Measures of Central Tendency and Dispersion, Probability and Probability Distributions, Sampling and Hypothesis Testing, Correlation, Regression and Time Series Analysis |
| 22MBA15 | Business and Industrial Law | Core | 4 | Indian Contract Act 1872, Sale of Goods Act 1930, Consumer Protection Act 2019, Company Law Essentials, Industrial Disputes Act 1947 |
| 22MBA16 | Managerial Communication | Core | 4 | Communication Process and Barriers, Oral Communication Skills, Written Communication (Reports, Emails), Non-Verbal Communication, Presentation Skills and Public Speaking |
| 22MBA17 | Marketing Management | Core | 4 | Core Marketing Concepts, Market Segmentation, Targeting and Positioning, Product Life Cycle and New Product Development, Pricing Strategies, Promotion and Distribution Channels |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA21 | Human Resource Management | Core | 4 | HRM Functions and Objectives, Human Resource Planning, Recruitment, Selection and Induction, Training and Development, Performance Management and Compensation |
| 22MBA22 | Financial Management | Core | 4 | Financial System and Capital Markets, Time Value of Money, Capital Budgeting Decisions, Working Capital Management, Cost of Capital and Capital Structure |
| 22MBA23 | Operations Management | Core | 4 | Introduction to Operations Management, Facility Location and Layout, Inventory Management, Quality Management and Control, Project Management Techniques |
| 22MBA24 | Research Methodology | Core | 4 | Research Design and Process, Sampling Methods and Techniques, Data Collection Tools and Methods, Data Analysis Techniques (Quantitative and Qualitative), Report Writing and Presentation |
| 22MBA25 | Entrepreneurship and Ethics | Core | 4 | Concept of Entrepreneurship and Innovation, Business Plan Preparation, Ethics in Business, Corporate Social Responsibility, Corporate Governance |
| 22MBA26 | International Business | Core | 4 | Globalization and International Trade Theories, Foreign Exchange Market and Hedging, International Marketing Strategies, Cross-Cultural Management, International Business Environment |
| 22MBA27 | Macro Economics and Indian Business Environment | Core | 4 | Macroeconomic Indicators (GDP, Inflation), Monetary and Fiscal Policies, Indian Economic Reforms and Policies, Business Cycles and Economic Trends, Global Economic Impact on India |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA31 | Strategic Management | Core | 4 | Strategic Management Process, Environmental Scanning and Analysis, Strategy Formulation and Choice, Strategy Implementation, Strategic Control and Evaluation |
| 22MBA32 | Management Information System | Core | 4 | Information Systems Fundamentals, Database Management Systems, Decision Support Systems, E-Business and E-Commerce, IT Strategy and Governance |
| 22MBA33 | Business Analytics | Core | 4 | Introduction to Business Analytics, Data Mining Techniques, Predictive and Prescriptive Analytics, Big Data Concepts and Technologies, Business Intelligence and Data Visualization |
| 22MBAF301 | Investment Management | Elective (Representative for General Management) | 4 | Investment Avenues and Markets, Security Analysis (Fundamental and Technical), Portfolio Management Theory, Risk and Return Analysis, Derivatives Market |
| 22MBAM301 | Consumer Behaviour | Elective (Representative for General Management) | 4 | Consumer Decision Making Process, Psychological Determinants of Behavior, Cultural and Social Influences, Consumer Research and Marketing Implications, Consumer Loyalty and Relationship Marketing |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| 22MBA41 | Business Ethics and Corporate Governance | Core | 4 | Ethical Decision Making in Business, Corporate Social Responsibility, Corporate Governance Frameworks, Role of Board of Directors, Stakeholder Management and Whistleblowing |
| 22MBAH402 | Performance Management and Reward Systems | Elective (Representative for General Management) | 4 | Performance Management Process, Performance Appraisal Methods, Goal Setting and Feedback Systems, Compensation Management, Incentive Schemes and Employee Benefits |
| 22MBAO401 | Supply Chain Management | Elective (Representative for General Management) | 4 | SCM Concepts and Components, Logistics and Transportation Management, Inventory Management in SCM, Sourcing and Procurement Strategies, Supply Chain Performance Measurement |
| 22MBAMP | Project Work | Project | 6 | Problem Identification and Formulation, Literature Review and Research Design, Data Collection and Analysis, Report Writing and Interpretation, Presentation and Viva-Voce |
| 22MBAI407 | Internship | Internship | 2 | Industry Exposure and Organizational Study, Application of Theoretical Knowledge, Professional Skill Development, Report Submission and Presentation, Understanding Business Operations |
