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FPM in Marketing at XLRI – Xavier School of Management
East Singhbhum, Jharkhand
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About the Specialization
What is Marketing at XLRI – Xavier School of Management East Singhbhum?
This Marketing specialization program at XLRI – Xavier School of Management focuses on developing rigorous researchers and educators in the field of marketing. It emphasizes advanced theoretical foundations, cutting-edge research methodologies, and a deep understanding of consumer and market dynamics within the evolving Indian context. The program aims to create scholars who can contribute significantly to academic knowledge and industry practice.
Who Should Apply?
This program is ideal for aspiring academics, researchers, and thought leaders who possess a strong analytical aptitude and a passion for original inquiry in marketing. It attracts individuals with a master''''s degree or equivalent, often with prior research experience, seeking to deepen their expertise and contribute to the body of marketing knowledge. Professionals looking to transition into research or teaching roles in premier institutions are also suitable candidates.
Why Choose This Course?
Graduates of this program can expect to secure faculty positions at top management institutions in India and abroad, or pursue advanced research roles in think tanks and corporate R&D divisions. They will be equipped with advanced research skills, a strong theoretical base, and the ability to publish in leading academic journals. Career paths often lead to becoming professors, senior researchers, or consultants, with significant impact on marketing theory and practice.
Student Success Practices
Foundation Stage
Master Research Methodologies- (Year 1 (Coursework Phase))
Dedicate extensive time to mastering the core research methodology courses, including statistics, qualitative methods, and research design. Participate actively in classroom discussions and seek clarification on complex concepts. Focus on building a robust methodological toolkit essential for doctoral-level research.
Tools & Resources
Statistical software (R, SPSS, STATA), Qualitative analysis software (NVivo, Atlas.ti), Research methodology textbooks (e.g., Hair, Creswell), XLRI Library databases
Career Connection
A strong foundation in methodology is critical for designing impactful research studies, which is the bedrock of academic and research careers.
Engage with Faculty Mentors Early- (Year 1 (Coursework Phase))
Proactively identify and engage with faculty members whose research interests align with your own. Seek their guidance on course selection, potential research topics, and reading lists beyond the curriculum. These early interactions are vital for mentorship and future dissertation supervision.
Tools & Resources
Faculty profiles on XLRI website, Departmental seminars, Informal meetings and discussions
Career Connection
Mentorship is invaluable for navigating the doctoral journey, refining research ideas, and building an academic network.
Cultivate Critical Reading & Writing Skills- (Year 1 (Coursework Phase))
Develop a habit of critically reviewing academic papers in your area of interest. Focus on identifying theoretical gaps, methodological limitations, and potential extensions. Practice academic writing through course assignments, aiming for clarity, coherence, and conciseness, preparing for future publications.
Tools & Resources
Leading marketing journals (e.g., Journal of Marketing, Journal of Consumer Research), Academic writing guides, Feedback from peers and faculty
Career Connection
These skills are fundamental for successful publication in top-tier journals, a key metric for academic career progression.
Intermediate Stage
Deep Dive into Marketing Theories- (Year 2 (Coursework & Exam Phase))
Beyond coursework, delve deeply into classic and contemporary marketing theories. Focus on understanding the nuances, assumptions, and boundary conditions of various theoretical frameworks. This depth is crucial for identifying novel research questions and making theoretical contributions in your specialization.
Tools & Resources
Key marketing theory handbooks, Review articles in top journals, Specialized seminars and workshops at XLRI
Career Connection
A profound theoretical understanding enables original contributions, leading to impactful publications and recognition in the academic community.
Prepare Rigorously for Comprehensive Exam- (Year 2 (Coursework & Exam Phase))
Treat the comprehensive examination as a significant milestone. Systematically review all coursework, particularly in your chosen area of Marketing. Form study groups with peers and practice answering broad, integrative questions to demonstrate mastery of the field.
Tools & Resources
Course syllabi and readings, Previous comprehensive exam questions (if available), Peer study groups
Career Connection
Passing the comprehensive exam signals readiness for dissertation research and is a prerequisite for doctoral candidacy, essential for career progression.
Develop a Strong Dissertation Proposal- (Year 2 (Dissertation Proposal Phase))
Work closely with your faculty advisor to conceptualize, refine, and write a compelling dissertation proposal. Ensure it identifies a significant research gap, proposes a feasible methodology, and clearly outlines expected contributions. Seek feedback from multiple faculty members and present at internal workshops.
Tools & Resources
Dissertation proposal guidelines (XLRI), Examples of successful proposals, Regular meetings with advisor, Internal research colloquia
Career Connection
A well-defined proposal is the blueprint for successful thesis completion, directly impacting the quality and timeliness of your doctoral research and future publications.
Advanced Stage
Focus on High-Quality Thesis Completion- (Year 3-5 (Thesis Work Phase))
Maintain consistent progress on your dissertation, setting realistic milestones and regularly communicating with your advisor. Prioritize data collection, rigorous analysis, and clear articulation of findings. Aim for a publishable thesis that makes a significant contribution to the field of Marketing.
Tools & Resources
XLRI Research Committee support, Statistical/qualitative software expertise, Academic writing workshops, Feedback from thesis committee
Career Connection
A high-quality thesis is the strongest testament to your research capabilities, opening doors to top academic positions and establishing your research reputation.
Engage in Academic Networking & Conferences- (Year 3-5 (Thesis Work & Beyond))
Actively participate in national and international academic conferences (e.g., AMA, ACR, AIB, PAN-IIM World Management Conference). Present your research, attend sessions, and network with leading scholars. This exposure is vital for gaining feedback, identifying potential collaborators, and understanding current research trends.
Tools & Resources
XLRI research grants for conference travel, Conference websites and call for papers, Networking events and workshops
Career Connection
Building a strong academic network is crucial for job market success, future collaborations, and staying relevant in the research landscape.
Strategize for Academic Job Market- (Final Year of FPM / Post-Thesis Submission)
Begin preparing for the academic job market well in advance. Develop a strong teaching philosophy statement, refine your CV, and practice job talks. Seek advice from recent FPM graduates and faculty on interview strategies and job application processes to effectively secure desired faculty positions.
Tools & Resources
XLRI Career Services (if applicable for FPM), Faculty advisors for job market guidance, Mock interview sessions, Online academic job portals
Career Connection
Proactive and strategic preparation ensures a smoother transition into an academic career, securing a position that aligns with your research and teaching aspirations.
