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BBA in Business Analytics at Manjula K Ponda College of Management
Bhopal, Madhya Pradesh
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About the Specialization
What is Business Analytics at Manjula K Ponda College of Management Bhopal?
This Business Analytics program at Manjula K Ponda College of Management focuses on equipping students with advanced analytical skills to interpret complex business data. In India''''s rapidly evolving industry, data-driven decision-making is paramount, addressing the critical demand for professionals who can leverage technology and statistical methods for actionable insights. The program integrates theoretical knowledge with practical applications relevant to the Indian market, preparing students for real-world challenges.
Who Should Apply?
This program is ideal for fresh graduates seeking entry into India''''s burgeoning field of data science and analytics, offering a strong career foundation. It also caters to working professionals aiming to upskill their managerial roles with data interpretation capabilities, enhancing their trajectory. Aspiring career changers, especially those with an interest in quantitative analysis and problem-solving, will find this a gateway to the high-demand analytics industry within India.
Why Choose This Course?
Graduates of this program can expect promising career paths in India as Business Analysts, Data Analysts, or Analytics Consultants across sectors like e-commerce, finance, and healthcare. Entry-level salaries typically range from INR 3.5 to 6 LPA, with experienced professionals earning upwards of INR 10-15 LPA. Growth trajectories are robust, leading to data strategy roles. The curriculum aligns with industry-recognized certifications in tools like Python, R, and Tableau, enhancing employability.
Student Success Practices
Foundation Stage
Build Strong Quantitative Foundations- (Semester 1-2)
Focus on mastering core subjects like Business Statistics, Quantitative Techniques, and Financial Accounting. Regularly solve problems, attend extra tutorials, and use online resources to solidify numerical and analytical aptitude crucial for future analytics courses.
Tools & Resources
NCERT Mathematics textbooks, Khan Academy, BYJU''''S learning app, Previous year question papers
Career Connection
A robust quantitative foundation is indispensable for understanding advanced analytical models, interpreting data accurately, and effectively solving business problems in any data-driven role.
Enhance Communication and Computer Skills- (Semester 1-2)
Develop effective business communication through active participation in presentations, group discussions, and formal report writing. Simultaneously, gain proficiency in essential software like MS Office (Excel, PowerPoint, Word) for data handling and professional presentations.
Tools & Resources
Toastmasters International clubs (if available), Online communication courses (e.g., Coursera), LinkedIn Learning, Microsoft Office tutorials
Career Connection
Clear communication is vital for presenting data insights to stakeholders, while software proficiency is a fundamental requirement for data management, reporting, and visualization roles.
Engage in Early Skill Building Workshops- (Semester 1-2)
Actively participate in introductory workshops on programming languages like Python or R, or data visualization tools such as Tableau or Power BI. This early exposure helps in fostering interest and building a foundational understanding beyond the formal curriculum.
Tools & Resources
Coursera, Udemy, DataCamp, Free online tutorials, College-organized skill development workshops
Career Connection
Early exposure to these industry-standard tools provides a competitive edge, accelerates learning for specialized courses, and prepares students for future technical demands in analytics.
Intermediate Stage
Pursue Relevant Internships/Projects- (Semester 3-5 (especially during summer breaks))
Seek short-term internships or engage in live projects with local businesses or startups during semester breaks. Focus on applying theoretical knowledge to real-world scenarios involving data collection, basic analysis, or market research tasks.
Tools & Resources
LinkedIn, Internshala, College placement cell, Local industry associations (e.g., CII, FICCI chapters)
Career Connection
Practical experience gained through internships significantly enhances your resume, provides crucial industry exposure, and helps in clarifying your specific career interests within the analytics domain.
Deep Dive into Core Analytics Concepts- (Semester 5)
As specialization subjects begin in Semester 5, thoroughly grasp the core concepts of Business Analytics, Data Mining, and basic predictive modeling. Collaborate with peers on case studies and engage in problem-solving exercises using real datasets.
Tools & Resources
Specialized textbooks, Research papers and journals, Kaggle datasets for practice, Dedicated study groups and peer learning sessions
Career Connection
Mastering these core concepts is fundamental for excelling in advanced specialization subjects, tackling complex analytics problems, and establishing credibility for industry roles.
Participate in Data-related Competitions- (Semester 4-5)
Join hackathons, data challenges, or business case competitions focused on data analysis. These platforms offer hands-on experience, foster team-building skills, and provide opportunities to showcase your analytical prowess to a wider audience.
Tools & Resources
Kaggle, HackerRank, Industry-sponsored data challenges, College tech festivals
Career Connection
Winning or actively participating in such competitions demonstrates initiative, practical problem-solving abilities, and a strong application-oriented mindset, attracting potential employers.
Advanced Stage
Undertake a Capstone Project/Dissertation- (Semester 6)
Work on a comprehensive final year project, ideally industry-sponsored or using real-world data, applying all learned analytics techniques from data cleaning to model deployment and visualization. This builds a strong portfolio.
Tools & Resources
Industry mentors, Faculty advisors, Advanced analytics software (Python, R, SQL, Tableau), Cloud platforms (e.g., AWS, Azure)
Career Connection
A strong capstone project forms a significant part of your professional portfolio, demonstrating readiness for real-world analytics challenges and serving as a key talking point in job interviews.
Intensive Placement Preparation & Networking- (Semester 5-6)
Actively participate in campus placement drives, mock interviews, and resume building workshops. Network with industry professionals through LinkedIn, college alumni events, and industry conferences to explore job opportunities and gain insights.
Tools & Resources
College placement cell services, LinkedIn, Naukri.com, Glassdoor, Alumni network contacts
Career Connection
Effective preparation and strategic networking are critical for securing desirable placements in top analytics firms and starting a successful and rewarding career in the Indian market.
Advanced Skill Acquisition & Certification- (Semester 5-6)
Focus on acquiring advanced skills in specific areas like machine learning, deep learning, cloud analytics, or big data tools (e.g., Hadoop, Spark) through certifications or specialized online courses to stand out in the job market.
Tools & Resources
Google Cloud/AWS certifications, Specialized courses from edX/Coursera, NPTEL courses for advanced topics
Career Connection
These advanced and certified skills make graduates highly competitive for specialized analytics roles, leading to faster career progression and higher earning potential in India''''s tech-driven economy.
Program Structure and Curriculum
Eligibility:
- 10+2 with minimum 45% marks from a recognized board
Duration: 3 years / 6 semesters
Credits: 136 Credits
Assessment: Internal: 30%, External: 70%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-101 | Principles of Management | Core | 4 | Management meaning and nature, Planning and decision making, Organizing and staffing, Directing and motivation, Controlling and coordination |
| BBA-102 | Business Economics | Core | 4 | Nature and scope of business economics, Demand analysis and elasticity, Production analysis and cost functions, Market structure and pricing strategies, National income and economic policies |
| BBA-103 | Business Statistics | Core | 4 | Introduction to statistics, Data collection, classification and presentation, Measures of central tendency, Measures of dispersion and skewness, Correlation and regression analysis |
| BBA-104 | Financial Accounting | Core | 4 | Introduction to accounting and concepts, Journal, ledger and trial balance, Final accounts of sole proprietorship, Depreciation accounting, Bank reconciliation statement |
| BBA-105 | Business Communication | Core | 4 | Communication process and types, Barriers to effective communication, Oral and written communication, Business letters and report writing, Presentation skills and public speaking |
| BBA-106 | Computer Fundamentals & Office Automation | Core | 4 | Introduction to computers and hardware, Operating systems and software concepts, MS Word for document creation, MS Excel for data analysis and spreadsheets, MS PowerPoint for presentations |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-201 | Organizational Behavior | Core | 4 | Introduction to organizational behavior, Perception, learning and attitudes, Motivation theories and applications, Leadership styles and theories, Group dynamics and conflict management |
| BBA-202 | Marketing Management | Core | 4 | Introduction to marketing and concepts, Marketing environment and segmentation, Product life cycle and new product development, Pricing strategies and decisions, Promotion mix and distribution channels |
| BBA-203 | Quantitative Techniques for Management | Core | 4 | Introduction to quantitative techniques, Linear programming problems, Transportation and assignment problems, Network analysis: PERT and CPM, Decision theory and game theory |
| BBA-204 | Cost Accounting | Core | 4 | Introduction to cost accounting, Cost concepts and classification, Material costing and inventory control, Labor costing and overhead costing, Budgetary control and variance analysis |
| BBA-205 | Business Environment | Core | 4 | Internal and external business environment, Economic environment and policies, Political and legal environment, Social, cultural and technological environment, Globalization and liberalization |
| BBA-206 | Computer Applications in Business | Core | 4 | Database Management Systems (DBMS), Networking concepts and types, Internet and World Wide Web, E-commerce principles and models, Data security and cyber ethics |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-301 | Human Resource Management | Core | 4 | Introduction to HRM and its functions, HR planning and job analysis, Recruitment and selection process, Training and development, Performance appraisal and compensation management |
| BBA-302 | Operations Management | Core | 4 | Introduction to operations management, Production planning and control, Facility location and layout, Inventory management and control, Quality management and TQM |
| BBA-303 | Research Methodology | Core | 4 | Introduction to research and types, Research design and formulation, Data collection methods: primary and secondary, Sampling design and data analysis, Report writing and ethical considerations |
| BBA-304 | Corporate Accounting | Core | 4 | Accounting for share capital, Issue and forfeiture of shares, Accounting for debentures, Preparation of company final accounts, Amalgamation and absorption of companies |
| BBA-305 | Business Law | Core | 4 | Indian Contract Act, 1872, Sale of Goods Act, 1930, Negotiable Instruments Act, 1881, Consumer Protection Act, 1986, Basic concepts of Company Law |
| BBA-306 | E-Commerce | Core | 4 | Introduction to E-commerce and its benefits, E-commerce business models, Online payment systems, E-marketing and advertising, E-commerce security and legal issues |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-401 | Financial Management | Core | 4 | Introduction to financial management, Capital budgeting decisions, Working capital management, Capital structure theories, Dividend policy and decisions |
| BBA-402 | International Business | Core | 4 | Introduction to international business, Theories of international trade, World Trade Organization (WTO), Foreign exchange market, International marketing strategies |
| BBA-403 | Entrepreneurship & Small Business Management | Core | 4 | Concept of entrepreneurship and innovation, Business plan preparation, Sources of finance for small businesses, Government policies for MSMEs, Challenges and opportunities for entrepreneurs |
| BBA-404 | Management Information System | Core | 4 | Introduction to MIS and its importance, Types of information systems, Database management and data warehousing, Decision support systems and expert systems, Information security and ethics |
| BBA-405 | Production & Operations Research | Core | 4 | Introduction to production and operations research, Linear programming applications, Transportation and assignment models, Queuing theory and simulation, Inventory control models |
| BBA-406 | Consumer Behavior | Core | 4 | Introduction to consumer behavior, Factors influencing consumer behavior, Consumer decision-making process, Market segmentation and targeting, Brand loyalty and customer satisfaction |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-501 | Industrial Relations & Labor Law | Core | 4 | Introduction to industrial relations, Trade unions and collective bargaining, Industrial disputes and their resolution, Labor welfare and social security, Key provisions of Indian labor laws |
| BBA-502 | Services Marketing | Core | 4 | Nature and characteristics of services, Service marketing mix (7 P''''s), Service quality and customer satisfaction, Managing service delivery, Relationship marketing in services |
| BBA-BA-503 | Introduction to Business Analytics | Elective (Specialization) | 4 | Fundamentals of Business Analytics, Types of data and data sources, Data collection and cleansing, Descriptive analytics and visualization, Introduction to analytics tools (e.g., R/Python) |
| BBA-BA-504 | Data Mining & Warehousing | Elective (Specialization) | 4 | Data warehousing concepts and architecture, Data cube and OLAP operations, Introduction to data mining techniques, Classification and prediction methods, Clustering and association rule mining |
| BBA-505 | Summer Training Project & Viva-Voce | Project | 2 | Project report submission, Research methodology application, Data analysis and interpretation, Presentation of findings, Viva-voce examination |
| BBA-506 | Open Elective / Skill Enhancement Course | Elective | 2 | Variable topics based on chosen elective and skill enhancement focus |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| BBA-601 | Corporate Social Responsibility & Ethics | Core | 4 | Concepts of CSR and corporate governance, Business ethics and ethical dilemmas, Stakeholder management, Sustainability and triple bottom line, Ethical decision making in business |
| BBA-602 | Rural & Agri Business Management | Core | 4 | Rural market characteristics and potential, Rural consumer behavior, Agri-business ecosystem in India, Rural marketing strategies, Microfinance and rural development |
| BBA-BA-603 | Predictive Analytics | Elective (Specialization) | 4 | Introduction to predictive modeling, Regression analysis techniques, Time series analysis and forecasting, Introduction to machine learning algorithms, Model evaluation and validation |
| BBA-BA-604 | Big Data Analytics | Elective (Specialization) | 4 | Introduction to Big Data concepts, Hadoop ecosystem and HDFS, MapReduce framework, Spark for real-time processing, NoSQL databases and their applications |
| BBA-605 | Comprehensive Viva-Voce | Viva-Voce | 2 | Overall BBA curriculum knowledge assessment, Application of theoretical concepts, Problem-solving abilities, Industry awareness and current affairs, Interview and communication skills |
| BBA-606 | Open Elective / Skill Enhancement Course | Elective | 2 | Variable topics based on chosen elective and skill enhancement focus |
