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BBA in Family Business Entrepreneurship at Manjula K Ponda College of Management
Bhopal, Madhya Pradesh
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About the Specialization
What is Family Business & Entrepreneurship at Manjula K Ponda College of Management Bhopal?
This Family Business & Entrepreneurship program at Manjula K Ponda College of Management focuses on equipping students with the unique skills needed to manage, sustain, and grow family-owned enterprises, alongside fostering an entrepreneurial mindset for new ventures. In the dynamic Indian economy, family businesses are the backbone, and this specialization addresses the critical need for professionals who can navigate their specific challenges and drive innovation. It aims to blend traditional business acumen with modern entrepreneurial strategies.
Who Should Apply?
This program is ideal for young aspirants from business families looking to take over or modernize their family legacy, as well as aspiring entrepreneurs eager to launch their own startups in India. Fresh graduates with a keen interest in business creation and growth, and professionals seeking to understand the intricacies of familial business dynamics for advisory roles, would also find this beneficial. A foundational understanding of business principles is often a prerequisite.
Why Choose This Course?
Graduates of this program can expect to pursue diverse career paths within India, including managing family businesses, launching new entrepreneurial ventures, or working in consulting roles for SMEs and startups. Entry-level salaries can range from INR 3-5 LPA, growing significantly with experience, especially in successful family enterprises or self-founded ventures. Graduates are well-positioned for leadership roles, driving innovation and sustainable growth in the Indian business landscape.
Student Success Practices
Foundation Stage
Build Strong Business Fundamentals- (Semester 1-2)
Actively engage with core subjects like Principles of Management, Financial Accounting, and Business Economics. Focus on conceptual clarity through regular revision and problem-solving to create a robust knowledge base.
Tools & Resources
Textbooks, Online learning platforms like NPTEL for management basics, Financial accounting software tutorials
Career Connection
A solid foundation ensures understanding of advanced business concepts and provides a comprehensive view for future entrepreneurial decisions or managing family enterprises.
Develop Effective Communication Skills- (Semester 1-2)
Participate in class discussions, group projects, and formal presentations. Seek opportunities to write reports and prepare business correspondence to refine both written and oral communication abilities.
Tools & Resources
Business Communication textbooks, Toastmasters International clubs (if available), Online grammar and writing resources
Career Connection
Essential for pitching business ideas, negotiating with stakeholders, and effectively leading teams in any business, particularly within complex family enterprises.
Explore Entrepreneurial Mindset Early- (Semester 1-2)
Attend college workshops or local seminars on entrepreneurship. Read case studies of successful Indian startups and family businesses. Begin identifying market gaps or everyday problems that can be solved with a business idea.
Tools & Resources
Startup India initiatives, NASSCOM Foundation resources, Books on entrepreneurship, Local entrepreneurial communities
Career Connection
Fosters innovation, critical thinking, and opportunity recognition, which are necessary for both launching new ventures and modernizing existing family businesses.
Intermediate Stage
Engage with Entrepreneurship Development Course- (Semester 3-4)
Maximize learning from the Entrepreneurship Development Skill Enhancement Course in Semester 4. Actively participate in idea generation sessions, business plan development workshops, and guest lectures from local entrepreneurs.
Tools & Resources
Course materials, Case studies of Indian entrepreneurs, Online resources like Invest India, MSME schemes
Career Connection
Directly builds practical skills for launching and managing a business, which is a core aspect of both family business succession and new venture creation.
Seek Relevant Internships/Projects- (Semester 3-4)
Actively look for internships or small projects within family businesses, startups, or small and medium-sized enterprises (SMEs) in Bhopal. Focus on understanding operational challenges, marketing strategies, or financial management in a real-world context.
Tools & Resources
College placement cell, LinkedIn, Local business directories, Family networks
Career Connection
Provides invaluable practical exposure, builds a professional network, and makes students industry-ready for roles within family enterprises or new ventures.
Network with Industry Professionals- (Semester 3-4)
Attend local business events, workshops, or webinars. Connect with alumni, entrepreneurs, and family business owners on platforms like LinkedIn. Learn about their journeys, challenges, and insights into the Indian market.
Tools & Resources
LinkedIn, Local Chamber of Commerce events, College alumni network events
Career Connection
Opens doors for mentorship, future collaborations, and potential job opportunities within the vibrant ecosystem of family businesses and startups in India.
Advanced Stage
Develop a Comprehensive Business Plan/Project- (Semester 5-6)
Utilize the final year project (typically in Semester 6) to develop a detailed business plan for a new venture or a strategic plan for a family business. Integrate all learned concepts from marketing, finance, and operations.
Tools & Resources
Mentors, Market research data platforms, Financial modeling tools, Project management software
Career Connection
Demonstrates practical application of knowledge, which is critical for securing funding for a startup or proposing strategic changes and growth initiatives in a family business.
Focus on Specialization-Specific Electives- (Semester 5-6)
If the college offers Discipline Specific Electives (DSEs) related to Family Business, Entrepreneurial Finance, or Innovation Management, prioritize these. If not, choose electives that complement entrepreneurial skills, such as advanced marketing or financial strategies.
Tools & Resources
Course catalogs, Faculty advisors, Industry reports
Career Connection
Deepens expertise in the chosen domain, making graduates more competitive for specialized roles or for successfully leading their own ventures.
Prepare for Succession/Startup Launch- (Semester 5-6)
For those entering family businesses, dedicate time to understanding succession planning and governance structures. For aspiring entrepreneurs, refine funding proposals, understand legal aspects of business, and strategize market entry. Practice presentation and negotiation skills for investors.
Tools & Resources
Legal and financial advisors, Incubator programs, Government startup schemes (e.g., SIDBI), Business pitch competitions
Career Connection
Directly prepares students for the crucial steps of taking over a family business or launching their own successful startup, navigating the specific Indian regulatory and market environment.
Program Structure and Curriculum
Eligibility:
- No eligibility criteria specified
Duration: 3 years (6 semesters)
Credits: Credits not specified
Assessment: Internal: 20-25%, External: 75-80%
Semester-wise Curriculum Table
Semester 1
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-101 | Principles of Management | Core | 4 | Nature & Scope of Management, Planning, Organizing, Staffing, Directing, Controlling |
| CC-102 | Business Economics – I (Micro) | Core | 4 | Introduction to Economics, Demand and Supply Analysis, Production and Cost, Market Structures, Pricing Policies |
| CC-103 | Financial Accounting | Core | 4 | Accounting Principles, Journal and Ledger, Trial Balance, Final Accounts, Depreciation |
| CC-104 | Computer Application in Business | Core | 4 | Fundamentals of Computer, MS Office (Word, Excel, PowerPoint), Internet Basics, Data Management |
| AECC-1 | Environmental Studies | Ability Enhancement Compulsory Course | 2 | Ecosystems, Natural Resources, Biodiversity, Environmental Pollution, Social Issues and the Environment |
Semester 2
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-201 | Organizational Behavior | Core | 4 | Foundations of OB, Perception, Attitudes, Motivation, Leadership, Group Dynamics, Conflict Management |
| CC-202 | Business Economics – II (Macro) | Core | 4 | National Income, Theory of Money, Inflation, Business Cycles, Fiscal and Monetary Policy |
| CC-203 | Business Statistics | Core | 4 | Data Collection & Presentation, Measures of Central Tendency, Dispersion, Correlation, Regression, Probability |
| CC-204 | Business Communication | Core | 4 | Communication Process, Types of Communication, Oral and Written Communication, Report Writing, Presentation Skills |
| AECC-2 | English Language | Ability Enhancement Compulsory Course | 2 | Grammar, Vocabulary, Reading Comprehension, Essay Writing, Official Correspondence |
Semester 3
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-301 | Human Resource Management | Core | 4 | HRM Functions, Job Analysis, Recruitment & Selection, Training & Development, Performance Appraisal, Compensation |
| CC-302 | Marketing Management | Core | 4 | Marketing Concept, Market Segmentation, Product Life Cycle, Pricing Strategies, Promotion Mix, Distribution Channels |
| CC-303 | Indian Financial System | Core | 4 | Financial Markets, Financial Institutions, Money Market, Capital Market, RBI, SEBI |
| CC-304 | Production & Operations Management | Core | 4 | Production Planning, Facility Location & Layout, Inventory Management, Quality Control, Project Management |
| SEC-1 | Business Ethics & Corporate Social Responsibility | Skill Enhancement Course | 2 | Ethical Concepts, Ethical Dilemmas, CSR Principles, Corporate Governance, Stakeholder Management |
| SEC-2 | E-Commerce | Skill Enhancement Course | 2 | E-Commerce Models, E-Business Strategies, Payment Systems, Online Marketing, Cyber Security |
Semester 4
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-401 | Operations Research | Core | 4 | Introduction to OR, Linear Programming, Transportation Problem, Assignment Problem, Network Analysis, Decision Theory |
| CC-402 | Research Methodology | Core | 4 | Research Design, Data Collection Methods, Sampling, Hypothesis Testing, Data Analysis, Report Writing |
| CC-403 | Financial Management | Core | 4 | Capital Budgeting, Working Capital Management, Cost of Capital, Capital Structure, Dividend Policy |
| CC-404 | Company Law | Core | 4 | Companies Act, Company Formation, Share Capital, Directors, Meetings, Winding Up |
| SEC-3 | Personality Development & Communication Skills | Skill Enhancement Course | 2 | Self-Awareness, Time Management, Interpersonal Skills, Public Speaking, Group Discussion, Interview Techniques |
| SEC-4 | Entrepreneurship Development | Skill Enhancement Course | 2 | Entrepreneurial Traits, Idea Generation, Business Plan, Funding Sources, Government Policies for Startups, Challenges for Entrepreneurs |
Semester 5
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-501 | Cost Accounting | Core | 4 | Cost Concepts, Cost Sheet, Marginal Costing, Standard Costing, Variance Analysis, Budgetary Control |
| CC-502 | Income Tax | Core | 4 | Basic Concepts of Income Tax, Residential Status, Heads of Income, Deductions, Assessment of Individuals |
| DSE-1 | Discipline Specific Elective - 1 | Elective | 4 | |
| DSE-2 | Discipline Specific Elective - 2 | Elective | 4 |
Semester 6
| Subject Code | Subject Name | Subject Type | Credits | Key Topics |
|---|---|---|---|---|
| CC-601 | Management Accounting | Core | 4 | Nature of Management Accounting, Fund Flow Statement, Cash Flow Statement, Ratio Analysis, Break-Even Analysis |
| CC-602 | Fundamentals of Audit | Core | 4 | Principles of Auditing, Types of Audit, Audit Planning, Internal Control, Audit Report, Company Audit |
| DSE-3 | Discipline Specific Elective - 3 | Elective | 4 | |
| DSE-4 | Discipline Specific Elective - 4 | Elective | 4 | |
| BBA-PROJ | Project Work / Viva Voce | Project | 4 | Problem Identification, Literature Review, Data Collection, Analysis & Interpretation, Report Writing, Presentation |
